cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Lukman Hakim
Contact Email
lukmanhakim@iainkediri.ac.id
Phone
+6285732003791
Journal Mail Official
jurnal.mediakita@iainkediri.ac.id
Editorial Address
Jl. Sunan Ampel No.7, Ngronggo, Kec. Kota, Kota Kediri, Jawa Timur 64127
Location
Kota kediri,
Jawa timur
INDONESIA
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Agama Islam Negeri Kediri
ISSN : 25793721     EISSN : 26153327     DOI : https://doi.org/10.30762/mediakita
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Mediakita journal has several scopes both empirical and conceptual, multi concepts, theories, perspectives, paradigms and methodologies on Islamic communication studies, da’wah media, da’wah methods and strategis, audience analysis, social media, mass media, computer mediated communication, da’wah and popular culture, da’wah and political communication, da’wah, community and social impact and da’wah and globalization.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 164 Documents
 10   11   12   13   14 
Dynamics of Environmental Issues in Indonesia: Critical Discourse Analysis of the #perubahaniklim Digital Campaign Through TikTok Khairul Syafuddin
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2752

Abstract

Environmental issues in Indonesia have become a widely discussed topic. This is driven by many emerging environmental problems, such as water quality, deforestation, air pollution, and waste management. These various problems have encouraged environmental activists to speak up on TikTok to convey their aspirations. This effort is part of society's role in achieving the goals of the SDGs program. This study aims to analyze the discourse built by influencers on TikTok in campaigning for environmental issues that focus on climate change. This study uses a descriptive qualitative approach with a critical paradigm. The method used in this study is the critical discourse analysis model of Teun A. van Dijk to explain how language functions in a social context and shapes people's thoughts and behavior, primarily through the TikTok algorithm. The results of this study indicate that the discourse produced by influencers considers the use of language to build closeness with the audience. In addition, there are efforts to position the audience as the subject so that it can encourage their empathy for climate change. In addition, the rhetoric and narratives produced are made by considering environmental algorithms to provide implications for the audience.
Communication Strategy of Peace-Generation to Ward Off Identity Politics Faiz Miftahul Huda; Mevy Eka Nurhalizah
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2196

Abstract

This research aims to describe how the Peace Generation Communication Strategy counters identity politics, which is one of the primary causes of social conflict in Indonesia. Employing a qualitative method with a phenomenological approach, this research analyzes data using the Harold D. Lasswell communication model, encompassing the components of communicator, message, channel, audience, and effect. The findings reveal that Peace Generation addresses the issue of identity politics through the Board Game for Peace scholarship program, designed to foster empathy and appreciation for diversity among youth. The The Rampung board game, created by Peacegen, simulates the reality of life in a village with diverse inhabitants, promoting collaboration, tolerance, and understanding. By tailoring its communication strategies to the needs and mindsets of younger audiences, Peace Generation effectively utilizes interactive and creative media to deliver messages of peace. This program not only encourages a shift in perspectives but also contributes to reducing the impact of identity politics in multicultural societies, fostering harmony and peaceful coexistence.
The Influence of Brand Reputation and Electronic Word of Mouth with Brand Trust as a Moderating Variable on Purchasing Decisions within the TikTok Shop Application Andri Astuti Itasari; Buddy Riyanto; Saiful Bahri
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2699

Abstract

This study aims to determine the effect of brand reputation and electronic word of mouth (e-WOM) with brand trust as a moderation on purchasing decisions on the TikTok Shop application. This study focuses on seeing the re-emergence of the TikTok Shop application for consumers. Employing a quantitative descriptive methodology, this study is categorized as explanatory, aiming to clarify whether there is an influence between those two phenomena. The methodology research is a survey. The population of this study was active male and female students of Slamet Riyadi University, Faculty of Social and Political Sciences, Class of 2023, while the sample was 100 male and female students of Slamet Riyadi University, Surakarta, who purchased products on the TikTok Shop application. Data collection encompasses both primary and secondary data sources. Multiple linear regression analysis is employed for data analysis, complementing the absolute difference test for robustness. The results of the study show that partially brand reputation has a significant effect of 0.015, electronic word of mouth and brand trust of 0.000, while brand reputation on purchasing decisions moderated by brand trust is 0.446 and electronic word of mouth on purchasing decisions moderated by brand trust is 0.559. So, brand reputation, e-WOM and brand trust have significant influence to purchasing decision, while brand reputation and e-WOM on purchasing decision by brand trust in TikTok Shop application are not proven because Ho is accepted.
Prabowo Subianto's Political Branding on Instagram in the 2024 Presidential Election Pratama, Galih; Irwanti, Marlinda; Mowafg Masuwd
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2707

