cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Suwandi S. Sangadji
Contact Email
suwandinukusangadji@gmail.com
Phone
+6285298312793
Journal Mail Official
suwandinukusangadji@gmail.com
Editorial Address
Jl. Mulyorejo Tengah No. 20, Surabaya 60286, Jawa Timur
Location
Kota surabaya,
Jawa timur
INDONESIA
PROCURATIO: Jurnal Manajemen dan Bisnis
Published by PT. Sangadji Media Publishing
ISSN : 2828870X     EISSN : 28288718     DOI : 10.62394/projmb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The PROCURATIO is intended to be the journal for publishing articles reporting the results of research on business and management. The PROCURATIO invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, agribusiness and insurance. The PROCURATIO accepts articles in any business related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. The primary criterion for publication in PROCURATIO is the significance of the contribution an article makes to the literature in management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 38 Documents
 1   2   3   4 
Workplace Dynamics and Millennial Satisfaction in Startups: Investigating the Influence of Intensification, Flexibility, and Life Balance Adiba, Naura Indah; Rialmi, Zackharia
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.181

Abstract

Purpose – This study aims to investigate the effect of work intensification, work-life balance, and work flexibility on job satisfaction among millennial employees working in startup companies located in RW 15, Rangkapan Jaya Village, Pancoran Mas District, Depok City. The research addresses a significant gap in the literature by focusing on HR dynamics in small-scale startup contexts in Indonesia. Design/method/approach – A quantitative cross-sectional design was employed, utilizing a saturated sample of 38 respondents. Data were collected through a structured questionnaire comprising validated scales for each variable. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, incorporating validity and reliability checks and bootstrapping for hypothesis testing. Findings – The results indicate that all three independent variables—work intensification, work-life balance, and work flexibility—have a significant and positive effect on job satisfaction. Among them, work flexibility exerted the strongest influence, followed by work-life balance and work intensification. Implications – Explain the theoretical or practical significance of your findings. This may include policy recommendations, managerial insights, or contributions to academic literature. Keep it concise but impactful. Novelty/Originality – This research is distinct in its localized focus on millennial employees in startup environments within a single urban neighborhood in Indonesia. By integrating three critical constructs—work intensification, work-life balance, and work flexibility—into a single model, the study offers a novel and context-sensitive understanding of job satisfaction determinants.
Emerging Business Paradigms in the Digital and Agribusiness Sectors: Integrative Insights from Consumer Behavior, Technological Innovation, and Sustainable Development Fuzail, Muhammad; Shareef, Shahdat
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.183

Abstract

Purpose – This study aims to explore and synthesize emerging business paradigms in the digital and agribusiness sectors by examining how consumer behavior, technological innovation, and sustainability converge to shape strategic business practices. Grounded in both theoretical and practical contexts, the research addresses the need for more integrated, adaptive approaches that respond to the rapidly evolving market and societal demands in digital economies and agri-based systems. Design/method/approach – The research adopts a qualitative multiple-case study approach, combining a systematic review of recent literature with semi-structured interviews involving practitioners from digital and agribusiness sectors in Southeast Asia. Data were analyzed thematically using triangulation to identify cross-cutting patterns, strategic insights, and emergent trends that highlight integrative business dynamics. Findings – The study finds a paradigmatic shift toward value co-creation with consumers, the strategic use of immersive technologies for emotional branding, the growing importance of localized innovation strategies, and the systemic integration of sustainability practices. Interviewees emphasize agility, empathy, and collaboration as key competencies in navigating the shift from transactional to relational value models. These insights reinforce the need for ecosystem-based approaches and socially embedded technological adoption. Implications – The findings offer valuable contributions to both theory and practice by illustrating how socio-technical systems thinking and glocalization strategies can guide business transformation. For practitioners, the research underscores the importance of aligning innovation with local context, embedding sustainability into the core of strategy, and fostering consumer-driven engagement in both digital and agribusiness sectors. Novelty/Originality – This study contributes a novel cross-sectoral perspective by bridging digital and agribusiness insights through an integrative analytical lens. It fills a critical gap in literature by illustrating how business paradigms are evolving holistically, particularly in underexplored emerging markets, with practical implications for sustainable competitiveness.
The Role of Brand Reputation and Consumer Perception on Purchase Decisions for Buton Woven Fabrics Bobi, Bobi; Wonua, Almansyah Rundu; Sudarnice, Sudarnice; Phradiansah, Phradiansah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.184

