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Sherly Gladys Jocom
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Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 26847795     DOI : https://doi.org/10.35791
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu pada bulan Januari, April, Juli dan Oktober. Edisi perdana (Vol. 1 No. 1) diterbitkan pada April 2019.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 258 Documents
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FAKTOR RISIKO TERHADAP KEUNTUNGAN USAHA RUMAH KAYU CV RAJAWALI TUNGGAL PERKASA DI KELURAHAN WOLOAN SATU KECAMATAN TOMOHON BARAT (Risk Factors for the Profit of the Wooden Houses Business CV Rajawali Tunggal Perkasa in Woloan Satu Village, West Tomohon District) Felisia Angel Tanie; Leonardus Ricky Rengkung; Jelly R. D. Lumingkewas
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29939

Abstract

This study aims to determine the risk factors for the profitability of CV Rajawali Tunggal Perkasa's wooden house business in Woloan 1 Village, Tomohon Barat District based on the types of houses. The types of houses available are small (30 m2), medium (63 m2), large (120 m2) and extra large (198 m2) types. The results showed that the greater the type of wooden house produced, the higher the risk factors contained in it so that it affects profits. The highest risk factor is found in the extra large type because it obtains 16 risks out of 17 total risks, which is equivalent to 94.12%, so that the business only receives a profit of Rp 16,758,702, the lowest compared to other types. It can be concluded that the larger the size of the house being produced, the higher the risk contained therein, thereby affecting profits.Keywords: risk, risk factors, profit, wooden house
STRATEGI PEMASARAN PADA WELU CAFE & RESTO DI KELURAHAN WOLOAN SATU UTARA KECAMATAN TOMOHON BARAT (Marketing Strategy at Welu Cafe & Resto in North Kelurahan Woloan Satu District of West Tomohon) Meyjer Vinsensius Pangkey; Caroline B. D. Pakasi; Eyverson Ruauw
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29940

Abstract

This study aims to determine and evaluate the marketing mix strategy at Welu Cafe & Resto. This research was conducted in January to March 2020. The data used in this study are primary and secondary data. Primary data were obtained through direct interviews with 44 respondents using a questionnaire. While secondary data is data obtained from Welu Cafe & Resto, literature and previous research. The sampling method is done by accidental sampling, which is the sample taken by chance. The results showed that the ideal score for the whole question = 3168 (very good), the lowest score = 1 (very bad). Based on data obtained from 18 questions given to 44 respondents, a total score of 1968 was obtained with a "Good" interpretation of the marketing strategy adopted by Welu Cafe & Resto.Keywords: Marketing Strategy, Welu Cafe & Resto
TINGKAT KEPUASAN KONSUMEN PADA CAFE GUDANG IMAJI COFFEE KECAMATAN WENANG KOTA MANADO (Level of Customer Satisfaction in the Gudang Imaji Cafe, Wenang District City of Manado) Theovani Dwyanti Lian; G. H. M. Kapantow; Ribka M. Kumaat
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29941

Abstract

This study aims to measure the level of consumer satisfaction at Cafe Gudang Imaji, in terms of product, price, place, promotion, and service aspects. This research was conducted from March to June 2020. Primary and secondary data were used in this study. Respondents consisted of 30 people were selected using accidental sampling technique. Data were measured in the Likert scale, and then analyzed using the Consumer Satisfaction Index (CSI).In general, the level of consumer satisfaction at the Cafe Gudang Imaji was classified as satisfied with CSI = 83.80%. More specifically for each apect, the satisfaction level for product (85.11%), prices (87.33%) and services (86.67%) were classified as very satisfied, while place (79.60%) and promotion (78.00%) only belonged to satisfied category.Keywords: Level of Satisfaction, Consumer Satisfaction Index, Gudang Imaji Cafe
LITERASI TEKNOLOGI INFORMASI DAN KOMUNIKASI AGROINDUSTRI RUMAH PANGGUNG DI WOLOAN KECAMATAN TOMOHON BARAT KOTA TOMOHON (Literation of Informationand Communication Technology at Agroindustry “Rumah Panggung” in Woloan, West Tomohon District, City Tomohon) Trisilia Makaudis; Ribka M. Kumaat; Leonardus R. Rengkung
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29942

