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INDONESIA
Aksa : Jurnal Desain Komunikasi Visual
Published by Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia
ISSN : -     EISSN : 26151111     DOI : 10.37505/aksa
Core Subject : Education, Art, Social,
Arts Social Sciences Other
Aksa: Jurnal Desain Komunikasi Visual seeks article related to the topics about phenomena, studies, concepts, design ideas of visual communication design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 80 Documents
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ANALISIS SEMIOTIKA PADA IKLAN DAN IMPLIKASINYA DALAM PEMBELAJARAN BAHASA INGGRIS PRODI DESAIN KOMUNIKASI VISUAL Hening Laksani; Brillindra Pandanwangi
AKSA: Jurnal Desain Komunikasi Visual Vol. 6 No. 2 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v6i2.85

Abstract

Technological development affect the communication and information sector in society. Advertising as a means of conveying information is inevitably evolving. This study discusses the study of Ferdinand de Saussure’s Semiotics on commercial and non-commercial advertisement in English. Learning English, as one of the necessary abilities, can be accomplished through the use of materials related to visual design. Utilizing a qualitative descriptive as a research method, this emphasizes not only the description and elaboration on specific meanings in a visual design context, but also the improvement of English abilities. Based on the data analysis, the results of the study showed that there is a concept of advertisement which is influenced by the images and the dictions used in a unified reality. The use of implied and explicit language as well as idiomatic expressions reflect an important element to understand and comprehend the meaning from the visual object. The results of the study indicated the implications for learning English in Communication and Visual Design study program, namely provide more meaningful learning experience to enhance students’ language skills and abilities.
Perancangan Brand Guideline Klub Sepakbola PSIM Jogja Sebagai Upaya Meningkatkan Brand Image Ditya Fajar Rizkizha
AKSA: Jurnal Desain Komunikasi Visual Vol. 6 No. 2 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v6i2.86

Abstract

The inconsistency of visual identity of PSIM Jogja Football Club (FC) promoting different perception to its supporters. During its course, the visual identity of PSIM Jogja FC appears to be inconsistent on various branding media. The purpose of this study is to design brand guideline for PSIM Jogja FC based on the visual identity guideline and standard of the organization. Using qualitative method with cultural approach, this study obtained data from direct observations and interviews to the management and supporters of PSIM Jogja FC. The development of the design is divided into three stages, i.e., idea, planning, and implementation based on design thinking framework. The results show the design as a mean to develop locality element as an identity to be used as a benchmark for the owned history and cultural values to strengthen the forming of an identity.
TINJAUAN RUPA DASAR SAMPUL BUKU “BIJAK BERBAHASA INDONESIA TEORI DAN APLIKASI” Lejar Daniartana Hukubun
AKSA: Jurnal Desain Komunikasi Visual Vol. 6 No. 2 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v6i2.88

Abstract

Basic art is a science that is used to train the basics of art and design. All the needs of art, regardless of whether it is in the form of painting, interior design, dance, design, etc., must have something to do with this knowledge. This journal attempts to discuss the cover of the book "Bijak Bahasa Indonesia Teori and Aplikasi" by Rishe Purnama Dewi, et al. This cavern has a basic visual arrangement that we can see, there is a repetition arrangement, the use of red hot colors, purple secondary colors and color binding colors. All of these are related and connected to one another, complemented by Sans Serif typography, with sizes, colors and layouts that are harmonious with each other, so that the cover design of this book is created.
PERSEPSI RUANG TRI MATRA DALAM ANIMASI 2D Wahju Tri Widadijo
AKSA: Jurnal Desain Komunikasi Visual Vol. 6 No. 2 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v6i2.89

Abstract

Visual perception is a very important aspect in animation because it will make it easier for viewers to identify and interpret visualizations and messages of each scene. One form of visual perception in animation that is interesting to study is spatial perception. For this reason, this study will be limited to the spatial perception aspect in 2D animation. The perception of space is essentially a three dimensional concept, because a real space is made up of three dimensions, namely the length or width of the space, the height of the space, and the depth of the space. While animation, especially 2D video animation, is only presented in two dimensions, namely the length or width of the video screen and the height of the video screen. This study aims to try to identify and inventory and also describe what visualization techniques can be applied to present the perception of the three dimensional space in animation. This study uses a descriptive research method, namely by describing a variety of visualization techniques that are able to produce the appearance of spatial perceptions in the animated display of the research sample. In general there are 6 visualization techniques which include overlapping, changing size and placement, linear perspective, relative hue and value, and atmospheric perspective, and also changing speed and time. In fact, in animation, almost none of the above techniques stand alone but are always in sync with other techniques simultaneously, which supports and reinforces the emergence of spatial perception.
ILLUSTRATION ANALYSIS OF THE 1980s iSTi PUBLISHERS M. Danang Syamsi; Buah Kasih Kalpitadjati; Raden Hadapiningrani Kusumohendrarto; Nofria Doni Fitri
AKSA: Jurnal Desain Komunikasi Visual Vol. 6 No. 2 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v6i2.92

