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Nyoman Ari Surya Darmawan
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INDONESIA
Journal of Entrepreneurial and Business Diversity
Published by Indonesia Strategic Sustainability
ISSN : 29855365     EISSN : 29862132     DOI : 10.38142/jebd
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Journal of Entrepreneurship and Business Diversity discusses the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems under the auspices of PT Keberlanjutan Strategies Indonesia. The Journal of Entrepreneurship and Business Diversity aims to relate to current research the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems. The Journal of Entrepreneurship and Business Diversity published four (4) issues per year and published in January - February; March - April; May - June; July - August; September - October; November - December. The scope of the Journal of Entrepreneurship and Business Diversity includes: Theoretical perspectives on diversity and inclusion; Best practices for promoting diversity and inclusion in the workplace; The Role of Technology in diversity and inclusion; The impact of diversity on consumer behavior and market outcomes; The impact of diversity on international business and cross-cultural management; The intersectionality of diverse identities and experiences in the workplace; Business Development; Business Corporate Innovation; Entrepreneurial Strategy Entrepreneur case studies Entrepreneurial Analysis Startup entrepreneurship Entrepreneurship in technology Social entrepreneurship Entrepreneurship in creative fields Entrepreneurship in the service sector Entrepreneurship in industry Entrepreneurship in agribusiness;
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 56 Documents
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The Influence of Packaging and Advertising Attractiveness on Purchasing Decisions for Gogotales Beauty Products on TikTok Shop MUHIBAN, Ayi; TIARA, Tiara
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 3 (2025): Journal of Entrepreneurial and Business Diversity. (july-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i3.358

Abstract

Purpose:This research was conducted on Gogotales consumers in the TikTok Shop marketplace. The aim was to determine the influence of packaging and advertising appeal on purchasing decisions, both partially and simultaneously.Methodology:The research method used in this study is descriptive and associative. The unit of analysis is the individual, namely Gogotales consumers on the TikTok Shop marketplace. The sample size for this study was 99 respondents. The sampling technique used was based on specific considerations or criteria. The analysis method used was multiple linear regression analysis, and the validity and reliability of the research instrument were also tested.Findings:Based on the research results it shows that there is a partial and simultaneous influence on the packaging variables and advertising appeal on the purchasing decision variable.Implication:The influence of packaging on purchasing decisions is 65.3%, while the influence of advertising appeal on purchasing decisions is 12.9%. The influence of packaging and advertising appeal on purchasing decisions is 78.23%.
The Influence of Brand Image and Product Design on Purchase Decisions for Brodo Brand Shoes on the E-Commerce Shopee (Case Study: Students of the 2021-2025 Regular Morning Class of the Faculty of Economics, National University of Pasim) RAMDHANI, Dahlan; DANILIA, Friska
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 3 (2025): Journal of Entrepreneurial and Business Diversity. (july-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i3.360

Abstract

Purpose:This research was conducted on students of Universitas Nasional Pasim Faculty of Economics Regular Morning Class of 2021. The purpose of this study was to determine how brand image and product design influence the purchasing decision of Brodo brand shoes in an e-commerce shop (Case Study of Students of Universitas Nasional Pasim Faculty of Economics Regular Morning Class of 2021).Methodology:The research method used in this study is descriptive and associative. The unit of analysis is the individual, namely the 2021 Regular Morning Students of the Faculty of Economics, National University of Pasim. The sample size was 95. The sampling technique used in this study was based on certain characteristics. The analytical method used was multiple linear regression analysis, and the validity and reliability of the research instrument were also tested.Findings:Based on the research results it shows that there is a partial and simultaneous influence of brand image and product design variables on purchasing decision variables.Implication:The influence of brand image on purchasing decisions is 33.9%, while product design on purchasing decisions is 48.9%. The influence of brand image and product design on purchasing decisions is 82.8%.
The Influence of Fanaticism and Product Quality on Official Merchandise Purchase Decisions at Graha Persib Bandung (Case Study of Persib Fans in Bandung City) HADYAN, Muhammad Adli; DESFITRIADY, Desfitriady; LUTHPIAH, Syipa Nur
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 4 (2025): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i4.362

