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Magenta
Published by Sekolah Tinggi Media Komunikasi Trisakti
ISSN : 25488953     EISSN : 2598313X     DOI : 10.61344
Core Subject : Education, Art,
Arts Education Other
MAGENTA bertujuan untuk menyebarluaskan hasil penelitian, pengkajian, dan pengembangan bidang komunikasi visual dan teknologi grafika, khususnya bidang Web Design, Illustrator, Graphic House Entrepreneur, 3D Artist, Motion Graphic, Video Maker, Film Production, serta bidang Printing Design, Production Management, Planning Production Control dan Quality Control pada industri grafika. Artikel yang dipublikasi dalam MAGENTA dapat berupa Artikel Penelitian maupun Artikel Konseptual (non-penelitian).
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 106 Documents
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Logo Kerupuk Mie "Kembang Matahari" dari Prespektif Estetika DeWitt Parker Rukiah, Yayah; Purnengsih, Iis; Pratama, Dendi; Dawami, Angga Kusuma
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.48

Abstract

Visual identity is the main thing that must be built by an entity to be known to the wider community through appropriate visual communication. The forms of visual communication carried out can take the form of anything, such as logos, corporate identities, to the visual formation of their branding. Visual communication that is constantly being built will make people more familiar with the products or services offered to the community. Mie Kupuk "Kembang Matahari" is trying to shape its visual identity, starting with the logo it made. The method used is descriptive qualitative method with visual analysis of identity. The approach to creativity and aesthetic theory is elaborated to find out more about how the Visual Identity will be built by Crackers Noodle "Kembang Matahari". Through excavation of ideas, construction of corporate identity, overall design, the visual identity to be built by crackers noodle and the making of "Kembang Matahari" is a superior product of the city of Bogor. This paper discusses the visual of a new logo on Crackers Noodle "Kembang Matahari" and the visual identity that the company wants to build by using the aesthetic theory formulated by Parker. This paper concludes that the new logo form that will be used as the visual identity of Crackers Noodle "Kembang Matahari" has the power of ideas that are sufficient to be introduced to the wider community as seen from the principle of Unity, Principle of principle, Principle of variation, Principle of balance, Principle of Development, Principle of Layout seen from the logo of Mie Kupuk "Kembang Matahari".
Analisis Pesan Visual pada Media Kampanye Luar Ruang Caleg 2019 Nurhablisyah, Nurhablisyah; Susanti, Khikmah
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.49

Abstract

Campaign moment in Indonesia means every place near the road or meeting point was covered by legislative campaign’s banner (out of home media). In 2019, this campaign media was overloaded which could covered others belonging from different party. Not only roads, trees, home’s gate and wall was becoming a random target for placing the media. Another phenomenon that was caught by eyes was too many message attributes which applied into the media by using AIDA Model (attention, interest, desire, action), therefore riders and pedestrian could not see the meaning clearly. Those visual message consists of texts, illustration (photos), color, layout etc. This descriptive research is trying to analyze visual message in legislative out of home media campaign 2019 in East Jakarta and Depok. Analysis method is using out of home principals messages. The result of this research showed, mostly legislative candidates didn’t’ applied the ideals principals about out of home media characters. Designing message for out of home media should base on this principals; (1) out of home provide a very limited information space, therefor choose the most important message and conduct mission and vision,(2) pedestrian and riders don’t have enough time to read all the information, choose the readable and clear text, illustration and color, (3) the frequency and size of the media is also influence the attention, (4) media was not only to attract people but also to influence to people around it.
Penerapan Deskriptif Teks dalam Bahasa Inggris pada Karya Mahasiswa Desain Komunikasi Visual Yohana, Fenti Mariska
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.50

Abstract

Descriptive text is the text that describing a people, a things, and place. It is purpose to describing a person or a thing in a particular. It will be identified the phenomenon of person, place, or thing. Describing parts, qualities, characteristics, etc. So, the students with their artwork can be describing their art by using this text. The students of Visual communication design are going to make a text with their artwork and describe by descriptive text. For example, This picture is a picture at the end of the semester exam in the form drawing course. In the picture there are two apples, one tea glass, a wallet and lurik cloth. To work on this artwork, I need more than two days, because the process is quite difficult, having to attention to parts of the object in detail.
Komunikasi Visual Perancangan Kemasan Kue Akar Kelapa berdasarkan Unsur-unsur V.I.E.W Limbong, Edo Galasro; Pratama, Febrian Adi
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.51

