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Abu Muna Almaududi Ausat
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Journal of Contemporary Administration and Management (ADMAN)
Published by PT. Literasi Sains Nusantara
ISSN : 29880394     EISSN : 29883121     DOI : https://doi.org/10.61100/adman
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Contemporary Administration and Management (ADMAN) is a scientific journal that focuses on the publication of articles related to the development of the theory and practice of administration and management in a contemporary context. The journal contains articles that cover a wide range of topics, such as business strategy, human resource management, financial management, marketing management, operations management, environmental management, public policy, and so on. Our journal aims to present innovative thoughts and creative solutions in the field of administration and management. In carrying out this objective, the journal publishes scholarly articles that contain original research results and theory development and follow strict academic standards. Journal of Contemporary Administration and Management (ADMAN) is published periodically every four months and is open to the publication of articles from academics, practitioners, and researchers in the field of administration and management. This journal uses a peer-review system in assessing incoming articles and is accredited by a national accreditation agency. With this journal, it is hoped that it can make a real contribution to the development of administration and management science, both theoretically and practically, and provide useful information for readers who are interested in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol 2 No 1 (2024): April 2024" : 30 Documents clear
Optimising Global Competitiveness of MSMEs through Innovative Strategies for Digital Business Development Sutrisno, Sutrisno; Susanti, Ike; Murthada
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.124

Abstract

In the current era of globalisation, rapid changes are taking place in the business paradigm. Digital transformation has become the main key in advancing business at the global level. Therefore, efforts to optimise the competitiveness of MSMEs are a must to remain relevant and compete in an increasingly competitive global market. This research aims to explore and identify optimal innovative strategies for MSME digital business development. This research uses a qualitative literature review method by retrieving data from Google Scholar from 2022 to 2023. The study results show that optimising the global competitiveness of Micro, Small and Medium Enterprises (MSMEs) through innovative strategies for digital business development is not just an option, but a necessity in this digital era. As the backbone of the economy, MSMEs need to utilise information technology, e-commerce, and digital platforms to create a competitive advantage in the global market. With the adoption of digital innovation, MSMEs can improve operational efficiency, expand markets, and build sustainable collaborations.
Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age Ohara, Muammar Revnu; Suparwata, Dewa Oka; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.125

Abstract

The development of information technology, especially in the field of social media, has created a new paradigm in the business world. Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy, need to adapt to these changes to be able to compete in an increasingly complex digital era. This research aims to identify revolutionary marketing strategies that can help MSMEs optimise the utilisation of social media as an effective tool in facing the challenges of the digital era. This research method is a descriptive qualitative literature review that uses primary data sources from scholarly articles found through Google Scholar. This research will conduct an in-depth analysis of relevant and current literature that has been published in the 2021-2023 timeframe. The study results show that revolutionary marketing strategies through optimising the use of social media have proven to be a solid foundation for the success of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Through this approach, MSMEs can build stronger relationships with customers, increase brand visibility, and expand market share. By understanding the target audience, creating creative content, utilising innovative features, and building online communities, MSMEs can transform into key players in a rapidly changing market.
Enhancement of Soft Skills Competence in Human Resources as a Key Success Factor in the Digital Business Era Karneli, Okta; Handayati, Ratna; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.126

Abstract

With the ongoing development of digital technology, the business landscape is undergoing a significant paradigm shift. Digital transformation has altered the way companies operate, communicate, and engage with customers. In the digital business era, a company's success is not solely determined by technical expertise but also by the individual's ability to manage interpersonal relationships. The objective of this research is to analyze the enhancement of soft skills competence in human resources as a primary success factor in the digital business era. This research adopts a descriptive qualitative literature review method utilizing primary data sources from scholarly articles identified through Google Scholar. The study will conduct a thorough analysis of relevant and current literature published between 2017 and 2023. The findings indicate that human resources with a strong portfolio of soft skills become valuable assets to a company. Effective communication, collaboration skills, and proficient leadership form the foundation for team productivity and success. Leaders capable of guiding through change and possessing a strategic vision will steer the company toward long-term success.
Dynamic Success Dynamics of SMEs in Digital Transformation: Analysis of Social and Psychological Factors Manafe, Mesri Welhelmina Nisriani
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.127

Abstract

The advancement of information and communication technology has transformed the way business is conducted. Small and Medium Enterprises (SMEs) often face challenges in adopting these changes, including difficulties in integrating digital technology into their operations. This research aims to understand the dynamics of the successful adaptation of Micro, Small, and Medium Enterprises (SMEs) to digital transformation, employing an analysis approach that considers social and psychological factors. The study utilizes a qualitative literature review method, focusing on data from Google Scholar within the range of 2009-2023. The study's findings indicate that SMEs, when confronting digital transformation, can draw several important conclusions. Firstly, it is crucial to build strong relationships with customers, business partners, and the community through social media and business networks to garner necessary support. Secondly, SME owners need to cultivate an adaptive and innovative mindset, along with the ability to take risks and resilience in facing failures. Training and psychological support can help overcome resistance to change. Thirdly, effective management is key to handling digital transformation, with SME owners requiring leadership skills, strategic planning abilities, and expertise in efficiently managing human resources. Managerial training can enhance the leadership capabilities of SME owners.
Innovative Strategies to Enhance the Quality of Higher Education Management: Human Resource Development and the Critical Role of Communication Tusriyanto; Siminto; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.128

