cover
Contact Name
Sherly Gladys Jocom
Contact Email
sherlyjocom@unsrat.ac.id
Phone
+628114303572
Journal Mail Official
sherlyjocom@unsrat.ac.id
Editorial Address
Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115
Location
Kota manado,
Sulawesi utara
INDONESIA
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
ISSN : -     EISSN : 26847795     DOI : https://doi.org/10.35791
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu pada bulan Januari, April, Juli dan Oktober. Edisi perdana (Vol. 1 No. 1) diterbitkan pada April 2019.
Articles 258 Documents
Ketimpangan Sosial Pada Sumberdaya Pertanian di Desa Sawangan Kecamatan Tombulu Kabupaten Minahasa Seba, Tri Putra Kurnia; Memah, Melsje Yellie; Benu, Noortje Marsellanie
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i4.58159

Abstract

This study aims to analyze social inequality in agricultural resources in Sawangan Village, Tombulu District, Minahasa Regency. This study was conducted from April 2024 to June 2024. The research method used is a descriptive method to analyze the existing data. The data used are primary data and secondary data. Primary data was obtained directly from respondents by conducting direct interviews using a prepared questionnaire, while secondary data was obtained from other information data related to this study. The results of the study showed the results of a total score of 2631 which was obtained from the total score of inequality in land, inequality in capital and inequality in technology and information so that social inequality in agricultural resources in Sawangan Village, Tombulu District was in the high inequality criteria.
Analisis Persediaan Minyak Goreng Pada Bulog Divisi Regional Sulawesi Utara Homer, Rafael Stanly; Loho, Agnes Estephina; Tangkere, Ellen Grace
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i4.58161

Abstract

This study aims to analyze the supply of cooking oil at Bulog North Sulawesi Regional Division. This research was conducted from May to June 2023. The data used in this research is secondary data. Secondary data is data that has been arranged in written form obtained from the company directly. The data is then processed and calculated using the EOQ method. The results of this study indicate that the procurement of cooking oil at Bulog North Sulawesi Regional Division is not optimal. The frequency of cooking oil procurement carried out by Bulog North Sulawesi Regional Division during 2023 was 28 times, while the results of calculations using EOQ obtained an order frequency of 6 times a year. This means that when using EOQ calculations can minimize ordering costs. The EOQ calculation also obtained the maximum amount that can be managed.
Strategi Pengembangan Usahatani Stevia di Desa Kolongan Atas Dua Kecamatan Sonder Kabupaten Minahasa Yeheskel, Yeheskel; Rumagit, Grace Adonia Josephine; Mandei, Juliana Ruth
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i4.58162

Abstract

This study aims to determine alternative strategies for developing stevia farming in Kolongan Atas Dua Village, Sonder District. The data collection method used was the survey method, which took primary and secondary data. The respondents were taken from farmer group members who cultivate stevia plants and stevia plant stakeholders, including the extension workers and the government. The data analysis method used in this research is a descriptive qualitative analysis using SWOT analysis. The results of this study indicate that alternative strategies for developing stevia farming in Kolongan Atas Dua Village, Sonder District, are (1) Utilizing land, suitable agro-climatic conditions, and adequate land area for the development of stevia farming and maximizing the use of privately owned land to meet the demand for stevia leaves. (2) Utilizing experience and improving farming skills to create superior products in the market. (3) Maximize using seeds from their breeding to increase production and establish cooperation with other parties/agencies for processing stevia leaves.
Marjin Pemasaran Cengkeh Di Desa Tompasobaru Satu Kecamatan Tompasobaru Pinontoan, Keni Angga; Rumagit, Grace Adonia Josefina; Rori, Yolanda Pinky Ivanna
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 5 No. 2 (2023): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v5i2.52620

