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Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)

agrirud
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Published by Universitas Sam Ratulangi

ISSN : - EISSN : 26847795 DOI : https://doi.org/10.35791

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu pada bulan Januari, April, Juli dan Oktober. Edisi perdana (Vol. 1 No. 1) diterbitkan pada April 2019.

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 258 Documents

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Bauran Pemasaran Sayuran Di Jumbo Pasar Swalayan Manado Sangaji, Safitri A.; Tambas, Jane Sulinda; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.56680

The purpose of this study was to identify and analyze the marketing mix of vegetables at Jumbo Pasar Swalayan Manado. This research took place for 4 months starting from July to October 2023. The data used are primary data and secondary data. Primary data is obtained through direct interviews with Jumbo Pasar Swalayan employees and vegetable consumers using a questionnaire. Secondary data is obtained from literature or references related to the research conducted. With a total of 60 respondents. The sampling technique used is accidental sampling. The data analysis used in this research is descriptive analysis. The results showed that Jumbo Pasar Swalayan has implemented 6 aspects of the marketing mix very well including product, price, place, promotion, process, people and physical evidence. However, there is one that is classified as not well implemented, namely the promotion aspect.

Curahan Waktu Kerja Pemuda Pada Usahatani Jagung Di Desa Tompasobaru Satu Kecamatan Tompasobaru Kabupaten Minahasa Selatan Siwu, Anggi Andre; Benu, Noortje Marsellanie; Porajouw, Oktavianus
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.56681

The objective of this research is to determine the extent of work hour allocation by youth in corn farming in Tompasobaru Satu Village. The data analysis method used is quantitative to calculate the Work Hours Allocation in corn farming. The data utilized in this research includes primary data and secondary data. The primary data is obtained through interviews using questionnaires, while the secondary data is obtained from journals and theses. The research results indicate that the work hour allocation by youth in corn farming is 7 hours per day for each process of activities as follows: 7 hours per day for land preparation, 7 hours per day for planting, 3 to 6 hours per day for weeding, 7 hours per day for fertilization, 7 hours per day for pest and disease control, 7 hours per day for harvesting, 0 hours for husking, 3 to 5 hours per day for transportation, 7 hours per day for drying, 3 to 6 hours per day for sorting and grading, 7 hours per day for storage, and 1 hour per day for selling.

Strategi Pengembangan Ekowisata Hutan Mangrove Di Darunu Mangrove Park Kecamatan Wori Kabupaten Minahasa Utara Hutabarat, Silsilia; Kapantow, Gene Henfried Meyer; Baroleh, Jenny
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.57067

The research aims to examine the Mangrove Forest Ecotourism Development Strategy in Darunu Mnagrove Park, Wori District, North Minahasa Regency. The research took place for one month from April to May 2024. The sampling method in this research is Purposive Sampling and Accidental Sampling. The sampling methods in this study are Purposive Sampling and Accidental Sampling. The data used are primary data and secondary data. Primary data were obtained from FGD interviews and observations. Meanwhile, secondary data is obtained from the internet and other sources in the form of documents from village officials. The analysis method used in this study is a SWOT analysis to answer the strategy of ecotourism development of Mangrove Forest in Darunu Mangrove Park,, North Minahasa Regency. The results of the study show that based on SWOT analysis, the strategy for the development of mangrove forest ecotourism in Darunu Mangrove Park is in quadrant I, meaning that the aggressive strategy is by prioritizing the SO (Strength – Opportunity) strategy, including holding mangrove tour ecotourism activities, maintaining the habitat of marine fauna, utilizing huts or gazebos for educational activities, and encouraging local communities to be more actively involved in tourism management.

Faktor-Faktor Yang Mempengaruhi Produksi Tanaman Sayur Kubis (Barissca oleracea var. capitata) Di Kelurahan Rurukan Kecamatan Tomohon Timur Kota Tomohon Manaung, Elshaday Beckya; Benu, Noortje Marsellanie; Baroleh, Jenny
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57068

This study aims to analyze the factors that influence the production of cabbage vegetable crops in Rurukan Village, East Tomohon District, Tomohon City. This research lasted for one month starting from April to May 2024. The data collected in this research the data used are primary data obtained from direct interviews with cabbage vegetable farmers is simple random sampling at 30 respondent, and secondary data obtained in this study are from the village office and extension center. The results showed that the most influential production factors in cabbage vegetable farming in the village of Rurukan were land area and pesticides with significance <0.05. While organic fertilizer, urea fertilizer, phonska fertilizer, herbicides and labor do not have a significant influence on the production of cabbage vegetable crops.

Strategi Pengembangan Usaha Ningsih Florist Di Kelurahan Kakaskasen Dua Kota Tomohon Purba, Meri Kristina; Pangemanan, Lyndon Reindhart Jacob; Wariki, Barce A. F.
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57079

This research aims to analyze the business development strategy of Ningsih Florist, which took place during religious and government activities, namely Deville Hardiknas 2024 in Kakaskasen Dua Village, Tomohon City. The research will take place from April to June 2024. The data collection method is by interview method and using a questionnaire. The data collected in this research is primary data obtained from direct interviews with respondents using a list of questions and secondary data in the form of other information related to this research through literature studies. The results of the research show that the strategy for developing the Ningsih Florist business in Kakaskasen Dua Subdistrict, Tomohon City, using SWOT analysis, obtained a matrix at coordinate points (1.88, 1.46), which means that the position is in quadrant 1, namely supporting the growth strategy.

