cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yahya Dewanto
Contact Email
dewanto.yahya@trisaktimultimedia.ac.id
Phone
+6281222525237
Journal Mail Official
dewanto.yahya@trisaktimultimedia.ac.id
Editorial Address
Kampus C Trisakti, Jl. Jend. A Yani (H.Ten) Kav 85, Rawasari, Jakarta Timur 13210
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Magenta
Published by Sekolah Tinggi Media Komunikasi Trisakti
ISSN : 25488953     EISSN : 2598313X     DOI : 10.61344
Core Subject : Education, Art,
Arts Education Other
MAGENTA bertujuan untuk menyebarluaskan hasil penelitian, pengkajian, dan pengembangan bidang komunikasi visual dan teknologi grafika, khususnya bidang Web Design, Illustrator, Graphic House Entrepreneur, 3D Artist, Motion Graphic, Video Maker, Film Production, serta bidang Printing Design, Production Management, Planning Production Control dan Quality Control pada industri grafika. Artikel yang dipublikasi dalam MAGENTA dapat berupa Artikel Penelitian maupun Artikel Konseptual (non-penelitian).
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 101 Documents
 1   2   3   4   5 
Perilaku Konsumen di Era Digital Tinjauan terhadap Pembaca HAI Online Nurhablisyah, Nurhablisyah
Magenta | Official Journal STMK Trisakti Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i02.17

Abstract

Hai magazine announced that Hai Juli 2017 edition is the last printed magazine being published. This meant, Hai as one of the oldest teenage magazine in Indonesia has to follow the other printed media, which being vanished. This magazine has gained 35 years published but have to gave up and choose online publishing. Before Hai magazine, onather printed media such as Sinar Harapan, Tempo, Femina, etc has to stop printing. In order to survice in mass media field, Hai must understand marketing strategy in digital era by understanding consumer behavior in digital era. This research is using qualitative methods and collecting data by literature and observation technique to www.hai.grid.id. The research was done in Jakarta in June to Juli 2017. The result showed, hai online readers are teenage boy, has an online acitivity in dayli life, having smartphone or other device connected to internet, have special budget to stay connected online, love to hang out with friends and community or peer group. This youngsters are also concern about their looks and having interest on music, sports, movie, art or aoutomotive. Life style is basic principle of the magazine. By using simple visual style on their sites, Hai online, more focus on information content. On the online site, Hai provide comments column and invites the readers to send their creation such as videos, photos, graphics, etc. This effort is to stay connect with readers and gained more readers around Indonesia.
Promosi Upacara Adat Sekaten dan Grebeg Mulud sebagai Wisata Budaya di Surakarta Dewanto, Yahya; Wahyuningrum, R. A. Heryani
Magenta | Official Journal STMK Trisakti Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i02.19

Abstract

Sekaten and Grebeg Mulud ceremonies are held annually to commemorate the Prophet Muhammad SAW. These traditional ceremonies that have dynamic cultural complexity were the result of touches from foreign culture values, they have been held since Demak kingdom era and have long been included in the local government tourism calendar. Unfortunately, these ceremonies have not yet drawn the expected attention of domestic and foreign tourists. Appealing promotions are needed to make Sekaten and Grebeg Mulud known to public and become tourist destinations. The promotion design is using below the line media to disseminate information, whereas religious touch of Sekaten and Grebeg MuludSurakarta ceremonies is the positioning to promote these ceremonies as cultural tourism. The design is expected to create positive associations, revered and able to invite people to preserve these ceremonies as valuable cultural heritages.
Citra (Image) Perempuan sebagai Objek Seksualitas dalam Iklan Studi Kasus Iklan Axe Rukiah, Yayah
Magenta | Official Journal STMK Trisakti Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i02.20

Abstract

Television commercials began in 1947 in the form of sponsorship advertisements. Advertising is one of mass communication.The world of advertising is now growing very rapidly, making ad entrepreneurs must compete and be more creative in finding ideas. The purpose of this article is to find out the image of women in advertising aa an object of sexuality axe ad case studies. Image can have a strong emotional effect on people, and some imagery has historical significance. Sensuality becomes significant because often advertising gives a biased portrayal of a female figure, who rely solely on her body. An ad usually offers an image, which in the context of an ad language can be described as a mental picture of something that does not actually exist. Image has a very important role, as the definition of social relationships. Image or image displayed in this ad is the men who use this ax perfume will be a man who is liked by all women even angels can be enamored of the fragrance.
Mengenal Komik Strip Online Benny & Mice dari sisi Desain Komunikasi Visual Nurliana, Friska
Magenta | Official Journal STMK Trisakti Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i01.23