Abstract

The results of this study show that the clove marketing channel in Tompaso Baru Satu Village involves marketing institutions, namely collecting traders. Collecting traders buy cloves from farmers or producers then sorting is carried out, after that the cloves are packaged and then sold to wholesalers in Manado City using land transportation, namely pickup cars or trucks depending on the availability of cloves. Farmers or producers sell cloves to collecting traders at a price of Rp. 110,000 per kg, where the price is determined by the collecting merchant. In its sale, farmers or producers spend Rp. 51 per kg for sacks and transportation of Rp. 58 per kg, with a total marketing cost of Rp. 109 per kg. The profit obtained by farmers or producers after deducting marketing costs is Rp. 109,891 per kg. Collecting traders sell cloves to wholesalers at a price of Rp. 135,000 per kg. In its sales, collecting traders incur labor costs of Rp. 522 per kg, packaging costs of Rp. 52 per kg and transportation costs of Rp. 435 per kg. The marketing margin obtained by collecting traders is Rp. 25,000 per kg with profits obtained after deducting marketing costs of Rp. 23,994 per kg.
Strategi Pemasaran Usaha Bakso AT Surabaya Republic Foodcourt di Manado Town Square Nadeak, Roguintan; Mandei, Juliana Ruth; Rumagit, Grace Adonia Josefina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 5 No. 3 (2023): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v5i3.52633

Abstract

This research aims to identify marketing strategies carried out at the Bakso AT Surabaya Republic Foodcourt culinary business at Manado Town Square. The implementation of this research was carried out for 4 months, namely from March to June 2023. Primary data is obtained from direct interviews with consumers using a questionnaire. Secondary data is obtained through literature or references related to the research conducted. With a total of 44 respondents. The sampling technique used is accidental sampling. Based on the results of the research, the marketing strategy applied by Bakso AT Surabaya in the aspects of product (product), price (price), place (distribution), promotion (promotion), people (participants), process (process) and physical evidence (physical evidence) is classified as good.
Identifikasi Pengembangan Desa Wisata Berbasis Masyarakat Di Desa Tumaluntung Kecamatan Kauditan Kabupaten Minahasa Utara Napitupulu, Anggi Maria Magdalena; Pangemanan, Lyndon Reindhart Jacob; Katiandagho, Theodora Maulina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60714

Abstract

This study aims to identify and describe tourism potential, community-based tourism village development, and the five dimensions of community-based tourism development in Tumaluntung Village, Kauditan District, North Minahasa Regency. The research was conducted in September-November 2023 by collecting primary data through questionnaires and interviews with the Tourism Office, village government, Tourism Awareness Group, and local communities. Secondary data were obtained from various related sources. The research sample amounted to 43 respondents who were randomly selected. The results showed that Tumaluntung Village has natural and cultural tourism potential that has fulfilled the four main elements of tourism: attractions, accessibility, facilities, and institutions. Community participation is seen in the planning, implementation, and supervision stages of tourism village development. The success of community-based tourism is measured through five dimensions: economic, social, cultural, environmental, and political. However, the achievement of each indicator in these dimensions is still not optimal, especially in the economic aspect, because tourism activities are still not running actively. Several inhibiting factors include limited development funds, suboptimal management of tourism potential, lack of promotion, and low community participation in tourism management. In addition, village-owned enterprises and Tourism Awareness Groups have not played their role optimally, while accessibility and infrastructure in some attractions are still inadequate. Therefore, a better management strategy is needed to develop Tumaluntung Tourism Village in a sustainable manner.
Pemanfaatan Media Sosial Oleh Penyuluh Pertanian Di Kecamatan Tomohon Tengah Kota Tomohon Sinaga, Ina Geno Veva; Memah, Melsje Yellie; Pangemanan, Paulus Adrian
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60716

Abstract

The aim of this research is to describe the use of social media by agricultural instructors in BPP Central Tomohon sub-district. The research took place from April to June 2024. The data collected was primary data obtained by direct interviews with extension workers in Central Tomohon District using a questionnaire. Secondary data was taken from BPS Tomohon City as well as research reports, journals and from the internet related to this research. The full sample used was all the instructors in the Extension Agency in Central Tomohon District, namely 10 people. The results of this research show that the use of social media by extension workers in Tomohon Tengah District, Tomohon City, uses social media which is classified as frequent, namely the use of social media Facebook, WhatsApp and YouTobe. The use of Instagram social media is classified as infrequent and non-use category. Almost all instructors access social media, be it Facebook, WhatsApp, Instagram or YouTube. The average use of social media by agricultural instructors is less than 2 hours
Karakteristik Pedagang Buah Perempuan di Pasar Pinasungkulan Karombasan Kecamatan Wanea Kota Bitung Kapantow, Vanessa Angely; Maweikere, Audrey Julia Maria; Rengkung, Leonardus Ricky
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.58160

