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DEDDY IBRAHIM RAUF
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Jl. Batua Raya IX Lr. 3 No. 18a
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INDONESIA
(JUMPER)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29883784     DOI : 10.59971/jumper
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are regularly evaluated. Published for executives, researchers and scholars, the Journal helps apply empirical research to practical situations and theoretical findings to the realities of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 105 Documents
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How AI Influences Buying Loyalty Of Urban Housewives Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 8 (2025): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i8.505

Abstract

This qualitative study examines the impact of AI-driven digital marketing on brand loyalty and purchase decisions among urban housewives in Jakarta, Indonesia. Against the backdrop of Indonesia’s rapid digital transformation marked by 73% internet penetration and a projected $104 billion e-commerce market, the research addresses critical gaps in understanding how AI tools (e.g., personalized recommendations, chatbots) intersect with cultural values, trust dynamics, and socioeconomic realities. Through phenomenological analysis of 30 in-depth interviews, findings reveal a core paradox: while 87% of participants valued AI’s convenience for streamlining household purchases, this utility coexisted with profound distrust toward data privacy and algorithmic transparency. Culturally, brand loyalty hinged on AI’s ability to embody local customs and hospitality, with polite, context-aware interactions driving 3x higher retention. Socioeconomic disparities further shaped engagement, as lower-income housewives actively limited AI exposure to avoid aspirational alienation. The study concludes by proposing a contextualized AI resonance framework prioritizing transparent intent, cultural humility, and human escalation to align technology with Jakarta’s communal ethos. These insights urge marketers to design culturally grounded AI systems that honor housewives’ dual roles as pragmatic consumers and cultural guardians.
Candidate Experiences in AI-Driven Recruitment: A Phenomenological Study on Algorithmic Bias and Fairness Perceptions Kurniawan, Agung Widhi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 5 (2025): January
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i5.530

Abstract

The integration of artificial intelligence (AI) into recruitment processes has transformed hiring practices, yet its ethical implications remain contested. This phenomenological study investigates job candidates’ lived experiences with AI-driven tools, focusing on perceptions of algorithmic bias and procedural fairness. Through in-depth interviews with 20 participants subjected to AI-powered resume screening, video interviews, and gamified assessments, the study uncovers recurring themes of opacity, demographic disparities, emotional dehumanization, and procedural injustice. Findings reveal that candidates, particularly those from marginalized groups, perceive AI systems as less transparent and more exclusionary than human evaluators, fostering distrust and emotional distress. The research highlights how algorithmic tools often replicate systemic inequities under the guise of neutrality, disproportionately affecting individuals with non-Western names, accents, or non-normative identities. By centering candidate voices, this study advocates for human-centered AI redesign, emphasizing participatory audits, transparency mechanisms, and accountability frameworks. These insights contribute to the discourse on ethical HR technologies, urging policymakers and organizations to prioritize equity and dignity in the automation of recruitment.
Employee Perceptions of Virtual Reality (VR) Training in the Metaverse: A Case Study in a Fintech Company Kurniawan, Agung Widhi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.531

Abstract

This study examines employee perceptions of Virtual Reality (VR) training within a Jakarta-based fintech company, focusing on its effectiveness, challenges, and implications for equitable learning. Employing a qualitative case study approach, data were collected through participatory observation and semi-structured interviews with 25 employees engaged in a 12-week VR training program. Findings reveal that while VR enhances engagement and practical skill acquisition through immersive simulations, technical barriers, such as hardware discomfort, connectivity issues, and cognitive fatigue, pose significant challenges. Additionally, disparities in technological literacy and resource access underscored equity concerns, particularly among junior and non-technical staff. Despite these hurdles, collaborative VR modules fostered peer learning and motivation, though participants emphasized the irreplaceable value of human interaction in training. The study advocates for human-centered design principles, urging organizations to adopt participatory approaches and hybrid models that integrate VR with traditional mentoring. By addressing infrastructural and inclusivity gaps, fintech companies can harness VR’s potential to create adaptive, equitable training ecosystems in the metaverse era.
The Role of AI in Driving Sustainable HRM: A Phenomenological Study on the Use of People Analytics for Corporate Carbon Footprint Reduction Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 6 (2025): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i6.591