Abstract

The culinary industry is a business that is in great demand, from the community to celebrities. The culinary industry that is currently developing is cakes and bread. Many cakes are on the market, there are traditional cakes to various modern cakes. The number of modern cakes is growing, making traditional cakes increasingly less well known by the public, especially for teenagers. One of them is akar kelapa cake. This traditional cake comes from the Betawi region. This cake is usually served during Eid or family events. Though, akar kelapa cake can be used as a daily snack because it does not use preservatives. However, this cake is increasingly unpopular because of the lack of promotion and the form of packaging used looks outdated because it is wrapped in clear plastic. Therefore, to re-attract the interest of the community, one way is to make akar kelapa cake packaging using elements of V.I.E.W. So that it can attract attention and the coconut root cake is again known. The research method used is qualitative with the approach to the process of creating the work. So the output produced is a coconut root cake package. Data collection techniques are conducting observations and literature studies.
Fenomena BTS dalam Iklan "Tokopedia", Sebuah Tinjauan Citra Budaya Visual Nurhablisyah, Nurhablisyah; Susanti, Khikmah
Magenta | Official Journal STMK Trisakti Vol. 4 No. 01 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i01.52

Abstract

BTS (Bangtan Boys) was chosen as the brand ambassador for Tokopedia because it had delivered many achievements, one of which reached the top of the Billboard charts in 2018, becoming the only South Korean group to surpass the Beatles record, occupying the Top 200 Bilboard charts for 3 songs less than 1 year. The phenomenon of Korean artists who were asked to become ambassasor brands in the advertising industry in Indonesia in this study will be discussed from the perspective of visual cultural imagery. This research method is a qualitative descriptive analysis through the Image and Visual Culture approach using Image Theory, which explains the image has several parts: (1) Graphics, (2) Optics, (3) Perception, (4) Mental, (5) Verbal. The results of this study indicate that the positive image of BTS, which represents South Korean young people, who work hard, are successful and relatively far from scandalous. The use of graphics that are not too much, pastel colors, animated hearts, fountains, wings, fireworks, and so forth. This graphic gives the impression of cheerful, energetic, but still looks controlled. Optics, in this advertisement, young people are targets that have similarities with the character of BTS personnel. The perception to be raised is the big name of BTS, which has many fans and influences on product consumerism, and increasing transactions through the Tokopedia application on mobile. Mental decision-making in the audience is the working class, students from middle economic groups. Whereas at the verbal point, not too many verbal messages are spoken and written, but always mentioned the word "Tokopedia." For written verbal messages, the word "Tokopedia" always appears on the screen. Verbal is to emphasize that BTS fully recommends Tokopedia to be a place for online shopping. Abstrak BTS (Bangtan Boys) terpilih menjadi brand ambassador untuk Tokopedia karena sudah melahirkan banyak prestasi salah satunya berhasil mencapai puncak pada tangga lagu Billboard pada tahun 2018, menjadi satu-satunya grup asal Korea Selatan yang melampaui rekor The Beatles, dengan menduduki Top 200 tangga lagu Bilboard untuk 3 lagu kurang dari 1 tahun. Fenomena artis Korea yang didaulat menjadi brand ambassasor dalam industri iklan di Indonesia pada penelitian ini akan dibahas dari perspektif citra budaya visual. Metode penelitian ini adalah analisis deskriptif kualitatif melalui pendekatan Citra dan Budaya Visual dengan menggunakan Teori Citra, yang menjelaskan citra memiliki beberapa bagian;(1) Grafis, (2) Optik, (3) Persepsi, (4) Mental, (5) Verbal. Hasil dari penelitian ini menunjukkan bahwa citra positif yang dimiliki BTS yang menjadi representasi anak muda Korea Selatan, yang bekerja keras, sukses dan relatif jauh dari skandal. Penggunaan grafis yang tidak terlalu banyak, warna-warna pastel, animasi hati, air mancur, sayap, kembang api, dan lain sebagainya. Grafis ini memberikan kesan ceria, energik, namun tetap terlihat terkendali. Optik, dalam iklan ini, kaum muda merupakan target yang memiliki kemiripan dengan karakter personel BTS. Persepsi yang ingin diangkat adalah nama besar BTS, yang memiliki banyak fans dan pengaruh terhadap konsumerisme produk, dan meningkatkan transaksi melalui aplikasi Tokopedia di ponsel. Mental dalam pengambilan keputusan dari khalayak merupakan kelas pekerja, mahasiswa/pelajar dari kelompok ekonomi menengah. Sedangkan pada poin verbal, tidak terlalu banyak pesan verbal yang diucapkan dan tertulis, namun selalu ada kata “Tokopedia.” Untuk pesan verbal tertulis, kata “Tokopedia” selalu nampak pada layar. Verbal tersebut untuk menegaskan bahwa BTS menganjurkan sepenuhnya Tokopedia menjadi tempat untuk belanja online.
Storytelling dengan Menggunakan Media Flashcard terhadap Kemampuan Berbicara Bahasa Inggris Mahasiswa Arsitektur Yohana, Fenti Mariska; Alam, Bambang Perkasa; Iswari, Fitria
Magenta | Official Journal STMK Trisakti Vol. 4 No. 01 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i01.53

