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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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FACTORS INFLUENCING CUSTOMER LOYALTY TOWARD MIXUE ICE CREAM AND TEA SHOP IN JAKARTA Putra, Jacky Sona; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1669-1680

Abstract

This study aims to examine the factor influencing customer loyalty directly or indirectly toward customer loyalty through customer satisfaction as a mediating variable. This study's sample size was 200 Mixue ice cream and tea shop customers in Jakarta. The data collection method used in this study is convenience sampling by distributing online questionnaires. The result of this study shows that customer loyalty in Mixue ice cream and tea shops is influenced by product quality, digital marketing, and brand awareness. In addition, the result of this study suggests that companies should focus on the quality of their product and implement digital marketing to increase their loyal customer in line with the digitalization that is happening.
FACTORS AFFECTING PURCHASE INTENTION OF THE ICE CREAM INDUSTRY Tjayadi, Stefanni; Tjokrosaputro, Miharni; Ariniputri, Nadia
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1681-1693

Abstract

The contemporary beverage business has recently begun attracting much attention from Indonesian consumers, especially in Jakarta. The contemporary beverage industry has recently garnered significant attention among consumers in Jakarta, Indonesia. This investigation aimed to ascertain whether there is a relationship between Electronic Word of Mouth (E-WOM) and Perceived Price with respect to customer Purchase Intention for ice cream, with Trust serving as a mediating factor. The study's participants were residents of Jakarta, with a sample size of 225 individuals selected through purposive sampling. Data analysis was conducted using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The findings of this research reveal that E-WOM, perceived price, and trust influence consumer purchase intentions for ice cream products in Jakarta. Furthermore, this study highlights the mediating role of trust in the relationship between E-WOM and consumer purchase intentions.
FACTOR THAT AFFECTS REPURCHASE INTENTION AMONG SHOPEE CUSTOMERS IN WEST JAKARTA (SATISFACTION AS A MEDIATOR) Anggelina, Chyntia; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1694-1705

Abstract

Digital technology is currently very developed, one of which is the business sector, namely e-commerce, many people are facilitated by this e-commerce. Customer doesn’t need to come to the store by himself, he/she just use e-commerce and order directly online, the items we ordered will be sent immediately. This has started to become a new culture, especially in Indonesia, with the existence of e-commerce it can also save time as we know we can make transactions through e-commerce anytime and anywhere without having to meet the seller in person. This study aims to examine whether there is an effect of perceived quality, perceived value, perceived popularity, web design quality on Shopee consumer's repurchase intentions in West Jakarta (with satisfaction as a mediation). There are 234 respondents who are Shopee consumers in West Jakarta. The method used in this research is non-probability sampling by distributing online questionnaires via Google Form, then the data obtained is processed using SmartPLS version 3.2.9. From the processed results it was found that there was an effect of perceived quality, satisfaction, perceived popularity on repurchase intentions, and there is no effect between web design quality and perceived value on repurchase intention.
THE EFFECTIVENESS OF FUNERAL RETRIBUTION PAYMENTS IN DKI JAKARTA Prihanto, Hendi; Usmar , Usmar; Selfiani , Selfiani; Adwimurti, Yudhistira
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1706-1721

Abstract

Management of cemetery land is a problem that is currently being experienced in the DKI Jakarta area, for this reason the research aims to analyze the influence of the e-Retribution Payment System, Government Socialization, Compulsory Retribution Literacy on the Effectiveness of Retribution Payments. The research uses a quantitative approach which uses a questionnaire as a data collection technique, processing statistical data using the Smart PLS application. The research population was TPU in the South Jakarta area, with burial samples in a number of TPU, namely: Kampung Kandang, Jeruk Purut, Tanah Kusir and Menteng Pulo. The unit of analysis for this research is the community as the heirs of families buried in the area. The results of the study prove that empirically the electronic levy payment system and outreach carried out by the government have a positive and significant effect on the effectiveness of retribution payments, while levy compulsory literacy has no significant effect on the effectiveness of retribution payments.
THE INFLUENCE OF INVESTMENT MOTIVATION, INVESTMENT KNOWLEDGE, AND FINANCIAL LITERACY ON INVESTMENT INTEREST Fortunatus, Angela Eunike; Pamungkas, Ary Satria
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1722-1731

Abstract

The purpose of this study is to ascertain how investment motivation, investment knowledge, and financial literacy contribute to the millennial generation's interest in investing in Bandung. This study's sample consists of Bandung's millennials who are interested in stock investing. The purposive sampling method was used to select 220 respondents for the study's sample. Structural Equation Modelling (SEM) was used for data analysis techniques. Using the quantitative research method, a descriptive research design was used in this study. This study found that investment interest is influenced by investment motivation, investment knowledge, and financial literacy.
THE INFLUENCE OF FINANCIAL LITERACY, REGRET AVERSION BIAS, AND OVERCONFIDENCE ON INVESTMENT DECISION Tifany, Angela; Pamungkas, Ary Satria
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1732-1739