Abstract

This study aims to describe the characteristics of women fruit traders in Pinasungkulan Karombasan Market, Wanea District, Manado City. The data used in this research are primary and secondary data. The analysis used in this research uses descriptive methods that are included in qualitative and for the analysis of income or profit. The results of the research on the age characteristics of women fruit traders in Pinasungkulan Karombasan Market show diversity in the age range ranging from 41 years to 65 years, the level of education ranging from basic education (SD) to undergraduate (S1), the length of business or running a business ranging from 3 years to 36 years, the operational time of traders ranges from 12 hours to 17 hours a day from opening to closing the fruit selling stalls, having a number of dependents of 2 to 7 people, for the origin of fruit supply all types of fruit come from the North Sulawesi region, the origin of the traders' regions namely Manado, Southeast Minahasa, South Minahasa, Tondano, and Siau. The cost of purchasing fruit is Rp 1,000,000 to Rp 15,135,000. The profit of all respondents of fruit traders in Pinasungkulan Market, Wanea District, Manado City amounted to Rp 24,140,250. This shows that the revenue of fruit traders is greater than the total cost, with a total revenue of Rp 91,914,000 compared to the total cost of a smaller amount.
Analisis Usahatani Padi Sawah di Kelurahan Imandi Kecamatan Dumoga Timur Salea, Marvyanty Wanda; Katiandagho, Theodora Maulina; Rori, Yolanda Pinky Ivana
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.58163

Abstract

This study aims to analyze the feasibility of wet-rice farming in Imandi Village through the parameters of total cost, revenue, income, and R/C Ratio. The research was conducted from April to June 2024 using primary data obtained through structured interviews with 12 farmer respondents who are members of the Manunggal farmer group (purposive sampling) and secondary data from the literature and related agencies. The results of the analysis showed that the cost of paddy rice farming reached Rp11,005,008 per hectare and Rp17,424,596 per respondent during one growing season. The revenue earned amounted to Rp26,993,546 per hectare and Rp42,739,782 per respondent, resulting in a net income of Rp15,988,538 per hectare and Rp25,315,186 per respondent. The R/C ratio value of 2.45 indicates that rice paddy farming in the research location is feasible and profitable. Break-Even Point (BEP) analysis showed a unit BEP of 65.06 kg per hectare and 103.012 kg per respondent, while the rupiah BEP was recorded at Rp845,980 per hectare and Rp1,339,249 per respondent. The findings recommend that the development of paddy rice farming in Imandi Village has good economic prospects, supported by cost efficiency and optimal productivity.
Analisis Pendapatan Usahatani dan Pengolahan Tanaman Nilam di Desa Tompasobaru Dua Kecamatan Tompasobaru Kabupaten Minahasa Selatan Onibala, Semuel Alfa Yeheskiel; Memah, Melsje Yellie; Benu, Noortje Marsellanie
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.59412

Abstract

This study aims to analyze the farming and processing income of patchouli plants in Tompasobaru Dua Village, Tompasobaru District, South Minahasa Regency. The research was conducted from May to July 2024 with data collection methods through direct interviews with patchouli farmers. Data analysis included the calculation of production costs, revenue, net income, and R/C ratio to assess economic efficiency. The results showed that the total net income of patchouli farming and processing per one harvest period (6 months) reached Rp923,342,751, with an average of Rp76,945,229 per farmer. Total production costs incurred by farmers amounted to Rp442,957,249 (an average of Rp36,913,104 per farmer), while total revenue reached Rp1,366,300,000 (an average of Rp113,858,333 per farmer). The R/C ratio value of 3 indicates that patchouli farming in the research location is economically feasible and profitable.

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