Abstract

The purpose of this research is to gaining the speaking ability of Architecture students by storytelling method that using flashcard media in a groups class. After that, one of them speaking and doing storytelling about the picture on flashcard. Role play storytelling method is a method to mastery the lesson of studying by story telling of any kinds a story with how to gaining your imagination and appreciation that do by the act as a living figures or inanimate objects. Qualitative method is using in this research where is the data that taken from many books and journal, information are needed,concept, and discuss the object problem.The students of Architecture has learn the English language by this method and using the flashcard as a media to storytelling, because the media that they use is interesting, colorful, and by the figures, so the students can raise their imagination by this flashcard. Flashcard is a card bearing information, a word or numbers, or either both sides that by picture, used in classroom drills or in private study. Flashcard can bear a vocabulary, historical dates, formula, or any subject matter that can be learned. In this globalization era, teachers must be creative to do teaching and learning activities, by this method learning activities, teacher hopes that the students are going to interesting in their English class. Abstrak Tujuan dari penelitian ini ialah meningkatkan kemampuan berbicara mahasiswa Arsitektur dengan metode storytelling menggunakan media flashcard yang dibentuk dalam berkelompok. Lalu mereka berbicara di depan kelas menceritakan gambar yang ada pada flashcard tersebut. Metode role play storytelling adalah metode penguasaan bahan-bahan pelajaran melalui bercerita tentang apapun menggunakan media ataupun tidak melalui pengembangan imajinasi dan penghayatan yang dilakukan siswa dengan memerankannya sebagai tokoh hidup atau benda mati. Metode penelitian yang digunakan yaitu pendekatan kualitatif, dimana data yang dikumpulkan berupa kepustakaan, informasi, tanggapan, konsep, maupun uraian yang mengungkapkan masalah. Para mahasiswa Arsitektur lebih mudah bercerita berbahasa Inggris dengan menggunakan media flashcard, karena media yang digunakan menarik, berwarna, dan menggunakan gambar sehingga siswa mampu bermain dengan imajinasinya melalui media tersebut. Flashcard mampu meningkatkan penguasaan kosakata, sejarah, rumus, atau berbagai subjek permasalahan pembelajaran yang diajarkan. Era globalisasi saat ini mengharuskan pengajar lebih kreatif dalam kegiatan belajar mengajar, karena dengan metode tersebut di harapkan kegiatan pembelajaran bermakna dan menyenangkan serta tidak membosankan, dengan metode dan penggunaan media tersebut diharapkan kemampuan bahasa anak tercapai dengan baik.
Analisis Perkembangan Elemen Desain Cover Majalah Gogirl! Hasian, Hasian; Adam, Dreanu
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.54

Abstract

Gogirl! Magazine is a teen magazine for girl and still exists. Gogirl! Magazine Cover has many changed from first published until now and has own special characteristic. This research explain identification design element of typography, illustration, colour until layout from cover Gogirl! Magazine. See transformation and evolution Gogirl! Magazine such of application design element as matter visualization. Research method use kualitatif base on data interview, observation and literature review . The object is Gogirl! Magazine Cover from 2005-2017. Of the results of the analysis results showed that gogirl! visual data undergo a change design Cover from American Pop Fun to be Australian Fun. ABSTRAK Majalah Gogirl! merupakan sebuah majalah remaja untuk perempuan yang hingga kini masih tetap eksis. Sampul majalah Gogirl! memiliki banyak perubahan sejak awal terbit hingga sekarang dan memiliki daya tarik tersendiri. Penelitian ini bertujuan untuk mengidentifikasi elemen desain berupa tipografi, ilustrasi, warna dan tata letak dari sampul majalah Gogirl!, melihat perubahan dan perkembangan dari majalah Gogirl! berupa penerapan elemen desain sebagai unsur visualnya. Metode penelitian ini menggunakan pendekata kualitatif, data yang dikumpulkan berasal dari wawancara, observasi dan studi pustaka. Obyek penelitian ini adalah sampul muka majalah Gogirl! dari tahun 2005-2017. Dari hasil analisis data visual yang diperoleh bahwa Gogirl! mengalami perubahan gaya tampilan sampul dari konsep American Pop Fun menjadi konsep Australian fun
Poster "Modul Pengasuhan dan Pendidikan Anak" bagi Anggota PKH Kecamatan Cipayung Nurhablisyah, Nurhablisyah; Handayani, Dian
Magenta | Official Journal STMK Trisakti Vol. 4 No. 01 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i01.55

