International Journal of Business English and Communication (IJoBEC)
Articles in IJoBEC address all areas of business, English, and communication including, but not limited to, technology and financial management. English includes English Skills, English for Specific Purposes (ESP), English Language Learning (ELL), English Language Teaching (ELT), translation, Pragmatics, and Discourse Analysis. Business includes Entrepreneurship, Management, Finance, Sales, Marketing, Promotion, Advertising, Human Resource, Business Capital Market, Tourism Industry, Hotel and Restaurant Industry, and Meeting, Incentive, Convention, and Exhibition (MICE). Communication includes Interpersonal Communication, Organizational Communication, Communication Psychology, Public Relation Management, Intercultural Communication, Interactional and Transactional Communication, Hospitality, Journalism, and Broadcasting. Technology includes Information and Communication Technology (ICT), Business Database Processing, Information Management System (IMS), Business Data Visualization, and Business Data Analytics. Financial Management includes Financial Accounting, Computer Accounting, and Business Taxation. In addition, the journal IJoBEC welcomes submissions concerning the research results of internships, fieldwork research, community service, and library research.
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<![CDATA[THE USE OF FLASHCARD IN IMPROVING THE LEARNERS' ENGLISH SKILL AT RUMAH BAHASA ]]>
<![CDATA[Rismawati Wardani]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Seny Luhriyani]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.335
<![CDATA[This study aims to measure the extent to which the use of flashcards can be utilized to improve learners' English language skills at Rumah Bahasa. The subjects of the study were 4-5 years old children in Rumah Bahasa Makassar class with a total of 3 children and 3 teachers. This research uses qualitative data to describe the improvement of English learning using flashcards, this is evidenced by learners being able to master English vocabulary and improve development in describing pictures with simple English, responding quickly, and easily understanding learning materials using flashcards. Based on the analysis of the difficulties faced by the learners, it can be concluded that the difficulties faced by the learners are difficulties in pronouncing English words with fluent and correct pronunciation, memorizing vocabulary that has many syllables, and boredom are the difficulties experienced by the learners]]>
<![CDATA[THE IMPACT OF SOCIAL MEDIA ON FOMO (FEAR OF MISSING OUT) AMONG HIGHER EDUCATION STUDENTS ]]>
<![CDATA[Nurul Mawaddah]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Abdul Wahid]]>;
<![CDATA[Nurharsya Khaer Hanafie]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.3245
<![CDATA[This research aims to determine the impact and influence of social media on FoMO among higher education students. The study utilizes a qualitative research design with a descriptive approach. Data collection techniques include distributing questionnaires and conducting in-depth interview. The findings of this study highlight a significant relationship between the level of social media engagement and increased FoMO, as well as identifying specific behaviors that affect students' FoMO levels. Additionally, the study identifies specific social media behaviors, such as constantly checking for updates, comparing oneself to others, and fearing exclusion from social events as contributing factors to heightened FoMO. The research underscores the need for awareness and critical engagement with social media to mitigate its negative effects on college students.]]>
<![CDATA[ADAPTATION PROCESS OF NON-SOUTH SULAWESI STUDENTS IN FACING CULTURE SHOCK IN BUSINESS ENGLISH COMMUNICATION STUDY PROGRAM OF UNIVERSITAS NEGERI MAKASSAR ]]>
<![CDATA[Nur Auliya Sucika Haidir]]>;
<![CDATA[Riny Jefri]]>;
<![CDATA[Andi Hajar]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.4263
<![CDATA[South Sulawesi is one of the largest islands in Indonesia, has a diverseand rich culture, which provides significant adaptation challenges for students fromother regions. The problem of this research is how the adaptation process of non-South Sulawesi students in dealing with culture shock in the Business EnglishCommunication Study Program at Universitas Negeri Makassar. This researchaims to find out how Business English Communication students adapt tointercultural communication and identify factors that cause culture shock. Thisresearch uses qualitative research method with descriptive design, this researchinvestigates the experiences and challenges faced by these students. Data werecollected through structured interviews with 12 students who came from variousregions outside South Sulawesi. The research identified five stages of culturaladaptation: planning, honeymoon, frustration, adjustment, and resolution. Findingsfrom this study revealed that students experienced both positive and negativeemotions during the adaptation period, which were influenced by differences inlanguage, social norms, and daily life.]]>
<![CDATA[THE ROLE OF ENGLISH USING BUSINESS COMMUNICATION STRATEGIES FOR INTRODUCING MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) IN SOPPENG REGENCY ]]>
<![CDATA[Mutmainna Herman]]>;
<![CDATA[Indrawaty Asfah]]>;
