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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 391 Documents
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Analisis Risiko Jasa Rental Mobil Pada CV. Mawar Rental Car Anggita Pangaribuan; Mona Romaito; Kevin Heston
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.961

Abstract

The purpose of this research is to analyze and determine possible risks that occur in car rental services, making it easier for companies to take action to prevent risks that can occur at CV Mawar Rental Car. The risks that arise come from internal factors that cause this company to experience losses. This research uses a quantitative research approach. The research location is on Jalan Setia Budi No. 12, Medan, North Sumatra. The data collection techniques used in this research were kuesioner. from the results of research at CV. Mawar Rental Car, the first thing to do is identify risks originating from operational risk, financial risk, external risk.
Analisis Risiko Operasional Berdasarkan Pendekatan Enterprise Risk Management (ERM) Pada Roti Kukus Manju Cabang Tuasan Pardede, Ronaldo; Gey Des Four Munte; Deyan Andini Zam Zam Nasution; Rossy Pratiwi Sihombing; Putri Kemala Dewi Lubis
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.962

Abstract

In running a business there are definitely risks. Risks that arise from the internal and external environment of the business can result in the business experiencing losses. This research method uses a qualitative descriptive research method with data collection techniques originating from observations and interviews with the owner of the Manju Steamed Bread business, Tuasan Branch. This research will use Enterprise Risk Management (ERM), where ERM implementation is usually implemented by identifying risks, assessing and controlling risks. Businesses that use Enterprise Risk Management (ERM) can get risks ranging from low (low), medium (medium), high (high). This research aims to identify risks that may occur in the Manju Steamed Bread business, Tuasan Branch, then create a risk matrix to determine the worst risks that must be prioritized in control. The research results show that there are operational risks, namely employees not following steaming machine operating procedures, lack of maintenance of the machine and bread steaming equipment by employees and delays in the arrival of raw materials. This risk will affect the quality of taste, service, and can result in losses due to shop closures due to delays in the arrival of raw materials, so risk management is needed which aims to reduce operational risks that may occur.  
Analisis Manajemen Risiko Operasional Pada Rumah Makan Ondo Grill Batak Br Tarigan, Eli Agustina; Jeni Sinurat; Ibersina Br Ginting; Rossy Pratiwi Sihombing; Putri Kemala Dewi Lubis
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.964

Abstract

This research aims to analyze the operational risks faced by Rumah Makan Ondo Batak Grill, a famous culinary business on Jl. Weaving Factory No. 45, Sei Putih Tengah, Medan Petisah District, Medan City, North Sumatra. The qualitative method used in this research is data collection techniques by conducting direct observations and interviews with the owner of the Ondo Grill Batak Restaurant. The research results reveal that there are several significant operational risks, including hygiene and food safety risks, equipment damage risks, employee absenteeism risks, and customer number risks. To manage possible risks, Ondo Restaurant has implemented several strategies, such as regular employee training regarding food hygiene and safety, routine maintenance and inspection of cooking equipment, and development of an employee attendance management system. Apart from that, this restaurant is also diversifying its menu and promotions to attract more customers and maintain income stability. This research concludes that effective operational risk management is very important for the survival and success of Ondo Restaurant. The recommendations provided include improving the risk monitoring system and implementing risk management strategies on a regular basis.
Strategi Pengembangan UKM Kakaku Coffee dengan Metode Analisis SWOT Stefani Christin; Akbelhaqqi Dalhats; Kevin Pratama Nafis; Marvellino Kurniawan; Rozak Uyub Faozan; Lindawati Kartika
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.979

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, driven by the cultural tradition of coffee consumption and the transformation of digital-based businesses. Kakaku Coffee, founded by Fitra Alhady in 2020 in East Jakarta, is a successful example of a coffee shop that combines high-quality coffee with an authentic Japanese cultural concept. Despite achieving initial success, Kakaku Coffee faces challenges such as long service times and limited parking space. This study aims to formulate a comprehensive development strategy for Kakaku Coffee using SWOT analysis. By identifying the internal and external factors affecting Kakaku Coffee's performance, this study provides practical and applicable recommendations. The method used is descriptive qualitative research with purposive and snowball sampling techniques. The analysis results show five strengths, five weaknesses, four opportunities, and three threats faced by Kakaku Coffee, along with applicable TOWS strategies. This research is expected to serve as a reference for other SMEs looking to adopt similar strategies in a competitive industry.
Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Joglo Girli Resto & Café Kulon Progo, Yogyakarta Dwi Astuti; Kristiana Sri Utami
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.990

Abstract

The purpose of this study was to determine the effect of motivation and work discipline on employee productivity at Joglo Girli Resto & Café in Kulon Progo, Yogyakarta. The company's access to high-quality human resources (HR) is very important. There is even an assumption that having access to good human resources is essential to achieving success. Therefore, to achieve high quality human resources, the organization as a whole must participate as much as possible in the process of developing its own human resources (HR investment). Regression, correlation, and hypothesis testing were used in statistical analysis in this study. The results of this study, employee productivity is significantly influenced by motivation by 14.6%. After hypothesis testing, the t value > t table, or (2.185 > 2.048). Employee productivity is significantly influenced by work discipline by 48.8%. After testing the hypothesis, the value of t count> t table (5.165> 2.101). Employee productivity is significantly influenced by work discipline and motivation simultaneously, as seen in the regression equation Y = 0.749 + 0.110 X1 + 0.665 X2. The contribution of influence is 45.8%, and the hypothesis test results in F count greater than F table, or (13.231 > 2.947).
Pegaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Pada JNE Sub Agen Klaten Prema Vidya Santi; Bangun Putra Prasetya
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.991