Abstract

The purpose of this study was to determine the use of information and communication technology literacy at agroindustry “Rumah Panggung” in Woloan.  The data used in this study were primary and secondary data. Samples were taken as many as 8 businesses with “CV” status and selected by using purposive sampling.Data Analysis used was quantitative descriptive analysis. Variables were measured in 5 (five) categories, namely Very Often (SS), Frequently (S), Rarely (J), Very Rarely (SJ), Never (TP) in association with the concept of literacy in the aspects of define, access, manage, integrate, evaluate, create and communicate.The results showed that information and communication technology literacy was often used in several aspects, namely marketing, production, communication, and financial reporting, through the use of social media, email and websites.Keywords: information and communication technology, “rumah panggung”
KAJIAN PENGELOLAAN BANTUAN DINAS PERTANIAN KABUPATEN MINAHASA DI DESA SENDUK KECAMATAN TOMBARIRI KABUPATEN MINAHASA (STUDI KASUS KELOMPOK TANI MASEMBORAN DAN KELOMPOK TANI BERKAT) (Agricultural Assistance Manajement Study Minahasa District in Senduk Village Kecamatan Tombariri Minahasa District (Case Study of Masemboran and Berkat Farmer Group)) Adelia F. A. A. Rampengan; Benu Olfie L. S.; Lyndon R. J. Pangemanan
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29943

Abstract

The objective of this research is to study the planning, implementation and evaluation of assistance from the Minahasa District Agriculture Office in Senduk Village, Tombariri District, Minahasa Regency in the Masemboran and Berkat farmer groups. This research was conducted in November to May 2020. The data used in this study are primary data and secondary data. Primary data were obtained through direct interviews with Masemboran and Berkat farmer groups totaling 10 informants. Secondary data obtained from documents and other supporting data. The sampling method is done by using Purposive Sampling. Data was colleted through in-depth interviews, observation and documentation. The research result showed that all processes proceeded according to what was stated in the implementation instructions although there were some obstacles encountered, but they could be resolved. In planning, the disbursement process requires quite a long time. Exact information about the assistance that will be obtained is not yet fully available. Implementation, in making accountability reports by the management of the farmer group regarding the assistance received has experienced difficulty due to lack of recording the things needed and due to the limited time of the management to make the report. The board is open regarding information about assistance, implementation and results received.Keywords: Planning, Implementation, Evaluation, Farmer Group.
ANALISIS TINGKAT KEPUASAN KONSUMEN DAN KINERJA WARKOP KEMANG MANADO (Analysis the Level of Consumer Satisfaction and Performance of Warkop Kemang Manado) Christian David Parengkuan; Theodora M. Katiandagho; Ellen G. Tangkere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29945

Abstract

                This study aimed to analyse the level of consumer satisfaction at Warkop Kemang Manado and to formulate performance improvements of Warkop Kemang Manado. This research was conducted from November 2019 until April 2020. The data used in this study were primary and secondary data. Primary data were obtained from direct interviews with 44 respondents using a questionnaire, while secondary data were obtained from the business management. The results showed that, the value of the Customer Satisfaction Index (CSI) was 83.53 percent. It generally fallen in the "Very Satisfied" criteria. Based on the results of the Importance Performance Analysis (IPA), the variables that need to be improved were the taste of food/beverage, the suitability of food/beverage prices, knowledge and explanation of the waitress to the menu, the availability and cleanliness of toilets, and the availability of parking facilities. Whereas, the variables that need to be maintained were Food/Beverage hygiene and food/beverage equipment, Waiter appearance, Waitress readiness, Waitress hospitality and politeness, and Warkop Cleanliness.Keywords: Consumer Satisfaction, Performance
TINGKAT KEPUASAN KONSUMEN K2B CAFE DI KOTA MANADO (Consumer Satisfaction Level K2B Cafe in Manado City) Maria Kristina Purba; Yolanda Pinky Rori; Oktavianus Porajouw
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29946

Abstract

            This study aims to measure the level of K2B Cafe consumer satisfaction inManado City in terms of product, price, place, promotion, and service aspects. This research was conducted from January to May 2020. This study used primary and secondary data with accidental sampling techniques and 30 respondents withLikert Scale as the measurement instrument. The results showed that the level of K2B Cafe consumer satisfaction in Manado City was 78.11% with satisfied interpretation. Specifically, the level of customer satisfaction K2B Cafe for the very satisfied category is the variable price of 85,11% and promotion of 84.33%. For the satisfied category, product variable is 79.77%, place is 74.16%, and service is 74.33%.Keywords: Consumer Satisfaction Level, K2B Cafe, Manado City
EFISIENSI PEMASARAN KOPRA DI DESA PICUAN BARU KECAMATAN MOTOLING KABUPATEN MINAHASA SELATAN (Marketing Efficiency of Copra in Picuan Baru Village, MotolingSub District, South Minahasa Regency) Erwin Spancer Tendean; Benu Olfie L. S.; Ellen G. Tangkere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29947