Abstract

This phenomenological study examines the role of artificial intelligence (AI) in advancing sustainable human resource management (HRM) practices, with a focus on reducing corporate carbon footprints through people analytics in Jakarta, Indonesia. As a megacity facing severe environmental degradation, Jakarta presents a critical context for exploring how AI-driven tools intersect with socio-cultural, ethical, and infrastructural realities. Through semi-structured interviews and focus group discussions with HR professionals and employees across diverse industries, the study reveals that while AI enhances precision in measuring emissions and optimizing eco-conscious workflows, its adoption is fraught with challenges. Key findings highlight tensions between technological efficiency and socio-economic inequities, ethical concerns over surveillance and algorithmic bias, and a pervasive "training gap" limiting AI’s accessibility. Participants emphasized the importance of participatory AI design, where frontline workers co-develop tools aligned with local practices, and collaborative models bridging public-private sectors. The study argues that AI’s potential in sustainable HRM hinges on balancing innovation with equity, ensuring tools are democratized, ethically governed, and integrated with human-centric values. By contextualizing these insights within Jakarta’s urban dynamics and global sustainability frameworks, such as the UN Sustainable Development Goals (SDGs), the research contributes actionable strategies for policymakers and organizations aiming to harmonize technological advancement with environmental and social justice.
Ethical Use of AI in Continuous Recruitment: An Analysis of Algorithm Bias towards Candidates from Marginalized Backgrounds Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.592

Abstract

This study explores the ethical implications of using Artificial Intelligence (AI) in continuous recruitment systems, with a specific focus on algorithmic bias against candidates from marginalized backgrounds in Makassar, Indonesia. Through a qualitative approach involving semi-structured interviews with HR practitioners, developers, and job seekers, the research reveals a concerning gap between technological advancement and ethical accountability. Participants from marginalized groups reported experiences of exclusion and invisibility, often without any transparency or feedback in the recruitment process. Meanwhile, most HR professionals and developers lacked awareness of how algorithmic models could replicate societal inequalities. The findings suggest that AI systems, if left unchecked, risk reinforcing discrimination rather than fostering equal opportunity. However, the study also uncovers a growing willingness among local stakeholders to engage in ethical reform and collaborative efforts toward more inclusive AI design. This research contributes to the discourse on fairness and accountability in digital hiring practices, offering actionable insights for socially responsible AI integration.
Enhancing Student Entrepreneurship Through Business Incubators Ramli, Rahmat
Journal Management & Economics Review (JUMPER) Vol. 2 No. 9 (2025): May
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i9.611

Abstract

Business incubators in higher education institutions serve as a platform to nurture entrepreneurial talent among students. This study aims to evaluate the impact of the University X business incubator program in enhancing entrepreneurial abilities and supporting successful venture creation among Business Administration students. A mixed-methods approach was utilized, combining quantitative surveys of 150 participants with in-depth interviews of 15 alumni entrepreneurs. The study revealed significant improvements in entrepreneurial competencies, professional networking, and business outcomes. Notably, students who joined the incubator showed a 75% business success rate post-graduation, compared to 35% among non-participants. These findings underscore the strategic role of academic incubators in shaping future job creators and advancing socio-economic development.
Challenges and Opportunities of Adopting Green HRM in SMEs: Perspectives from Makassar Haeruddin, M. Ikhwan Maulana
Journal Management & Economics Review (JUMPER) Vol. 2 No. 8 (2025): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i8.612

Abstract

This study explores the challenges and opportunities of adopting Green Human Resource Management (GHRM) within Small and Medium-sized Enterprises (SMEs) in Makassar, Indonesia. Drawing on in-depth interviews with 28 stakeholders across various sectors, the research reveals significant constraints, including limited financial resources, lack of HR specialization, and low awareness of GHRM practices. A perceived disconnect between environmental initiatives and immediate business benefits compounds these limitations. However, the study also uncovers context-specific opportunities rooted in local cultural values such as siri’ na pacce (honor and compassion) and kearifan lokal (local wisdom), which may serve as effective entry points for GHRM adoption. The findings suggest that incremental, culturally grounded approaches, supported by community networks and localized tools, are more viable than top-down models. This research provides practical insights for policymakers, business owners, and scholars seeking to promote sustainable human resource management (HRM) practices in developing regional economies.
Employee Perceptions of Green HRM Practices: A Qualitative Study in Makassar’s Manufacturing Sector Haeruddin, M. Ikhwan Maulana
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.613