Abstract

This research aims to determine the influence of the work environment and work discipline on employee productivity at JNE Klaten Sub Agent located in Klaten. The sample used as respondents was the entire population of employees at JNE Klaten Sub Agent. The data collection technique in this research was by distributing questionnaires to respondents. The statistical analysis method used in the research is instrument testing, classical assumptions followed by regression testing, hypothesis testing. The results of the hypothesis test of the work environment do not have a significant effect on work productivity, the t count value is 0.795 < t table 2.040. The results of the hypothesis test that work discipline has a significant effect on work productivity, the t count value is 4.258 > t table 2.040. The work environment and work discipline together have a significant effect on work productivity, the results of the multiple linear regression equation are Y= 0.717 + 0.112X1 + 0.641X2 + ē, with a calculated f value of 4.191 > 2.911 f table.
Pengaruh Social Media Marketing Activity Terhadap Willingness To Pay Premium Price Yang Dimediasi Oleh Brand Equity Pada Produk Skintific Amelia Putri; Hasyim Hasyim
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.1034

Abstract

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodetabek areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 114 respondents. The analytical tool used in this study is Structural Equation Model (SEM). The findings in this study show that social media marketing activity, brand awareness, brand image, brand loyalty have a significant effect on willingness to pay premium price. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.
Inovasi dalam Layanan Perbankan Berbasis Internet of Things (IOT) Peluang dan Tantangan di Era Digital Siti Epa Hardiyanti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.1041

Abstract

The development of the Internet of Things (IoT) has changed the paradigm of banking services by offering innovations in operational efficiency, security and customer experience. Despite this, IoT implementation in the banking sector faces significant challenges related to data security and infrastructure costs. This research aims to explore the impact of implementing IoT in banking services and to identify the opportunities and challenges faced in the current digital era. This research method involves case studies, in-depth interviews, and surveys to analyze the use of smart ATMs, wearable devices, security sensors, and smart queuing systems in various banking contexts. The analysis results show significant improvements in operational efficiency and customer satisfaction, while also highlighting challenges related to data security and implementation costs. The implications of this research include recommendations for further development in IoT technology in banking services, with a focus on enhanced data security and effective implementation strategies.
Pengaruh Motivasi Terhadap Kedisiplinan Mahasiswa Kewirausahaan Universitas Negeri Medan Fadillah Fasha; Esterlia Ginting; Murtini Girsang; Jabal Ahsan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.1047

Abstract

The main pillar in building quality individuals is education. In pursuing education, people today will go to school, where at each level there are rules that must be followed and prohibitions that must be avoided by students. This is useful for building discipline and a sense of responsibility. Motivation can be said to be a tool that can move and encourage people because it can trigger a feeling of enthusiasm and can also change individual behavior to a better place. This research aims to determine the influence of motivation on the discipline of Stambuk Entrepreneurship Students 2023, Medan State University. This research is quantitative research using the ex-post facto method. In analyzing the data that has been collected, this research uses manual calculations with Quantitative Descriptive Statistical Analysis techniques. Based on the results of the analysis, it was found that there was an influence of motivation on the discipline of the 2023 UNIMED Entrepreneurship students with X and Y correlation results of 0.58 or 58%, while the remainder, namely 0.42 (42%) was determined by other variables.
Analisis Jumlah Penempatan Kerja dan Beban Kerja dalam Meningkatkan Motivasi dan Produktivitas Kerja Karyawan PT. Bersih Sehat Cabang BSD, Bintaro, Puri Kencana, Menteng Tangerang Selatan dan Jakarta Wahyudin Wahyudin; Ahmad Syukri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1059

Abstract

This study aims to analyze how the number of job placements and workload in increasing employee motivation and productivity at PT. Clean Healthy. With the unit of analysis are employees at PT. Clean Healthy. This study used descriptive qualitative research method. The data collection methods used were observation, documentation studies, and in-depth interviews with informants. The collected data is analyzed descriptively with the flow of documentation studies, reducing data, presenting data, drawing conclusions. In order to obtain the validity of the data, an analysis is carried out through the validity of trust, the validity of transferability, the validity of dependence, and the validity of certainty. From the results of this study, it can be concluded that from the results of interviews with key informants, the role of balance between the number of job placements and workload is very important in an effort to increase employee motivation and productivity at PT. Clean Healthy. Increasing motivation and work productivity is very important to strive for optimal achievement of company goals. Effectiveness and Efficiency are very important considerations in implementing a balance between the number of workers in each job placement position at PT. Clean Healthy with the workload delegated to every employee at PT. This Healthy Clean. Then from the results of interviews with informants, researchers found information that said that in some job placement positions at PT. Bersih Sehat is said to still be unbalanced in the number of workers. Then from the results of interviews with informants, researchers found information that said that in some job placement positions at PT. Bersih Sehat is said to have a workforce that is still not balanced with the workload it delegates. So that it can have an impact on increasing their motivation and work productivity. Thus PT. Bersih Sehat is considered necessary to review its application to the number of workers in each job placement so that it can be balanced with its workload as an effort to increase the motivation and work productivity of its employees.

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