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Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Published by CV. SHOFANAH MEDIA BERKAH
ISSN : -     EISSN : 29854202     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice
Scope Keilmuan : - Manajemen - Ekonomi - Akutansi - Hukum - Kewirausahaan - Kesehatan - Pendidikan - Informatika - Keilmuan Lain yang Relevan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 182 Documents
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Penerapan Manajemen Operasional Ritel Untuk Mendukung Pelayanan Konsumen Di Toserba Sunan Drajat Cabang Sedayulawas Aulia Putri, Silvi
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 3 (2026): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Inform
Publisher : Shofanah Media Berkah

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Abstract

This study aims to analyze the implementation of retail operational management in supporting the quality of customer service at Sunan Drajat Department Store, Sedayulawas Branch. The focus of this study is directed at product inventory management, product display arrangement, cashier transaction processes, the implementation of standard operating procedures (SOPs), work coordination, and customer service patterns in daily operational activities. The method in this study uses a descriptive qualitative approach with data collection techniques through interviews, direct observation, and documentation. Data analysis is carried out in stages including data reduction, data presentation, and drawing conclusions to obtain a factual picture of the retail operational conditions. The results show that the implementation of retail operational management has been carried out in a structured manner through the process of receiving goods, checking product quality and expiration, systematic shelf arrangement, and computer-based cashier services. The implementation of standard operating procedures (SOPs) and coordination between employees also support smooth operations and increase customer comfort. Thus, retail operational management plays a vital role in maintaining operational effectiveness and is able to improve the quality of customer service continuously.
Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Cehay Pada Toko Hayati Di Kabupaten Tangerang Yunia Nanda, Alfi; Wijoyo, Agung
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 3 (2026): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Inform
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price, product quality, and promotion on purchasing decisions of Cehay products at Hayati Store in Tangerang Regency. The research problem arises from fluctuating sales performance and purchasing decisions that are not yet optimal, which are assumed to be influenced by consumers’ perceptions of price, product quality, and promotional activities. This research employed a quantitative approach with a sample of 69 respondents determined using Slovin’s formula. Data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results indicate that price, product quality, and promotion partially have a significant effect on purchasing decisions. Simultaneously, the three variables also significantly influence purchasing decisions with the regression equation Y = 12.403 + 0.295X₁ + 0.106X₂ + 0.363X₃. The coefficient of determination of 31.0% shows that purchasing decisions are influenced by price, product quality, and promotion, while the remaining percentage is affected by other factors outside this study. These findings emphasize the importance of integrated marketing strategies to improve consumer purchasing decisions.

Page 19 of 19 | Total Record : 182

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