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M. Sulhan
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INDONESIA
Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 57 Documents
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The Influence of  The Role And Performance of Farmers' Groups on The Productivity of Corn Farming In Karangasem Village, Wonorejo District Pasuruan Regency Aji, Teguh Sarwo; Wahyuni, Siti
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

Low farmer participation in farmer groups poses a challenge to increasing farm productivity at the village level. This study aims to examine the influence of the role and performance of farmer groups on corn farming productivity in Karangasem Village, Wonorejo District, Pasuruan Regency. The role of farmer groups is assessed using five indicators: their function as learning classes, collaboration platforms, production and economic units, information channels, and institutional strengthening. Farmer group performance is measured through member participation, administration, activity planning, external cooperation, and achievement of group goals. This study used a quantitative approach with a survey method of 82 respondents who were active members of four farmer groups. Data analysis was conducted using multiple linear regression with classical assumption testing. The results show that, both partially and simultaneously, the role and performance of farmer groups have a positive and significant effect on corn farming productivity. The coefficient of determination (R²) value of 0.624 indicates that 62.4% of the variation in productivity can be explained by these two variables. This finding emphasizes the importance of strengthening farmer group institutions in supporting production increases. The study recommends ongoing interventions through technical assistance, farmer capacity building, and further studies with other variables such as access to capital, technology, and agro-climatic factors
Analisis Dampak Transformasi Digital Santri Alumni Pondok Pesantren Ngalah terhadap Pengembangan Sustainable Economy di Kecamatan Pasrepan Mundir, Abdillah; Sulhan, M. Sulhan; Syarwani, Muhammad
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

The Eco Digital Transformation Program for Alumni of Pondok Pesantren Ngalah aims to empower pesantren alumni in Pasrepan District, Pasuruan Regency, through the adoption of digital technology in the development of Small and Medium Enterprises (SMEs). The program was implemented through training, workshops, mentoring, and the development of the Eco Digital BOBA application, which is designed to enhance digital skills, business efficiency, and alumni competitiveness. The results indicate significant improvements in the application of digital marketing, e-commerce, and stronger alumni networking collaborations. Beyond technological transformation, this program has also generated positive impacts on local economic growth, community welfare, and environmental sustainability. By adopting a participatory community-based approach, this model is expected to serve as a reference for empowering other pesantren communities to face digital-era challenges while maintaining sustainable economic principles.
Analysis of Fundamental Factors Affecting Company Financial Performance (Study on the Sector Automotive on the Indonesia Stock Exchange) Karyawati, Endang
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

Company fundamental factors is one of the factor important for increase performance finance company in the future future. Research This aim For analyze characteristics company to capital structure, influence capital structure against performance finance, Data analysis methods used    in    study This using a path analysis model and data processing using the WarpPLS (Partial Least Square ) program . Research use sample company automotive companies listed on the Indonesian Stock Exchange. Research produce, (1) Characteristics company influential significant to capital structure; (2) Characteristics company influential significant to performance finance (3) Capital structure has an effect significant on financial performance. Conclusion.Findings study improvement characteristics company own influence to the company's capital structure is characterized by improvement improvement use high capital structure. Increase characteristics high-ranking companies, which are characterized by decrease in return of investment (ROI). Changes Company characteristics and capital structure have an influence to performance finance company
The Influence of Complaint Handling and Brand Image on Consumer Satisfaction and Loyalty (A Study of Azarine Overclaim Skincare Product Consumers in Lawang District) Nur Fitri, Aisya; Rohmad Nuzil, Nur
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

The Influence of Complaint Handling, Brand Image on Consumer Satisfaction and Loyalty (Consumer Study of Azarine Overclaim Skincare Products in Lawang District). This study aims to determine the influence of complaint handling and brand image on consumer satisfaction and loyalty (a study of Azarine Overclaim Skincare Consumers in Lawang District). This study uses explanatory research with a quantitative approach and uses questionnaires as data collection techniques. The sampling method uses non-random sampling. The sample used was 116 respondents. The data analysis method used in this study is the Partial Least Square (PLS) test tool. The results of this study indicate that Complaint Handling has a positive and significant influence on Consumer Loyalty based on p-value 0.008 (<0.05), then H1 is accepted and H0 is rejected. Complaint Handling has a positive and significant influence on Consumer Loyalty based on p-value 0.000 (<0.05), then H2 is accepted and H0 is rejected. Brand Image has a positive and significant influence on Consumer Satisfaction based on p-value 0.000 (0.05), then H3 is accepted and H0 is rejected. Brand Image has a positive and significant influence on Consumer Loyalty based on p-value 0.000 (0.05), then H4 is accepted and H0 is rejected. Consumer Satisfaction has a positive and significant influence on Consumer Loyalty based on p-value 0.037 (<0.05), then H5 is accepted and H0 is rejected.
Social Media and Consumerism Culture: A Study on Students of Universitas Dinamika Bangsa Chandra Dinata, Anglelika; Permatasari, Devita; Monica, Agnes; Diana, Diana; Yossinomita, Yossinomita
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