Abstract

Higher education plays a pivotal role in developing high-quality and competitive human resources. In this era of globalization, the dynamics of higher education environments are becoming increasingly complex, requiring innovative management to address challenges and ensure quality improvement. This research aims to elucidate innovative strategies for enhancing the quality of higher education management through human resource development and the critical role of communication. The study employs a qualitative literature review method with a literature search approach on academic sources. The primary data sources are obtained from Google Scholar, an online scholarly search platform, encompassing articles, books, theses, and other academic publications. The data collection period spans from 2013 to 2024, ensuring that the literature used is relatively recent and relevant to the current research context. The study's findings indicate that in the face of the increasingly complex dynamics of higher education, the successful implementation of innovative strategies to enhance the quality of higher education management is crucial. From the aforementioned exposition, it can be concluded that human resource development, collaboration with industries, the critical role of communication, and the utilization of technology are the main pillars that can guide higher education institutions towards greater achievements.
The Importance of Mentorship in Stimulating the Growth and Success of Entrepreneurial Business Entities Yani, Ahmad; Suherlan; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.129

Abstract

Entrepreneurs and small businesses play a crucial role in the global economy, particularly as sources of innovation, employment, and local economic growth. However, many entrepreneurial business entities face various challenges, including market uncertainty, intense competition, and a lack of resources and managerial experience. This research aims to examine the role of mentorship in stimulating the growth and success of entrepreneurial business entities. The research method employs a qualitative literature review approach with a focus on exploring relevant literature through Google Scholar. Literature searches were conducted on Google Scholar with a time frame between 2013 and 2023 to ensure inclusivity of recent studies. The study's findings indicate that, in the context of entrepreneurial business, the importance of mentorship proves to be a highly significant element in stimulating growth and success. Mentorship not only serves as a provider of practical advice but also as a source of inspiration, holistic perspectives, and emotional support. Through their experience and wisdom, mentors assist entrepreneurs in overcoming challenges, identifying opportunities, and developing long-term strategies to advance their businesses.
Strategic Exploration of Training and Development to Enhance Digital Marketing Competence in Human Resource Management Kraugusteeliana, Kraugusteeliana; Suherlan; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.130

Abstract

In the context of globalization and the advancement of information technology, digital marketing has become a crucial element in business strategy. Digital transformation has brought significant changes in how companies interact with customers and the market. This research aims to discuss how training and development can serve as an effective strategy to enhance digital marketing competence within the realm of human resource management (HRM). The research methodology employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2013-2023. A qualitative approach is utilized to delve into a profound understanding of the research topic through the analysis of scholarly literature and conceptual studies. The study's findings indicate that, in the pursuit of success in this digital era, a strategic exploration of training and development to enhance digital marketing competence in human resource management (HRM) is a crucial step. The rapid technological transformation has altered the business paradigm, and organizations striving for relevance must ensure that their HRM teams possess a profound understanding of digital marketing.
The Role of ChatGPT in Enhancing the Quality of Human Resource Team Communication: An Innovative Approach in Human Resource Management Sutrisno, Sutrisno; Suherlan; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.131

Abstract

Effective communication stands as one of the key pillars in human resource management (HRM). Good communication among human resource team members can enhance productivity, collaboration, and job satisfaction. This research delves deeper into how ChatGPT can be effectively implemented to improve the quality of communication within HR teams and address potential challenges that may arise in the process. The research methodology involves a qualitative literature review drawing data from Google Scholar spanning from 2006 to 2023. The study results indicate that the utilization of ChatGPT in enhancing the communication quality of HR teams has proven to bring significant benefits across various aspects of human resource management. With its ability to understand and respond to human conversation naturally, ChatGPT opens new opportunities in recruitment, training, performance management, and team collaboration.
Humanizing Digital Marketing: The Role of ChatGPT in Human Resource Management Training Programs Rachman, Andy; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.132

Abstract

Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this technology can be utilized in human resource management training programs. The research method employed is a qualitative literature review using data obtained from Google Scholar spanning from 2016 to 2023. Qualitative approach was chosen to allow for in-depth analysis of relevant literature on the research topic, involving a better understanding of concepts, theories, and findings already existing in the related scholarly literature. The study findings indicate that in rapidly evolving digital marketing, humanization is key to building strong customer relationships. The role of ChatGPT in human resource management training programs is crucial to reinforce humanization in digital marketing strategies. By leveraging ChatGPT, marketing professionals can create more personalized and relevant experiences for their audience, while also opening opportunities to enhance marketing strategy efficiency.
Strategic Significance: Unveiling the Dominant Role of Social Media as a Primary Marketing Tool in Digital Business Strategies Prakosos, Riyan Dwi Yulian; Ukar, Kurweni; Astutik, Wahyuni Sri
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.137

Abstract

The advancement of digital technology has fundamentally altered the way companies operate. Amidst this transformation, social media has emerged as one of the key forces driving change. The aim of this research is to uncover the dominant role of social media as a primary marketing tool in digital business strategies. The methodology of this research is a qualitative literature review drawing data from Google Scholar from 2012 to 2024. The study findings indicate that social media not only enables businesses to directly connect with their audience but also facilitates deep interactions, strengthens brands, provides valuable insights, and fosters beneficial collaborations. With its ability to create emotional connections, build strong brand identities, and optimize consumer experiences, social media has become an inevitable force in the modern marketing landscape.

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