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Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)

agrirud
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Published by Universitas Sam Ratulangi

ISSN : - EISSN : 26847795 DOI : https://doi.org/10.35791

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu pada bulan Januari, April, Juli dan Oktober. Edisi perdana (Vol. 1 No. 1) diterbitkan pada April 2019.

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 245 Documents

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Analisis Margin Pemasaran Cap Tikus di Desa Atep Kecamatan Langowan Selatan Luly, Chocho Valentino Andrew; Sondakh, Mex Frans Lodwyk; Loho, Agnes Estephina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.59413

This study aims to analyze the marketing margin of Captikus in Atep Village, Langowan Selatan District. The research was conducted from August to November 2023 using purposive sampling method for farmers (2 people per area were taken who were actively trying) and snowball sampling for collectors and retailers. Primary and secondary data were analyzed descriptively quantitatively to calculate marketing margins, price shares, and distribution channels. The results showed a marketing margin of IDR 10,159/liter for collecting traders with a price share of 24%, while the margin for retailers reached IDR 12,777/liter with a price share of 31%. The purchase price of Captikus from farmers by collectors is IDR 18,729/liter, then sold to retailers for IDR 28,800/liter, and finally marketed to consumers at IDR 41,666/liter. These findings indicate that the Captikus marketing chain in the study location has a significant margin structure, with higher profit distribution at the retailer level.

Margin Pemasaran Kopra Di Desa Wineru Kecamatan Kakas Kabupaten Minahasa Tiwouw, Regina Esra; Jocom, Sherly Gladys; Timban, Jean Fanny Juanita
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60897

This study aims to analyze copra marketing margins in Wineru Village, Kakas District, Minahasa Regency. This research was carried out for 3 months from September to November 2023 from preparation to preparation of research reports. The data used is primary data. Primary data was obtained from direct interviews with farmers and copra marketing institutions using a list of questions as a tool in data collection. Based on the results of research and discussion that copra marketing in Wineru Village, Kakas District, Minahasa Regency there is only one channel, namely Farmers - Collecting Traders - Factories with the number of collecting traders 2 people is a one-level type with the amount of profit margin on Collecting Traders I am IDR 713.27/kg and on Collecting Traders II with a profit margin of IDR 601.43/kg.

Identifikasi Bauran Pemasaran Pada Usaha Salad Buah "Bellfood" Di Desa Wasian Kecamatan Kakas Barat Kalengkongan, Gracia Natasya; Benu, Noortje Marsellanie; Tangkere, Ellen Grace
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60899

This study aims to identify the marketing mix in the Fruit Salad Business “Bellfood” in Wasian Village, West Kakas District, Minahasa Regency. The research time was conducted for 3 months, namely from September to November 2023 from preparation to preparation of research reports. This research was conducted at Bellfood Fruit Salad which is located at Wasian Village, West Kakas District, Minahasa Regency. The data used in this research are primary data and secondary data. Primary data is obtained from direct observations and interviews with consumers, while secondary data is obtained from literature searches through books, literature, mass media, and writings related to the research topic. The results of the research on the Marketing Mix of the Bellfood Fruit Salad business in Wasian Village, West Kakas District, Minahasa Regency, that the Bellfood Fruit Salad business marketing mix of 4 variables and 11 indicators as benchmarks in this study product, price, promotion, place, which reached a total achievement of 989 and was classified as good.

Tingkat Kepuasan Konsumen Rumah Kopi Berkat Di Kecamaan Kawangkoan Utara Kabupaten Minahasa Watuseke, Andre Pinontoan Fadli; Waney, Nordy Fritsgerald Lucky; Lumingkewas, Jelly Ribka Danaly
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.61252

This study aims to analyze the level of customer satisfaction at Rumah Kopi Berkat, North Kawangkoan District, Minahasa Regency. The research was conducted in August-September 2023 using a mixed approach of primary and secondary data. Primary data was obtained through field observations, interviews with the owner, employees, and consumers, as well as distributing questionnaires to 30 consumer respondents. Secondary data was sourced from related literature such as articles, journals, and internet sites. The analysis was carried out descriptively quantitatively by calculating the customer satisfaction index (CSI). The results showed that the level of customer satisfaction was 83.11% (satisfied category), with the highest assessment on product, price, place, and service variables (satisfied category), while the promotion variable received a fairly satisfied assessment. These findings indicate that Rumah Kopi Berkat has fulfilled consumer expectations in general, but an improved promotional strategy is needed to optimize business attractiveness

Analisis Komoditas Sayuran Unggulan Kabupaten Minahasa Selatan Palungan, Natalia; Lolowang, Tommy Fredy; Tambas, Jane Sulinda
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.61253

This study aims to (1) describe the harvest area, production, and productivity of vegetable commodities in South Minahasa Regency and (2) identify vegetable commodities that have competitive advantages in the region. Secondary data on harvest areas and vegetable production for the 2019-2023 period from South Minahasa Regency and North Sulawesi were analyzed using the Location Quotient (LQ) method with a combined approach of Static Location Quotient (SLQ) and Dynamic Location Quotient (DLQ). The results showed that (1) the harvest areas of leeks and potatoes increased, while garlic experienced a significant decline until it was not cultivated in 2022-2023. Chili and long beans have the highest average productivity, followed by chayote and cucumber. (2) LQ-DLQ analysis classifies vegetable commodities into four categories: superior (leeks, potatoes, cabbage, petsai; 23%), mainstay (shallots, beans, large chili, cayenne pepper, long beans, water spinach, cucumber, tomatoes, chayote, eggplant, carrots; 65%), lagging (garlic, spinach; 12%), and no prospective commodities were found.

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Contact Name
Sherly Gladys Jocom

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sherlyjocom@unsrat.ac.id

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+628114303572

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sherlyjocom@unsrat.ac.id

Editorial Address
Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

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Kota manado,

Sulawesi utara

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sherly Gladys Jocom

Contact Email sherlyjocom@unsrat.ac.id

Phone +628114303572

Journal Mail Official sherlyjocom@unsrat.ac.id

Editorial Address Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location Kota manado, Sulawesi utara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sherly Gladys Jocom

Contact Email
sherlyjocom@unsrat.ac.id

Phone
+628114303572

Journal Mail Official
sherlyjocom@unsrat.ac.id

Editorial Address
Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location
Kota manado,

Sulawesi utara

INDONESIA