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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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The Role of Perceived Fit, Attitude, and Need for Uniqueness on Intention to Purchase Co-Branded Product in Indonesia Romeyna Willim; Keni Keni; Ai Ping Teoh
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to empirically examine the role of perceived fit, attitude, and need for uniqueness to increase intention to purchase co-branded product in Jakarta. A total of 202 respondents were collected with non-probability convenience sampling technique, but only 150 data were usable as samples. An online questionnaire was distributed using Google Form with 5-point Likert scale for each indicator. All data were analyzed using PLS-SEM method. The results showed that perceived fit does not positively and significantly impact intention to purchase co-branded product. In addition, attitude and need for uniqueness can positively and significantly impact intention to purchase co-branded product. The results of this study contribute to get a better understanding of co-branding and to help the marketers formulate better co-branding strategies.
Store Atmosphere and Quality of Personal to Predicate Repatronage Intentions at Local Convenience Stores: The Role of Customer Satisfaction as A Mediation Variable Yosua Tantri Saman; Keni Keni; Rajendran Muthuveloo
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

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Abstract

The purpose of this study is to empirically test store atmosphere, quality of personal, and customer satisfaction as predictors of repatronage intentions at local convenience stores. The online questionnaire was distributed using Google Forms with a 5-point Likert scale for each indicator. The number of samples is 170 respondents. All data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) method, using SmartPLS 3.0 software. The results of this study indicate that store atmosphere, quality of personal, and customer satisfaction can positively predict repatronage intentions. The results show that the company can determine the right operational strategy by taking into account the factors that can increase repatronage intentions so that they can compete with competitors.
Factors Influencing Stock Prices with Inflation as Moderating Variable Jessica Husni; Henryanto Wijaya
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.427-435

Abstract

The purpose of this research is for specifying the impact of profitability ratio also solvency ratio on stock prices in manufacturing businesses registered under Indonesia Stock Exchange in 2018-2020 with inflation as moderating variable. The analysis used a method named, purposive sampling for the sample selection, and it was found that there were 72 samples of companies that could be used in the study. The data is processed with the help of the Microsoft Excel 2019 and EViews version 12 application program. The outcome from this research shows profitability ratio with the Return on Assets proxy, solvency ratio with the Debt-to-Equity Ratio proxy, and inflation have a positive also significant impact on the stock prices. Meanwhile, profitability ratio with Return on Equity proxy showed a negative as well as significant impact on the stock prices. Moreover, inflation is known to moderate the effect of profitability ratio for the Return on Assets proxy, profitability ratio for the Return on Equity proxy, and solvency ratio with Debt-to-Equity Ratio proxy to the stock prices.
THE IMPACT OF LIQUIDITY, PROFITABILITY, AND LEVERAGE ON FIRM VALUE WITH DIVIDEND POLICY AS MODERATING VARIABLE Stefanie, Stefanie; Yanti , Yanti
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.899-910

Abstract

This research has the purpose to determine the impact of liquidity, profitability, and leverage on firm value, with dividend policy as the moderating variable. The secondary data from the manufacturing company such as financial statements and annual reports listed on IDX from 2017 – 2019 are used for this research. Research method using moderated regression analysis, which is tested using E-views. This study uses fixed effect model in testing hypothesis. Samples are chosen based on purposive sampling method. From 2017 to 2019, 42 manufacturers are listed on IDX, with a total of 126 dates selected as samples. This study found that liquidity and leverage have the negative and insignificant impacts on firm value, profitability has positive and significant impact on firm value, dividend policy is not able to moderate impact of liquidity and leverage on firm value, and dividend policy is able to weaken the impact of profitability on firm value.
FINANCIAL LITERACY TECHNOLOGY ADOPTION IN INDONESIAN SHARIA BANKING: A PRELIMINARY ANALYSIS Silitonga, Riana Magdalena; Jou, Yung-Tsan; Sukwadi, Ronald; Pratama, Ferdian Aditya
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.911-920

Abstract

The growth of financial instruments is significant nowadays. Because of that, more people are becoming more responsible in their financial planning, investment, and living expenses. Individuals who have financial knowledge tend to have more assets in finance in general. This research will study the readiness of technology adoption as its preliminary analysis for middle-lower socio-economics users in financial literacy of a leading Indonesian Sharia financial inclusion bank that focuses on women empowerment. In addition, this research also identifies the must-have features of the e-learning application. This research will conduct an online survey with 118 samples in Indonesia. This study found that West Java, South Borneo, and Southeast Sulawesi users are the most well-prepared to use technology to support their business. Some features like a group of learning materials and video-based learning are the most attractive features users desire to be accessible in the e-learning application.
THE IMPACT OF COVID-19, TRADING VOLUME ACTIVITY AND MARKET CAPITALIZATION ON STOCK RETURN OF LQ-45 COMPANIES Chandra, Nadya Aurelia; Suhendah, Rousilita
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.921-933

