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Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)

agrirud
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Published by Universitas Sam Ratulangi

ISSN : - EISSN : 26847795 DOI : https://doi.org/10.35791

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu pada bulan Januari, April, Juli dan Oktober. Edisi perdana (Vol. 1 No. 1) diterbitkan pada April 2019.

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 258 Documents

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Analisis Margin Pemasaran Cap Tikus di Desa Atep Kecamatan Langowan Selatan Luly, Chocho Valentino Andrew; Sondakh, Mex Frans Lodwyk; Loho, Agnes Estephina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.59413

This study aims to analyze the marketing margin of Captikus in Atep Village, Langowan Selatan District. The research was conducted from August to November 2023 using purposive sampling method for farmers (2 people per area were taken who were actively trying) and snowball sampling for collectors and retailers. Primary and secondary data were analyzed descriptively quantitatively to calculate marketing margins, price shares, and distribution channels. The results showed a marketing margin of IDR 10,159/liter for collecting traders with a price share of 24%, while the margin for retailers reached IDR 12,777/liter with a price share of 31%. The purchase price of Captikus from farmers by collectors is IDR 18,729/liter, then sold to retailers for IDR 28,800/liter, and finally marketed to consumers at IDR 41,666/liter. These findings indicate that the Captikus marketing chain in the study location has a significant margin structure, with higher profit distribution at the retailer level.

Margin Pemasaran Kopra Di Desa Wineru Kecamatan Kakas Kabupaten Minahasa Tiwouw, Regina Esra; Jocom, Sherly Gladys; Timban, Jean Fanny Juanita
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60897

This study aims to analyze copra marketing margins in Wineru Village, Kakas District, Minahasa Regency. This research was carried out for 3 months from September to November 2023 from preparation to preparation of research reports. The data used is primary data. Primary data was obtained from direct interviews with farmers and copra marketing institutions using a list of questions as a tool in data collection. Based on the results of research and discussion that copra marketing in Wineru Village, Kakas District, Minahasa Regency there is only one channel, namely Farmers - Collecting Traders - Factories with the number of collecting traders 2 people is a one-level type with the amount of profit margin on Collecting Traders I am IDR 713.27/kg and on Collecting Traders II with a profit margin of IDR 601.43/kg.

Identifikasi Bauran Pemasaran Pada Usaha Salad Buah "Bellfood" Di Desa Wasian Kecamatan Kakas Barat Kalengkongan, Gracia Natasya; Benu, Noortje Marsellanie; Tangkere, Ellen Grace
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60899

This study aims to identify the marketing mix in the Fruit Salad Business “Bellfood” in Wasian Village, West Kakas District, Minahasa Regency. The research time was conducted for 3 months, namely from September to November 2023 from preparation to preparation of research reports. This research was conducted at Bellfood Fruit Salad which is located at Wasian Village, West Kakas District, Minahasa Regency. The data used in this research are primary data and secondary data. Primary data is obtained from direct observations and interviews with consumers, while secondary data is obtained from literature searches through books, literature, mass media, and writings related to the research topic. The results of the research on the Marketing Mix of the Bellfood Fruit Salad business in Wasian Village, West Kakas District, Minahasa Regency, that the Bellfood Fruit Salad business marketing mix of 4 variables and 11 indicators as benchmarks in this study product, price, promotion, place, which reached a total achievement of 989 and was classified as good.

Tingkat Kepuasan Konsumen Rumah Kopi Berkat Di Kecamaan Kawangkoan Utara Kabupaten Minahasa Watuseke, Andre Pinontoan Fadli; Waney, Nordy Fritsgerald Lucky; Lumingkewas, Jelly Ribka Danaly
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.61252

This study aims to analyze the level of customer satisfaction at Rumah Kopi Berkat, North Kawangkoan District, Minahasa Regency. The research was conducted in August-September 2023 using a mixed approach of primary and secondary data. Primary data was obtained through field observations, interviews with the owner, employees, and consumers, as well as distributing questionnaires to 30 consumer respondents. Secondary data was sourced from related literature such as articles, journals, and internet sites. The analysis was carried out descriptively quantitatively by calculating the customer satisfaction index (CSI). The results showed that the level of customer satisfaction was 83.11% (satisfied category), with the highest assessment on product, price, place, and service variables (satisfied category), while the promotion variable received a fairly satisfied assessment. These findings indicate that Rumah Kopi Berkat has fulfilled consumer expectations in general, but an improved promotional strategy is needed to optimize business attractiveness

