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Journal of Entrepreneurial and Business Diversity
Published by Indonesia Strategic Sustainability
ISSN : 29855365     EISSN : 29862132     DOI : 10.38142/jebd
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Journal of Entrepreneurship and Business Diversity discusses the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems under the auspices of PT Keberlanjutan Strategies Indonesia. The Journal of Entrepreneurship and Business Diversity aims to relate to current research the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems. The Journal of Entrepreneurship and Business Diversity published four (4) issues per year and published in January - February; March - April; May - June; July - August; September - October; November - December. The scope of the Journal of Entrepreneurship and Business Diversity includes: Theoretical perspectives on diversity and inclusion; Best practices for promoting diversity and inclusion in the workplace; The Role of Technology in diversity and inclusion; The impact of diversity on consumer behavior and market outcomes; The impact of diversity on international business and cross-cultural management; The intersectionality of diverse identities and experiences in the workplace; Business Development; Business Corporate Innovation; Entrepreneurial Strategy Entrepreneur case studies Entrepreneurial Analysis Startup entrepreneurship Entrepreneurship in technology Social entrepreneurship Entrepreneurship in creative fields Entrepreneurship in the service sector Entrepreneurship in industry Entrepreneurship in agribusiness;
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 52 Documents
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Macro-economic Variables and Bank Performance in Nigeria: Fourth Republic Perspective OGUNLOKUN, Ayodele; ADEBISI, Adebola Olubunmi
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 2 (2024): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i2.114

Abstract

Purpose: The vagaries of the macroeconomic variables make the business environment unpredictable, and this often portends mammoth implications for various businesses, primarily critical businesses such as banking, which the successive governments within the Fourth Republic have strived to protect jealously. Therefore, this study assessed the impact of macroeconomic factors on the performance of Nigerian banks from 1999 to 2021.Methodology:Data for the study period came from the World Bank reports and the CBN and SEC Statistical Bulletins. An ARDL (Autoregressive Distributed Lag) model was employed to evaluate the data.Findings: Lending interest rates had a negative and statistically insignificant impact on the performance of Nigerian banks with a coefficient of -0.0422 (p-value = 0.3860 & gt; 0.05), in contrast to the unemployment rate, which had a negative but statistically significant impact with a coefficient of -0.0534 (p-value = 0.0012 & gt; 0.05).Implication:Lending interest rate and unemployment rate impeded banks' performance, gross domestic savings, GDP per capita income, and exchange rate facilitated banks' performance in Nigeria.
Analysis of the Training and Development Model of MSME Employees Ilbis Yogyakarta Using the MPPK 0.1 Test Tool FEBRIANDIKA, Ivan
Journal of Entrepreneurial and Business Diversity Vol. 1 No. 4 (2023): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v1i4.115

Abstract

Purpose: This study aims to analyze the training and development model of MSME employees ILBIS YOGYAKARTA to facilitate mapping interests or preferences of employee training and development model styles (visual, auditory, kinesthetic) in companies or business organizations.Methodology:This research method uses the Development Training Model (MPPK 0.1) tool designed by researchers. The sample used among MSME ILBIS YOGYAKARTA employees amounted to 5 people who will participate in this study. The results will be directly readable using the Microsoft Excel program and then be concluded by researchers regarding the results obtained. Some of the researchers' data should be shared in this article. Therefore, only data used for general importance will be listed in this article.Findings: Employee 1: Visual 73,33% (Like), Auditory 60,00% (Like), Kinesthetic 30,00% (Dislike). Employee 2: Visual 76,67% (Like), Auditory 46,67% (Quite Likes), Kinesthetic 30,00% (Dislike). Employee 3: Visual 76,67% (Like), Auditory 60,00% (Like), Kinesthetic 53,33% (Quite Likes). Employee 4: Visual 76,67% (Like), Auditory 53,33% (Quite Likes)., Kinesthetic 40,00% (Quite Likes). Employee 5: Visual 46,67% (Quite Likes), Auditory 53,33% (Quite Likes), Kinesthetic 40,00% (Quite Likes).Implication:This research benefits from finding out how the preferred style of employee training and Development models makes it easier for employees to receive information, knowledge, and knowledge to improve their skills. Make it easier for companies or business organizations to make decisions in providing employee training and Development.
Comparison of Double Exponential Smoothing Method with Weighted Moving Average in Forecasting UD Sales. Setya Abadi D. M as Financial Literacy SAPUTRA, David; HARIYANA, Nanik
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.121