Abstract

New media, especially Instagram, has emerged as a new chapter in the discourse of utilizing political marketing of an actor, such as the @prabowo.gibran2 account. This research aims to discover Prabowo's political branding on Instagram and its relevance to George Herber Mead's symbolic interactionism theory. This research uses an interpretive social paradigm, and the research methodology uses virtual ethnography by accessing, researching, and analyzing media spaces, media documents, media objects, and user experiences. The research results show that Prabowo's political branding includes a free lunch and milk program as a policy, joget gemoy as a candidate person, and a new direction of downstream politics as a party, providing ideology, structure, and vision-mission. As for George Herber Mead's view of self, joget gemoy is a reflex action of the organism and a realization and presentation of self in social situations. Second, related to the view of mind, the encounter between thoughts and symbols related to two fingers in the form of a Korean hand heart and the definition of the situation: Gibran's appointment as vice president is a foresighted choice of segmentation and downstream. Third, related to the view of society, two discoveries about the proof of universal democracy, namely, the white shirt as a sign of Jokowi-Prabowo reconciliation and the reconciliation of political figures.
Multicultural Communication in the Character Development of Santri at Pesantren Tebuireng Dimas Setyawan Saputro; Faizatul Mukarromah; Al Hidayahtul Mus Qoimah; Luluk Fikri Zuhriyah
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2708

Abstract

The issue of multiculturalism in Indonesia is a topic that is often discussed. The thing that drives the conversation departs from the many cases related to social and cultural differences that are not recognized and respected amid community life. This research aims to provide an overview of multicultural values through communication so that they can be appropriately conveyed to the students of Pesantren Tebuireng. The method used in this research is qualitative with a case study approach. The results of this study indicate that multicultural communication by Pesantren Tebuireng is carried out in several ways, including holding national workshops, filming national figures, bandongan recitation, designing santri study rooms, and queuing culture. This gives the santri's character a spirit of nationalism and love for the country. In addition, it also encourages santri to apply the values of Pancasila to everyday life.
Connecting to Young Muslims; Strengthening The Da’wah Community of Santrendelik Through Public Relations Ayu Surita Jannah; Nadiatus Salama; Asep Dadang Abdullah
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2736

Abstract

The development of digital technology has led to a significant shift in da’wah practices, where young people tend to access their spiritual needs through online media. This condition poses a challenge for traditional da’wah majlis in attracting the younger generation. This research examines the public relations strategy of da’wah community in creating an attractive, responsive forum that understands the spiritual characteristics of contemporary youth. The research explores the Santrendelik da’wah community’s strategy in attracting young audiences. A descriptive qualitative method was used to comprehensively describe social reality, focusing on extracting meaning from individual experiences regarding the community’s public relations strategies. The data was collected through interviews, and analysis followed the Milles and Huberman model, which includes data reduction, presentation, and conclusion drawing. The results show a systematic mechanism of youth development through four stages: (1) research and listening, identifying the needs of the millennial generation; (2) planning and decision making, designing innovative religious social interventions; (3) communication actions, implementing the “nongkrong tobat” program; and (4) evaluation, measuring the effectiveness of the intervention.
A Bibliometric Analysis of Social Media Utilization in Election Campaign Strategies; Trends, Dynamics, and Impacts on Scopus Data from 2019 to 2024 Nursaripati Risca; Alamsyah; Adi Abdillah; Nida'ul Hafiyah; Alem Febri Sonni; Elvira Naharni Sisca
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2744

Abstract

This study aims to analyze the literature on social media use in political campaigns using a bibliometric analysis approach, which enables the identification of trends, patterns, and collaboration networks in related research. Using data from 166 publications indexed in Scopus, this study analyzes the development of research on social media and politics. The bibliometric analysis method employed in this research includes data collection through the Scopus database with specific filters, data cleaning using the Open Refine application, and visualization of the research network using VOSviewer. The analysis results show that the research trends significantly increase, focusing mainly on social media, political communication, and elections. Countries such as Spain and Germany dominate publications on these topics. Furthermore, leading institutions such as Eötvös Loránd University and LMU Munich are essential in developing knowledge in this field. The research concludes that while social media opens great opportunities for political participation, these platforms also bring serious challenges, especially regarding disinformation and polarization. It also recommends the need for a multidisciplinary approach to understanding the impact of social media in political campaigns, as well as the importance of international collaboration and more inclusive research on gender issues and digital algorithms.
Political Communication Strategy of the General Election Commission (KPU) of Kediri City for Increasing Public Political Participation in the 2024 Election Siti Amanah; Nisa Fitriani
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2777

