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Abu Muna Almaududi Ausat
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Journal of Contemporary Administration and Management (ADMAN)
Published by PT. Literasi Sains Nusantara
ISSN : 29880394     EISSN : 29883121     DOI : https://doi.org/10.61100/adman
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Contemporary Administration and Management (ADMAN) is a scientific journal that focuses on the publication of articles related to the development of the theory and practice of administration and management in a contemporary context. The journal contains articles that cover a wide range of topics, such as business strategy, human resource management, financial management, marketing management, operations management, environmental management, public policy, and so on. Our journal aims to present innovative thoughts and creative solutions in the field of administration and management. In carrying out this objective, the journal publishes scholarly articles that contain original research results and theory development and follow strict academic standards. Journal of Contemporary Administration and Management (ADMAN) is published periodically every four months and is open to the publication of articles from academics, practitioners, and researchers in the field of administration and management. This journal uses a peer-review system in assessing incoming articles and is accredited by a national accreditation agency. With this journal, it is hoped that it can make a real contribution to the development of administration and management science, both theoretically and practically, and provide useful information for readers who are interested in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol 2 No 3 (2024): December 2024" : 9 Documents clear
Exploration of Empathy-Based Leadership in the Context of Employee Retention in the Creative Industry Sugiarto, Irwan
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.201

Abstract

The creative industry often faces high pressure and tight deadlines, making a work environment that supports employees' psychological well-being crucial. Empathy-based leadership is seen as an approach that can create harmonious relationships between leaders and employees, which in turn can enhance employee retention in a highly dynamic and competitive environment. This study focuses on exploring empathy-based leadership in the context of employee retention in the creative industry, a sector characterized by high demands for innovation, flexibility, and creativity. This study uses a literature review method with a qualitative approach. The data used in this research is taken from Google Scholar within the publication range of 2012-2024. The study results show that empathy-based leadership has a significant impact on improving employee retention in the creative industry. By understanding and responding to the emotional and professional needs of employees, empathetic leaders can create a supportive, inclusive, and collaborative work environment. This is particularly important in the creative industry, where high work pressure and innovation are key to success. Examples from various companies such as Kreavi, Agate International, and Pixar show that empathetic leadership can reduce turnover rates, increase employee satisfaction and engagement, and foster innovation.
Leadership and ESG-Based Innovation (Environmental, Social, Governance): Implications for SME Performance in the START-UP Environment Cahyono, Puguh; Ramadhani, Aringgi Dwi; Rochmawati, Inda; Febriyanty, Putri; Mas'ud, Akhmad Khoirul
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.202

Abstract

In recent years, the paradigm shift towards social and environmental responsibility has become a top priority across various sectors, including among SMEs and start-ups. The ESG concept, encompassing environmental, social, and governance aspects, has become a crucial foundation for developing sustainable business strategies. The importance of ESG-based leadership in SMEs lies in the ability of leaders to integrate ESG principles into the company’s culture and operations. This study aims to provide deeper insights into the strategies and best practices in ESG-based leadership and innovation and their implications for the success and sustainability of SMEs in an increasingly complex and dynamic context. The research employs a qualitative approach using a literature review method. Data is collected through a literature search on Google Scholar, covering the period from 2015 to 2024. The findings of the study indicate that first, effective leadership plays a crucial role in integrating ESG principles into SME strategies and operations. Visionary leaders can motivate teams, create a culture that supports sustainability, and ensure that ESG practices are consistently applied. Second, ESG-based innovation not only enhances the competitiveness of SMEs but also provides more sustainable and socially responsible solutions. Start-ups that successfully implement these innovations tend to see improvements in reputation, customer satisfaction, and financial performance. Third, the environmental, social, and governance aspects of ESG have a significant impact on SME performance, helping them manage risks, seize new opportunities, and meet stakeholder expectations. Case study examples from various start-ups show that integrating ESG principles can provide competitive advantages and support sustainable growth.
A Comprehensive Analysis of Optimizing the Role of Artificial Intelligence-Based Management Information Systems in Driving Digital Transformation and Enhancing Organizational Performance in the Industry 4.0 Era Amira S, L. Happy; ⁠Rokhadi; Hariyanti; Setyawati, Heri Tugas; Sukistanto
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.234

Abstract

This study aims to comprehensively analyze the role of Artificial Intelligence (AI)-based Management Information Systems (MIS) in supporting digital transformation and enhancing organizational performance in the Industry 4.0 era. A qualitative literature review with descriptive analysis was employed, using data sourced from 19 articles selected via Google Scholar from 2014–2024. The findings reveal that AI-based MIS significantly contribute to improving operational efficiency, supporting strategic decision-making, and fostering innovation. Case studies on PT Astra International Tbk, Bank BRI, and Tokopedia illustrate how AI implementation can optimize business processes and enhance organizational competitiveness. However, adopting this technology faces challenges such as infrastructure limitations, digital literacy gaps, and high implementation costs, particularly for SMEs. The study's implications include recommendations for organizations to prioritize infrastructure readiness and human resource development, as well as the importance of cross-sector collaboration to promote inclusive and sustainable digital transformation. This research provides theoretical contributions to the literature on AI's role in MIS and practical guidance for technology implementation across various sectors.
Comprehensive Analysis of Business Strategies and Adaptive Innovation in Responding to Changes in Consumer Consumption Patterns During the New Year Moment Judijanto, Loso; Az Zaakiyyah, Hizbul Khootimah; Jusman, Ikhsan Amar
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.238

