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INDONESIA
Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 34 Documents
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Search results for , issue "Vol. 4 No. 1 (2025): Januari- Juni" : 34 Documents clear
The Influence Of Competence And Physical Work Environment On Employee Work Productivity (Survey of BPR Artha Galunggung Tasikmalaya Employees) Zaky, Dhiya Fauzan; Arga Sutrisna; Ai Kusmiati Asyiah
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.535

Abstract

This research aims to determine and analyze the influence of competence and the physical work environment, both simultaneously and partially, on employee work productivity at BPR Artha Galunggung Tasikmalaya. The method used in this research is a survey. With a research sample of 35 employees as respondents. The data used is primary and secondary data. The data analysis tool used in this research is multiple linear regression using the SPSS support application version.25. The test results show that simultaneously the variables used in the research, namely competency and the physical work environment, have a significant effect on employee work productivity at BPR Artha Galunggung Tasikmalaya. Likewise, partially there is a significant influence of competence on employee work productivity, and there is a significant influence of the physical work environment on employee work productivity at BPR Artha Galunggung Tasikmalaya.
The Influence Of Advertising And Brand Image On Purchasing Decisions (Survey On Marjan Syrup Consumers In Tasikmalaya City) Nursafitri, Lulu; Fitriadi, Budhi Wahyu; Risana, Dudu
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.549

Abstract

This study aims to determine the effect of Advertising and Brand Image simultaneously on Purchasing Decisions for Marjan syrup consumers in Tasikmalaya City. The effect of Advertising and Brand Image partially on Purchasing Decisions for Marjan syrup consumers in Tasikmalaya City. The method used in this research is quantitative method. With a research sample of 100 people as respondents. Sample withdrawal using non-probability precisely using purposive sampling. And the analysis method used is multiple linear regression analysis. Based on the results of the study, it shows that the classification of advertising is very good, Brand Image is included in the classification of very good and Purchasing Decisions are included in the classification of very good. The test results show that simultaneously advertising and Brand Image have a significant effect on purchasing decisions. Partially, advertising has no significant effect on purchasing decisions and Brand Image has a significant effect on purchasing decisions.
Public Service Innovation In The Digital Era (Study On The Implementation Of E-Government In Government Durian Demang Village, Karang Tinggi District, Central Bengkulu Regency) Lesmana, Arif; Soleh, Ahmad; Kresnawati, Kresnawati
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.615

Abstract

The purpose of this study is to determine the innovation of E-government-based public services in Durian Demang Village government, Karang Tinggi Sub-district, Central Bengkulu Regency. This research uses a qualitative method with a case study research type to obtain an in-depth understanding of the implementation of E-government at the village level. The results showed that Durian Demang Village has made a significant digital transformation in three main aspects, namely administrative processes, workflows, and operational procedures. The implementation of SIAK version 7.0, digital biometric verification system, as well as queue and service automation has improved service efficiency and accuracy. The development of e-government platform based on Durian Demang Digital application has also improved the accessibility and transparency of public services. Village governance and conceptual innovation also support increased public participation and collaboration with the private sector in service development.
Analysis Of Determining The Cost Of Goods Produced Based On Job Order Costing At Eleven Sport Printing Business In Bengkulu City Hutabarat, Kristia Elsa Yohana; Anggriani, Ida; Astuty, Kamelia
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.616

Abstract

This study discusses the use of the Job Order Costing method to calculate the cost of goods produced and determine the selling price of products at the Eleven Sport printing business in Bengkulu City. Job Order Costing records production costs specifically for each product, allowing for more accurate calculations. This research uses a quantitative descriptive method with primary data collected through interviews and documentation. The analysis was conducted for the period January-June 2024, with the results showing the total production cost of Rp 724,181,003 and the cost of production per jersey stel is Rp 66,469. Currently, Eleven Sport determines the selling price of Rp 120,000 per suit without a specific calculation method, only based on estimates. However, with the Job Order Costing method, a more accurate selling price is suggested at Rp 86,410 per suit. This difference of Rp 33,590 shows that the application of this method not only helps in setting a more precise cost of goods produced, but also in determining a selling price that is in line with the company's profit target. The results show the importance of Job Order Costing to improve the
The Effect Of Brand Image, Digital Marketing, Product Quality And Price On Purchasing Decisions Of Indomie Products Stiawan, Erix; Ariska, Yesi Indian; Zoniarti, Zoniarti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.619

