Articles
774 Documents
<![CDATA[THE EFFECT OF COMPETENCE ON JOB READINESS WITH WORK MOTIVATION AS A MEDIATOR: A STUDY ON GENERATION Z IN JABODETABEK ]]>
<![CDATA[Agustina, Neysa]]>;
<![CDATA[Turangan, Joyce A.]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.739-748
<![CDATA[Generation Z, also known as the post-millennial generation is the pioneering generation to grow up in an era heavily influenced by technology. This study aims to explore the effect of competence on job readiness, with work motivation as a mediating variable among Generation Z in the Jabodetabek area. A quantitative approach was used, involving a survey of 180 respondents selected through probability sampling with a simple random method. The data were obtained using questionnaires and analyzed through Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results show that both competence and work motivation have a positive and significant impact on job readiness. Furthermore, competence has a positive and significant effect on job readiness through work motivation as a mediator. This study is motivated by the low level of job readiness in Indonesia due to skill mismatches, largely influenced by the rapid technological advancements affecting Generation Z. The findings offer important insights for companies in developing more effective recruitment and training strategies to improve job readiness among Generation Z.]]>
<![CDATA[BUILDING PURCHASE INTENTION BY MAXIMIZING SOCIAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT FACTORS ON KANZLER PRODUCTS ]]>
<![CDATA[Kennilyn, Thio]]>;
<![CDATA[Saktiana, Galuh Mira]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.748-758
<![CDATA[The consumption of processed meat products in Indonesia has increased and created increasingly fierce competition in the processed meat products industry. Kanzler, as one of the processed meat product brands, also feels tight competition. This study delves into the impact of social media marketing and celebrity endorsements on the purchase intention of Kanzler products with brand awareness acting as a mediating variable. The research employs the PLS-SEM analysis technique and quantitative descriptive design, which are both generated using the SmartPLS 4 software. This study involves non-probability sampling, specifically using purposive sampling techniques to collect data from 230 participants through an online survey conducted using Google Form. Based on the study results, purchase intention is boosted by social media marketing, celebrity endorsements, and brand awareness. Brand awareness is also boosted by social media marketing and celebrity endorsements. Social media marketing is connected to brand awareness and thus to purchase intention. In the meantime, the connection between purchase intention and celebrity endorsement stays unaffected by brand awareness. This research uncovers the factors that impact purchase intention and investigates inconsistencies through the Theory of Planned Behavior. This research can serve as a valuable resource for Kanzler and other marketers, assisting them in assessing and enhancing the effectiveness of their marketing strategies.]]>
<![CDATA[ARTIFICIAL INTELLIGENCE AND CUSTOMER EXPERIENCE: RELATIONSHIP TO NETFLIX CUSTOMER LOYALTY THROUGH CUSTOMER SATIFACTION ]]>
<![CDATA[Ferdynand, Nicholas Ariesta]]>;
<![CDATA[Saktiana, Galuh Mira]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.759-768
<![CDATA[The development of technology is growing faster and more sophisticated. Competition among online streaming service providers in Indonesia is fierce. Netflix and similar companies are seeking methods to attract and retain loyal customers. This research seeks to uncover the relationships among several Netflix metrics, including artificial intelligence, customer experience, customer loyalty, and customer satisfaction. For this study, a cross-sectional descriptive quantitative method was applied. The analysis of the data was performed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4 software. A questionnaire is employed in this study's non-probability sampling with purposive sampling strategy, which collects data from up to 200 valid respondents. The study's findings reveal that Artificial Intelligence does not impact on Customer Loyalty. Conversely, both Customer Experience and Customer Satisfaction exert a positive and significant influence on Customer Loyalty. Additionally, Artificial Intelligence and Customer Experience positively and significantly affect Customer Satisfaction. Moreover, Customer Satisfaction mediates the indirect effects of Artificial Intelligence and Customer Experience on Customer Loyalty.]]>
<![CDATA[INFLUENCING FACTORS ON FINANCIAL PERFORMANCE OF BASIC MATERIALS SECTOR COMPANIES LISTED IN IDX ]]>
<![CDATA[Trivena, Christy]]>;
<![CDATA[Nariman, Augustpaosa]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.769-780