Abstract

This study aims to comprehensively analyze business strategies and adaptive innovations in responding to changes in consumer consumption patterns during the New Year period. Using a literature review method and a qualitative approach, data was gathered from Google Scholar for the period 2020-2024. Out of 30 articles found, 19 relevant articles were selected through a strict selection process. Descriptive analysis was used to identify trends, patterns, and adaptive strategies applied by business actors, especially SMEs. The results show that effective business strategies involve product innovation, the use of digital technologies, local cultural-based approaches, and cross-sector collaboration. Additionally, the integration of sustainability values becomes an essential element in creating long-term competitiveness. Relevant case studies, such as Tokopedia's promotional programs and Maison Weiner's product innovations, highlight how adaptive strategies can be effectively implemented. This research provides practical implications for business practitioners and government policies, as well as offering theoretical contributions to the literature on business strategies based on adaptive innovation.
Strategic Analysis of the Role of Digital Marketing in New Year's Campaigns as an Integrated Approach to Optimize Revenue and Competitiveness of MSMEs Judijanto, Loso; Suherlan; Jusman, Ikhsan Amar
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.239

Abstract

This study aims to analyze the strategic role of digital marketing in New Year's campaigns as an integrated approach to optimize revenue and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Digital marketing has become a crucial tool for increasing visibility and consumer interaction, especially during seasonal periods like New Year. By utilizing various digital platforms such as social media, email marketing, and e-commerce, MSMEs can reach a wider market and increase sales. This research employs a literature review with a qualitative approach and descriptive analysis, with data collected from Google Scholar for the 2019-2024 period. The findings indicate that MSMEs leveraging integrated digital marketing, utilizing creative content strategies, influencer marketing, and digital analytics, can optimize the results of their campaigns. The study also provides important implications for MSMEs in designing effective digital marketing campaigns during holiday seasons.
The Effect of Promotion, Discount, Service Quality on Consumer Satisfaction through Purchase Decisions on E-commerce as Intervening Variables on Students of the Faculty of Economics, UNM Rijal, Syamsu; Hidayah, Resky Wira; Mustari; Tadampali, Andi Caezar To; Purnamasari, Wulan
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.241

Abstract

E-commerce has become an inseparable part of people's daily lives. Nowadays, more and more consumers choose to shop online, which provides more business opportunities for e-commerce companies and also gives consumers more choices. The purpose of this study is to gain broader knowledge and understanding of the influence of promotions, discounts, service quality on consumer satisfaction through purchasing decisions on e-commerce as intervening variables in students of the Faculty of Economics and Business, State University of Makassar. The method used in this study is a quantitative research technique with a descriptive research type. The sample used in this study was 100 respondents. The data analysis technique used is the Partial Least Square Structural Equation Model (PLS-SEM). The results of this study show that promotion, discount, service quality have a positive and significant influence on consumer satisfaction. Likewise, purchasing decisions have a positive impact on consumer satisfaction. Purchasing decisions are able to mediate the relationship between promotion, discount, service quality on consumer satisfaction.
Business Innovation Strategies for SMEs in Welcoming the New Year: The Perspective of Generation Z as the Main Market Tusriyanto; Yani, Ahmad; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.242

Abstract

This study aims to analyze business innovation strategies for SMEs in welcoming the New Year, with a focus on Generation Z as the primary market. The research employs a qualitative approach using a literature review method, drawing data from scientific articles published between 2010 and 2024 obtained through Google Scholar. Out of 30 articles found, 20 were selected after a rigorous screening process. The analysis shows that Generation Z prefers digital-based innovation, sustainability, personalization, and optimal customer experiences. Case studies of SMEs such as ShopatMaple, TanamKita, and Kopi Kenangan demonstrate that digital marketing strategies, collaborations with influencers, and the reinforcement of sustainability values can enhance SMEs' competitiveness and customer loyalty. This study contributes to understanding how SMEs can leverage the New Year's momentum to create innovations that meet the needs of the Generation Z market.
The Role of Management Accounting in Risk Mitigation and Business Opportunity Exploration for Competitive Advantage Hariyanti
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.243

Abstract

This study aims to analyze the role of management accounting in risk mitigation and business opportunity exploration as a strategy to create competitive advantage. Using a literature review and descriptive analysis approach, this research examines 17 scholarly articles carefully selected from an initial pool of 40 articles sourced from Google Scholar between 2003 and 2024. The results of the study indicate that management accounting plays a significant role in helping organizations recognize potential threats, manage operational risks, and capitalize on opportunities for product innovation and business process efficiency. Case studies from several large companies in Indonesia, such as Telkom Indonesia, Unilever, Gojek, and specific SMEs, highlight how management accounting can be strategically utilized to enhance competitiveness amid global competition and the digital era. This study implies that the adoption of the latest technology and management accounting training could be solutions to optimize this role. However, the study is limited to a literature review, necessitating further empirical research to strengthen these findings.
New Year-Themed Content Marketing Strategies to Build Emotional Engagement and Long-Term Relationships with Consumers Rokhadi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.244

Abstract

This study aims to explore how New Year-themed content marketing strategies can be used to build emotional engagement and long-term relationships with consumers. Through a literature review with a descriptive analysis approach, data was collected from 19 relevant articles obtained through Google Scholar between 1999 and 2024. The study found that New Year-themed content marketing can create strong emotional experiences, enhance consumer loyalty, and strengthen the relationship between brands and their audiences. Brands that connect with positive values and consumer aspirations, and offer relevant and personal experiences, are more likely to build long-term relationships. The implications of this research emphasize the importance of implementing marketing strategies that prioritize emotional engagement and relevance with consumers, especially through the use of social media and digital technologies. This research also identifies the importance of sustainability and social responsibility in seasonal-themed content marketing.

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