cover
Contact Name
DEDDY IBRAHIM RAUF
Contact Email
deddyibrahim09@gmail.com
Phone
+6285299931836
Journal Mail Official
deddyibrahim09@gmail.com
Editorial Address
Jl. Batua Raya IX Lr. 3 No. 18a
Location
Kota makassar,
Sulawesi selatan
INDONESIA
(JUMPER)
ISSN : -     EISSN : 29883784     DOI : 10.59971/jumper
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are regularly evaluated. Published for executives, researchers and scholars, the Journal helps apply empirical research to practical situations and theoretical findings to the realities of the business world.
Articles 5 Documents
Search results for , issue "Vol. 3 No. 6 (2025): December" : 5 Documents clear
Public Participation and Policy Implementation: Evaluating the Effectiveness of Community Involvement in Local Development Programs Muhtar; Kumalasari, Intan; Dewi, Erlita Khrisinta
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.731

Abstract

This study investigates the influence of public participation on the effectiveness of policy implementation in local development programs. Grounded in participatory governance and policy implementation theories, the research explores how community involvement, institutional capacity, and inclusiveness contribute to successful local development outcomes. Using a quantitative research design, data were collected from local government officials, community representatives, and program participants to assess the relationships among public participation, accountability, transparency, and policy performance. The results reveal that meaningful community participation significantly enhances implementation effectiveness by improving coordination, strengthening trust, and aligning development initiatives with local needs. Furthermore, institutional capacity and communication quality were found to moderate the impact of participation on implementation outcomes, emphasizing that participatory mechanisms are most effective when supported by capable institutions and transparent governance systems. However, the study also identifies persistent barriers such as elite capture and limited local empowerment, which can reduce participation’s transformative potential. These findings highlight the importance of embedding participatory practices within local governance frameworks to achieve more sustainable, inclusive, and community-centered development. The study contributes to both academic discourse and practical policymaking by offering evidence-based recommendations for enhancing the design and implementation of participatory local development programs.
Empowering Women Entrepreneurs through Digital Marketing Adoption: A Path toward Sustainable Business Growth Windarsari, Wiwin Riski
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.763

Abstract

This study examines how the adoption of digital marketing empowers women entrepreneurs and contributes to sustainable business growth within micro, small, and medium-sized enterprises (MSMEs). Women entrepreneurs often face socio-cultural, structural, and technological barriers that limit their access to markets, mobility, and decision-making opportunities. In this context, digital marketing provides an alternative pathway for overcoming long-standing constraints by enabling wider market reach, flexible business operations, and increased visibility. Using a descriptive qualitative design, this research examines the experiences, motivations, challenges, and empowerment outcomes of women entrepreneurs in relation to the adoption of digital tools. Data were collected through semi-structured interviews with women-led MSMEs from various sectors and analyzed using thematic analysis. The findings reveal that digital marketing adoption is driven by perceived opportunities for market expansion, consumer behavior shifts, and peer network support. However, entrepreneurs face significant challenges related to digital literacy, access to technology, time limitations, and exposure to online risks. Despite these barriers, digital adoption enhances economic, social, and psychological empowerment by increasing income stability, strengthening professional networks, and improving confidence in technology use. Furthermore, digital marketing supports long-term business sustainability by fostering customer loyalty, enabling innovation, and enhancing resilience during market disruptions. Overall, the study underscores the transformative potential of digital tools for advancing women’s entrepreneurial empowerment and business sustainability, while highlighting the need for targeted capacity-building and supportive digital ecosystems.
Financial performance analysis using DuPont System at PT Unilever Indonesia Tbk Fadelia, Regita; Musa, Muhammad Ichwan; Rahman, Abdul; Budiyanti, Hety; Nurman
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.767

Abstract

Financial performance analysis using DuPont System at PT Unilever Indonesia Tbk
Employee Empowerment, Job Crafting, and Work Performance: Study on Modern Management Practices in Service Berlian, Sucma; Hartono, Sri; Yusuf, Ramdan; Putra, Dios Nugraha
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.826

Abstract

This study investigates the influence of employee empowerment and job crafting on work performance within service industries adopting modern management practices. Using a quantitative research design and survey data from 350 service employees, the study examines the direct effects of empowerment and job crafting on performance, as well as the mediating role of job crafting in the empowerment–performance relationship. The results show that employee empowerment significantly enhances work performance and strongly predicts job crafting behaviors. Job crafting also demonstrates a substantial positive effect on performance, highlighting its strategic importance as a proactive work behavior that enables employees to adapt their roles to organizational demands. Mediation analysis confirms that job crafting partially mediates the relationship between empowerment and performance, indicating that empowered employees are more likely to redesign their work in ways that enhance effectiveness. These findings contribute to the integration of empowerment theory and job crafting frameworks, offering theoretical insights and practical implications for improving employee adaptability, motivation, and productivity in service organizations. The study emphasizes the need for empowerment-oriented leadership and organizational support for proactive job redesign practices to foster a resilient and high-performing workforce.
Assessing How Hybrid Learning Shapes Academic Achievement: Evidence of Communication-Mediated Effects in Higher Education Parinsi, Welimas Kristina; Musa, Anugrah Dwi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.828

Abstract

This research explores the effect of hybrid learning on students' Grade Point Average (GPA) in the Management Study Program at Makassar State University, with interpersonal communication as an intervening variable. The Covid-19 pandemic has forced educational institutions to adapt to new learning methods, combining face-to-face and online learning. This research aims to evaluate the effectiveness of the hybrid learning model in increasing GPA and identify the role of interpersonal communication in this process. Through a quantitative approach with descriptive methods, data were collected using a questionnaire distributed to active students from the 2021 to 2024 classes. The research results show that hybrid learning significantly increases students' GPA, and the effectiveness of interpersonal communication is proven to mediate the relationship between hybrid learning and increasing GPA. These findings emphasize the importance of clear and responsive communication in supporting the learning process, as well as encouraging the development of better communication strategies to achieve optimal academic results.

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