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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 391 Documents
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Strategi Brand Relationship Quality Pada Bisnis Waralaba di Indonesia Andressia Yeiza Putri; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1091

Abstract

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.
Kedisiplinan, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai Pada Tiga Kantor Kecamatan Di Kabupaten Maros Hermin Andi Magga; Muhtazib Muhtazib
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 2 (2023): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i2.1098

Abstract

The purpose of this study was to determine the Effect of Discipline, Competence and Motivation on Employee Performance in Three District Offices in Maros Regency. The population in this study were employees at three district offices in Maros who were random, where the sample was 51 employees. The analysis method used is multiple linear regression.The results showed that simultaneously all independent variables consisting of discipline, competence, and motivation have a positive and significant effect on employee performance in three sub-district offices in Pangkep Regency. Partially the independent variables of discipline and motivation have a positive and significant effect, while the independent variable of competence has no positive and significant effect.
Pengaruh Beberapa Faktor Terhadap Produk Pada PT. Indo Brush Utama Di Makassar Bintang Balele; Mardiana Ibrahim
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 2 (2023): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i2.1100

Abstract

The aim of the research is to determine the influence of service policy, demand and price on product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. And to find out the most dominant factors that influence product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Simultaneously shows that service policy factors (X1), demand (X2), and price (X3) have a significant effect on product sales in marketing at PT. Indo Brush Utama in Makassar. Partially, the price policy factor (X3) has a dominant influence on product sales, followed by service and demand factors in the sales of this company's products. This shows that the more varied the price policy factor increases product sales at PT. Indo Brush Utama in Makassar.
Efektivitas Promosi Terhadap Tingkat Penjualan Produk Kartu Halo Pada PT. Telkomsel Di Makassar Mattarima Mattarima; Roswiyanti Roswiyanti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 2 (2023): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i2.1105

Abstract

The aim of this research is to determine the effectiveness of promotions on the level of sales of halo card products at PT. TELKOMSEL Sul-sel Makassar. The sample in this research is total promotional cost data and sales level data. The analytical method used is correlation coefficient, linear regression. This shows that there is a very strong and positive relationship between the amount of promotional costs and the increase in the number of halo card sales. This can be seen below, namely r = 0.99. This is based on if r is equal to 1 or close to 1, the relationship between X and Y is very strong and positive..
Pengembangan Pegawai Peintervening: Gaya Kepemimpinan Efektif dan Inklusivitas Keragaman Terhadap Kinerja Pegawai Pada Dinas Pendidikan dan Kebudayaan Kota Padang Tiara Alexta; Chintya Ones Charli; Yoga Pratama Putra; Gilbert Yonanda Zega
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1112

Abstract

This research aims to test how much influence effective leadership style and diversity inclusivity have on employee performance with employee development as an intervening variable in the education and culture office of Padang City. The data collection method is through surveys and distributing questionnaires, with a sample of 94 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of effective leadership style on employee development. There is a significant influence of diversity inclusivity on employee development. There is a significant influence of effective leadership style on employee performance. There is an insignificant effect of diversity inclusivity on employee performance. There is a significant influence of employee development on employee performance. Employee development mediates the influence of effective leadership style on employee performance. Employee development mediates the effect of diversity inclusiveness on employee performance.
Peran Inovasi dalam Pengembangan Model Bisnis UMKM di Era Digital Putri, Puspita Lianti; Widadi, Budi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1113

Abstract

The digital era has brought significant changes to various aspects of life, including the business world. Information and Communication Technology (ICT) offers new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to innovate and enhance their competitiveness through various aspects such as products, processes, and business models. MSMEs play a crucial role in the Indonesian economy, contributing approximately 60% to Gross Domestic Product (GDP) and absorbing over 97% of the workforce. Despite this, MSMEs often face challenges such as limitations in capital, technology, and market access. Digital transformation presents great potential to address these challenges by improving operational efficiency, expanding market reach, and developing more relevant products and services. Business model innovation, which involves the use of digital technology to create effective solutions, can enhance MSME performance, as demonstrated by previous research. However, barriers such as limited resources and digital skills often hinder technology adoption. This research aims to examine the role of innovation in the development of MSME business models in the digital era, focusing on the utilization of digital technology, success factors of innovation, and impacts on business performance. Additionally, the study will explore strategies to overcome obstacles in the innovation process. The research is expected to provide in-depth insights and practical recommendations for MSMEs in developing innovative and sustainable business models in the digital era.
Hubungan Motivasi Kerja, Efesiensi Kerja, dan Etos Kerja Terhadap Produktivitas Kerja Karyawan di Black Campaign Coffe Tangerang Almara Hawa Sukmarani; Hani Hasanah; Muhammad Djaelani; Lely Syafawi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1121

