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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2024): April" : 8 Documents clear
ANALISIS FAKTOR-FAKTOR PENENTU LOYALITAS PELANGGAN PADA KORAN PT TIMIKA GRAFIKA EXPRESS Ira Safitri; Muh Sabir
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the determining factors of customer loyalty in the PT Timika Graphics Express newspaper. The research method used in this research is descriptive. The data collection techniques in this research are observation techniques and distributing questionnaires to Timika Express newspaper subscribers. The analytical tool in this research uses factor analysis. Based on the results of the analysis, it shows that product quality factors, promotion factors and price factors are the determining factors for PT customer loyalty. Timika Express.
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN KERUPUK PEYEK UNIANG PADANG LUAR Eli Febriani; Ulva Della Rosa; Rayzul Hawari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This research is motivated by the lack of marketing strategies, namely in terms of workforce or human resources, promotion, and place to market it. This is the aim of this research to analyze and implement effective and efficient sharia marketing strategies to increase sales of Uniang Padang Luar peyek crackers. From the results of research conducted on the Uniang Padang Luar peyek cracker business, it can be stated that the sharia marketing strategy in increasing sales is to increase effective ways to create products with halal ingredients in order to increase consumer interest, improve the taste of peyek crackers by using ingredients new and halal raw materials in accordance with sharia business principles, maintaining low prices and not excessively taking profits in accordance with sharia selling price principles, maintaining consumer loyalty by using new and halal raw materials in accordance with sharia so that consumers are not disappointed, maintaining promotions by honest way in accordance with sharia business principles so as not to harm other parties, maintaining price discounts for customers who buy in large quantities in accordance with sharia business principles, improving product quality and good service to maintain customer loyalty in accordance with sharia business principles, maintaining Characteristics of crackers so that they are in great demand by consumers, especially Muslims, maintain good relations with customers and maintain the location where crackers are sold so that they can be reached by many people in accordance with sharia business principles, and maintain and improve service and maintain good relations with consumers in accordance with sharia business principles.
ANALISIS EFEKTIVITAS PEMBUKAAN REKENING ONLINE VIA MUAMALAT DIN Lidya Agustin; Novera Martilova
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This research was motivated by fluctuations in the percentage increase in the number of customers opening online accounts through Muamalat Din at PT Bank Muamalat Indonesia KC Payakumbuh, because this is new and not many people know about it. This research aims to determine and analyze the procedure for opening an online account via Muamalat Din and the effectiveness of opening an online account via Muamalat Din at Bank Muamalat Indonesia KC Payakumbuh. The research that the author conducted was a qualitative approach method, the data sources that the author took were primary data and secondary data. And data collection techniques using interviews and documentation. Meanwhile, the data analysis techniques obtained use data analysis, namely data reduction, data presentation, drawing conclusions and verification. Based on the results of the research and analysis carried out by the author, it can be concluded that opening an online account via Muamalat DIN can be said to be effective. This is because opening this account can make it easier for people who want to have an account at Bank Muamalat Indonesia KC Payakumbuh. Then it also makes it easier for people to carry out transactions anytime and anywhere comfortably. The level of effectiveness of opening an account can be seen from the indicators of accuracy of program targets, program outreach, achievement of program objectives, and program monitoring.
ANALISIS PENERAPAN METODE PROJECT BASED LEARNING DALAM MENINGKATKAN KOMPETENSI PERENCANAAN BISNIS KONSTRUKSI DAN PROPERTI DI SEKOLAH MENENGAH KEJURUAN Ananda Surya Lesmana
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This article intends to analyze the application of a project-based learning method that has an influence on vocational education with construction business planning subjects and property using literature review methods from various sources discussing project-based learning strategies against vocational subjects. Project-based learning methods are learning approaches that enable students to learn through hands-on experience in completing real projects or project simulations. In this model, students are given responsibility to plan, implement, and evaluate projects relevant to the subject matter learned, namely business planning and property in schools prevent vocational. With a focus on the context of vocational education, the research identifies the basic concepts of PJBL and evaluates its relevance in construction and property business planning subjects. Through critical analysis of relevant literature, the study also takes into account effective teaching strategies, challenges that may be faced, as well as added and negative values that arise from the application of PJBL to the improvement of student competence. The results of this study are shown so that it can provide deep insight into the potential of PJBL with the aim of improving vocational learning in SMK, as well as contributing to vocational education literature.
ANALISIS PENERAPAN MODEL PROJECT BASE LEARNING DALAM MENINGKATKAN HASIL BELAJAR PADA MATA PELAJARAN ESTIMASI BIAYA KONSTRUKSI Raymond Christ Opel Samosir
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