<![CDATA[Asriati]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.6096
<![CDATA[The function of English in introducing micro, small, and medium-sized businesses (MSMEs) in Soppeng Regency through business communication techniques. thesis. English Department D4 at Makassar State University's Faculty of Language and Literature. In order to promote the welfare of its citizens, Indonesia, a growing nation, keeps expanding its collaboration with other nations in a number of areas, including commerce and investment. Consumer purchasing power is currently declining as a result of the crisis that is hitting practically every nation. UMKM in Indonesia is one of the groups impacted by the crisis. SMEs need a strategy to survive and compete in this crisis. This strategy not only targets the local scope but also the international one. One of those strategies is mastering English in the business world. English is an international language that serves as a means of communication for people around the world. The ability to communicate in English can be used in various aspects of life. Language skills for business practitioners can be utilized for optimal product development, whether from SMEs or small businesses, such as marketing. The purpose of this research is to understand the role, constraints, and impact of English as the medium of instruction in business or marketing. This research uses descriptive qualitative research. The research subjects are MSME actors in Soppeng, with the research period from June to July 2024. The data collection method uses observation, interviews, and documentation techniques. From the research results, the role of English as a medium of communication in interacting with consumers is very important because it impacts long-term business efforts. Moreover, the challenges faced by MSME actors include difficulties in pronunciation and a lack of vocabulary knowledge. very relevant for SMEs because this approach is designed to meet specific language needs in a business context. By focusing on directly applicable communication skills, it enables MSMEs to understand technical terminology, marketing strategies, and negotiation tactics that are often required in international business interactions.]]>
<![CDATA[An Analysis of Locutionary, Illocutionary, and Perlocutionary Acts in The Phantom of The Opera ]]>
<![CDATA[Pribadi, Kayla Zahra Prawoto]]>;
<![CDATA[Muhammad Hasbi]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.7375
<![CDATA[This research explores the employment of speech acts in The Phantom of the Opera by Gaston Leroux, including locutionary, illocutionary, and perlocutionary acts. Using speech act theory, which was proposed by J.L. Austin and further elaborated on by John Searle, the study looks at how language goes beyond its literal interpretation to convey purpose and elicit reactions within the narrative. A qualitative descriptive methodology is utilized to examine particular dialogues and interactions, unveiling the depths of significance in the characters' speech. The results show how the Phantom's words reveal his intricate feelings, Christine's reactions emphasize her inner struggle, and the story increases tension and compassion in the readers. This study emphasizes the significance of speech acts in reinforcing the novel's central themes of love, fear, and obsession by examining how they express intention, provoke reactions, and influence character relationships.]]>
<![CDATA[THE FACTORS THAT INFLUENCE THE PARTICIPATION OF NON-ENGLISH MAJOR STUDENTS IN ENGLISH CLASSROOM ACTIVITIES ]]>
<![CDATA[Helena Tada]]>;
<![CDATA[Chairil Anwar Korompot]]>;
<![CDATA[Geminastiti Sakkir]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.7462
<![CDATA[This study aims to identify the factors that influence non-English major students' participation in English classroom activities. A qualitative approach was used, with data collected through in-depth interviews. Three students participated in the interviews. The results indicate that the main factors influencing participation include students' interest in the learning topic, teaching style of the lecturer, self-motivation, and the teaching method. In conclusion, this research highlights the significant role of the discussion-based method and student interest in promoting active participation.]]>
<![CDATA[AN ANALYSIS OF TYPES OF STUDENTS’ MISBEHAVIOURS IN EFL CLASSROOM ]]>
<![CDATA[Dian Indah Kusuma]]>;
<![CDATA[Ahmad Talib]]>;
<![CDATA[Syarifah Farahdiba]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 2 (2025): April ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i2.7463
<![CDATA[This research conducted at MTS Guppi Pesuloang and 16 seventh grade students and an English teacher were the subject in this research. This research is a qualitative descriptive that aims to find out the types of student misbehavior that appear in the EFL class. Student misbehavior as a single variable. This research has two instruments, namely the observation checklist and interview. From the research it was found that there were 7 misbehaviors committed by students in the process of learning English in the classroom during the research, namely 1) Ignoring the uniform rules, 2) Not paying attention to teacher's explanation, 3) Distrupting classmates, 4) Using google translate, 5) Diverting the conversation from the subject matter, 6) Disobeying teacher's instructions, and 7) Talking too much.]]>