Abstract

Purpose – This study aims to investigate the impact of brand reputation and consumer perceptions on purchasing decisions for traditional woven fabrics from Buton. This study analyzes the influence of brand reputation and perception on purchasing decisions for woven fabrics in Mawasangka Tengah District, Central Buton Regency. Design/method/approach – This research utilizes an explanatory research model with a quantitative approach. The study employed survey methods, using a structured questionnaire to collect data from 100 respondents who had previously purchased Buton woven fabrics. The data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 to assess the relationship between brand reputation, consumer perceptions, and purchasing decisions. Findings – The findings reveal that both brand reputation and consumer perceptions significantly influence purchasing decisions for Buton woven fabrics. Brand reputation has a positive and significant effect on purchasing decisions, as does consumer perception. These factors are crucial in shaping consumer behavior and guiding their decisions in the marketplace. Implications – This study contributes to the theoretical understanding of consumer behavior, particularly in the context of traditional products such as Buton woven fabrics. Practically, the findings can be used by local businesses and marketers to improve their branding and consumer engagement strategies to boost purchasing decisions. Novelty/Originality – The originality of this research lies in its focus on the traditional textile market in Buton, a region known for its unique woven fabrics. This study fills a gap in existing literature by exploring the relationship between brand reputation, consumer perception, and purchasing decisions in the context of local traditional products.
Collaborative Management in Ecotourism Business: Evidence from Perum Perhutani and Guci Ashafana Partnership Dwi Puspita, Alfiyah; Irsyadul Ibad
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.192

Abstract

Purpose – This study aims to examine the collaboration between Perhutani KPH Pekalongan Barat and Guci Ashafana in the development of state forest-based ecotourism. The research is grounded in Perhutani’s 2024 strategic objective to empower subsidiaries through business spin-offs. This study seeks to contribute to the understanding of collaborative governance practices in the context of sustainable tourism development, particularly by analyzing how theoretical principles of collaboration are operationalized in practice. Design/method/approach – A qualitative descriptive approach was employed to explore the collaboration process. Data were collected through interviews, document analysis, and direct observation. The analysis was guided by the collaborative governance framework developed by Ansell and Gash, focusing on elements such as dialogue, trust, commitment, shared understanding, and intermediate outcomes. Findings – The findings reveal that the collaboration was grounded in intensive face-to-face dialogues, transparent communication, and mutual commitment. Trust between Perhutani and Guci Ashafana was built through consistent actions and fulfillment of agreed responsibilities. The cooperation agreement reflected a shared understanding that integrated economic, ecological, and social goals. The collaboration resulted in tangible community empowerment through job creation, increased local economic involvement, and environmental conservation initiatives. Implications – The results demonstrate how collaborative governance can be effectively implemented in state-owned enterprise initiatives, offering practical insights for policymakers and practitioners seeking to develop community-based tourism within forest areas. It also highlights the importance of aligning institutional objectives with community needs. Novelty/Originality – This research provides a rare empirical example of successful collaboration between a state-owned enterprise and a local tourism operator in Indonesia, applying the collaborative governance model to a real-world ecotourism project. The study contributes to the limited body of literature on SOE-led sustainable tourism partnerships in Southeast Asia.
Enhancing Civil Servant Performance Through Digital Literacy and Organizational Adaptability Syahrir; Anjani, Rida; Alwi, Zulaikha Rumaisha
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.197