Abstract

Nowadays, history is often ignored and even forgotten, especially if the information is only written. Picture storybooks are one of the media that can be used to commemorate history. Case study in this research are the story book entitled “Ki Hajar Dewantara”, “6 Jam di Yogya”, and “Kobarkan Semangat Pertempuran” which were published by Ibu Sejati (iSTi) in the 1980s. Aspects analyzed in the form of book covers and book contents; (1) the appropriateness of the illustrations that depict important scenes in the story; (2) suitability of the depiction of the characters with the story; (3) suitability of the illustration function in the book; (4) the use of color to build certain messages and information. This research uses qualitative research supported by various data sources. The results reveal that the books fulfill all the points and are quite in accordance with storybooks that contain historical information.
A REVIEW OF GRAFFITI AS VISUAL COMMUNICATION FORM: BIBLIOMETRIC ANALYSIS AND VISUALIZATION Kim Jinoh; Donna Carollina
AKSA: Jurnal Desain Komunikasi Visual Vol. 6 No. 2 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v6i2.93

Abstract

Currently, the presence of graffiti has existed in every corner of urban space in Indonesia. Its presence makes it one of the popular arts that applies a variety of visual elements as a medium of visual communication. Graffiti research itself in Indonesia is still very minimal. Especially those that focus on mapping research trends with the topic of graffiti as a visual communication medium. Thus, this research was conducted to examine trends with graffiti as a visual communication form. The analysis method used in this study was bibliometric analysis. The data used in this study was based on the Scopus database. The results found there are the research trends tend to be dynamic from 2009 until 2022. Based on the visualization results, it was found that the topic of graffiti as a visual communication form formed a network that was divided into 5 clusters, namely Red, Green, Blue, Yellow, and Purple clusters. From this network, co-occurrence is found based on keywords, titles, and abstracts where the theme of discussion with the largest node is art. From the results of this visualization, it was found that the topic of graffiti as a visual communication form still has an opportunity to be discussed in others themes outside of existing items.
PERANCANGAN REBRANDING BAROKAH AIRCOND Subron Jamilan, Muhammad Urip; Martin Setyawan; Birmanti Setya Utami
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 1 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i1.87

Abstract

This design aims to rebrand Barokah Aircond's visual identity, and produce a visual identity design as a corporate image communication medium. The method in this design uses 5 phases of Design Thinking consisting of Empathize, Define, Ideate, Prototype and Testing. The data extracted in this research cover problems as a theoretical basis related to logo design and the company's needs regarding visual identity. There is a design because currently, the Barokah Aircond company has not been able to display the company's image through a visual identity which is a threat amid the many competitors engaged in similar businesses. The result of this design is a visual identity in the form of a logo and supporting media that can be used as a company promotion media.
MEMBERIKAN VARIASI KONTEN YOUTUBE DI TVKU MELAUI PERANCANGAN MEDIA IKLAN LAYANAN MASYARAKAT Hasyim, Noor
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 1 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i1.100

Abstract

TVKU merupakan perusahaan setasiun televisi lokal milik Universitas Dian Nuswantoro di Semarang. TVKU memiliki chanel youtube bernama TVKU ch49 yang mana chanel youtube tersebut kurang diminati oleh masyarakat karena chanel tersebut hanya memberikan video atau program yang sama dengan televisinya. Oleh karena itu penelitian untuk perancangan ini dibuat dengan tuujuan untuk memberikan variasi konten youtube TVKU untuk meningkatkan views dan subscriber. Metode penelitian untuk perancangan menggunakan metode kualitatif dan metode 5W1H sebagai alat analisis permasalahan. Hasil perancangan adalah konten youtube TVKU berupa video iklan layanan masyarakat tentang bahaya menggunakan handpone saat berkendara
PERANCANGAN KONTEN VIDEO TIKTOK UNTUK MENINGKATKAN KESADARAN GENERASI Z MENGGUNAKAN HAK PILIH MENUJU PEMILU 2024 alif, M Alif Wicaksono
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 1 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i1.104

Abstract

From the data on the 2019 general election, generation Z and millennials have a voice that has a big influence because their number reaches 70-80 million votes from 193 million participants. With the large voice of the two generations, it can determine who the future leaders are. However, from the 2021 Kompas R&D survey, Generation Z, aged 24 and under, has not yet made their choice of a political party, still at 48.1 percent, the highest compared to other generations. If this is not resolved, this could lead to abstentions in the upcoming election, namely in the 2024 election. Departing from this background, the authors designed a video content on the Tiktok platform that aims to increase awareness of generation Z in exercising their right to vote for the 2024 election. The method used used in this design, namely, the Design Thinking method from Tim Brown (2009). In designing video content, the author also refers to the rhetorical theory of (Josephson, Kelly, & Smith, 2020), for the delivery of the video content. The results of designing visual communication from video content with the aim of raising awareness of the importance of using the right to vote in elections need to use an approach to the daily problems of generationZ. Selection of content that is too formal is deemed inappropriate for targets who prefer light content such as drama, comed, horror, and others.
Mistik Grafika Widyatmoko, FX
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 2 (2024): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i2.105

Abstract

This article wants to answer curiosity. The author's curiosity is about things that are common or commonplace in everyday life, but maybe (the author) doesn't pay enough attention to them. Why are bibles printed and bound in thick volume? That's the question of curiosity. Even though it tries to answer the curiosity about why the bible is bound in thick binding, this article does not choose to answer it through history. This article chooses to reflect this curiosity. One way the author chose is through graphics. Coincidentally, history and graphic design are close to graphics. Whether or not there is a relationship between graphic design, scripture and graphics, this article also aims to answer this in the form of reflection. At least the presence of design in graphics is not limited to the technical area but also touches the philosophical (aesthetic) area. In order to answer this curiosity, this article will take a soliloquy in three sessions. The first session, about graphics. The second session was about graphic mystical and in this session the design of the bible began to be discussed. This second session consists of two parts. The final session, conclusion, is about how graphics and graphic design learn from history.

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