Abstract

Poverty in Depok especially in Kecamatan Cipayung, leads into a broken home family and economic pressure. Mostly the children become the main victim. In contrary, children is the main actor of the generation. To prevent generation lost, Social Ministry have launched “PKH” program. PKH Stand out as “Program Keluarga Harapan” help citizen in the area, not just economic access but also education to parenting. There are several modul conduct in the program. The citizen which selected and register as the member of the program, should attend the meeting regularly and report the progress of the aid. The problem occur, when the whole family could not adjust the program instantly. Therefor, the member needs media to transfer their knowledge beside verbal communication in their home. This article is using qualitative descriptive methods. The data was taken by observation, interview and literatures. Through this, Poster “Modul Pengasuhan dan Pendidikan Anak” was designed to help the PKHS’s member to share parenting awareness in the family. The poster’s size is in A5 poster, with 6 different themes. There are three main’s visual elements in the poster; (1) Typography, (2) Illustration and (3) Symbolism. The purposes of the poster are, family may learn together and built as a solid team in the future. Abstrak Kemiskinan di wilayah Depok, terutama Kecamatan Cipayung, telah membawa keluarga hidup dalam perpecahan karena tekanan ekonomi. Anak-anak umumnya yang menjadi korban utama padahal anak adalah generasi penerus yang diandalkan. Untuk mencegah kehilangan generasi yang lebih besar, maka Kementerian Sosial mengeluarkan kebijakan yang dikenal dengan nama “PKH” (Program Keluarga Harapan). Tujuan program ini adalah untuk membantu masyarakat mendapatkan akses ekonomi sekaligus pendidikan dalam hal pola asuh keluarga. Untuk bisa mendapatkan bantuan, masyarakat yang terdaftar sebagai anggota harus mengikuti kegiatan rutin dan memberikan laporan bulanan. Setelah beberapa lama ikut dalam program ini, masalah yang muncul di tengah peserta adalah, bahwa mereka mengalami kesulitan untuk berbagi pengetahuan kepada keluarga inti.Sebab itulah diperlukan media yang dapat membantu penyampaian materi ke tengah keluarga selain kata-kata yang diucapkan. Artikel ini merupakan hasil dari penelitian qualitative deksriptif. Data-data diperoleh melalui observasi, wawancara dan penelusuran literatur. Poster “Modul Pengasuhan dan Pendidikan Anak” dibuat dalam kertas ukuran A5 dimana di dalamnya berisi 6 tema yang berbeda sesuai modul yang pernah disampaikan kepada peserta. Dalam merancang poster ini, ada 3 elemen visual utama, yaitu: Tipografi, (2) Ilustrasi dan (3) Simbolisme. Harapannya melalui poster ini, kelurag peserta PKH ikut belajar dan menjadi keluarga yang lebih baik.
Representasi Sikap Pantang Menyerah dalam Iklan Web Series Milenial "Males" Jadi Miliuner pada Kanal Youtube Smartfren Super 4G Kuota: (Analisis Semiotika Roland Barthes) Prawiranegara, M. Ibrahim; Radjagukguk, Djudjur Luciana
Magenta | Official Journal STMK Trisakti Vol. 4 No. 02 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i02.56