Analisis Keuntungan Usahatani Selada Hidroponik Umaniniafarm Di Kelurahan Wailan Kecamatan Tomohon Utara Kota Tomohon Tarigan, Helena; Laoh, Esry Olly Harryani; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57080

The purpose of this study was to analyze the profitability of Umaninia Farm's hydroponic lettuce farming. Umaninia Farm in Wailan Village, North Tomohon District, Tomohon City. Tomohon. This research was carried out for four months, starting from April to July 2024 from proposal preparation to undergraduate examination in Wailan Village, North Tomohon District, Tomohon City. Data analysis data analysis used in this research is Quantitative analysis. Data collection method data using observation, interview and documentation techniques. Research results The results showed that the acceptance of Umaninia Farm hydroponic lettuce farming was amounted to Rp.12,750,000 while the costs incurred in hydroponic lettuce farming for 45 days amounted to Rp.12,750,000. hydroponic lettuce farming for 45 days amounted to Rp. 4,567,321.57 So that the profit earned in hydroponic lettuce farming is Rp. 12,750,000. in hydroponic lettuce farming UmaniniaFarm amounted to Rp.8,182,678.43 with a planting period of 45 days using 2,500 plants. 45-day planting period using 2,500 nettpot.

Strategi Pengembangan Usahatani Sayuran Organik Pada Kelompok Tani Syalom Di Kelurahan Rurukan Kota Tomohon Damanik, Agnesia Septani; Pangemanan, Paulus Adrian; Lolowang, Tommy Fredy
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.57082

The aim of this research is to develop a strategy for developing organic vegetable farming in the Syalom Farmer Group in Rurukan Village, Tomohon City. This research was carried out from April to June 2024 in Rurukan Village, Tomohon City. The sampling method in this research is purposive sampling. The data collection method used in this research is a survey method by collecting various information from several parties and conducting FGD (Focus Group Discussion). Secondary data was obtained from literature and books related to research. The data analysis used in this research is SWOT Analysis. Based on the results of research, the strategy for developing organic vegetable farming in the Syalom Farmers Group is in quadrant I, the strategy used in current conditions is to support aggressive growth policies, namely the SO strategy: 1. Improving product quality and collaborating with the government in expanding local markets as well as internationally. 2. Utilize suitable land by implementing and managing good planting patterns to produce varied products and get the right target consumers. 3. Participate in ongoing training and counseling for farmers to increase insight, skills in techniques, production and market opportunities for organic products.

Partisipasi Anggota Pada Kelompok Tani Sarunta Waya Di Desa Paslaten Kecamatan Kauditan Kabupaten Minahasa Utara Sitohang, Carolina; Baroleh, Jenny; Timban, Jean Fanny Juanita
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57083

This research aims to describe the participation of members in the Sarunta Waya Farmers Group in Paslaten Village, Kauditan District, North Minahasa Regency. This research was carried out in Paslaten Village, Kauditan District, North Minahasa Regency. This research starts from April to July 2024. The types of data used in this research are primary data and secondary data. Primary data was obtained from direct interviews with the Sarunta Waya Farmers Group using a questionnaire, while secondary data was obtained from the Paslaten Village government. The data analysis method used in this research is descriptive analysis using a Likert scale. The results of this research indicate that the participation of the Sarunta Waya Farmers Group in Paslaten Village, Kauditan District, North Minahasa Regency at the planning stage and at the implementation stage was classified as actively participating, and the evaluation stage was classified as less participating.

Persepsi Dan Minat Mahasiswa Fakultas Pertanian Universitas Sam Ratulangi Terhadap Profesi Petani Faradila, Violeta; Pangemanan, Lyndon Reindhart Jacob; Tambas, Jane Sulinda
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.57085

This research aims to analyze the perception and interest of Agriculture Faculty students at Sam Ratulangi Universit toward the farming profession. Perception is assessedb based on income and work comfort, while interest is measured by feelings of enjoyment and desire. The research was conducted from April 2024 to Juni 2024. The data used includes both primary and secondary data. Primary data was directly obtained from respondents through surveys using prepared questionnaires, while secondary data was gathered from other relevant information related to this study. The research shows a positive perception and high interest from the Agriculture faculty students at Sam Ratulangi University towards the farming profession with a total perception score of 2.971 (87,80%) and a total interest score of 2.821 (83,36%). The relationship between perception and interest variables indicates a moderate and positive correlation with a value of 0,439, suggesting that a positive perception does not always result in a high level of interest.

Pemanfaatan Media Sosial Dalam Pengembangan Usaha Kuliner Midal Tanta One Di Paslaten Satu Kecamatan Tomohon Timur Rumimper, Zefanya Arnold Tarkinio; Rori, Yolanda P. I.; Tambas, Jane Sulinda
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.57113

This study aims to describe the utilization of social media on Midal Tanta One's culinary business in Paslaten One Village, East Tomohon District. This research was conducted from July to September. The data collection method is to use interviews and documentation methods. The data collected in this study are primary data obtained from direct interviews with respondents through questionnaires or questionnaires and secondary data in the form of other information related to this research through literature studies. provides various options for people to enjoy information, with the utilization of social media in the development of midal tanta one culinary business can increase consumers in culinary businesses. The presence of technology certainly brings good changes in the efficiency of the culinary business, because the use of this technology makes it easier for people to sell and buy food and drinks more easily and faster.

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Sherly Gladys Jocom

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sherly Gladys Jocom

Contact Email sherlyjocom@unsrat.ac.id

Phone +628114303572

Journal Mail Official sherlyjocom@unsrat.ac.id

Editorial Address Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location Kota manado, Sulawesi utara INDONESIA

Abstract

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Contact Name
Sherly Gladys Jocom

Contact Email
sherlyjocom@unsrat.ac.id

Phone
+628114303572

Journal Mail Official
sherlyjocom@unsrat.ac.id

Editorial Address
Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location
Kota manado,

Sulawesi utara

INDONESIA