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<![CDATA[UNVEILING FACTORS AFFECTING FIRM VALUE OF FOOD AND BEVERAGE COMPANIES LISTED IN INDONESIA STOCK EXCHANGE ]]>
<![CDATA[Sylvia, Sylvia]]>;
<![CDATA[Santioso, Linda]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.903-914
<![CDATA[The objective of this research is to observe the relationship between factors affecting firm value as one of the important components in impacting investor investment decisions. The influencing factors include profitability, capital structure, and firm size. During this study, the purposive sampling method was utilized in food and beverage sub-sector companies registered on the Indonesia Stock Exchange. This method produces results in the form of 93 data samples from 31 companies during the period 2021 to 2023. By utilizing Eviews Software version 12, this study applies the multiple regression analysis method during testing. The findings obtained based on this study explain that there are two factors, such as profitability and capital structure, which can positively and significantly impact firm value. Meanwhile, firm size does not significantly affect firm value. From the results gathered, it is hoped that this study will be able to provide an impact and contribution to enriching knowledge related to the factors that influence firm value as a dependent variable. This study is likewise anticipated to make a substantial contribution by providing a profound understanding, while stimulating subsequent inquiries into the factors that may shape firm value. Not only that, this research can also contribute to giving references to related companies to be capable of producing more effective financial policies and decisions.]]>
<![CDATA[THE MODERATING EFFECT OF CORPORATE GOVERNANCE ON THE RELATIONSHIP BETWEEN CAPITAL STRUCTURE AND COMPANY PERFORMANCE ]]>
<![CDATA[Jong, Steven]]>;
<![CDATA[Imelda, Elsa]]>;
<![CDATA[Sastrasasmita, Emillia]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.915-924
<![CDATA[The objective of this research is to identify the impact of corporate governance as moderator variables on the capital structure and company performance relationship within non-cyclical consumer companies listed on the Indonesia Stock Exchange from 2021 to 2023. This study uses secondary data using 54 samples selected through the purposive sampling method and processed using the E-views 12 program. The results obtained show that both long-term and short-term debt-to-total assets ratios have a significant negative impact on ROE. However, corporate governance factors like Board Size, Commissioner Size, and shareholder size cannot moderate this relationship.]]>
<![CDATA[THE ROLE OF TRANSFORMATIONAL LEADERSHIP, COMPENSATION, AND MOTIVATION IN JOB SATISFACTION OF GENERATION Z IN WEST JAKARTA ]]>
<![CDATA[Turangan, Joyce A.]]>;
<![CDATA[Wijaya, Andi]]>;
<![CDATA[Ruslim, Herman]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.925-973
<![CDATA[Generation Z, known for its attachment to digital technology and preference for flexibility, possesses unique characteristics that influence their job satisfaction. This study aims to analyze the effects of transformational leadership, compensation, and motivation on the job satisfaction of Generation Z in West Jakarta. The study uses a quantitative method with a survey of 100 respondents selected through probability sampling with a simple random approach. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that compensation and motivation have a positive and significant effect on job satisfaction, whereas transformational leadership shows a positive but not significant effect. This study addresses the differing role of transformational leadership in enhancing job satisfaction among Generation Z compared to previous generations, suggesting that this leadership approach may be less effective for today's younger generation. This research provides valuable insights for companies in designing more effective management strategies to improve job satisfaction, retention, and productivity of Generation Z employees, particularly through compensation policies and motivation that align with their needs.]]>
<![CDATA[ENHANCING GENERATION Z’S ROLE AS DIGITAL NATIVES AND CREATIVE MINDS IN ENTREPRENEURSHIP THROUGH SELF-EFFICACY ]]>
<![CDATA[Sari, Vinnetti Ratna]]>;
<![CDATA[Soelaiman, Lydiawati]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.974-983
