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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 382 Documents
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Analisis Rintisan Kewirausahaan di Sektor Minuman Tradisonal : Peluang dan Tantangan dalam Bisnis Teh Rempah Eka Lestari; Munawaroh Munawaroh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1479

Abstract

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.
Pengaruh Gaya Kepemimpinan Demokratis, Kepuasan Kerja, dan Organizational Citizenship Behaviour Terhadap Kinerja Pegawai Negeri Sipil di Badan Pertanahan Nasional Kabupaten Gianyar Ni Luh De Murdani; Ni Ketut Sukanti; Ni Putu Yuliana Ria Sawitri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1486

Abstract

Ther success of a company depends on the work achievements of employees. The purpose of this study is to determine the influence of democratic leadership style, job satisfaction, and organizational citizenship behavior partirally and simultaneously on the performance of employees of the National Land Agency of Gianyar Regency. A total of 65 ermployees became the population in this study and by using saturated sampling, a sample of 65 respondents was obtained. The data analysis used in this study is the classical assumptiron test, multiple linear regression analysirs, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that democratic leadership style, job satisfaction, and organizational citizenship behavior partially and simultanerously have a positive and significant effect on employee performance at the National Land Agency of Gianyar Regency. An employeer who has a leader with the right leadership styler, will creater job satisfaction in the minds of employeers which will later increaser the effectiveness of employeers at work and have an impact on improving employeer performance.
Pengaruh Komunikasi, Kecerdasan Emosional, dan Iklim Kerja Terhadap Kinerja Karyawan di Prasi Hospitality di Kabupaten Gianyar I Wayan Budi Ugi Adnyana; Ni Ketut Sukanti; Ni Putu Yuliana Ria Sawitri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1489

Abstract

The success of a company depends on the work achievements of employees. Communication between fellow employees and superiors, employees' emotional intelligence, and work climate determine the performance produced by employees. The purpose of this study is to determine the influence of communication, emotional intelligence, and work climate partially and simultaneously on the performance of Prasi Hospitality employees. A total of 70 employees became the population in this study and by using saturated sampling, a sample of 70 respondents was obtained. The data analysis used in this study is the classical assumption test, multiple linear regression analysis, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that communication, emotional intelligence, and work climate partially and simultaneously have a positive and significant effect on employee performance at Prasi Hospitality. Communication between fellow employees that is well established, supported by high emotional intelligence and a good work climate, tends to encourage employees to achieve optimal performance.
Pengaruh Disiplin Kerja, Motivasi dan Loyalitas Terhadap Kinerja Karyawan pada PT Majau Inti Jaya Cabang Berau Khoirin Nida; Tuti Wediawati Noor
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1513

Abstract

Human resources are an important aspect in a small group, organization or company. Human resources must be managed properly to be able to create a good workforce to provide optimal results. Even though technology is currently developing very rapidly, it does not mean that it does not require human labor anymore, because the company's goals do not depend on technology but on quality human resources. This study aims to determine the effect of work discipline, motivation and loyalty on employee performance partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used is purposive sampling technique with a sample of 105 respondents from PT Majau Inti Jaya employees. This study uses Statistical Package for the Social Science (SPSS Version 26) software to test the hypothesis. The results of this study indicate that there is a significant effect on motivation and loyalty while work discipline has no significant effect on employee performance. However, simultaneously the three variables have a significant influence on employee performance
Pengaruh Kompetensi dan Budaya Organisasi terhadap pengembangan Karyawan pada Kantor PT Midi Utama Indonesia Tbk Branch Makassar Fajrul Bahtiar; Azhary Ismail; Baharuddin Baharuddin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1521

Abstract

This study aims to analyze the effect of competence and organizational culture on employee development at PT. Midi Utama Indonesia Tbk Branch Makassar. Competence refers to the skills, knowledge, and attitudes possessed by employees, while organizational culture refers to the values, norms, and practices within the company. Employee development is the company's efforts to improve the quality of human resources through training, education, and career opportunities. This research uses a quantitative approach with a survey method, where data was collected through questionnaires distributed to employees at the Makassar branch. Data analysis was conducted using multiple regression techniques to test the simultaneous effect of competence and organizational culture on employee development. The findings indicate that to enhance employee development, PT. Midi Utama Indonesia Tbk Branch Makassar needs to focus on improving competence through appropriate training and fostering an organizational culture that supports innovation and learning. This study provides recommendations for the company to better optimize development programs that focus on competence and a positive work culture to improve employee quality.
Pengaruh Lingkungan Kerja terhadap Kepuasan Kerja Karyawan pada PT. Semen Bosowa Maros Rika Arianti; Andi Nuryadin; Nurdin Latif
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1523

Abstract

This study aims to determine how much influence the work environment (X) has on job satisfaction (Y) at PT SEMEN BOSOWA MAROS. This type of research is quantitative. The data source was obtained from the PT Semen Bosowa Maros Office and the object of the study was carried out by distributing questionnaires to employees. The sampling technique used was a saturated sample where the entire population was 94 respondents. The results of the respondent study were tested with validity tests, reliability tests, partial tests (t-tests) data analysis techniques included descriptive analysis and simple regression analysis. Based on the results of statistical analysis to test the significance of the influence of the work environment on job satisfaction using the t test, it can be seen in table 4.11 that the calculated t value is 29.728, with a significance level of 0.000. Because the calculated t> t table (29.728,> 1.986) or the significance of t <5% (0.000 <0.05), then based on a simple analysis between the independent variable (X) work environment and the dependent variable (Y) job satisfaction, these results indicate that the work environment has a positive and significant influence on job satisfaction.
Pengaruh Store Atmosfer (Toko) pada Minat Beli Air Mineral Club Mira Mira; Reichan Luiyyan Addani; Chandra Fitra Arifianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1524

