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M. Sulhan
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INDONESIA
Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 57 Documents
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Implementasi Inovasi Produk Pada DKM Cakes & Cookies Frisca Intan Syafarina; Edy Wahyudi; Wheny Khristianto
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.76

Abstract

This research aims to describe product innovation carried out by one of the in this study are the owner as a key informant operational director and consumers in relation to product innovation. The data analysis used is domain analysis and taxonomy analysis. The result of this study are that DKM Cakes & Cookies has implemented 5 bases of product innovation, namely modulation-based innovation, size-based innovation, packaging-based innovation complementary material development-based innovation, effort reduction-based innovation The phenomenon that occurs shows that the product innovation most often carried out by DKM Cakes & Cookies is complementary material development-based innovation by producing more than 100 menu variations and creating limited edition products that are only sold once a year with a different product selection every 1 month, which is named dynamite products.
Pengaruh Human Capital, Structural Capital, Relational Capital, Dan Digital Marketing Terhadap Kinerja Umkm (Studi Pada Umkm Makanan Dan Minuman Binaan Program Satrya Emas Kabupaten Pasuruan rahmadian, Rahmadian Nadiatus Shaniar Puteri; Nuraeni
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.84

Abstract

This study aims to determine the effect of human capital, structural capital, relational capital, dan digital marketing on the performance of SME. The research method used is uantitative with multiple linier regression analysis. Population in tjis study SME food and drink under the guidance of the satrya emas program in Pasuruan Regency. The sample in this study was 138 SME. Using method random sampling. And the result of study show human capital, structural capital, relational capital, dan digital marketing has an effect on the performance of the SME
Pengaruh Brand Personality dan Produk Quality Terhadap Brand Love dan Brand Brand Loyality pada Depo Bangunan Sidoarjo Athoillah; Nuraeni; Sulhan, S.Sos.
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.85

Abstract

The purpose of this study was to determine the effect of brand personality, product quality, and brand love in building brand loyalty in consumers of Sidoarjo building depot. The sampling technique used in this study is non-probability sampling using purposive sampling and the research sample was 117 respondents, in this study the consumer depo building of Sidoarjo. The type of data and this study are primary data using quantitative research methods and analysis The data in this study used path analysis with the help of SPSS version 22. The results in this study indicate that: (1) brand personality has a significant effect on brand love in the consumer depo building in Sidoarjo (2) product quality has a significant effect on brand love in the customer depo building in Sidoarjo (3) brand personality has a significant effect on brand loyalty in consumers Sidoarjo building depot (4) quality products do not have a significant effect on brand loyalty to consumers of Sidoarjo building depot and (5) brand love has a significant effect on brand loyalty on consumers of Sidoarjo building depo
Analisis Peran Beauty Influencer Marketing dalam Meningkatkan Minat Beli Face Treatment Eko Agus Alfianto; Nidia Prastika
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.94

Abstract

This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Purchase Intention to buy Garnier skin care products. In this study using quantitative methods. The sample in this study were Belia Cosmeic consumers att the shopee with a total sample of 100 respondents taken by purposive sampling method. The analytical method used is multiple linear regression analysis. To obtain the test results in this study, the classical assumption test was carried out, namely the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, then a hypothesis test was carried out. The results of this study show the results of the Determination Test (R2) for the Beauty Influencer, Customer Review, and Customer Rating variables and have an effect on Purchase Interest of 0.597 or 59.7%, while the remaining 40.3% is influenced by other variables. Simultaneously the Beauty Influencer, Customer Review, and Customer Rating variables have a positive effect on the Buying Interest variable. Meanwhile, the Beauty Influencer variable has no positive effect on the Interest in Buying Garnier skincare products variable, and the Customer Review, Customer Rating variables have a positive effect on the Interest in Buying Garnier skincare products variable.
Implementation Of Digital Marketing at PT Bipang Jangkar Abadi Fitria, Viki Syarifatul; Wheny Khristianto; Edy Wahyudi
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.93

Abstract

This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The data analysis used is domain analysis and taxonomic analysis. The results of this research are that PT Bipang Jangkar Abadi has implemented 3 strategies, namely planning, implementation and evaluation. PT Bipang Jangkar Abadi utilizes social media platforms as its digital marketing media such as Instagram, Facebook and TikTok as well as the Shopee and Tokopedia marketplaces. The most effective digital marketing activities are carried out through the social media platform Instagram because based on observations it shows that through creative video content and attractive discount offer strategies interactions with consumers can run effectively, this can form consumer satisfaction and build consumer loyalty significantly.
Pengaruh Kombinasi Keunggulan Perusahaan dan Keterbatasan Perusahaan terhadap Investment Opportunity Set dan Nilai Perusahaan Adawiyah, Robiatul
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 2 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i2.96