<![CDATA[The low level of entrepreneurship in Indonesia needs special attention. Generation Z, which is known as digital natives and has a creative spirit, is expected to be able to generate innovative ideas and take advantage of digitalization to build entrepreneurship. This study aims to determine the effect of digital competence and creative personality on entrepreneurial interest mediated by self-efficacy. The method used in this research is descriptive quantitative. Sample collection uses a non-probability sampling method with a purposive sampling technique. A total of 262 samples, namely Generation Z represented by vocational high school students and university students in Jakarta, were used in this study. Data analysis was conducted using Partial Least Square-Structural Equation Modelling (PLS-SEM). Based on the results of outer loading testing, it is known that all indicator statements are valid and reliable. The results of hypothesis testing state that digital competence and creative personality have a significant effect on self-efficacy. In addition, digital competence and self-efficacy affect Generation Z’s entrepreneurial interest. However, this study did not find a significant correlation between creative personality and entrepreneurial interest. This study found that self-efficacy fully mediates between creative personality and Generation Z’s entrepreneurial intention.]]>
<![CDATA[THE INFLUENCE OF PROFITABILITY, LIQUIDITY, AND COMPANY SIZE ON CAPITAL STRUCTURE: EVIDENCE FROM INDONESIA FOOD AND BEVERAGE COMPANIES ]]>
<![CDATA[Angela, Karin Novena]]>;
<![CDATA[Ekadjaja, Agustin]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.984-992
<![CDATA[In the era of globalization, the business world is experiencing rapid development which triggers intense competition between companies, so that systematic and planned financial management is needed in order to survive. Capital structure holds a significant position in ensuring financial stability and operational sustainability for a business, where the right funding policy can increase profits and investor confidence. Effective management of funds, ncompassing both internal and external sources, enables businesses to optimize prospects within a highly competitive market landscape. The purpose of this study was to determine the effect of profitability, liquidity, and company size on entities in the food and beverage subsector companies listed on the Indonesia Stock Exchange during the period 2021-2023. This study used purposive sampling approach, resulting in 96 data on food and beverage subsector companies listed on the IDX during the period 2021-2023. Data analysis wa performed using Eviews 12 software. The hypothesis testing method in this research uses multiple linear regression models. The model estimation chosen is the Fixed Effect Model to ensure the suitability of the multiple linear regression model in the data analysis used. This study measures capital structure by employing the DER as the main parameter. The result obtained from this research shows that profitability has no significantly negatively effect on capital structure. Liquidity has a significantly negatively effect on capital structure. Company size has a significant positively effect on capital structure.]]>
<![CDATA[THE EFFECT OF PROFITABILITY, FIRM SIZE AND FINANCIAL LEVERAGE ON INCOME SMOOTHING PRACTICES IN NON-CYCLICALS CONSUMER SECTOR LISTED IDX 2021-2023 ]]>
<![CDATA[Stella]]>;
<![CDATA[Imelda, Elsa]]>;
<![CDATA[Sastrasasmita, Emillia]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.993-1000
<![CDATA[The objective of this research is to ascertain how profitability, firm size, financial leverage affect income smoothing. This research utilized a quantitative approach. Purposive sampling was the method chosen and used, then this method produced 73 samples of companies listed on the Indonesia Stock Exchange for 3 periods from 2021-2023. The SPSS application was used to process data and test the hypothesis of logistic regression analysis. Accordings to the findings, income smoothing is significantly positively affected by profitability and financial leverage. On the other hand, income smoothing is unaffected by firm size.]]>
<![CDATA[REPRESENTATION OF WOMEN IN ADVERTISING ON CONSUMER PURCHASE DECISIONS THROUGH BRAND IMAGE IN BEAUTY PRODUCTS ]]>
<![CDATA[Angelina, Helen]]>;
<![CDATA[Selamat, Frangky]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.1001-1011
<![CDATA[The background of this study is to understand how gender representation in advertising can influence purchase decision through brand image. This study specifically aims to examine how gender stereotypes and female advertising affect customer purchase decisions by focusing on brand image as a mediating factor. This study is a descriptive studies with cross-sectional method. A total of 201 respondents were given a questionnaire by the researcher, who used a quantitative method. Respondents were given a questionnaire with a Likert scale (1-5) to capture their views on gender representation and its effects. SmartPLS version 4 was used for data processing. The sample of this study is women from Generation-Z born between 1997 and 2012, from upper-middle economic strata products who have bought cosmetics in Jakarta. The study findings shows that gender stereotypes, female advertising, and brand image each positively impact purchase decisions. Additionally, both gender stereotypes and female advertising were shown positively impact brand image. Moreover, brand image was confirmed to have a significant mediating effect between gender stereotypes, female advertising, and purchase decisions. These findings show the importance of gender representation in advertising and its influence on brand image and purchase decision, providing insights for brands to create a marketing strategy for their advertising campaigns.]]>