Abstract

Purpose: UD. Setya Abadi D. M is a business unit focusing on the food industry, such as making frozen food (Maryam, churros, tortillas). In carrying out its production activities, this company certainly needs a strategy to compete with other competitors, one of which is forecasting. In this research, the data used is past product sales data from July 2021 to June 2023. This research aims to forecast sales in the future period in order to meet customer needs.Methodology:This data processing uses the weighted moving average and double exponential smoothing methods, which are then tested with the Mean Absolute Percent Error value. Forecasting with the lowest MAPE value is an effective method. The α value used in the double exponential smoothing method from 0.1 to 0.9 is chosen to have the lowest MAPE level: α = 0.6 and α = 0.7. Meanwhile, the weighted moving average method uses three months and four months.Findings: In the MAPE calculation, the results obtained for double exponential smoothing α = 0.6 are 6.45%, and α = 0.7 are 7.14%, while the moving average n = 3 is 13.59%, and n = 4 is 13, 48 %.Implication:It can be concluded that the lowest MAPE value was produced using the DES (Double Exponential Smoothing) method with ???? = 0.6 with a MAPE value of 6.45%. This value is lower than DES ???? = 0.7, 3-month WMA, and 4-month WMA with weights of 0.4, 0.3, 0.2, 0.1.
The Influence of Product Quality, Prices and Promotions on Customer Loyalty UD. Setya Abadi D.M ANIKAWATI, Vika; HARIYANA, Nanik
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.122

Abstract

Purpose: In today's competitive business era, maintaining customer loyalty is one of the critical factors for the long-term success of a company. This research aims to determine the impact of product quality, Price, and promotion on customer loyalty. This research was conducted at UD. Setya Abadi D.M in October 2023.Methodology:The method used is a quantitative study using primary data. Primary data was obtained from research participants through online Google forms and questionnaires. The population in this study were all buyers of UD. Setya Abadi D.M. This research uses 12 indicators, so the test estimate is 75-150. Based on these considerations, the test size for this research was set at 100 respondents.Findings: Based on the research conducted, the conclusion of this research states that product quality has a significant influence on customer loyalty. It means that the higher the quality of the product, the greater the consumer's loyalty to the product.Implication:Price has an essential impact on customer loyalty. It means that the higher the product price, the higher the consumer's dependence on that product. Promotion has an essential impact on customer loyalty. It means that the better the promotion, the higher the customer loyalty.
Decision Support System in E-Commerce in Purchasing Saw with Method Woven Fabric ANUARIDLO, Mochamad Aldi Yusuf; FIRLIANA, Rina; DANIATI, Erna
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.123

Abstract

Purpose: Choosing ikat woven fabric has several predetermined criteria. These criteria include price, quality, product type, and color. The decision support system for selecting ikat fabric purchases for buyers in e-commerce using the SAW (simple additive weighting) method is a system that can determine the results of the decision to select one of the ikat fabrics based on predetermined criteria and alternatives.Methodology:The SAW method is one of the decision-making methods often used in DSS. The research method refers to a literature study that aims to find references that suit the problem, then observation by collecting data at the specified research location and interviewing the owner and one of the MSME employees to obtain detailed information.Findings: This research determines the purchase of good woven fabric via e-commerce for ikat woven fabric products in Bandar Kidul village, Mojoroto subdistrict, Kediri city. Calculating the best-woven fabric for ikat products can use the simple additive weight (SAW) method so that one best-selling ikat fabric, namely silk woven fabric, is selected and meets the requirements, with a score of 0.76675.Implication:Based on this research, we can determine which suitable woven fabrics to buy using e-commerce for ikat woven fabric products in Bandar Kidul village, Mojoroto subdistrict, Kediri city. The simple additive weight (SAW) method can calculate the best-woven fabric for ikat products.
Creating Relationship Bonds: An Exploration of Brand Resonance Research SASTRINA, Tia; GIANTARI, I Gst. Ayu Kt.; SETIAWAN, Putu Yudi; SUASANA, I Gst. A. Kt. Gd.
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.124

Abstract

Purpose: Brand resonance is essential for organizations to understand as they seek to build stronger relationships with the public. Brands are expected to understand what drives the relationship between consumers and their brand and take steps to build brand resonance.Methodology:This article was prepared using the literature study research method by collecting data from other scientific works such as journals, international journals, and proceedings that discuss matters related to brand resonance, perceived value, brand experience, brand love, and social media marketing through stages of data collection and categorization of data from journals and paper proceedings related to brand resonance, perceived value, brand experience, brand love, and social media marketing.Findings: Brand resonance is the highest relationship that can be successfully built between a brand and its consumers in the form of behavioral Loyalty, attitudinal attachment, sense of community, and active engagement.Implication:In this literature review, several factors influence brand resonance between consumers and a brand: perceived value, brand experience, brand love, and social media marketing.
Entrepreneurial Marketing Practices and the Performance of Small and Medium Enterprises in Kogi State NAFIU, Ibrahim Olawale; ALOGWUJA, Cynthia Unekwu; ULOKO, Anthonia; OKPEBENYO, Bertha Mercy
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.125