Abstract

The purpose of this study was to determine the effect of the combination of company advantages and company limitations on the investment opportunity set and company value in the Indonesia Stock Exchange 2014-2018. The sampling method used purposive sampling, the sample used was 14 companies. The data analysis technique used in this research is Partial Least Square (PLS) by using the WarpPLS 7.0 software application. The research results show that: 1) the combination of firm advantage has a significant positive effect on the investment opportunity set. 2) Company limitations have a significant negative effect on the investment opportunity set. 3) the combination of company advantages has a significant positive effect on firm value. 4) company limitations have a significant negative effect on firm value. 5) The investment opportunity set has a significant positive effect on firm value
Pengaruh Corporate Governance terhadap Kinerja Keuangan dan Kebijakan Dividen Yuni, Yuni Mahmuda; Agnes, Agnestiyan Putri Ilmawati
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 2 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i2.97

Abstract

The purpose of this study was to determine the effect of corporate governance on financial performance and dividend policy in banking sector companies listed on the Indonesia Stock Exchange in 2014-2018. The study population was 43 banking companies. The sampling technique used was purposive sampling and obtained a research sample of 9 banking companies. The data analysis technique used is Partial Least Square (PLS). The independent variable used is corporate governance. as measured by the audit committee, institutional ownership and by the independent commissioner. The dependent variables used are financial performance and dividend policy. Financial performance is measured by return on assets (ROA) and return on equity (ROE). Meanwhile, dividend policy is measured by dividend payout ratio (DPR), dividend yield (DY) and dividend per share (DPS). The results showed that corporate governance directly affected financial performance; Directly, corporate governance does not affect dividend policy; and financial performance directly affects dividend policy
Pengaruh Religiusitas terhadap Brand Loyality dan Keputusan Pembelian pada Hijab Zoya di Kota Malang(studi pada Pengunjung Butik Zoya di Mall Olympic Garden Malang) Aisyah, Siti Aisyah; Faizin, Moh. Asroul Faizin
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 2 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i2.98

Abstract

PT Zoya is a fashion brand that pioneered the hijab and Muslim clothing that was founded in 2005, and already has more than 160 stores spread throughout Indonesia. In the current era, companies are required to compete competitively and move quickly in the face of competition. This study aims to determine and measure the effect of religiosity on brand loyalty and purchasing decisions on Zoya hijab in Malang. This research was conducted on visitors to Zoya's boutique at Mall Olympic Garden Malang. The selection of research samples using the Accidental Sampling method, the number of samples in this study was 100 respondents. The analysis used is PLS analysis using SmartPLS 3.0. The results of the study show that religiosity has a significant effect on Brand Loyalty, with a path coefficient value of 0.184 with a t-statistic value of 0.051, religiosity on purchasing decisions has a significant effect with a path coefficient value of 0.405 and a path coefficient value of 0.405. t-statistic of 3.317. And Brand Loyalty on Purchase Decisions has a significant effect with a path coefficient value of 0.309 and a t-statistic value of 2.645.
Peran Teknologi Informasi dalam Mendorong Internasionalisasi UMKM Dayat, M. Dayat; Imam, Imam, Mukhlis; Fulgentius, Fulgentius Danardana Murwani
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 2 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i2.99

Abstract

This study aims to examine the role of information technology in driving the internationalization of Micro, Small, and Medium Enterprises (MSMEs). Using a literature study approach, this study collects data from various sources such as scientific journals, books, reports, and relevant articles. Content analysis is used to identify the main themes, code the data, and interpret the results to find patterns and relationships between variables related to the research topic. The results of the study show that information technology plays an important role in various aspects of MSME internationalization, including digital marketing, supply chain management, and international payments. The challenges faced by MSMEs in adopting information technology include resource constraints, lack of technological knowledge, and cybersecurity issues. Effective strategies for utilizing information technology for internationalization include investing in technology training, collaborating with technology companies, and utilizing easily accessible and usable digital platforms. This study concludes that support from the government and related institutions is essential to strengthen the digital ecosystem that supports MSME internationalization
Pengaruh Penghargaan Terhadap Kepuasan Kerja Dan Komitmen Organisasional Milia, Milia Astuti; Putri Eka Kusuma Wardani
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 2 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i2.100

Abstract

This study aims to determine (1) the effect of appreciation on job satisfaction at PT. Raja Indonesia Perkassa Pasuruan, (2) the influence of Awards on Organizational Commitment of PT. Raja Indonesia Perkassa Pasuruan (3) the effect of Job Satisfaction on Organizational Commitment of PT. Raja Indonesia Perkassa Pasuruan. The type of research used in this research is exportative with a quantitative approach. The research objective was to determine the lack of job satisfaction with the company's employees. In this study, the research subjects were employees at PT. Raja Indonesia Perkassa Pasuruan. The objects in this study are rewards, job satisfaction, and organizational commitment. The population in this study were 135 employees and the sample used was 100 employees using the Slovin formula. Data collection techniques in this study using purposive sampling method. Reliability Test, Linerity test in PLS is carried out to determine whether it is significant or not. The results of this study indicate that (1) there is a positive and significant effect of reward on job satisfaction at PT. Raja Indonesia Perkassa Pasuruan path coefficient (β) = 0.964 p value = <0.001 (2) there is a positive and significant effect of appreciation on the organizational commitment of PT. Raja Indonesia Perkassa Pasuruan path coefficient (β) = 0.332 p value = <0.001 (3) there is a positive and significant effect of job satisfaction on organizational commitment of PT. Raja Indonesia Perkassa Pasuruan path coefficient (β) = 0.633 p value = <0.001.

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