The Project Based Learning (PjBL) learning model is an approach that focuses on Higher Level Thinking Skills (HOTS) where students are actively involved in solving problems both individually and in groups. This model involves a series of structured stages and produces a product that must be presented. Construction Cost Estimation (EBK) is one of the subjects in the Design Modeling and Building Information (DPIB) program at Vocational Schools which requires an understanding of bestek drawings, calculating work volumes, unit price analysis of work, implementation schedules, and S curves. This analysis aims to assess the impact of using the HOTS-based PjBL model on student learning outcomes in EBK subjects.
ANALISIS PENGARUH MODEL PEMBELAJARAN PROJECT BASED LEARNING TERHADAP MATA PELAJARAN ESTIMASI BIAYA KONSTRUKSI Ar Razi Atsil Wabahey
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

The importance of competency in construction cost estimation highlights the crucial role of vocational education, particularly in Vocational High Schools specializing in Construction Engineering, in preparing students for the workforce. One critical skill in the construction industry is construction cost estimation, which requires a deep understanding of various project aspects and the integration of theory and practice. This study aims to evaluate the influence of the Project Based Learning (PjBL) instructional model on the subject of construction cost estimation within the Vocational Education Environment for Building Construction. The methodology employed involves a literature review, analyzing several relevant journals and articles. The comprehensive analysis results indicate the positive impact of Project Based Learning on the learning outcomes of construction cost estimation. The research findings affirm that Project Based Learning effectively enhances students' critical and creative thinking skills and the overall effectiveness of learning. Thus, Project Based Learning emerges as a relevant solution to improve student learning outcomes, particularly in the subject of Construction Cost Estimation in Vocational High Schools.
KEPUASAN WISATAWAN TERHADAP PENDAPATAN EKONOMI DI INDONESIA DENGAN MEDIASI INFRASTRUKTUR Oktawiranti, Anggi; Zainurossalamia Za , Saida; Anwar, Fahrizal; Djalipa , Dedi; Rauf , Abdul
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This study investigates the relationship between traveller satisfaction, economic income, and perceived infrastructure quality in the context of Indonesian tourism. A quantitative approach, using structural equation modelling (SEM), was used to analyse data collected from 110 tourists through the survey method. The results show a significant positive relationship between tourist satisfaction and economic income, as well as between tourist satisfaction and perceived infrastructure quality. In addition, perceived infrastructure quality was found to partially mediate the relationship between economic income and tourist satisfaction. These findings underscore the important role of infrastructure development in enhancing the tourist experience and driving economic benefits in the tourism sector. The implications of these findings for tourism management and destination development in Indonesia are discussed, along with suggestions for future research directions.
PENGARUH KEWIRAUSAHAAN SOSIAL, PERTUMBUHAN UKM TERHADAP KINERJA EKONOMI LOKAL DI KOTA BANDUNG Supriyanto, Wawan
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This study investigates the influence of social entrepreneurship and Small and Medium Enterprises (SMEs) growth on local economic performance in Bandung City, Indonesia. Through quantitative analysis techniques, including surveys and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this study explores the relationship between social entrepreneurship, SME growth, and economic performance. The results showed a significant positive influence between social entrepreneurship and SME growth on local economic performance. In addition, SME growth mediates the relationship between social entrepreneurship and economic performance. These findings underscore the importance of fostering an ecosystem that supports social entrepreneurship and SME development for sustainable economic growth in Bandung City.

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