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Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)

agrirud
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Published by Universitas Sam Ratulangi

ISSN : - EISSN : 26847795 DOI : https://doi.org/10.35791

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu pada bulan Januari, April, Juli dan Oktober. Edisi perdana (Vol. 1 No. 1) diterbitkan pada April 2019.

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 265 Documents

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Google Trends Analytics dalam Bidang Pangan Peradnya Dewi, Anak Agung Istri Agung; Arisena, Gede Mekse Korri; Fajarini, Luh Dian Rna
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.66433

Food consumption behavior is influenced by market dynamics and socio-religious momentum, which is reflected in online information search activities. This study aims to analyze trends in staple food–related search keywords during periods of market volatility and major religious holidays using Google Trends data analyzed through the FineBI platform. The commodities examined include rice, granulated sugar, cooking oil, beef, shallots, eggs, milk, liquefied petroleum gas (LPG), and salt across five highly populated provinces in Indonesia, namely Bali, West Java, North Sumatra, West Kalimantan, and South Sulawesi. This study employs a descriptive quantitative approach using relative search index data from Google Trends (scale 0–100) over the last 12 months and the past five years. The results indicate that during periods of market volatility, the most consistent increases in search interest occurred for rice, cooking oil, granulated sugar, and beef, with relatively higher intensity in West Java and North Sumatra. In contrast, eggs, shallots, milk, and salt exhibited more moderate fluctuations, while LPG showed relatively stable search interest. During religious holiday periods, search interest increased most notably ahead of Eid al-Fitr, Christmas, and the Lunar New Year, whereas Galungan and Nyepi had more limited and region-specific impacts, particularly in Bali. These findings confirm that the integration of Google Trends and FineBI is effective as a supporting indicator for monitoring spatial and temporal dynamics of food consumption.

Tingkat Kepuasan Konsumen pada Affogato by Elle Gelato Cafe di Kelurahan Malalayang Satu Kota Manado Pangerapan, Jhersy Galvin Axel; Baroleh, Jenny; Tarore, Melissa Lady Gisela
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.66989

This study aims to analyze the level of consumer satisfaction at Affogato by Elle Gelato Café. The research employed a quantitative descriptive method, collecting data through questionnaires distributed to 40 respondents. The data were analyzed using the Customer Satisfaction Index (CSI) approach to determine the overall level of customer satisfaction. The calculation results show that the CSI score is 94.66%, which falls into the “Satisfied” category. These findings indicate that the majority of consumers feel that the quality of service and products provided has met or even exceeded their expectations. The highest satisfaction scores were found in the service aspect, such as staff friendliness and appearance, and in the product aspect, particularly taste and portion size. Meanwhile, the promotion aspect received the lowest score among the five variables, especially in terms of sales promotions and promotional media, although it still falls within the "Satisfied" category. In conclusion, Affogato by Elle Gelato Café has successfully created a positive experience for its customers through high-quality service and products. However, improvements in promotional strategies are needed to more effectively attract and retain consumer interest.

Strategi Pemasaran Usaha Makanan Khas Batak Karo Kamikaze di Kota Manado Gurusinga, Louis Stevania Br; Mandei, Juliana Ruth; Maweikere, Audrey Julia Maria
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.66991

This study aims to identify and evaluate the marketing strategies applied by the Kamikaze Batak Karo Traditional Restaurant in Manado City, an ethnic culinary business that introduces Batak Karo cuisine outside its cultural origin. The research employed a descriptive quantitative method with the 7P marketing mix framework, comprising product, price, place, promotion, people, process, and physical evidence. Data were collected from 39 respondents through closed-ended questionnaires and interviews with the business owner, analyzed using a three-point Likert scale. Findings indicate that all marketing aspects were rated “good” by consumers, except for pricing, which was considered “fair” due to the lack of direct-purchase discounts. The physical evidence aspect received the highest score, highlighting the role of visual appeal and ethnic ambiance in shaping a positive business image. With an average marketing score of 102 out of a maximum of 117, the marketing strategy of Rumah Makan Kamikaze is categorized as effective. These results affirm that culturally-based differentiation, when aligned with adaptive marketing strategies, can successfully engage cross-cultural consumers in the local agribusiness market.

Analisis Sektor Basis dan Hubungannya Dengan Pertumbuhan Ekonomi Kota Tomohon Ples, Yedija Agustina; Jocom, Sherly Gladys; Rori, Yolanda Pinky Ivana
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.67287

Regional economic growth is greatly influenced by the existence of leading sectors, particularly the base sector. However, in Tomohon City, there has been no in-depth study of the base sector, its competitiveness, and its contribution to the local economy. This study aims to identify the base sector in Tomohon City, measure its competitiveness, and analyze the relationship between the growth of the base sector and regional economic growth. The methods used include Location Quotient (LQ) analysis to determine the basic sectors, Shift Share to assess competitiveness, and Pearson correlation to test the relationship between the growth of the basic sectors and economic growth. The results of the study show that there are eight basic sectors during the period 2015–2024, with seven sectors classified as leading based on Shift Share analysis, except for the Electricity and Gas Supply sector. Correlation analysis revealed varying relationships between the base sector and economic growth, with most showing weak relationships. These findings confirm that the statistical superiority of a sector does not necessarily correlate with its real contribution to economic growth. Therefore, regional development planning should consider sectors that are not only statistically superior but also have competitiveness and a real impact on the local economy.

Strategi Pemasaran Kedai R&F Coffee di Kelurahan Sinindian Kecamatan Kotamobagu Timur Kota Kotamobagu Olii, Silvi Suripto; Mandei, Juliana Ruth; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.67547

This study aims to identify the marketing strategies implemented by Kedai R&F Coffee in Sinindian Village, East Kotamobagu District, Kotamobagu City. This study was conducted from May to July 2025. Primary data were obtained through observation, interviews, and questionnaires. Respondents interviewed were the owner of Kedai R&F Coffee and consumers using questionnaires. Secondary data were obtained from company documents, and literature or references related to the study. With a total of 60 respondents. The sampling technique used was accidental sampling. Data analysis used in this study was descriptive analysis. The results showed that there were 7 aspects of the marketing mix strategy implemented by Kedai R&F Coffee, namely (Product, Price, Promotion, Place, People, Process and Physical Evidence). Consumer assessment of the 7 aspects of the marketing mix strategy implemented by Kedai R&F Coffee, namely on the aspects of Product, Price, Place, People, Process and Physical Evidence, was considered good, and for the Promotion aspect it was considered quite good. Consumer assessment of the 7 aspects of the marketing mix obtained an overall score of 2,877 which was categorized as good.

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Sherly Gladys Jocom

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Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

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Sulawesi utara

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sherly Gladys Jocom

Contact Email sherlyjocom@unsrat.ac.id

Phone +628114303572

Journal Mail Official sherlyjocom@unsrat.ac.id

Editorial Address Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location Kota manado, Sulawesi utara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sherly Gladys Jocom

Contact Email
sherlyjocom@unsrat.ac.id

Phone
+628114303572

Journal Mail Official
sherlyjocom@unsrat.ac.id

Editorial Address
Jurusan Sosil Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi. Jalan Kampus Kleak Unsrat, Manado 95115

Location
Kota manado,

Sulawesi utara

INDONESIA