<![CDATA[DETERMINANTS OF FIRM VALUE: THE ROLES OF CSR DISCLOSURE, PROFITABILITY, SIZE, AND LEVERAGE ]]>
<![CDATA[Kelvin, Kelvin]]>;
<![CDATA[Susanti, Merry]]>;
<![CDATA[Verawati , Verawati]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.1012-1022
<![CDATA[Firm value is a ratio used to describe the value owned by a company. This ratio provides information related to management's effectiveness in managing the company. Firm value is one of the key pieces of information that influences managers and investors in making economic decisions. This study aimed to provide empirical proof concerning the influence of CSR disclosure, profitability, size, and leverage towards firm value. This study focuses on energy and consumer non-cyclical companies that are listed in IDX. A purposive sampling method was employed to retrieve the sample. 32 companies were selected over three consecutive years, from 2021 to 2023, resulting in a total of 96 data. Eviews 12 software program was utilized to process the data. The research utilized a multiple linear regression model for hypothesis testing. The appropriate estimation model for multiple linear regression was the Random Effect Model (REM). Findings indicated that CSR disclosure, size, and leverage did not significantly affect on firm value, whereas profitability exerted a substantial positive influence on firm value. This study expanded the understanding of factors that influence company value and helped managers take concrete steps to enhance firm value, such as focusing efforts on improving profitability. Additionally, it assisted investors in analyzing factors that affect company value, especially the company's profitability potential, to make informed investment decisions.]]>
<![CDATA[THE IMPACT OF CONSUMER ANIMOSITY ON BOYCOTT INTENTIONS TOWARDS MCDONALD’S: EXAMINING THE INFLUENCE OF COGNITIVE-AFFECTIVE EVALUATION ]]>
<![CDATA[Elviana, Elviana]]>;
<![CDATA[Utama, Louis]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.1023-1031
<![CDATA[This study aims to examine the influence of consumer animosity on boycott intention through cognitive judgment and affective evaluation among McDonald's consumers in Indonesia. The sample in this study consists of 120 respondents selected using a purposive sampling technique, with the criteria of being at least 18 years old, boycotting McDonald's, and residing in the Greater Jakarta area. Data was collected through an online questionnaire distributed via social media and processed using statistical analysis with the Structural Equation Modeling (SEM) approach. The results show that consumer animosity has a significant negative effect on cognitive judgment and affective evaluation. Furthermore, cognitive judgment has been proven to have a significant negative effect on boycott intention, while affective evaluation does not significantly impact boycott intention. These findings indicate that consumer animosity plays a crucial role in shaping consumers' rational assessments and boycott behaviors towards McDonald's in Indonesia.]]>
<![CDATA[LINEAR AND NON-LINEAR RELATIONSHIP OF CAPITAL STRUCTURE TO FIRM PERFORMANCE WITH AGENCY COST AS MEDIATING AND MODERATING VARIABLE ]]>
<![CDATA[Tjen, Michele]]>;
<![CDATA[Imelda, Elsa]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.1032-1046
<![CDATA[This study was conducted examine both linear and non linear impact of capital structure to firm performance with agency cost as both moderating and mediating variable in capital structure and firm performance relationship in non-cyclical business in Indonesia that registered to Indonesia Stock Exchange for a period on 2021-2023. Purposive sampling is done to gain sample in this research, which result to a total of 54 non-cyclical companies. This study uses STATA 17 as a statistic tools to help in analyzing the multiple regression method. MEDSEM in STATA 17 is also used to analyse the mediation effect in this study. In this study, firm performance is calculated using return on equity (ROE). The capital structure counted using leverage, and agency cost is calculated with a measurement of asset utilization ratio (AUR). The result shows that capital structure has a significant negative relationship effect on firm performance, while agency cost shows a significant positive relationship to firm performance. Capital structure resulted to a significant non-linear effect on firm performance. Capital structure doesn't not have a significant effect on firm performance when using agency cost as moderation. Agency cost doesn’t mediate capital structure to effect firm performance. So,the management center it’s attention on the achieving optimal capital structure and control the agency cost in order to increase the firm performance.]]>