Abstract

The objective of this research is to analyze the impact of daily growth of Covid-19 positive case, Trading Volume Activity (TVA), and market capitalization on LQ-45 companies’ stock return in IDX on the year 2020. This research uses multiple regression models on sample size of 41 companies using non-probability sampling method. This research’s analysis approach is as follow: statistical descriptive analysis, t-test, F-test and Coefficient of Determination test. Data processing in this research is done by Microsoft Excel and Eviews 12. This study uses Signalling Theory, Black Swan Theory and Efficient Market Hypothesis Theory as grand theories to explain the relationship between variables used in this study and resulted that the daily growth of Covid-19 positive case and TVA partially have a positive effect on stock return, while market capitalization has a negative effect on stock return. This research is designed to be beneficial for investors as a basis for making investment decisions, as well as assisting company management regarding the management of company performance to increase stock prices.
ANALYSIS OF VARIABLES INFLUENCING CONSUMER PURCHASE INTENTION ON TOKOPEDIA Dwilestari, Charisma; Erdiansyah, Rezi
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.934-945

Abstract

With the progression of time and technology, society is increasingly abandoning traditional methods and shifting towards online transactions. This change brings consequences in how products are promoted and how consumers are convinced to make purchases. Therefore, this research aims to identify potential variables that may influence consumer purchase intention on the Tokopedia e-commerce platform. The variables under investigation include e-WOM (electronic Word-of-Mouth), online reviews, brand familiarity, and trustworthiness. The analysis method employed is Partial Least Squares (PLS). Research data was obtained through a survey involving over 300 active Tokopedia users. The analysis results demonstrate that brand familiarity, e-WOM, and online reviews have a positive and significant impact on consumer purchase intention. Additionally, it was found that trustworthiness acts as a mediator between brand familiarity, e-WOM, online reviews, and consumer purchase intention. This study provides a significant contribution to the understanding of factors influencing consumer purchase intention on the e-commerce platform, specifically Tokopedia. These findings can serve as a basis for developing more effective marketing strategies to enhance consumer purchase intention and trust in Tokopedia as an e-commerce platform. The practical implications of this research emphasize the importance of considering brand familiarity, e-WOM, online reviews, and trustworthiness in efforts to increase consumer purchase intention on Tokopedia.
DETERMINANTS OF DEBT POLICY IN CONSUMER GOODS COMPANY IN INDONESIA Bangun, Nurainun; Natsir, Khairina; Ngadiman , Ngadiman
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.946-956

Abstract

The intended of this study was to determine the effect of business risk, non-debt tax shields, and firm size on debt policy. The population consists of companies that in the 2019-2021 period are listed on the Stock Exchange in the consumer goods group. Purposive sampling technique was applied to select samples from as many as 74 companies, of which 40 consumer goods companies met the criteria, so that in total there were 120 research data. Data analysis was carried out using Multiple Linear Regression and data processing data is supported by EViews 12. The findings of this research show that changes in company size will move debt policy in a significant and positive direction. Meanwhile, business risk and nonndebt taxxshields have insignificant effect on debttpolicy for companies in the consumerrgoods group registered on the Indonesia StockkExchange.
MARKETING STRATEGY INNOVATION IN THE FRAMEWORK TOWARDS EXPANSION OF DIGITAL BANK ACCESS AROUND STUDENTS (A CASE STUDY ON BLU BCA) Wijaya, Septihani Michella; Putri, Angely Olivia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.957-967

Abstract

Blu is a mobile banking service from BCA Digital which is designed and developed to make it easier for its customers to make financial and non-financial transactions via mobile phones. Currently, Blu already has a BI Fast Payment system for its services. BI Fast Payment is infrastructure. A national retail Payment System that can facilitate retail payments in real-time, safe, efficient, and available at any time. With the BI Fast Payment system, customers can make inter-bank transfers more efficiently and effectively than usual, which is IDR 2,500 per transaction. Not only can it be used to make payments, Blu can also be used for various purposes related to banking with various features such as: Blu Account for making purchases and withdrawals, Blu Saving for saving, Blu Gether which can plan finances with other users, and Blu Deposit opens a time deposit service of at least IDR 1,000,000. Due to the Covid-19 pandemic, the use of digital banks is increasing in Indonesia due to the cashless system when making payments. Therefore, Blu is here to support the system. Blu still has many systems and features that need to be developed to make users more comfortable.
FACTORS THAT INCREASE PURCHASE INTENTION OF ELECTRIC CARS IN JAKARTA Ruslim, Tommy Setiawan; Setiawan, Kevin; Hapsari, Claudia Gita; Herwindiati, Dyah Erny
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.968-977

Abstract

Global warming has become an issue for the whole world until now. The cause of global warming is air pollution produced by engine fuels from various automotives that can produce carbon dioxide. This encourages people to be more concerned about the environment, including the automotive industry. The rise of the movement to care for the environment encourages automotive companies to make electric car products which can be a solution to reduce pollution. In recent years, electric cars have started to enter the market in Indonesia. However, this is not well received by the Indonesian people. This is related to the low purchase intention of the electric car itself. The purpose of this study was to determine empirically the effect of attitude, subjective norm, perceived behavioral control, and price sensitivity on consumer purchased intention of electric cars in Jakarta. This study uses data collected from 153 respondents who are people who at least are undergoing undergraduate studies and have knowledge of electric cars in Jakarta. The data was obtained by distributing an online questionnaire in the form of a google form through social media. The data is then processed using SmartPLS 3.2.9 software. The results of this study are attitude, subjective norm, and price sensitivity have a positive and significant influence on the purchase intention of electric cars in Jakarta. Meanwhile, perceived behavioral control has no effect on the purchase intention of electric cars in Jakarta.

Page 17 of 78 | Total Record : 774

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