Abstract

This qualitative study explores employee perceptions of Green Human Resource Management (Green HRM) practices within Makassar's manufacturing sector, employing interpretive phenomenology to understand lived experiences and attitudes toward environmental sustainability initiatives. Through semi-structured interviews with 23 employees from eight manufacturing companies, the research utilized reflexive thematic analysis to identify key patterns and meanings. Four primary themes emerged: limited awareness but growing curiosity about Green HRM practices, perceived benefits extending beyond environmental impact to include health improvements and career development, strong alignment between environmental initiatives and cultural-religious values, particularly Islamic stewardship principles, and significant implementation challenges, including inadequate infrastructure and communication gaps. The findings reveal that while employees demonstrate genuine interest in environmental sustainability, successful Green HRM implementation requires culturally sensitive approaches that integrate local values with comprehensive organizational support systems. The study contributes to limited qualitative research on Green HRM in developing countries, highlighting the importance of contextualizing environmental management practices within Indonesian cultural and religious frameworks. Results suggest that manufacturing organizations must develop holistic strategies combining environmental education, infrastructure investment, and continuous engagement mechanisms to effectively implement Green HRM practices.
Social Construction of Sharia Investment Among Millennial Muslims in Makassar: An Ethnographic Study Amin, Andi Mustika
Journal Management & Economics Review (JUMPER) Vol. 2 No. 9 (2025): May
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i9.615

Abstract

This ethnographic study explores how millennial Muslims in Makassar construct their understanding and practice of Sharia-compliant investment through social processes and community interactions. Using participant observation, in-depth interviews, and focus group discussions with 32 participants across five investment communities, the research reveals three distinct pathways of knowledge construction: scholarly consultation, peer learning, and personal interpretation. The findings demonstrate that millennial Muslim investors actively negotiate religious principles with contemporary financial realities through collective deliberation processes, creating hybrid forms of "neo-Islamic finance" that integrate traditional religious compliance with environmental and social responsibility concerns. Technology plays a crucial role in facilitating communal investment practices, enabling participants to coordinate decisions through digital platforms while maintaining reverence for traditional religious authority. The study reveals that investment communities serve as sites of identity formation where participants construct modern Muslim professional identities that successfully integrate faith-based principles with material prosperity. The collective decision-making processes challenge the individualistic assumptions underlying conventional financial theory, demonstrating how peer networks serve as knowledge brokers in transforming abstract religious principles into practical investment criteria. These communities develop sophisticated screening practices and innovative investment structures, including informal investment pools that address both religious requirements and economic constraints. The research contributes to the understanding of contemporary Islamic finance practices and provides insights for developing culturally sensitive financial products and services tailored to millennial Muslim investors.
The Role Of Digital Transformation In Enhancing Operational Eficiency And Competitive Advantage In Manufacturing Industries Prananta, Arie
Journal Management & Economics Review (JUMPER) Vol. 3 No. 1 (2025): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i1.665

Abstract

This study examines the role of digital transformation in enhancing operational efficiency and competitive advantage within manufacturing industries. Drawing on the Resource-Based View (RBV) and Port er’s competitive strategy framework, the research investigates both the direct and indirect effects of digital transformation, with operational efficiency serving as a mediating variable. Using a quantitative approach, data were collected from managerial-level respondents in manufacturing firms that had implemented digital initiatives within the past three years. The measurement and structural models were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital transformation significantly improves operational efficiency (β = 0.682, p < 0.001) and directly contributes to competitive advantage (β = 0.325, p < 0.001). Operational efficiency also has a strong positive impact on competitive advantage (β = 0.521, p < 0.001), confirming its mediating role. The findings highlight that efficiency gains are a key mechanism through which digital transformation delivers strategic benefits, while also generating direct competitive advantages through innovation, agility, and customer engagement. This study offers both theoretical contributions to the digital transformation literature and practical guidance for manufacturing firms and policymakers seeking to maximize the returns on digital investments.

Page 7 of 11 | Total Record : 105

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