<![CDATA[In the financial realm, financial performance plays a key role in describing compaies’s finanncial condition. The capacity to generate profits provides insight into the company'sperformance, which serves as a key element in evaluating itsfinancial performance. This study’s purpose is to understand how the influence of independent variables consisting of sales growth, firm size, liquidity, and leverage on dependent variable, namely financial.performance in basic materials sector.companies officially listed on the IDX /Indonesia Stock Exchange in 2021-2023. This study uses 129 observational data taken using purposive sampling mothod, and the obtained samples that meet the predetermined requirements/criteria are 43 companies, also will be studied further. Secondary type data was used in this study data acquisition comes from the official IDX website and other companies’s websites. Multiple linear regression method was the analysist in this study based on the Econometric-Views (E-views) version 12 program. According to the results of the data processing that has been carried out, the results indicate that the sales growth and firmsize variables have a significant positive impact on financialperformance, meanwhile the liquidity and leverage variables have a significant negative impact on financialperformance. It is expected that the findings of this study will serve as a reference for practitioners in their decision-making.]]>
<![CDATA[USING BRAND IMAGE AS A MEDIATOR, THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AMBASSADORS ON FLIMY'S INTENTION TO BUY ]]>
<![CDATA[Lee, Patricia Claresta]]>;
<![CDATA[Saktiana, Galuh Mira]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.781-793
<![CDATA[In the era of globalization, it has had many impacts on human life and the world. For that, it is not only technology that brings changes to people today, but there are still many other things that are considered, such as one of them is appearance. An ideal body is everyone's dream, not only women who crave an ideal shape and weight, men certainly want to have an ideal shape and weight by consuming fiber drink products. From this research, there is a research objective, namely to test the influence of brand ambassador variables, social media marketing variables on the variable of interest in purchasing Flimty Fiber beverage products in DKI Jakarta which is mediated by brand image. The sample consisted of 200 respondents. The research data was processed using SmartPLS version 4.0.9.9. Brand ambassadors, social media marketing, and brand image certainly have a positive and significant effect on purchasing interest in flimty fiber beverage products in DKI Jakarta. The research written here is expected to help fiber beverage companies in increasing purchasing interest even more.]]>
<![CDATA[ACHIVEMENT ANALYSIS BEFORE AND DURING CORONA VIRUS PANDEMIC OF PROPERTY AND REAL ESTATE COMPANIES ]]>
<![CDATA[Hastuti, Rini Tri]]>;
<![CDATA[Setiyono, Stefani Velisia]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.794-801
<![CDATA[The Corona Virus Pandemic pandemic has a systemic effect on all sectors, especially in the business sector. This effect has resulted in the collapse of business pillars in several sectors, but has also resulted in extraordinary growth in several other sectors. This pandemic has disrupted the global economy and has had an effect on property and real estate companies. The effect of this pandemic is very significant, and property and real estate around the world are forced to face major challenges in maintaining their financial Achivement. Every corporate certainly has a goal to generate max profit. If the corporate can achieve this goal, then the corporate will be considered to have good corporate Achivement and quality. To assess the quality of the corporate can be seen from its financial achivement. This experiment was conducted with the aim of testing and analyzing differences in the financial Achivement of property and real estate companies before and during the Corona Virus Pandemic pandemic. The time of this experiment was from 2018-2019 before Corona Virus Pandemic and 2020-2021 during Corona Virus Pandemic. The sample selection for this experiment used purposive sampling and the experiment design used was descriptive experiment. The samples used in this experiment were 120 samples from 10 companies. The data was processed with Paired Sample t-Test using Microsoft Excel and SPSS 26, the data was taken from the annual financial reports of property and real estate companies. The proxies used are liquidity with Cash Ratio, profitability with Return on Assets and solvency with Debt to Assets Ratio. This experiment shows that there are differences in the Achivement of Cash Ratio and Return on Assets in the period before and during Corona Virus Pandemic. The Debt to Assets Ratio shows that there is no difference in the corporate's financial Achivement in the period before and during Corona Virus Pandemic. The implication of this study is to provide implications that the property and real estate must improve its corporate Achivement with the resources it has effectively and minimize all risks during the Corona Virus Pandemic pandemic, so that the corporate's profitability improves and recovers quickly from the effect of the Corona Virus Pandemic.]]>
<![CDATA[THE EFFECT OF INTERNSHIP EXPERIENCE, SELF-EFFICACY AND SOFT SKILLS ON JOB READINESS GENERATION Z IN JABODETABEK ]]>
<![CDATA[Herawati, Herawati]]>;
<![CDATA[Turangan, Joyce A.]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.802-811
<![CDATA[Generation Z, as the age group with the highest unemployment rate, faces challenges in meeting the required job qualifications. This study aims to analyze the influence of internship experience, self-efficacy, and soft skills on job readiness in Jabodetabek. The study uses a descriptive method with a sample of 150 respondents selected through non-probability sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that internship experience, self-efficacy, and soft skills have a positive and significant impact on job readiness. This research was conducted due to the observation that many Generation Z graduates or students are still unprepared to enter the workforce, indicated by a lack of basic professional competence and soft skills. This study provides new insights for companies and readers regarding the importance of these factors in improving Generation Z's job readiness and reducing the unemployment rate among them.]]>
