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INDONESIA
Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 57 Documents
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Dampak Nilai Pelanggan dan Motivasi Pembelian terhadap Kepuasan Konsumen Generasi Milenial dalam Berbelanja Online melalui Platform E-Commerce Shopee Silfi Diantini
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3i1.123

Abstract

This study aims to analyze the influence of Customer Value and Purchase Motivation on Consumer Satisfaction. This study uses a quantitative approach with 100 respondents from the millennial generation in Tutur Village, Pasuruan Regency, who shop online through the Shopee platform. Data was collected through questionnaire deployment and analyzed using the Partial Least Square (PLS) method with the help of WarpPLS 7.0 software. The results of the study show that Customer Value has a positive and significant influence on Purchase Motivation and Consumer Satisfaction. In addition, Purchase Motivation has also been proven to have a positive and significant effect on Consumer Satisfaction
Strategi Peningkatan Kinerja Karyawan: Integrasi Kaizen, Personal Knowledge, dan Work Life Quality(Studi Pada Karyawan Pt. BPR Mina Mandiri Perseroda) Saiful Rizal
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i1.124

Abstract

This study aims to analyze the influence of Kaizen Culture, Personal Knowledge, and Work Life Quality on Employee Performance (case study on PT. BPR Mina Mandiri). This study uses a quantitative approach with a descriptive research type and an associative causal relationship model. The data collection technique is carried out through the dissemination of the attitude scale. The sample selection uses a saturated sampling method, where all members of the population are used as samples because the number is relatively small, which is less than 30 people. In this study, the number of respondents involved was 21 people. The data analysis technique used is a non-parametric analysis method.
Analisis Pengaruh Literasi Keuangan, Persepsi Kemanfaatan, dan Persepsi Kemudahan terhadap Minat UMKM di Kota Malang dalam Mengadopsi Platform Crowdfunding Anisa Salwa; Nur Ajizah; Nuraeni
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3i1.125

Abstract

This study aims to analyze the influence of Financial Literacy, Perceived Usefulness, and Perceived Ease of Use on the interest of Micro, Small, and Medium Enterprises (MSMEs) in Malang City in utilizing crowdfunding platforms as an alternative financing. This study uses a quantitative approach with a purposive sampling method in the selection of respondents. Data processing and analysis were carried out using the Partial Least Squares (PLS) approach. The results of the study show that: (1) Financial Literacy has a positive but not significant effect on interest in using crowdfunding platforms; (2) Perceived Usefulness also shows a negative influence that is not significant; and (3) Perceived Ease of Use has been proven to have a positive and significant effect on the interest in using crowdfunding platforms by MSMEs in Malang City
Peran Brand Ambassador, E-Service Quality, dan Persepsi Konsumen dalam Mempengaruhi Keputusan Pembelian di Bukalapak Novi Wulandari; Eko Agus Alfianto
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3i1.126

Abstract

This study aims to analyze the influence of Brand Ambassador, E-Service Quality, and Customer Perception on Purchase Decisions on the Bukalapak e-commerce platform, focusing on Bukalapak online consumers. This study found that the majority of respondents were male (67%) aged 21–30 years, educated in high school/vocational school, and worked as employees or private employees. The results of the analysis show that the three independent variables, namely Brand Ambassador, E-Service Quality, and Customer Perception, each have a positive effect on Purchase Decisions. The higher the consumer perception of brand ambassadors and the quality of the electronic services provided, and the more positive the consumer perception of the Bukalapak platform, the greater the likelihood of consumers to make purchases
Analisis Faktor-Faktor Penentu Kecurangan Laporan Keuangan dengan Pendekatan Fraud Hexagon pada Perusahaan Infrastruktur, Utilitas, dan Transportasi yang Terdaftar di Bursa Efek Indonesia Periode 2018–2020 Subangkit Aditiya Pratama
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3i1.127

Abstract

This study aims to empirically examine the influence of elements in the Fraud Hexagon Model on financial statement fraud in companies in the Infrastructure, Utilities, and Transportation sectors listed on the Indonesia Stock Exchange (IDX) for the 2018–2020 period. The elements tested included stimulus (financial target, external pressure, financial stability), capability (change of directors), collusion (political connections), opportunity (ineffectiveness of supervision), rationalization (change of auditors), and ego (dualism of positions). The results of the analysis showed that all the variables studied, namely financial target, external pressure, financial stability, capability, collusion, opportunity, rationalization, and ego, did not have a significant influence on financial statement fraud in the companies sampled in this study
Analysis of the Implementation of the Merah Putih Village Cooperative from a Political Economy Perspective Aminullah
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.132