Abstract

This study aims to determine the relationship between work motivation (X1), work efficiency (X2), and work ethic (X3), on employee productivity (Y) at Black Campaign Coffee Shop Tangerang. The population in this study were employees of the Black Campaign Coffee Shop Tangerang. The sample in this study was 50 respondents. The sampling technique used is Proportionate Stratified Random Sampling. The instrument in this study uses a questionnaire with a measurement technique is a Likert scale. The results of this study indicate that the independent variable of work motivation (X1) has a two-way test t-table value of 1.677, the results obtained from the comparison of the t-count > t table (5.160 > 1.677) which means that work motivation has a significant influence on work productivity. , in addition to the independent variable Work Efficiency (X2) has a value of t table two-way test of 1.677, the results obtained from the comparison of the value of t count > t table (5.096 > 1.677) which means Work Efficiency has a significant influence on Work Productivity, and the independent variable work ethic (X3) has a value of t count > t table (4,593 > 1,677) which means that work ethic has a significant effect on work productivity. And simultaneously work motivation, work efficiency, and work ethic positively and significantly affect work productivity. Obtained f arithmetic > f table (15.712 > 2.81) with a significance level of 0.000 < 0.05.
Peran Self Control dalam Memoderasi Pengaruh Shopping Lifestyle dan Discount terhadap Impulse Buying Oktafianis Oktafianis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1129

Abstract

This research aims to determine the influence of shopping lifestyle and discounts on impulse buying among Shopee users in the Solo Raya area through the moderating variable self-control. This research uses quantitative methods. The population in this study were Shopee users in Solo Raya and had made purchases at Shopee in the last 3 months. The sampling technique in this research used purposive sampling with 97 samples. Data collection is carried out online via Google Forms. Data analysis in this research used SEM (Structural Equation Modeling) via SmartPLS 4.0 software. The results of this research show that shopping lifestyle and discounts have a significant effect on impulse buying. The results of the self-control moderation analysis are able to moderate (strengthen) the influence of lifestyle shopping and discounts on impulse buying among Shopee users in the Greater Solo area.
Pengolahan Kopi Menjadi Kompos: Analisis Proses Pembuatan Kompos dan Digital Marketing Lailatul Fitri Dwi Rahmawati; Indah Respati Kusuma Sari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1130

Abstract

In Indonesia, the use of inorganic fertilizers is one area that is produced continuously to be used to increase crop yields, especially vegetables. Organic fertilizer and compost also have long-term benefits because they can increase the fertility of plants such as coffee. Indonesia is a coffee producer with unique characteristics. There is one type of coffee that is not widely known by the Indonesian people, namely Excelsa coffee. Excelsa coffee has very distinctive characteristics and aroma. Most of Wonomerto's residents have agricultural land and livestock that can produce coffee and livestock. However, villages that have cattle farms are still unable to utilize animal waste properly, and also residents who have coffee production only process it into ground coffee. Therefore, educational events and new programs for the Bokashi compost coffee market are being held. Apart from that, agricultural products and animal products that cannot yet be processed can be used as organic fertilizer using EM4 technology. The benefits of bokashi fertilizer are that it can increase the nutrient content of plants, reduce organic waste, and encourage the growth of plant microorganisms.
Pengaruh Quality of Work Life dan Keadilan Interaksional terhadap Kinerja Karyawan melalui Kepuasan Kerja sebagai Variabel Intervening Diva Amalia Putri; I Dewa Ketut Raka Ardiana
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1133

Abstract

This research aims to determine the influence of quality of work life, interactional justice on the performance of Hotel Neo+ Waru Sidoarjo employees through job satisfaction as an intervening variable. The population of this study were all employees of the Neo+ Waru Sidoarjo Hotel, with a saturated sampling technique totaling 41 people. Data was collected using a questionnaire with a five-graded Likert scale with data analysis using SEM-PLS with SmartPLS version 3 software. Based on the research results, hypothesis testing states that: 1) Quality of Work Life has a positive and significant effect on Employee Performance at the Neo+ Waru Hotel Sidoarjo, 2 ) Interactional Justice has a positive and significant effect on Employee Performance at Hotel Neo+ Waru Sidoarjo, 3) Quality of Work Life has a positive and significant effect on Job Satisfaction for employees of Hotel Neo+ Waru Sidoarjo, 4) Interactional Justice has a positive and significant effect on Job Satisfaction for Hotel employees Neo+ Waru Sidoarjo, 5) Job Satisfaction has a positive and significant effect on Employee Performance at the Neo+ Waru Sidoarjo Hotel, 6) Job Satisfaction cannot mediate the relationship between Quality of Work Life and Employee Performance at the Neo+ Waru Sidoarjo Hotel with a Direct-only mediation effect (no mediation ), 7) Job Satisfaction can mediate or there is an influence between the relationship between Interactional Justice and Employee Performance at the Neo+ Waru Sidoarjo Hotel with a Complementary mediation effect (partial mediation).

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