<![CDATA[PROFITABILITY AND FINANCIAL DECISIONS ON FIRM VALUE: MODERATING ROLE OF FIRM SIZE ]]>
<![CDATA[Saputra, Devina]]>;
<![CDATA[Yanti, Yanti]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.812-822
<![CDATA[This study explores the connection between profitability, financial decisions, and firm value, with firm size acting as a moderating variable. It focuses on industrial sector companies listed on IDX 2021-2023, employing multiple regression analysis. The findings reveal that profitability has a significant positive impact on firm value, implying that greater profitability leads to an increase in firm value. Similarly, financial decisions positively influence firm value, indicating that effective debt utilization can enhance a company's value. While firm size does not moderate the relationship between profitability and firm value, it does strengthen the impact of financial decisions on firm value, suggesting that larger firms are more responsive to financial decisions.This research provides important insights into strategic financial management in enhancing firm value in Indonesia's industrial sector.]]>
<![CDATA[DRIVING FASHION MSMES SUCCESS: A LOOK AT WOMEN ENTREPRENEURS MINDSET, MOTIVATION, AND STRATEGY ]]>
<![CDATA[Fasmita, Windy]]>;
<![CDATA[Ie, Mei]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.823-833
<![CDATA[This study examines the influence of entrepreneurial mindset and entrepreneurial motivation on the success of women’s fashion MSMEs in Central Jakarta, with business strategy serving as a moderating variable. Employing a descriptive quantitative approach with purposive sampling, the study involves 306 respondent who are owners of women’s fashion MSMEs. Data analysis was conducted using Partial Least Square-Structural Equation Modeling (PLS-SEM) to evaluate the relationships between variables. The findings indicate that an entrepreneurial mindset has a positive and significant impact on the success of women’s fashion MSMEs in Central Jakarta. Similarly entrepreneurial motivation positively and significantly influences business success. Business strategy also demonstrates a positive and significant effect on success while moderating the relationship between entrepreneurial mindset and business success. However, business strategy as a moderator in the relationship between entrepreneurial motivation and business success shows a negative but significant influence, highlighting the need to align strategies with individual entrepreneurial motivation. These results suggest that MSMEs entrepreneurs can enhance business success by cultivating an innovation driven mindset, growth orientation, and risk-taking ability. Strong entrepreneurial motivation drives concrete actions toward business development, enabling entrepreneurs to remain focused despite challenges. The implications of this study emphasize the importance of improving entrepreneurial skills, aligning strategies with motivations, and fostering resilience to achieve sustained success. Women’s fashion MSME entrepreneurs are encouraged to maximize their business potential and succeed in a competitive market environment.]]>
<![CDATA[THE EFFECT OF PROFITABILITY, INCOME DIVERSIFICATION, BANK CAPITAL, BANK EFFICIENCY ON NON PERFORMING LOAN IN THE BANKING SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2021-2023 ]]>
<![CDATA[Yola, Yola]]>;
<![CDATA[Imelda, Elsa]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v3i2.834-845
<![CDATA[The stability of the banking sector acts as key factor in maintaining the sustainability of the financial system, bank's operating income will be greater if many customers pay loans and interest, but it will be problem if borrower cannot return the credit. This study aims to determine the effect of profitability, income diversification, bank capital, and bank efficiency on NPLs banking companies listed on the IDX 2021-2023. Total sample obtained was 30 samples of banking companies. This test uses multiple linear regression based on panel data using Eviews 12 software. The results of this study indicate the variables that have significant effect on NPL are profitability negatively and bank efficiency positively. Bank capital and income diversification variables have an insignificant relationship with NPLs. Based on the results of this study, it’s expected the company can maintain good level of profitability so that it can defend from NPLs, the company suggested to maintain the level of capital owned, carry out cost management efficiency considerately, besides that banks also advised to have other sources income as a form of diversification and not depend on one source while using careful evaluation therefore not create NPL risks. In addition, the purpose of this study also to prove influence factors that contribute to NPLs to be more consistent and expected to contribute to all academics as well practitioners regarding the results affecting NPLs and used as basis for research and banks in implementing more effective management strategies so that national financial health could maintained.]]>