Abstract

The objective of this research is to find out how the marketing channels and copra marketing efficiency in Picuan Baru Village based on the marketing margin and farmer's share. This research was conducted for 8 months in October 2019 until June 2020. This study uses primary and secondary data. Primary data was obtained by submitting a list of questions to 10 Farmers and 5 Collecting Traders in Picuan Baru Village, Motoling Sub District, South Minahasa Regency. Secondary data was obtained from related institutions and sources that have relevance in this study. Sampling uses a purposive sampling method and snow ball sampling is a sample taken intentionally and uses a technique to determine respondents in a chain. The research result showed that copra marketing channels formed in the marketing of Picuan Baru Village, Motoling Subdistrict, South Minahasa Regency, obtained that there were two forms of marketing channels and farmer's share value obtained from the analysis results, namely in marketing channel I of 90.77% and in marketing channel II at 92.64%. The marketing margin  of marketing channel I was Rp. 649.5 / kg and marketing channel II was Rp. 500 / kg.Keywords: Copra, Marketing Channel, Marketing Efficiency
ANALISIS KEPUASAN KONSUMEN KOPI JANJI JIWA JILID 57 DI KOTA MANADO (Consumer Satisfaction Analysis of “Kopi Janji Jiwa Jilid 57” in Manado City) Sitinur Fahriani Ali; Juliana R. Mandei; Grace A. J. Rumagit
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29948

Abstract

The objective of this research is to analyze the consumer satisfaction of “Kopi Janji Jiwa Jilid 57” in Manado City. This research was conducted for 4 months, starting from November 2019 to February 2020. The data used are primary data and secondary data. Primary data is data obtained from direct interviews with 70 respondents using questionnaires, while secondary data is obtained from business owners, the internet and other sources relevant to this study.The research result showed that the consumer satisfaction of “Kopi Janji Jiwa Jilid 57” on Jalan August 17 in Manado through product, price, place, promotion and service quality variables, reached a total score of 6,045 indicating a consumer satisfaction index of 78.50% and classified as on satisfied criteria. Product is the variable with the highest level of satisfaction which is 85.64% and can be classified as very satisfied. The other four variables are classified as satisfied, which are promotion (78.10%), service quality (77.89%), price (77.83%), and place (74.34%). This result showed that consumers are generally satisfied with all variables of “Kopi Janji Jiwa Jilid 57”Keywords: Kopi Janji Jiwa, Consumer satisfaction
PERBANDINGAN PENDAPATAN USAHATANI JAGUNG SEBELUM DAN SESUDAH MENERIMA BANTUAN SARANA PRODUKSI PERTANIAN PADA KELOMPOK TANI GOTONG ROYONG DI DESA LOLAH SATU KECAMATAN TOMBARIRI TIMUR KA-BUPATEN MINAHASA (Comparison of Income of Corn Farming Before and After Ceceiving Assistance of Agricultural Production Facilities in the "Gotong Royong" Farmer Group in Lolah Satu Village, East Tombariri District, Minahasa Regency) Wihelmina Novita Aroran; Lyndon R. J. Pangemanan; Benu Olfie L. Suzana
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29949

Abstract

This study aimed to compare the income of corn farming before and after receiving assistance of agricultural production facilities in the "Gotong Royong" Farmer Group in Lolah Satu Village, East Tombariri District. This research was conducted from November 2019 until March 2020. The data used in this study were primary and secondary data. Primary data were obtained from direct interviews with corn farmers totaling of 10 respondents using questionnaires, while secondary data were obtained from literature and previous research. The sampling method used in this study was the saturated sampling (census) method in which all populations in the study were selected. The results showed that there were significant income differences before and after receiving agricultural production facilities assistance from the government. This assistance could increase the amount of corn crop production and reduce production costs so that it could increase the income of corn farmers in the "Gotong Royong" Farmers Group.Keywords: Comparison of Income, Corn Farming, Agricultural Production Facility Assistance

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