Abstract

Unyielding attitude is an attitude where someone is not easy to accept failure. So that the release of a Smartfren Super 4G Quota product in the Millennial web series "Males" Becomes a Millionaire intended for millennials so they don't give up easily in reaching their dreams. Advertising plays a role in shaping and determining audience decisions in deciding the purchase and use of a product and service. Advertising is one of the forms of promotion most widely used and discussed by the public, this happens because advertising has a broad reach. The research aims to find out how the Representation of Unyielding Attitude in the "Males" Millennial Web Series Advertising Becomes a Billionaire on the YouTube Channel Smartfren Super 4G Quota. The method used is a descriptive qualitative approach, through the technique of collecting data through in-depth interviews with a scriptwriter from Millennial "Males". From the results of the study note that there are signs and meanings of unyielding attitude in the form of denotation and connotation meanings and myths. The message of unyielding attitude that is, Millennial "Males" So a billionaire is still an advertisement that aims to attract the attention of the public and provide knowledge about the benefits of a product that is issued. Hadirny Atta Halilintar on the web series is expected to attract public interest in the Smart 4G Super Quota product. The main success of this Smartfren Super 4G Quota ad is that it can be seen from the large number of views on the Smartfren YouTube channel on each episode, from the first episode to the last episode always gets millions of views. ABSTRAK Sikap pantang menyerah merupakan sikap dimana seseorang tidak mudah untuk menerima kegagalan. Sehingga rilis sebuah produk Smartfren Super 4G Kuota dalam web series Milenial “Males” Jadi Miliuner yang diperuntukan untuk para kaum milenial agar tidak mudah menyerah dalam meraih mimpi. Iklan ikut andil dalam membentuk dan menentukan keputusan khalayak dalam memutuskan pembelian dan penggunaan suatu produk dan jasa. Iklan merupakan salah satu jenis bentuk promosi yang paling banyak digunakan dan dibahas oleh masyarakat, ini terjadi karena iklan mempunyai daya jangkauan yang luas. Penelitian bertujuan untuk mengetahui bagaimana Representasi Sikap Pantang Menyerah dalam Iklan Web Series Milenial “Males” Jadi Miliuner pada Kanal YouTube Smartfren Super 4G Kuota. Metode yang digunakan adalah pendekatan kualitatif yang bersifat deskriptif, melalui tehnik pengumpulan dara melalu wawancara mendalam dengan scriptwriter dari Milenial “Males”. Dari hasil penelitian diketahui bahwa terdapat tanda-tanda dan makna dari sikap pantang menyerah yang berupa makna denotasi dan konotasi serta mitos. Pesan sikap pantang menyerah yang ada, Milenial “Males” Jadi Miliuner tetaplah sebuah iklan yang tidak lain bertujuan untuk menarik perhatian khalayak serta memberi pengetahuan tentang keunggulan sebuah produk yang dikeluarkan. Hadirnya Atta Halilintar pada web series tersebut diharapkan dapat menarik minat khalayak terhadap produk Smartfren Super 4G Kuota. Keberhasilan yang utama pada iklan Smartfren Super 4G Kuota ini yaitu dapat dilihat dari banyaknya jumlah views pada kanal YouTube Smartfren pada setiap episode, dari episode pertama hingga episode terakhir selalu mendapat jutaan views.
Analisis Logo Uniqlo dalam Mencitrakan Uniqlo sebagai Merek Ritail Pakaian Asal Jepang melalui Penerapan Teori Charles Sanders Peirce Gurning, Linda RM; Habibi Dirgantara, Ahmad
Magenta | Official Journal STMK Trisakti Vol. 4 No. 02 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i02.57

Abstract

Uniqlo is a company engaged fashion retail based from Japan. Uniqlo logo was re-designed by Kashiwa Sato since 2006. The logo is still used till now. Logo is an identity that differentiates a company from others. Logo is built based on history, philosophy, vision and mission, and programs that will form an image for the company. The method that used in this research is descriptive qualitative with Charles Sander Peirce semiotic which is used to find the meaning of Uniqlo’s logo. As the result of the research can be seen that the logo represent the vision and mission, target market, and brand images. ABSTRAK Uniqlo adalah perusahaan asal Jepang yang bergerak dibidang retail pakaian. Uniqlo melakukan perubahan logo pada tahun 2006 yang dibuat Kashiwa Sato. Logo ini masih dipakai hingga sekarang. Logo adalah sebuah identitas yang membedakan perusahaan satu dengan yang lainnya. Logo dibangun berlandaskan sejarah, filosopi, visi misi, serta program yang akan membentuk suatu citra tertentu bagi perusahaan. Uniqlo adalah perusahaan asal Jepang yang bergerak dibidang retail pakaian. Pendekatan semiotika Charles Sander Peirce digunakan untuk menemukan makna di balik logo Uniqlo. Apakah terdapat kesamaan makna yang terkandung di dalam logonya dengan visi misi, target pasar, serta brand image yang ingin disampaikan perusahaan bila diterapkan melalui pendekatan semiotika Charles Sander Peirce.

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