Abstract

Purpose:This study aims to examine the influence of fanaticism and product quality on the purchasing decisions of official Persib Bandung merchandise among fans in Bandung City.Methodology:This study uses a quantitative approach with a survey method, distributing questionnaires to 96 respondents who are consumers of official Persib merchandise to collect data.Findings:The research results show that both fanaticism and product quality have a positive and significant impact on purchasing decisions. Fanaticism is generally considered strong, although aspects of long-term loyalty and social engagement still have some weaknesses. Similarly, product quality is considered quite good, but there are areas for improvement, particularly regarding the design and durability of merchandise to better align with consumer expectations.Implication:This study concluded that increased fanaticism and product quality can drive purchasing decisions for official Persib Bandung merchandise. Product recommendations include strengthening the emotional bond between fans and the club through creative marketing strategies and maintaining consistent product quality to compete with pirated merchandise.
Prediction of the Opsen PKB otential in East Java RAMADHANI, Galuh Fitria; PUSPITA, Ayu Fury
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 4 (2025): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i4.370

Abstract

Purpose:Opsen PKB, as the latest additional tax levy imposed on taxpayers, needs to be studied to predict its revenue potential in order to support maximum tax realization. Methodology:Therefore, this study was written with the aim of predicting the potential of Opsen PKB in East Java using time series analysis via two scientific methods, namely simple linear regression and single exponential smoothing. The use of two different scientific methods for prediction is done to provide two different views on it.Findings:The results of the prediction calculation using simple linear regression showed good forecast accuracy and a steady increase in Opsen PKB. However, the prediction results were linearly patterned for the next ten periods, indicating that the model was not able to capture fluctuations in the time series data.Implication:Meanwhile, the results of calculations using one of the single exponential smoothing models predicted a decline for the next period, with no pattern.
The Effect of Time Management on Employee Performance Kusniyanto, Royan; Fitridiani, Mutiara; Sihombing, Yusniati; Damayanti, Monica; Haddy, Muhammad Saeful
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 4 (2025): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i4.374

Abstract

Purpose:This study aims to analyze the effect of time management on employee performance. The research employed a quantitative approach using a survey method, with data collected through questionnaires distributed to 60 respondents.Methodology:Simple linear regression analysis was applied to examine the relationship between variables, supported by validity and reliability tests as well as classical assumption testing. The results indicate that time management has a positive and significant effect on employee performance, as evidenced by a t-value of 6.673 with a significance level of 0.000.Findings:Furthermore, the coefficient of determination shows an R-squared value of 0.434, meaning that time management contributes 43.4% to employee performance, while the remaining 56.6% is influenced by other factors not examined in this study. These findings suggest that effective time management plays a crucial role in improving employee productivity and work outcomes. The study highlights the importance of implementing structured time management practices within organizations to enhance employee performance.Implication:Future research is recommended to incorporate additional variables such as motivation, leadership, and work environment to obtain a more comprehensive understanding of factors affecting employee performance.
The Influence of Inventory Management on Customer Satisfaction in Retail MSMES Sitorus, Morgan Nicolas; Kurniyanto, Cahya Adi Achir; Hamid, Nurdin Abdul; Baron, Baron; Shodiq, Muhammad Zacky Syauqy Ibnu
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 4 (2025): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i4.375

Abstract

Purpose:This study investigates the effect of inventory management on customer satisfaction among retail MSMEs in Tangerang City. Using a quantitative explanatory survey method, the research evaluates the causal relationship between inventory control practices and customer-perceived service outcomes.Methodology:Data were collected through questionnaires administered to 100 customers selected using purposive sampling. Validity, reliability, and normality tests confirmed that the instrument and dataset met statistical requirements. Simple linear regression analysis demonstrated that inventory management has a positive and significant influence on customer satisfaction, indicated by a regression coefficient of 0.564 and a t-count exceeding the critical value. The coefficient of determination revealed that inventory management accounts for 70.3% of the variation in customer satisfaction, while the remainder is influenced by factors outside the scope of this study.Findings:The findings highlight that effective stock monitoring, accurate records, and timely replenishment are key drivers of service quality perceptions, shopping convenience, and repurchase intentions. The study concludes that retail MSMEs must strategically strengthen their inventory systems to improve customer experiences and sustain competitiveness.Implication:Enhancing inventory processes should be viewed not merely as operational control, but as a critical component of customer service performance and business sustainability.

Page 6 of 6 | Total Record : 56

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