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PROCURATIO: Jurnal Manajemen dan Bisnis
Published by PT. Sangadji Media Publishing
ISSN : 2828870X     EISSN : 28288718     DOI : 10.62394/projmb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The PROCURATIO is intended to be the journal for publishing articles reporting the results of research on business and management. The PROCURATIO invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, agribusiness and insurance. The PROCURATIO accepts articles in any business related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. The primary criterion for publication in PROCURATIO is the significance of the contribution an article makes to the literature in management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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EXAMINING THE LINKAGES BETWEEN TECHNOLOGY ADOPTION AND COMPONENTS OF CORN AGRIBUSINESS Aulia Radjaloa, Vhyda Hamidah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.84

Abstract

This research delves into the complex relationship between technology adoption and the various components of corn agribusiness, with a focus on Indonesia's South Oba District. Corn, a key national commodity, faces challenges in meeting production targets set by the Ministry of Agriculture. This study investigates how technology adoption influences corn agribusiness aspects, including productivity, economic integration, and social and environmental impacts. Utilizing a quantitative approach, the research involves purposive sampling of 70 corn farmers and assesses agribusiness and cultivation technology through indicators like seed usage, soil processing, and agro-input systems. Findings reveal that despite high technology adoption, certain subsystems, notably agro-marketing and agro-industry, require improvement. The study underscores the interdependence between technology adoption and subsystems, emphasizing the need for targeted development in agro-marketing, agro-supporting services, agro-industry, agro-input, and agro-production. Recommendations include enhancing marketing strategies, improving support services, developing the agroindustry value chain, ensuring quality agro-inputs, and implementing sustainable farming practices. This interdisciplinary research aims to provide insights for policymakers, agribusiness practitioners, and researchers to navigate challenges and harness opportunities in the modernization of corn agribusiness.
INCREASING ECONOMIC GROWTH THROUGH GREEN AGRICULTURE IN INDONESIA Wisnujati, Nugrahini Susantinah; Siswati, Endang; Nainggolan, Ananda Fitria; Solehodin
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.85

Abstract

Economic growth is the primary condition of economic development. With growth, investment, increased employment opportunities, and equity are possible. Many factors are interconnected and affect economic growth. However, rapid economic growth in Indonesia has also caused environmental damage. This study aims to study the factors that affect the level of environmental pollution in Indonesia and the factors that have the most significant influence. This study used a multiple regression model. The results showed that the GDP variable (X1) and rice production variable (X2) had a significant simultaneous relationship with environmental pollution (Y), with an F value of 3.694 and a significance level of 0.032. The t-test results show that rice production (X2) has a significance value of 0.039, or below 0.05. indicates that rice production in Indonesia contributes significantly.
EXPLORING LOCAL WISDOM-BASED MARKETING COMMUNICATION MODELS IN TOMALOU FISHERMEN'S VILLAGE FESTIVAL Ariani Simabur, Lisda
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.90

Abstract

The Tomalou Fishing Village Festival is one of the most significant cultural events in the Tidore Islands. This research aims to explore and analyze various dimensions of locally-based marketing communication models used to promote the festival. Through quantitative research methods, including in-depth interviews, participant observation, and content analysis, this study seeks to elucidate the effectiveness of these communication models in enhancing community engagement, fostering cultural appreciation, and attracting tourists to the Festival. Findings from this research give rise to a model called the Marketing Communication Model Rooted in Local Wisdom, which is expected to contribute to existing knowledge in cultural tourism, marketing communication, and community development.
THE INFLUENCE OF ATTITUDES AND PERCEPTIONS ON ONLINE SHOPPING INTEREST IN THE KOLAKA JUAL BELI FACEBOOK GROUP Sari, Respita; Ismanto; Sudarnice
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.91