Abstract

Purpose: This study is aimed at the entrepreneurial marketing practices (EMP) and performance of small and medium enterprises (SMEs) in Kogi State.Methodology:A survey research design was used for the study. The researchers gathered data from 208 participants. The data collected were analyzed using descriptive statistics and multiple regression analysis.Findings: Findings showed that SMEs' proactive-ness (PROA) and customer satisfaction have a negative association. However, the relationship is insignificant (p>0.05). Risk-taking (RSKT) and innovativeness (INVT) of SMEs and customer satisfaction have a favorable link that is statistically significant (p<0.05).Implication:The study concludes that SME owners and managers must properly evaluate their EMP, which may be the possible cause of the inability to cope with the dynamic and competitive business climate. The study recommended, among others, that SME owners and managers embrace more innovativeness and risk-taking disposition to achieve improved performance relative to customer satisfaction and combine entrepreneurial marketing skills of risk-taking and innovativeness.
The Influence of Markov Chain and Properties of Principal Component Solutions in the Analysis of Share Price Movements for Stock Market BISHOP, Dagogo Allen Wokoma; AMADI, Innocent Uchenna; ISOBEYE, George
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.131

Abstract

Purpose: Stock market performance and operation have been widely recognized as a viable investment field in financial markets. Therefore, this paper studied the stochastic analysis of the Markov chain and PCA in the closing share price data of Access and Fidelity banks (2016-2022) through the Nigeria Stock Exchange. The share prices were transformed into a 3-step transition probability matrix solution to cover this number of years.Methodology:This research uses the Markov chain method, which defines a stochastic process. Mathematically, a stochastic process can be defined as a collection of random variables ordered in time and determined at a series of time points that may be continuous or discrete.Findings:The criteria for obtaining four share prices formed from the two merged banks' 2x2 matrices were given, and analytical solutions of principal components were considered for future stock price changes.Implication: The solution matrix of the two merged banks showed that they have the best probability of price increasing shortly: 12%, the best probability of reducing in the future by 22%, and the best probability of no-change shortly by 21%, which is a tool for proper decision making in the day-to-day management of the bank; which shows it is profit making organization and are hopeful for future investment plans both short or long term respectively.  
Does Brand Awareness Mediate the Effect of Social Media Marketing on Purchase Intention? PUTRA, I Komang Mahayana; GEDE, I Gusti Ketut; WIRGA, I Wayan; SANJAYA, Ida Bagus; YASA, I Ketut
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.133

Abstract

Purpose: This research examines the role of brand awareness in mediating the effect of social media marketing on purchase intention for MS Glow Men products.  MS Glow Men is a skincare brand specifically for men and men made from natural ingredients, which is quite well known among men's skincare product users.  Botanicals conducted this research in Denpasar City. Methodology: Research data was collected using an online questionnaire with a sample size of 100 respondents. The sample determination method uses a non-probability sampling method, namely purposive sampling. This research uses path analysis techniques. Findings: The research results show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the effect of social media marketing on purchase intention.  Implication: The MS Glow Men company should increase interactive content on social media, create exciting campaigns, and focus more on introducing the advantages of its products compared to competitors.
Determinants Of Financial Performance In People's Credit Banks In Bali Province MARTINIASIH, Putu Mas; TRIMURTI, Christimulia Purnama; KOMALASARI, Yeyen; ADINEGARA, Gusti Ngurah Joko
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.150

Abstract

Purpose: This research aims to determine and analyze the influence of the Loan Deposit Ratio, operating costs, operating income, Non-Performing Loans, Capital Adequacy Ratio and Net Interest Margin on the financial performance of BPRs in Bali Province in 2019-2022.Methodology:This research is quantitative descriptive. This research was conducted at all Rural Banks in Bali Province by analyzing the Determinants of Financial Performance at Rural Banks in Bali Province from November 2023 to January 2024. The scope of the research is to determine the factors that influence Financial Performance at Rural Banks in Bali Province. The population in this research is all Rural Banks in Bali Province in 2019-2022, totaling 135 Rural Banks. Sampling in this research used the purposive sampling method.Findings: The calculations show that the total research sample was 133 Rural Banks in Bali Province, with four years of observation totaling 532 data. The analysis technique used is multiple linear regression analysis. The research results show that the Loan to Deposit Ratio (LDR) positively affects Return on Assets (ROA).Implication:Operating Costs Operating Income (BOPO) hurts Return on Assets (ROA). Non-performing loans (NPL) hurt Return on Assets (ROA). Capital Adequacy Ratio (CAR) positively affects Return on Assets (ROA). Net Interest Margin (NIM) has a negative effect on Return on Assets (ROA).

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