Analisis Komoditas Sayuran Unggulan Kabupaten Minahasa Selatan Palungan, Natalia; Lolowang, Tommy Fredy; Tambas, Jane Sulinda
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.61253

This study aims to (1) describe the harvest area, production, and productivity of vegetable commodities in South Minahasa Regency and (2) identify vegetable commodities that have competitive advantages in the region. Secondary data on harvest areas and vegetable production for the 2019-2023 period from South Minahasa Regency and North Sulawesi were analyzed using the Location Quotient (LQ) method with a combined approach of Static Location Quotient (SLQ) and Dynamic Location Quotient (DLQ). The results showed that (1) the harvest areas of leeks and potatoes increased, while garlic experienced a significant decline until it was not cultivated in 2022-2023. Chili and long beans have the highest average productivity, followed by chayote and cucumber. (2) LQ-DLQ analysis classifies vegetable commodities into four categories: superior (leeks, potatoes, cabbage, petsai; 23%), mainstay (shallots, beans, large chili, cayenne pepper, long beans, water spinach, cucumber, tomatoes, chayote, eggplant, carrots; 65%), lagging (garlic, spinach; 12%), and no prospective commodities were found.

Analisis Risiko Produksi Usahatani Kubis di Desa Kakenturan Kecamatan Modoinding Kabupaten Minahasa Selatan Mumek, Mentari Gracia; Lolowang, Tommy Fredy; Tangkere, Ellen Grace
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.65239

This study aims to analyze production risks in cabbage farming conducted by farmers in Kakenturan Village, Modoinding District. The method used in this study is Failure Mode and Effect Analysis (FMEA), a technique for identifying, assessing, and prioritizing risks based on three main aspects: Severity (level of severity), Occurrence (frequency of occurrence), and Detection (detection capability). These three aspects are multiplied to produce the Risk Priority Number (RPN), which serves as the basis for determining the risk level. The study was conducted from April to June 2025, involving 15 cabbage farmers as respondents selected through purposive sampling. Data was collected through direct interviews using a questionnaire and analyzed descriptively and quantitatively. The results of the study showed that there are six main types of risks in cabbage farming activities in Kakenturan Village, namely plant diseases, extreme weather (excessive rain and drought), soil conditions, fertilization, planting distance, and pest attacks.

Bussines Model Canvas Pada Cafe Tampa Bakudapa Di Kabupaten Bolaang Mongondow Yambo, Nesha Salshadilah; Memah, Melsje Yellie; Loho, Agnes Estephina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.65240

Cafe Tampa Bakudapa, a pioneer of locally-themed cafes in Bolaang Mongondow Regency, utilizes the Business Model Canvas (BMC) to develop its business strategy. Research using accidental sampling on business owners shows that customers are predominantly women aged 17–40, both locals and tourists. The key values offered include comfort, local menus, complete facilities, and reservation services. Marketing is conducted through social media and word-of-mouth promotions, with customer relationships built through personalized service, discounts, and bonuses. Revenue comes from menu sales and event reservations, with key resources such as strategic location, trained staff, and technology. Main activities include food preparation, service, promotion, and entertainment, as well as partnerships with local suppliers and promoters. Costs consist of fixed and variable expenses. The café has implemented the nine BMC elements in an integrated manner, supporting its sustainability and competitiveness in the culinary industry.

Struktur Biaya Produksi dan Pendapatan Usahatani Nilam dan Pengolahan Nilam di Desa Raraatean Kecamatan Tompaso Baru Kabupaten Minahasa Selatan Manorek, Kresentia Gabigael Afni; Benu, Noortje Marsellanie; Loho , Agnes Estephina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.65831