Abstract

Indomie continues to adapt trends and consumer preferences by launching product variants that suit local tastes or follow certain food trends to help Indomie remain relevant in the market. The purpose of this study is to determine the effect of brand image, digital marketing, product quality and price on purchasing decisions of Indomie products. This type of research is quantitative. The data collection method in this study used a questionnaire technique, with a sample of 125 respondents. The results showed that multiple linear regression Y = 0.246 + 0.351 X1 + 0.114 X2 + 0.457 X3 + 0.072 X4 + 0.193. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the brand image variable (X1), digital marketing (X2) product quality (X3), price (X4), the value is 0 (zero), on purchasing decisions (Y) indomie products. The results showed that the brand image test (XI) showed a t count of 8,248> t table 1,657 and a sigfinication of 0.000<0.05, so the results of Ha are accepted and Ho is rejected, meaning that brand image has a positive and significant effect on purchasing decisions of indomie products. The digital marketing test results (X2) show t count 3.652> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on purchasing decisions of indomie products. The results of the product quality test (X3) show t count 10.060> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that product quality has a positive and significant effect on purchasing decisions of indomie products. The price test results (X4) show t count 2.550> t table 1.657 and sigfinication 0.012<0.05, then the results of Ha are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions of indomie products. Based on the comparison of Fcount with Ftable, the value of Fcount is greater than Ftable, namely 13,136>2.29, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between brand image (X1), digital marketing (X2) product quality (X3), price (X4) on purchasing decisions (Y) indomie products. This can be seen at a significance level of 0.000 <0.05
Factors Affecting Taxpayer Compliance In Paying Motor Vehicle Tax (Pkb) At Samsat Bengkulu City Aprila, Izra Putri; Nasution, Suswati; Hidayah, Nenden Restu
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.620

Abstract

The type of research used in this research is explanatory research. The aim of this research is to determine the effect of taxpayer income on taxpayer compliance in paying motor vehicle tax (PKB) in the Bengkulu City Samsat. The results of the research show that there is an influence of income (X1) on taxpayer compliance (Y) based on the results of the tcount test for the awareness variable (X2) which is 2.455, the tcount value when compared with ttable of 1.653 and tcount>ttable (2.455>1.653) with significant level is 0.001<0.05 then Ho is rejected and Ha is accepted. There is an influence of awareness (X2) on taxpayer compliance (Y) based on the results The tcount test for the awareness variable (X2) is 2.589. If the tcount value is compared with ttable of 1.653 and tcount>ttable (2.589>1.653) with a significant level of 0.003<0.05 then Ha is rejected and Ho is accepted. There is an influence on service quality (X3 ) towards taxpayer compliance (Y) based on the results of the t-count test for the awareness variable (X2) is 3.763, the t-count value If compared with ttable of 1.653 and tcount>ttable (3.763>1.653) with a significance level of 0.002<0.05 then Ha is rejected and Ho is accepted. The Ftable result is 2.95 because Fcount>Ftable (7.894>2.65) then Ha is accepted and Ho is rejected, meaning that the variables income (X1), awareness (X2) and service quality (X3) have a significant effect simultaneously or simultaneously on taxpayer compliance ( Y) The termination coefficient value of Adjusted R Square R2= 0.780. This value means that the independent variables together contribute 78% in influencing the dependent variable with medium criteria.
The Effect of Perceptions of Ease, Benefits, Risk, Trust and Convenience on Customer Interest in Using Internet Banking Antoni, Antoni; Fitriano, Yun; Prawitasari , Andriyani
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.622

Abstract

The aim of this research is to determine the influence of perceived ease, benefits, risks, trust and comfort on customers' interest in using internet banking. This type of research uses quantitative. The data collection method in this research used a questionnaire technique, with a sample of 100 respondents.The research results show that multiple linear regression Y = 2.694 + 0.155 X1 + 0.335 X2 + 0.074 X3 + 0.382 Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the variables perception of convenience (X1), benefits (X2) risk (X3), trust (X4), comfort (X5) the value is 0 (zero), customer interest (Y) in using the internet Banking. The research results show that the perception of convenience test (XI) shows tcount 3.285 > ttable 1.659 and significance 0.001 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that perception of convenience has a positive and significant effect on customers' interest in using internet banking. The results of the benefits test (X2) show tcount 2,650 > ttable 1,659 and significance 0.009 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning benefits have a positive and significant effect on customers' interest in using internet banking. The results of the risk test (X3) show tcount 2.575 > ttable 1.659 and significance 0.019 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning risk has a positive and significant effect on customers' interest in using internet banking. The results of the trust test (X4) show tcount 3,119 > ttable 1,659 and significance 0.002 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that trust has a positive and significant effect on customers' interest in using internet banking. The results of the comfort test (X5) show tcount 1,260 > ttable 1,659 and significance 0.211 > 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that comfort has no positive and significant effect on customers' interest in using internet banking. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 11,859 > 2.19, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between perceived convenience (X1), benefits (X2), risks (X3), trust (X4) , convenience (X5) on customer interest (Y) in using internet banking. This can be seen at the significance level of 0.000 <0.05
Analysis of Multi-Business Cooperative Financial Reports at the Dharma Shanti Cooperative in Rama Agung Village, North Bengkulu Regency Handayani, Dewa Ayu Made Dewi; Susena, Karona Cahya; Fitriano, Yun
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.623