This study is motivated by the increasing use of social media among students at Universitas Dinamika Bangsa, which is suspected to influence their consumerist lifestyle. The purpose of this research is to examine the impact of social media on students’ purchasing habits. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to 92 enrolled students. The independent variable in this study is the intensity of social media use, while the dependent variable is the level of student consumerism. Data were analyzed using simple linear regression. The findings indicate that the intensity of social media use has a significant effect on students’ consumerism levels. The higher the intensity of social media use, the greater the tendency for students to purchase non-essential goods. These results highlight the need for enhancing students’ digital literacy skills to enable them to respond more critically to social media content, particularly promotional materials. The novelty of this research lies in its focus on the relationship between social media and consumerism among university students—a segment of the young generation that is particularly susceptible to the influence of a consumerist lifestyle.
Sustainable Food Security Strategy: Distribution, Marketing, and Pricing of Rice Food Adam, Rosida; Sipatu, Lindanur; Satrawan Faris, Erwan
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

This research aims to formulate a sustainable food security strategy that focuses on the distribution, marketing, and pricing of rice in Tojo Una-Una Regency. The research sample consisted of 82 respondents, including extreme poor households (deciles 1 and 2), rice traders, and local government agencies. The analysis method used is SWOT (Strengths, Weaknesses, Opportunities, Threats) to identify strategic positions and QSPM (Quantitative Strategic Planning Matrix) to prioritize strategic alternatives. The results of the analysis show that the food security strategy is positioned in Quadrant II (Strength-Threat), which indicates that the diversification strategy is most suitable. Based on the QSPM analysis, priority strategies are: (a) increasing access to safe and nutritious food through market interventions, (b) strengthening BULOG's role in ensuring sustainable rice availability, (c) maintaining supply and price stability, (d) controlling the Highest Retail Price (HET), and (e) ensuring effective government food distribution and reserves.
The Influence of Social Media Marketing and Viral Marketing on BrandLoyalty and Purchase Intention among Generation Z in the Digital Era(A Study on Daviena Product Users in TikTok Shop E-Commerce) ervina; M. Sulhan
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

Ervina, a student of the Business Administration Study Program at Yudharta University Pasuruan,conducted a study in July 2025 entitled "The Influence of Social Media Marketing and Viral Marketingon Brand Loyalty and Purchase Intention Among Generation Z in the Digital Era: A Study on Usersof Daviena Products on TikTok Shop E-Commerce."This study aims to analyze the influence of SocialMedia Marketing and Viral Marketing on Brand Loyalty and Purchase Intention among Generation Zusers of Daviena products on the TikTok Shop e-commerce platform. A quantitative research methodwas employed, with data collected through questionnaires distributed to 150 Generation Z respondentsin Pasuruan Regency. Data analysis was conducted using the Structural Equation Modeling (SEM)approach based on Partial Least Squares (PLS).The findings reveal that Social Media Marketing has asignificant positive effect on both Brand Loyalty and Purchase Intention. In contrast, Viral Marketingdoes not exhibit a significant influence on either Brand Loyalty or Purchase Intention. Additionally,Brand Loyalty is not found to have a significant impact on Purchase Intention. The R-Square values are11.7% for Brand Loyalty and 4.8% for Purchase Intention, indicating that a considerable portion ofvariance is explained by variables outside the scope of this study.These findings imply that businesspractitioners, particularly local brands in the digital era, should optimize their marketing strategiesthrough TikTok to foster customer loyalty and enhance the purchase intention of young consumers.The study also recommends further evaluation of viral marketing strategies and emphasizes theimportance of considering other influential factors that drive Gen Z’s purchasing decisions on digitalplatform

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