Abstract

This study aims to analyze the implementation of the Merah Putih Village Cooperative (Koperasi Desa Merah Putih) program from a political economy perspective, focusing on policy motivations, institutional challenges, and its impact on village economic governance. Employing a qualitative methodology, the research is grounded in a comprehensive literature review and policy document analysis, encompassing official government sources and academic studies. The findings indicate that while the Merah Putih Village Cooperative initiative holds potential for enhancing food security and empowering local economies, its implementation encounters significant challenges. These challenges include a top-down approach that may overlook local contexts, potential politicization of the program, and limited human resource capacity at the village level. Additionally, concerns arise regarding the possible overlap with existing Village-Owned Enterprises (BUMDes) and the risk of misusing village funds. The study concludes that a more participatory and context-sensitive approach is essential for the successful implementation of the Merah Putih Village Cooperative program. Strengthening institutional capacity, ensuring transparency in fund management, and fostering synergy between central and village governments are crucial for the program's success and sustainability.
Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember Shirly Da Zulfa; Yuslinda Dwi Handini; Wheny Khristianto; Joko Mulyono
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.138

Abstract

This study aims to describe and analyze strategies branding conducted by Waecicu Bakery via Instagram. The approach used is descriptive qualitative with data collection techniques in the form of interviews, observations, and documentation. Research informants consist of business owners, social media managers, and consumers as triangulation of source data. Data analysis uses the interactive model of Miles, Huberman, and Saldana which includes the stages of data collection, data reduction, data presentation, and drawing conclusions. The results show that the strategy branding implemented in three main stages, namely planning (brand positioning,brand identity,brand personality), implementation (visual content creation, consumer interaction, and collaboration), and digital performance evaluation. The evaluation shows the achievement engagement rate by 3.4%, and an average of 92,120 views per upload.Branding through Instagram has proven to be effective in increasing followers (followers), involvement audience, and brand awareness. Recommendations include improving content consistency and management, optimizing Instagram features, and adding a management team.
The Smart Business Map Approach in Formulating Competitive Advantage Strategies in the Skincare Industry Wijaya, Ony Thoyib Hadi; Wijaya, Kirana Salsabilla Citra; Maharani, Lely
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.139

Abstract

Indonesia’s skincare industry is growing rapidly but faces major challenges such as intense competition, shifting consumer preferences, and regulatory dynamics. This article explores how the Smart Business Map (SBM) approach can be strategically applied in a plant-based, vegetarian-friendly skincare business. Using a descriptive qualitative method, the study examines three key SBM components: Playing Field, Market Landscape, and Operational Profitability. The findings reveal that SBM assists entrepreneurs in understanding their business position, formulating value-driven strategies aligned with market needs, and developing a strong, sustainable value proposition. Sales and customer retention strategies that focus on transparency, education, and community engagement prove effective in fostering consumer loyalty in a value-conscious and ethical market segment.
Fintech and E-Commerce: Catalysts for Digital MSME Growth in Indonesia Andika, Endrik; Rahayu, Kharisma Dwi; Pamikatsih, Mutia
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.140

Abstract

This study aims to analyze the role of fintech and e-commerce as catalysts in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, and to identify the key factors influencing digital technology adoption among MSME actors. Employing a mixed-method approach, the research surveyed 450 MSME operators across five provinces (West Java, Central Java, East Java, North Sumatra, and South Sulawesi) who have adopted digital platforms, complemented by in-depth interviews with 25 key informants. Data were collected over six months (March–August 2024) using structured questionnaires and interview guides. Quantitative analysis employed Structural Equation Modeling (SEM), while qualitative insights were examined through thematic analysis. The findings reveal that fintech adoption has improved MSMEs' access to financing by 67%, while e-commerce utilization has expanded market reach by 340%. Major adoption factors include ease of use (β=0.45), technological support (β=0.38), and digital literacy (β=0.33). Both fintech and e-commerce serve as significant catalysts for the digital transformation of Indonesian MSMEs. This study offers a roadmap for policymakers and stakeholders to strengthen a digital ecosystem that fosters sustainable MSME growth.
The Role of Transformational Leadership, Organizational Culture, Work Motivation, and Competence on Employee Performance in Craft-Based MSMEs in Gondanglegi District, Malang Regency Kartikaningrum, Lina
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.141

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the craft sector play a crucial role in Indonesia's economic development, particularly in rural areas like Gondanglegi District. However, these enterprises face significant challenges in maintaining competitive employee performance amid rapid market changes and technological advancement. This study examines the influence of transformational leadership, organizational culture, work motivation, and competence on employee performance in craft-based MSMEs in Gondanglegi District, Malang Regency. A quantitative approach was employed using a cross-sectional survey design. The sample consisted of 185 employees from 35 craft-based MSMEs in Gondanglegi District, selected through stratified random sampling. Data were collected using validated questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24.0. The findings reveal that transformational leadership (β = 0.342, p < 0.001), organizational culture (β = 0.287, p < 0.001), work motivation (β = 0.315, p < 0.001), and competence (β = 0.398, p < 0.001) significantly influence employee performance. The model explained 67.8% of the variance in employee performance (R² = 0.678). Competence emerged as the strongest predictor, followed by transformational leadership, work motivation, and organizational culture. All four variables significantly contribute to employee performance in craft-based MSMEs. The study recommends that MSME owners focus on developing employee competencies through training programs while implementing transformational leadership practices to enhance overall organizational performance

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