Abstract

The aim of this research is to analyze the influence of attitudes and perceptions on online shopping interest in the Kolaka buying and selling Facebook group. This study uses a quantitative approach. The sample used was 346 respondents who were interested in online shopping in the Kolaka buying and selling Facebook group. The sampling technique used was purposive sampling, research data analysis used the Structural Equation Modeling (SEM-PLS) method. The research results show that attitude has a positive and significant effect on online shopping interest. This is proven by the t-count or t-statistic which is higher than the t-table value which is 6.370. The research results also show that perception has a positive and significant effect on online shopping interest because the t-count or t-statistic value is higher than the value t-table is 3.829. The attitudes held by each consumer can have a big influence on interest in online shopping, especially Kolaka people who make purchases in the KJB group (Kolaka Jual Beli) and consumer perceptions have an influence on online shopping interest, especially Kolaka people who make purchases in the group (Kolaka Jual Beli) KJB.
OPTIMIZING TECHNICAL AND ECONOMIC EFFICIENCY: PLASTIC PACKAGING ANALYSIS FOR MINIMIZING VEGETABLE LOSSES AT MOJOSARI MARKET IN MOJOKERTO DISTRICT Wibowo, Radon Henry; Patiung, Markus; Sastrywanto, Hary
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.103

Abstract

The study aimed to assess the technical and economic impact of plastic packaging on reducing vegetable yield losses and enhancing economic value. Conducted in Mojokerto at room temperature using research materials sourced deliberately from the Mojosari market, both primary and secondary data were collected through observation. Technical efficiency was analyzed by calculating the KHS ratio, alongside economic efficiency analysis. Results showed a significant reduction in Vegetable Yield Losses with plastic packaging: mustard (0.403%), carrots (1.352%), and beans (1.826%) compared to treatments without plastic packaging: carrots (49.862%), beans (50.575%), and mustard (51.159%). Plastic packaging demonstrated superior technical efficiency in vegetable storage. Economically, the use of plastic packaging maintained higher economic values for vegetables: mustard (Rp. 4.980,-), carrots (Rp. 4.932,-), and beans (Rp. 4.909,-), compared to treatments without plastic packaging: carrots (Rp. 501,-), beans (Rp. 494,-), and mustard (Rp. 488,-). Thus, plastic packaging proved to be both technically and economically efficient in preserving horticultural vegetables.
LEVERAGING SHOPEE LIVE FOR SALES GROWTH: A LITERATURE REVIEW Harefa, Peni Kristian; Nastiti, Pambayun Kinasih Yekti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.81

Abstract

The emergence of digitalization has brought new impacts to the business world, particularly in e-commerce. The impact of digitalization has led to more diverse product promotion methods. One example of an e-commerce platform that successfully leverages digitalization is Shopee, through its Shopee Live feature. However, whether live streaming as a product promotion method will be sustainable and what factors determine its success are topics that have not been widely studied. Therefore, the purpose of this study is to identify the key factors driving sales growth on Shopee Live and to determine whether these factors are temporary or sustainable. The method used is a systematic literature review, by reviewing 15 articles that discuss Shopee Live. The results of the study indicate several key factors that can enhance sales on Shopee Live, including the skills of the Shopee Live hosts, direct interaction with buyers, trust in product quality, and the sustainability of product promotions via Shopee Live. This is because the use of Shopee Live has been proven effective in increasing sales.
THE ROLE OF INFORMATION TECHNOLOGY THROUGH MODERATING COMPETITION INTENSITY IN IMPROVING THE INNOVATION PERFORMANCE OF MSME ACTORS Sasmita, Hilda Ayu; Sudarnice, Sudarnice; Phradiansah, Phradiansah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.92

Abstract

The purpose of this study was to determine: (1) The influence of IT on the innovation performance of MSME actors in culinary tourism MSME actors in Kolaka Regency. (2) The Role of Competition Intensity in Strengthening IT in Improving the Innovation Performance of MSME Actors in Culinary Tourism in Kolaka Regency. This study uses a quantitative method approach. The population in this study were all culinary tourism MSME actors in Kolaka Regency. While the sample in this study amounted to 32 MSME actors. Testing of the research instrument used validity and reliability tests with SPSS 25.0. The data analysis technique used in this study was a measurement model and structural model testing using Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the IT variable and the innovation performance of MSME actors, as indicated by the t-statistic of 4.898 with a p-value of 0.024. Meanwhile, the moderation of competition intensity is not able to strengthen the IT variable in improving innovation performance as indicated by the t-statistic of 0.022 with a P-value of 0.994. It can be concluded that most MSME actors in culinary tourism in Kolaka Regency have used IT in carrying out innovation performance. However, in culinary tourism in Kolaka Regency, there is no feeling of competition intensity with the use of IT in improving the performance of MSME innovation actors.
SOCIO-ECONOMIC FACTORS INFLUENCING THE PROSPERITY OF TOBACCO FARMERS IN PROBOLINGGO REGENCY: A BUSINESS MANAGEMENT PERSPECTIVE Ndau, Wensislaus Arman; Patiung, Markus; Wisnujati, Nugrahini Susantinah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.120