Abstract

Investment decision is a policy taken by investors as an alternative to achieve future profits. By comparing the average salary of formal employees in Jakarta with the cost of living in Jakarta, a question arises about how investors in Jakarta who work as worker make their investment decisions based on their investment capital. The purpose of this study is to examine the effect of Financial Literacy, Regret Aversion Bias, and Overconfidence on Investment Decision among workers in Jakarta. The sample of this study are the workers who work and live in Jakarta that make investment in the capital market. The number of samples in this study was 228 respondents that were obtained by purposive sampling method. This study used Structural Equation Modelling (SEM) for data analysis and using Likert scale as the measurement scale. The result of this study indicated that Financial Literacy, Regret Aversion Bias, and Overconfidence have a positive effect on Investment Decision.
UNDERSTANDING RELATIONSHIP INTELLECTUAL CAPITAL AND FINANCIAL PERFORMANCE ON HEALTHCARE SECTOR Jovita , Jovita; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1740-1748

Abstract

In the era of knowledge-based economy, companies pay more attention to intellectual capital than managing tangible assets. This study aims to analyze the effect of the components of intellectual capital including human capital, structural capital, relational capital, and capital employed on the achievement of financial performance in the healthcare sector during the period intersecting with the pandemic. The sampling technique using purposive sampling obtained 15 companies during the 2019-2021 period so that the total observations were 45 firm-years. Quantitative research design using multiple regression with random effect model analysis. The results show that structural capital and capital employed have a significant positive effect of 5 percent on financial performance, while relational capital has the opposite effect. Human capital does not have a significant effect on achieving return on asset performance. As a post-pandemic implementation, the four components of intellectual capital should be managed in a balanced way so that they can add value to the sector.
THE INFLUENCE OF BRAND INTERACTIVITY, INVOLVEMENT, SOCIAL MEDIA CBE ON LOYALTY: TRUST AS A MEDIATION VARIABLE Cahyadi, Febrianne Clarissa; Tunjungsari, Hetty Karunia
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1749-1757

Abstract

Previous research conducted by Samarah (2021) [8] found that brand interactivity and brand engagement had an effect on social media customer brand engagement. In addition, social media customer brand engagement has an effect on brand loyalty, both directly and through the brand trust mediation variable. Meanwhile, research conducted by Li et. al (2020) [9] revealed that customer engagement has an effect on brand attachment and brand trust, then brand attachment and brand trust have an effect on brand loyalty. However, in this study it was found that customer involvement did not directly affect brand loyalty. This study aims to examine the effect of brand interactivity, brand involvement, and social media consumer brand engagement on brand loyalty. Then to test the effect of brand trust as a mediation between brand engagement and brand loyalty. The study used 240 samples selected using purposive sampling technique and analyzed using PLS-SEM. The results of this study indicate that brand interactivity, brand involvement, and social media consumer brand engagement have effects on brand loyalty. This research also shows that brand trust mediates the effect of brand engagement on brand loyalty. From this research, brand involvement has the biggest direct effect on brand loyalty. This shows that Tokopedia must continue to maintain interactivity, involvement, engagement, and trust so that consumers are increasingly loyal to the company.
THE IMPACT OF WORK STRESS ON CYBERLOAFING BEHAVIOUR IN TRAVEL COMPANY EMPLOYEE’S POST COVID-19 PANDEMIC WITH SELF-CONTROL AS MEDIATING ROLE Yenita , Yenita; Rahmadi, Ashari
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1758-1768

Abstract

Work stress is a form of emotional fatigue experienced by employee. During Covid-19, many of travel employee’s experienced work stress due to problems caused by the pandemic. This problem can encourage an employee to perform counter-productive activities such as cyberloafing at work. In 2020-2021, travel company is the most affected industry during pandemic. Travel company employee’s experience stress due to the workload due to the pandemic. This work stress encourages them to carry out cyberloafing activity during work hours. This study is to analyze the impact of work stress on cyberloafing behaviour on travel company employee’s post Covid-19 pandemics through self-control as a mediating role. This study uses quantitative descriptive method by distributing questionnaires to 177 employees in a travel company on Jakarta. PLS-based Structure Equation Modeling (SEM) technique with 95% confidence level has been used for analysis and generating results. The result of this study is work stress and self-control have a positive and significant effect on cyberloafing behaviour. Self-control was found to have positive but not significant effect as a mediating role between work stress and cyberloafing behaviour.
INVESTIGATING THE IMPACT OF FRIENDS, CELEBRITIES, OPINION LEADERS, SOCIAL VALUE AND PERSONAL VALUE ON PURCHASE INTENTION OF LUXURY FASHION CONSUMERS IN JAKARTA Valeta, Nesya Verdelia; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1769-1781

Abstract

The Covid-19 outbreak caused an uproar throughout the world, including Indonesia, March 2, 2020 was a silent witness where it was first reported that the Covid-19 virus had entered Indonesia. The Covid-19 phenomenon has finally changed the way people live, from which initially they could meet face-to-face, but now meetings can only be done online. Of course, all industries are starting to adapt to the COVID-19 conditions, including the luxury fashion industry, which has experienced a decline in sales during the COVID-19 pandemic and has increased again through adaptation through social media. This is related to the purchase intention of luxury fashion consumers. The purpose of this study was to determine empirically the effect friends, celebrities, opinion leaders, social value, and personal value on purchase intention of luxury fashion consumers in Jakarta. This study uses data obtained from 215 respondents who are over 18 years old and are luxury fashion consumers who live in Jakarta. The data was obtained by distributing an online questionnaire in the form of a google form through social media. The data is then processed using SmartPLS 3.2.9 software. The results of this study are friends, celebrities, opinion leaders, social value and personal value have a positive and significant influence on the purchase intention of luxury fashion consumers in Jakarta.

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