Abstract

This research aims to explain the political communication strategy of the KPU of Kediri City in increasing public political participation in the 2024 election and the supporting and inhibiting factors for the KPU and the people of Kediri City. This research uses a descriptive qualitative approach through observation, in-depth interviews, and documentation methods for collecting primary and secondary data in research. The subjects of this research are the team from the KPU of Kediri City (Its Secretary and Commissioner), an official institution responsible for organizing elections in Kediri City, and the people of Kediri City who are involved in the general election process in 2024. The results of this study indicate that the KPU's political communication strategy is through face-to-face socialization and online media, as well as the “goes to school” and “goes to campus” programs. The delivery of political messages has three stages: beginning, middle, and end. Increased public participation is seen in the percentage of community attendance at polling stations. Election indicators are seen after voting or election. In 2024, it reached 86.72 percent; from 2019 to 2024, the percentage of public participation increased by 0.53 percent.  Supporting factors for the KPU are the voter pyramid and partnership with community organizations. In contrast, the inhibiting factors are the KPU's few internal human resources and schedules that conflict with other activities.
Social and Spiritual Communication of Togel Gamblers in Surabaya City Syaifudin Zuhri; Moh. Moefad, Agoes; Maulidatus Syahrotin Naqqiyah
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2870

Abstract

Surabaya, one of Indonesia's metropolitan cities, cannot be said to be free from the phenomenon of lottery gambling in its community. In addition to legality and economic problems, lottery gambling in Surabaya also contains very complex social and spiritual dimensions. This study explores social and spiritual communication among lottery gamblers in Surabaya. This study employs a qualitative descriptive research method and an ethnographic approach. James Fowler's spiritual transformation theory is applied to view the social-spiritual communication of lottery gamblers in Surabaya. Based on the study's findings, in a social context, lottery gamblers can form very close solidarity. However, on the other hand, this attachment also triggers addiction and social conflict. Regarding social spirituality, Surabaya lottery gamblers have a unique pattern of using symbols and codes to interact. In addition, Surabaya lottery gamblers firmly believe in dreams, rituals, and prayers before starting to bet. This shows that although gambling is prohibited by religion and the state by law, lottery gamblers remain optimistic by seeking spiritual legitimacy in various ways, visiting sacred places, visiting shamans, interpreting dreams, and even linking social events with lottery numbers.
Pesantren and Media Imperialism: Resistance Against the Hegemony of Mainstream Media in Constructing the Issue of Radicalism-Terrorism in Indonesia Muhibbin; Abdul Choliq; Kun Wazis
Mediakita Vol. 9 No. 2 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i2.2759

Abstract

The contemporary media landscape has undergone profound transformations in the digital age, fundamentally altering how information is produced, disseminated, and consumed across global societies. This study examines the intersection of media imperialism and Islamic educational institutions (pesantren) in Indonesia, focusing on how these traditional institutions resist hegemonic mainstream media narratives regarding radicalism and terrorism. Through qualitative research methodology employing in-depth interviews and content analysis, this research investigates how pesantren develop counter-narratives and alternative media strategies to challenge dominant discourse. The findings reveal that pesantren employ various forms of media resistance, including the establishment of independent media outlets, strategic use of digital platforms, and community-based communication networks. These institutions demonstrate remarkable adaptability in navigating contemporary media challenges while maintaining their cultural identity and educational mission. The study contributes to understanding media imperialism in the Indonesian context and highlights the agency of religious institutions in contesting hegemonic representations. The research concludes that pesantren’s media resistance strategies serve not only as corrective measures against misrepresentation but also as forms of cultural preservation and democratic participation in public discourse.

Page 12 of 17 | Total Record : 164

 10   11   12   13   14 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 2 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2023): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2023): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2021): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2021): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2020): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 1 (2020): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2019): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 1 (2019): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 2 No. 2 (2018): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 2 No. 1 (2018): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 1 No. 2 (2017): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam Vol. 1 No. 1 (2017): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam More Issue