Abstract

Komik merupakan salah satu media penerapan ilmu desain grafis. Komik sebagai salah satu bentuk komunikasi visual telah sangat lama hadir dan akrab dengan kita. Banyak orang berpikir bahwa komik adalah sebuah buku cerita untuk anak-anak. Tidak memiliki bobot ilmu dan hanya sekedar hiburan semata. Pada kenyataannya komik sebenarnya dapat dinikmati oleh semua kalangan dan bukan hanya berupa buku. Saat ini bahkan komik dapat dinikmati dalam format digital yang diterbitkan oleh website penerbit komik yang sering dijumpai di internet. Komik juga mampu menjadi sebuah media penyampaian informasi, karena memang pada hakikatnya komik adalah sebuah cerita untuk menyampaikan pesan dari pengarang kepada pembacanya. Sekarang telah banyak komik yang dibuat sebagai media promosi, media kampanye bahkan komik juga dijadikan media kritik sosial di masyarakat karena pengaruk komik yang dapat mengubah pandangan seseorang. Kemampuan komik dan karikatur urtuk mempengaruhi massa ternyata tidak hanya sebatas pada tingkat intelektualitas pembaca dalam mencermati kondisi sosial yang terjadi di sekitarnya. Namun lebih jauh lagi mampu pula mempengaruhi budaya suatu masyarakat. Kebudayaan dan latar belakang sosial suatu daerah yang tidak mendapatkan perhatian dari masyarakatnya sendiri merupakan suatu pemicu timbulnya kritik sosial. Di Indonesia sendiri, komik dan karikatur tenyata sudah banyak diciptakan untuk menyampaikan kritik secara halus kepada pihak-pihak yang berkuasa. Namun demikian, tingkat pendidikan dan intelektualitas masyarakat masih merupakan kendala dalam mengrnterpretasikan suatu karya comic strip maupun karikatur. Banyak pihak yang dikritik merasa tersinggung dan marah dengan suatu bentuk kritik melalui komik dan karikatur.
Optimalisasi Web Design STMK Trisakti Berdasarkan Layout and Composition Ali, Ferdiansyah
Magenta | Official Journal STMK Trisakti Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i01.25

Abstract

The purpose of this study is to determine the application of the principles of Layout and Composition based on The Principle of The Beautiful Website Design from Jason Beaird which is focused on the web page anatomy, grid theory, balance, unity, emphasis, bread and butter layout and fresh trend on STMK Trisakti website. The method used is methodology with qualitative approach. The results obtained that the website STMK Trisakti has not applied the principle of Layout and Composition with optimal.
Tinjauan Desain Karakter Komik Mice terhadap Kesesuaian Karakter Indonesia Hasian, Irene; Utami, Anissa Jiwojati
Magenta | Official Journal STMK Trisakti Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i01.31

Abstract

The increase in popularity of Indonesian comics happens after many print and webcomic presence comics as a medium of communication between the author with the reader. Growth of Indonesian comic starts as expression media of author’s frustration about Indonesian politic and nowadays comic as a slice‐of‐life comic or in order to tell certain situation. Cartoonist Muhammad Misrad commonly called Mice is a comic artist who is already struggling in the comic world for a dozen years and successfully communicating the Indonesian people's lives and many people call it as so‐ Indonesian comic. The character by Mice is perceived by writer as a so‐Indonesian character. This reinforces the author desire to examine the character of Mice comic and the suitability with Indonesian character. The method used in this research is a qualitative approach. The explanation of the research methods for the required data will be divided into several different sub chapters. Phases of the research starting from data collection, sampling process, analyzing process, to conclusion. The writer uses a sample based on the comic book that tells the story of Indonesia people daily life from 2011 to 2015 as many as two samples of comic books. The analysis focuses on the visual character that covers the body shape, manner of dress, facial expressions and body gestures. The conclusions drawn by the overall visual analysis of the characters in the comic as well as compliance with reality.
Animasi sebagai Media Pembelajaran Kreatif dalam Mata Pelajaran Bimbingan Konseling Atmojo, Ignatius Rezha; Aditya, Made Wira
Magenta | Official Journal STMK Trisakti Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i01.33