Patchouli is a plant that produces essential oils with high economic value and is widely used in various industries, such as perfume, cosmetics, food, and pharmaceuticals. This plant is widely cultivated by the people of Raraatean Village, Tompaso Baru District, South Minahasa Regency. This study aims to analyze the production cost structure and income of patchouli farming and processing in Raraatean Village, Tompaso Baru District, South Minahasa Regency. This study was conducted over two months, from May to June 2025. Data collection was conducted through direct interviews with patchouli farmers. Data analysis used cost analysis based on processing and income structure, calculating total costs incurred by farmers, income received by farmers, and a R/C ratio analysis. At each stage of the patchouli farming business, variable costs dominated compared to fixed costs. The cultivation stage recorded the highest variable costs at Rp 8,998,355, followed by post-harvest at Rp 8,940,713, and preparation at Rp 8,940,713. The highest cost was Rp 8,014,285, with the lowest being the harvest cost of Rp 5,627,141. Fixed costs at all stages were relatively small, with the highest value at Rp 111,667 in the preparation stage and the lowest at Rp 12,500 in the harvest stage. The average production cost per farmer, with an average number of plants of 13,357, was Rp 31,560,560, with an average revenue of Rp 67,857,142 and a net income of Rp 36,296,226. The R/C ratio of 2.15 indicates that for every Rp 1 of costs incurred, revenue of Rp 2.15 is generated, making patchouli farming and processing a profitable and viable business.

Perbandingan Pendapatan Pengolahan Nira Aren Menjadi Gula Aren Dan Cap Tikus Di Desa Wanga Kecamatan Motoling Timur Kabupaten Minahasa Selatan Timporok , Amey Sutrika Meylita; Timban, Jean Fanny Junita; Memah, Melsje Yellie
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.65832

This study aims to analyze the income comparison between two types of aren sap processing businesses: palm sugar and cap tikus in Wanga Village, Motoling Timur District, South Minahasa Regency. The research employed a descriptive quantitative method with a case study approach. Data were collected through surveys, interviews, and field observations involving ten respondents five engaged in palm sugar production and five in cap tikus processing. The analysis results show that the average weekly net income from cap tikus production reached IDR 2,954,406 with a production cost of IDR 1,893,594 and revenue of IDR 4,848,000. Meanwhile, the palm sugar business generated a net income of IDR 522,134 with a production cost of IDR 1,493,866 and revenue of IDR 2,016,000. Net income per liter of aren sap was IDR 3,045.78 for cap tikus and IDR 621.59 for palm sugar. Thus, cap tikus production is economically more profitable than palm sugar. The study recommends business assistance, improved market access, and legal policy support to foster sustainable development of aren sap-based enterprises.

Perbandingan Pendapatan Usahatani Kentang Varietas Granola L dan Super John di Kecamatan Passi Timur Kabupaten Bolaang Mongondow Rakian, Sanly Veronica; Laoh, Olly Esry Harryani; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 4 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i4.65837

The objective of this study is to analyze the income comparison between potato farmers cultivating Granola L and Super John varieties in Passi Timur District. The research employed a Simple Random Sampling method with 60 farmer respondents, consisting of 30 Granola L farmers and 30 Super John farmers. The variables examined in this study include production, price, and production costs. Income comparison was conducted using an independent samples t-test with SPSS software, based on the average income per hectare of Granola L and Super John farmers. The results show that Granola L farmers achieved an average production of 12,602.24 kg/ha with an average selling price of IDR 9,166.67/kg, resulting in an income of IDR 80,019,440.63/ha. Meanwhile, Super John farmers recorded an average production of 11,586.01 kg/ha with an average selling price of IDR 8,916.67/kg, yielding an income of IDR 71,803,381.17/ha. The income comparison between the two farming systems was further analyzed using the t-test, which produced a significance value (2-tailed) of 0.555 > 0.05. Thus, the null hypothesis (H0) is accepted and the alternative hypothesis (H1) is rejected. This indicates that there is no significant difference in income between Granola L and Super John potato farming.

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Sherly Gladys Jocom

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Contact Name Sherly Gladys Jocom

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Phone +628114303572

Journal Mail Official sherlyjocom@unsrat.ac.id

Editorial Address Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location Kota manado, Sulawesi utara INDONESIA

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Contact Name
Sherly Gladys Jocom

Contact Email
sherlyjocom@unsrat.ac.id

Phone
+628114303572

Journal Mail Official
sherlyjocom@unsrat.ac.id

Editorial Address
Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location
Kota manado,

Sulawesi utara

INDONESIA