Abstract

The income of tobacco farmers in Probolinggo Regency is often unstable due to fluctuations in the prices of production factors and tobacco products, impacting their earnings and socio-economic conditions. The objectives of this study were: (1) to analyze the income of tobacco farmers; (2) to identify the factors influencing their income; and (3) to examine their social conditions. The data analysis method employed was multiple regression analysis. The results of the study revealed that: (1) the average income of tobacco farmers in Probolinggo Regency is IDR 18,540,000 per hectare per planting season, with an R/C ratio of 1.6; (2) the factors influencing the income of tobacco farmers include the prices of seeds, urea, ZA (ammonium sulfate), and pesticides; (3) 83% of the tobacco farmers own their houses, which are made of permanent materials. Common household electronic items owned by the farmers include refrigerators, televisions, and mobile phones. Regarding transportation, 57% of the farmers use bicycles, 28% use motorcycles, and 14.29% use cars to commute to work and take their children to school. The average family size is three members, consisting of two children and one spouse. Tobacco farmers feel comfortable in their environment, as evidenced by their active participation in activities such as repairing irrigation systems, cleaning the surroundings, and building worship facilities and social spaces to foster community relationships. This indicates that the socio-economic conditions of tobacco farmers are adequate and prosperous.
UNDERSTANDING THE DYNAMICS OF CORN MARKET INTEGRATION IN EAST JAVA Lestari, Hasti Wuri; Susilo, Achmadi; Wisnujati, Nugrahini Susantinah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.121

Abstract

This study aims to analyze price variations at both the producer and consumer levels (1), investigate price transmission elasticity (2), and assess the degree of integration in the vertical corn market between producers (farmers) and consumers (retailers) in East Java Province (3). The analysis of market integration serves as vital input for the government in formulating agricultural development policies within the research area. Conducted as a quantitative study, this research utilized secondary data, specifically monthly time series data spanning from January 2018 to December 2021. The data included corn price information at the producer level sourced from the Agriculture and Food Security Office of East Java Province, and consumer-level corn price data obtained from the East Java Province Industry and Trade Office (SiSKAPERBAPO website). The data underwent descriptive quantitative analysis. The findings reveal that the coefficient of price variation at the producer level is 8.9 percent, indicating high fluctuation and instability, whereas at the consumer level, it stands at 2.8 percent, signifying lower and stable fluctuations. The price elasticity (et) of corn for the years 2019-2021 was calculated as 0.0033 (inelastic), -0.2029 (inelastic), and 2.6359 (elastic), respectively. These results suggest that the rate of price change at the consumer level exceeded that at the producer level (an et value > 1 indicates inefficient corn marketing). The analysis of corn market integration in East Java reveals weak integration between producer and consumer markets in both the short and long terms. This indicates imperfect transmission of market information by market participants, particularly large traders who play a significant role as price setters.
OPTIMIZING TOURISM PROMOTION THROUGH THE USE OF CULTURAL HERITAGE Iswanto, Dedy; Istiqlal, Istiqlal; Irsyad, Ziqrurrahman
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.149

Abstract

This study aims to explore the optimization of tourism promotion through the utilization of cultural heritage by using the Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “cultural heritage,” “tourism marketing strategy,” “cultural commodification,” and “smart technology” within the time span of 2014-2024. The results showed that although the integration of cultural heritage in tourism marketing strategies successfully increased destination attractiveness and visitor engagement, challenges such as cultural commodification, overtourism, and disagreements between stakeholders still need to be addressed. A balance between cultural conservation and tourism development is a key element in an effective strategy, where the preservation of local cultural identity must be considered. In addition, the use of smart technology in the promotion of local culture is proven to attract tourists, but there is a gap in understanding the impact of social media and other technologies on destination image. Therefore, future research is recommended to explore more deeply the factors that influence the success of heritage-based tourism marketing strategies and how technology can be effectively integrated in such contexts.

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