Abstract

Purpose – This study aims to examine how digital literacy and organizational adaptability jointly influence civil servant performance within the context of Indonesia’s digital transformation agenda. While digital tools are increasingly integrated into public sector operations, limited attention has been paid to the interaction between individual digital competencies and institutional adaptability in determining work effectiveness. This research contributes to a more comprehensive understanding of civil servant performance by addressing this interdependence. Design/method/approach – A qualitative exploratory case study approach was employed, involving semi-structured interviews with 12 civil servants from two government institutions—one at the national level and one at the regional level. The participants were selected purposively based on their active involvement in digital administrative processes. Thematic analysis was conducted to identify patterns related to digital skill application, organizational support, and performance outcomes. Findings – The findings indicate that digital literacy enhances civil servants’ efficiency, confidence, and engagement, but its impact is highly contingent upon the organizational environment. Adaptive institutions that promote learning, flexibility, and supportive leadership enable civil servants to fully utilize their digital competencies. In contrast, rigid bureaucracies with limited innovation capacity tend to inhibit performance, even among digitally skilled employees. The interplay between individual and organizational factors emerges as a critical determinant of effective public service delivery. Implications – The study provides practical insights for policymakers and public managers seeking to improve civil service performance. It recommends integrated capacity-building strategies that simultaneously enhance digital skills and foster adaptive institutional cultures. Theoretically, it advances public administration literature by linking micro-level competencies with macro-level organizational dynamics. Novelty/Originality – This research offers original contributions by exploring the dual role of digital literacy and organizational adaptability in a developing country context, an area that remains underexplored. It bridges individual and institutional perspectives, offering a holistic lens on performance enhancement in the digital era
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists Iswanto, Dedy; Irsyad, Ziqrurrahman; Sudarta; Fuzail, Muhammad; Gamri, Muhammad
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.150

Abstract

Purpose – This study explores the application of branding in enhancing the attractiveness of cultural heritage sites for international tourists. It investigates the role of branding in shaping tourist perceptions, increasing revisit intention, and improving visitor satisfaction. Design/method/approach – A Systematic Literature Review (SLR) was conducted using literature from Scopus, DOAJ, and Google Scholar. Keywords like "branding," "cultural heritage sites," "tourist attraction," and "tourist perception" were used to select studies published between 2014-2024. Findings – Effective branding strategies, including authentic brand images, experiential marketing, and emotional attachment through historical nostalgia, positively influence tourists’ perceptions and satisfaction. Branding also contributes to local tourism growth and job creation. However, challenges such as information overload and commercialization, which may compromise cultural values, remain. Digital technologies enhance global visibility and cultural narratives. Implications – The study underscores the need for balancing commercial appeal and cultural preservation in branding strategies. Policymakers and tourism managers should focus on authentic branding to attract and retain international tourists. Novelty/Originality – This research offers new insights into how branding influences cultural heritage tourism, particularly regarding the role of digital technologies and the challenges of over-commercialization.
Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.
Marketing Communication Strategies for Consumable Products in Emerging Markets: Insights from Indonesia Mayendri, Edelwis Tiara Poespa; Ningsi, Tri Wahyu Retno
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.230

Abstract

Purpose: This study aims to explore marketing communication strategies for consumable products in emerging markets, with insights drawn from Indonesia’s rapidly evolving digital commerce environment. As competition intensifies in terms of price, product quality, and promotional activities, businesses face growing challenges in developing effective marketing communication approaches that enhance brand positioning and customer engagement. This research seeks to identify key elements and best practices of marketing communication strategies suitable for consumable product sectors operating in highly competitive online marketplaces. Methodology: A qualitative approach was employed, guided by Kotler and Keller’s Integrated Marketing Communication (IMC) framework and P.R. Smith’s SOSTAC model. Data were collected through in-depth interviews and observation of business actors engaged in online commerce in Indonesia, with particular reference to the implementation of marketing strategies on leading e-commerce platforms such as Tokopedia. The study emphasizes the formulation, coordination, and execution of digital marketing communication strategies in a dynamic online retail environment. Findings: The results reveal that successful marketing communication strategies for consumable products in emerging markets involve a combination of advertising, publicity, and interactive digital engagement. Consistent brand messaging across online channels, rapid customer response, and the use of promotional events were identified as crucial factors in strengthening consumer trust and loyalty. The effective integration of IMC components within e-commerce ecosystems supports sustained competitiveness and brand differentiation. Originality/Novelty: This study offers new insights into how integrated marketing communication frameworks can be adapted for consumable product marketing in emerging markets. It highlights the strategic role of e-commerce platforms as adaptive media for digital marketing communication and brand engagement in Indonesia’s dynamic marketplace.

Page 4 of 4 | Total Record : 38

 1   2   3   4 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): July - December Vol. 4 No. 1 (2025): January - June Vol. 3 No. 2 (2024): July - December Vol. 3 No. 1 (2024): January - June Vol. 2 No. 2 (2023): July - December Vol. 2 No. 1 (2023): January - June Vol. 1 No. 2 (2022): July - December Vol. 1 No. 1 (2022): January - June