Abstract

Packaged Drinking Water (PDW) has now become one of the most practical products dominating the market, offering a variety of advantages and benefits. The fierce competition among PDW producers drives consumers to be increasingly discerning and selective in making purchasing decisions. Consumer choices are often influenced by pressing needs, which have recently shifted toward a preference for more natural food and beverage products. However, amidst the fast-paced modern lifestyle, instant products remain a favored solution due to the convenience they offer. By leveraging store atmosphere strategies, this business has successfully stayed competitive and maintained its presence in the market. The relationship between store atmosphere and consumer purchase interest is significant, as first impressions often serve as a critical factor in consumer evaluations of a store. Elements such as exterior design, overall interior, store layout, and interior displays play a vital role in creating that appeal. This study aims to analyze the extent to which store atmosphere influences purchase interest in the Club brand bottled water. The research methodology involves distributing questionnaires to 100 respondents as the primary data source.
Analisis Tingkat Kepuasan Agen PERISAI terhadap Regulasi BPJS Ketenagakerjaan (Studi Kasus pada Kantor Cabang Darmo Surabaya) Amelia Cahya Syah Fitri; Nurhadi Nurhadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1530

Abstract

This research analyzes the satisfaction level of PERISAI agents regarding BPJS Ketenagakerjaan regulations at the Darmo Surabaya Branch Office. The PERISAI program, launched in 2018, represents a strategic innovation in the agency system to expand membership, particularly in the Non-Wage Recipient (BPU) sector. The study employs a qualitative approach with a case study design, involving participatory observation over four months (September-December 2024), in-depth interviews, and documentation analysis. Results indicate that the PERISAI policy transformation since May 2022, particularly the increase in contribution incentives from 7.5% to 15%, has positively impacted agent motivation. The reward system combining financial and non-financial incentives through gathering programs and point systems proves effective in building loyalty. Success in achieving BPU participant acquisition targets is influenced by agents' ability to develop personal approaches and build local community networks. The integration of digital platforms in acquisition processes and performance monitoring enhances operational efficiency. Capacity development programs through cross-generational communication training and social security fund management provide a strong foundation for PERISAI agents' task execution.
Peran Employee Engagement sebagai Variabel Mediasi Studi Pengaruh Talent Management terhadap Kinerja Karyawan pada PT. Oscarmas Heavy Equipment Syael Mirsandi; Shofia Amin; Besse Wediawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1574

Abstract

Competition in this world is getting tighter, including in the business world, this is due to the large number of companies competing to dominate market share, because globalization is a challenge for business people to maintain the opportunities they have and obtain or achieve new opportunities. The topic of employee performance has become a concern among academics in the last decade. The main reason is that employee performance is closely related to organizational productivity and achievement and vice versa. Increasing employee performance can be driven by talent management. Apart from talent management, another factor in efforts to improve employee performance is Employee Engagement. This research is quantitative research using a survey research design. The sample in this study consisted of 100 employees of PT. Oscarmas Heavy Equipment taken through Purposive Sampling Technique. The data collection instrument is a questionnaire with a Likert Scale format consisting of five alternative answers. Data from filling out the questionnaire will be analyzed using the Partial Least Square (PLS) technique. The research results show that the Talent Management variable has a significant influence on Employee Engagement and Employee Performance, the Employee Engagement variable has a significant influence on Employee Performance and the Employee Engagement variable is able to mediate the Talent Management variable on Employee Performance.
Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi Sky Beauty Care Surabaya Brigitta Cornelia Amanda; Wiwik Herawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2112

Abstract

This study aims to analyze the effect of relationship marketing on customer loyalty with customer satisfaction as a mediating variable at Sky Beauty Care Surabaya. Relationship marketing, which encompasses aspects of trust, commitment, communication, and complaint handling, has been identified as an important strategy in building long-term relationships with customers. In this study, a quantitative approach was used with a survey method, where data was collected through questionnaires distributed to customers who have used Sky Beauty Care services. The analysis results show that relationship marketing has a significant effect on customer satisfaction. The trust built between customers and the company, the company's commitment to providing the best service, clear and open communication, and prompt and effective complaint handling all contribute to increased customer satisfaction. This high customer satisfaction, in turn, has a positive effect on customer loyalty. Customers who are satisfied with the service they receive are more likely to use the service again and recommend it to others, ultimately strengthening the customer's relationship with the company. These findings provide an important contribution to Sky Beauty Care in formulating more effective marketing strategies. Better implementation of relationship marketing can increase customer satisfaction and loyalty, which ultimately has a positive impact on business sustainability and growth. Therefore, companies need to continuously strengthen customer relationships by improving service quality, communicating effectively, and responding to customer complaints. Therefore, relationship marketing can be key to successfully retaining customers and increasing their loyalty. Furthermore, this study also shows that customer satisfaction is not only a direct result of relationship marketing but also a key driver in fostering sustainable customer loyalty.

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