Abstract

Counseling guidance materials that are generally theoretical are often less interesting and saturating for learners. The learners tend to get bored easily by teaching teachers who only use lecture methods and explain on the board without any interaction. Some of today's learner are more happy to play mobile when the teacher taught in the appeal to listen to her teacher. Looking at the above conditions, Then the counseling teachers can use animation media to deliver learning materials in an interesting and interactive so that learning materials can be communicated and understood well by learners. Case examples on counseling material can be visualized attractively through the image and color display of the animation.
Repositioning dalam Meningkatkan Kesadaran Merek (Brand Awareness): Studi Kasus Repositioning Merek Batik Semar Suyanto, Budi
Magenta | Official Journal STMK Trisakti Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i01.34

Abstract

Indonesia is a country rich in diversity batik spread across the country ranging from batik Cirebon, Pekalongan, Solo, Yogyakarta to Ubud in eastern of Indonesia. The entire batik has high economic potential not only domestically but also abroad. One of the main perpetrators of batik industry in Indonesia Batik Semar was founded by Somadi and Niniek Elia Kasigit 1947 as the brand's first batik in Indonesia. With the growth of the batik industry is very high, as well as the situation of intense competition resulted in Batik Semar keeps getting overlooked for the Batik Semar should have the right strategy and interesting to be able to continue to be people awareness. Batik Semar pursuing a strategy of repositioning from a old brand be able to build a brand that is traditional and cotemporary potential of batik as the nation's cultural heritage and develop it in the global fashion industry.
Video Mpo Alpa dan Fenomena Selebritis Online Indonesia Nurhablisyah, Nurhablisyah
Magenta | Official Journal STMK Trisakti Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i02.35

Abstract

In the beginning of year 2018, Indonesia’s netizen was mesmerized by viral viedo which captured a woman with thick make up talking by herself about her feeling toward her husband. That woman eagered to go to the mall depite of her busyness doing a house chore and economical pressure, insist her husband to company her. Netizen was amazed by the Betawi dialect she was spoken and the funny content she told. In a short periode, the video became massive viral, and turn another nertizens made the same video. The video is mostly about sharing your personal experience with your wife or husband. The lady in the Video known as “Mpok Alpa” then got public and media intention. She was invited to several media as a guest in television programme, launch a single called “Ke Emol” and even hored to have role in tv series. Mpok Alpa is not the only one, who started her career as celebrity from social media. Mpok Alpa Shortly become celebrity know as “Selebgram” or online celebrity. They use their popularity in online media to influence and selling to netizen. By having a huge fan base in their social media accounts, these celebrity also targeted by company to became their brand ambassador and star.
Desain dan Media: Produksi Pesan Sosial Melalui Meme Pada Media Sosial Saptodewo, Febrianto
Magenta | Official Journal STMK Trisakti Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i02.36

Abstract

Pengungkapan perasaan melalui meme di media sosial banyak dilakukan pada kalangan muda dengan fasilitas internet pada media sosial. Meme merupakan bentuk fenomena baru dalam penyampaian sebuah pesan dengan penggabungan visual dengan teks yang menggelitik untuk menggiring persepsi terhadap isu-isu yang berkembang. Meme yang berkembang di Indonesia bisa dibedakan dari kategori bentuk dan sifatnya. Caranya yang mudah dibuat dan membagikannya ke media sosial untuk mendapatkan respon dari para nitizen.

Page 2 of 11 | Total Record : 101

 1   2   3   4   5 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2025): Magenta : Jurnal ilmiah Komunikasi dan Media Vol. 9 No. 1 (2025): Magenta : Jurnal ilmiah Komunikasi dan Media Vol. 8 No. 2 (2024): Magenta : Jurnal ilmiah Komunikasi dan Media Vol. 8 No. 1 (2024): Magenta : Jurnal ilmiah Komunikasi dan Media Vol. 7 No. 02 (2023): Magenta : Jurnal ilmiah Komunikasi dan Media Vol. 7 No. 01 (2023): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 6 No. 01 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 5 No. 02 (2021): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 5 No. 01 (2021): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 4 No. 02 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 4 No. 01 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 3 No. 01 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media Vol. 1 No. 01 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media More Issue