Abstract

The purpose of this study was to determine the Multipurpose Financial Statements at Dharma Shanti Cooperative to evaluate the financial health of cooperatives in the balance sheet, income statement, cash flow statement, statement of financial position and notes to financial statements.This type of research is descriptive and comparative method. The data analysis technique used is a qualitative method, namely the theoretical concept and description of the research object of the Multipurpose Cooperative (KSU) from the research results by collecting financial data made by the dharma shanti cooperative.This study analyzes financial reports related to loan and business activities for the period 2023 at the Dharma Shanti Cooperative located in Rama Agung Village, North Bengkulu Regency. By examining the balance sheet, income statement, cash flow statement, statement of financial position, and notes to the financial statements, and this research identified key trends, potential risks, and areas for improvement.
The Influence Of Leadership Style, Organizational Culture And Organizational Commitment On Employee Performance In Regional Government Offices Of Bengkulu Province Gagasadewa, Putra; Gayatri, Ida Ayu Made Er Meytha; Nurzam, Nurzam
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.624

Abstract

The purpose of this study is to determine the effect of Leadership Style, Organizational Culture, and Organizational Commitment on the performance of employees of the Bengkulu Provincial Government Office. The type of research is quantitative, the sample in this study was 50 Bengkulu Provincial Government Office Employees. Data collection using Questionnaires and the analysis methods used are multiple linear regression, determination test and hypothesis test.The results of the study indicate that the Leadership Style variable (X1) shows a t count of 2.942> t table 1.677 and significant 0.005 <0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Leadership Style (X1) has a positive and significant effect on Performance (Y). The Organizational Culture variable (X2) shows a t count of 3.656> t table 1.677 and significant 0.001> 0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Organizational Culture (X2) has a positive and significant effect on Performance (Y). The Organizational Commitment variable (X3) shows a t count of 3.079> t table 1.677 and significant 0.003 <0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Organizational Commitment (X3) has a positive and significant effect on Performance (Y). Based on the results of simultaneous hypothesis calculations, it shows a significant value of 0.000 < 0.05, meaning that together the variables X1 Leadership Style, X2 Organizational Culture, X3 Organizational Commitment have a positive and significant influence on Performance (Y).
The Effect Of Live Streaming, Price And Promotion Of Tiktok Shop On Buying Interest In Preloved Consumers In Generation Z In Bengkulu City Habibullah, Wahyu; Yulianti, Oni; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.625

Abstract

The aim of this research is to find out whether live streaming, prices and promotions have an effect on buying interest of preloved consumers in generation Z in Bengkulu City. This type of research is quantitative. The data collection method in this research used a questionnaire technique, with a sample of 170 respondents. The research results show that multiple linear regression Y = 0.276 + 0.377 X1 + 0.311 X2 + 0.489 X3 + 0.994. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the variables Live Streaming (X1), Price (X2) Promotion (X3), the value is 0 (zero), on the Purchase Interest (Y) of Preloved Consumers in Generation Z in Bengkulu City. The results of the research show that the live streaming test (XI) shows tcount 2,782 > ttable 1,672 and significance 0.023 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that live streaming has a positive and significant effect on buying interest in preloved consumers in generation Z in Bengkulu City. The price test results (X2) show tcount 2.357 > ttable 1.672 and significance 0.021 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that price has a positive and significant effect on buying interest of preloved consumers in generation Z in Bengkulu City. The results of the promotion test (X3) show tcount 3.700 > ttable 1,672 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning promotion has a positive and significant effect on buying interest of preloved consumers in generation Z in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 36.690> 2.53, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between Live Streaming (X1), Price (X2) Promotion (X3) the value is 0 (zero), on Purchase Interest (Y) of Preloved Consumers in Generation Z in Bengkulu City.  This can be seen at the significance level of 0.000 <0.05.

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