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Rudi Abdullah
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Jl. Kijang Perumnas Poasia Blok B 31, Kelurahan Rahandouna. Kecamatan Poasia. Kota Kendari. Sulawesi Tenggara
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Kota kendari,
Sulawesi tenggara
INDONESIA
Journal Economics Technology and Entrepreneur
ISSN : -     EISSN : 28283805     DOI : -
JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR e-ISSN: 2828 - 3805 (Online) is a quarterly journal that is published in March, June, September, and Desember. JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR seeks Review articles, Case reports and original contributions from all areas of: Economics, Financial Management, Marketing Management, Human Resource Management, Operational Management. Among them are : Digital start up, Market place, Big data, Artificial intelligence, Business intelligence, Internet Marketing, E-Commerce Business, Database, Digital Business Analysis, Business Mathematics, Digital Business Strategy and Implementation, E-Marketing & E-CRM, Digital Economy, Business Process Modeling, E-business, Digital Knowledge Management, Creativepreneurship and Cryptography), Enterpreneurship (Entrepreneurship is an effort to create value added by combining resources through creative and innovative ways to win the competition. The scope of entrepreneurship includes: agricultural fields business (agriculture, animal husbandry, fisheries, plantations and forestry), mining and energy/extractive fields, industrial business fields, trading business ,and services business).
Articles 173 Documents
PENGARUH REKRUTMENT DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. CIBADAK INDAH SARI FARM CABANG CARINGIN Pebrianika, Fisga; Abdul Azis
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2024

Abstract

This study aims to determine the effect of recruitment and motivation on employee performance at PT. Cibadak Indah Sari Farm, Caringin Branch. The research method applied is a descriptive quantitative approach with data collection techniques through through observation, questionnaires, and literature studies. The research population consists of all employees of PT. Cibadak Indah Sari Farm, totalling 135 people with 101 employees selected using random sampling techniques. Data analysis with validity tests, reliability tests, t tests, F tests, and the coefficients of determination (R²). The results of this study indicate recruitment has a positive and significant effect on employee performance partially with a t-value of 2.813 > table t 1.984 and a significance level of 0.006 > 0.05. the motivation variable also has a positive and significant effect on employee performance with t value of 5.381 > t table 1.984 and a significance value of 0.000 < 0.05. Simultaneously, recruitment and motivation significantly influence employee performance at PT. Cibadak Indah Sari Farm as showed by F value of 102.901 > F table 3.09 with a significance of 0.000 < 0.05. The coefficient of determination shows an R-Square value of 0.677. This indicataed that 67% of the variation in employee performance is influenced by recruitment and motivation, while the remaining 33% is influenced by other factors not examined in this study.
PENGARUH KOMPOSISI PENJUALAN EKSPOR, COST OF GOODS SOLD RATIO DAN TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSET PADA PT BUKIT ASAM TBK PERIODE 2015-2024 Fachreza Via Cahya; Mardiana, Sri
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2032

Abstract

: This study aims to investigate the impact of Export Sales Composition, Cost of Goods Sold Ratio, and Total Asset Turnover on PT Bukit Asam Tbk's Return on Assets from 2015 to 2024. This study employs an associative descriptive method with a quantitative approach. Ten years' worth of PT Bukit Asam Tbk financial statements make up the sample. Multiple linear regression, hypothesis testing, determination coefficient analysis, and traditional assumption testing are examples of data analysis. Y = 29.006 – 0.060 (X1) – 0.580 (X2) + 0.334 (X3) + e is the regression model that was generated. Export Sales Composition partially has no significant impact on ROA, as indicated by tcount < ttable (–0.189 < 2.447) and a significance threshold of 0.856 > 0.050. With tcount > ttable (5.152 > 2.447) and significance 0.002 < 0.050, the Cost of Goods Sold Ratio significantly and favorably affects ROA. With tcount > ttable (3.887 > 2.447) and significance 0.008 < 0.050, total asset turnover likewise exhibits a positive, significant impact on ROA. Fcount > Ftable (16.582 > 4.760) and significance 0.003 < 0.050 show that all three factors simultaneously have a significant impact on ROA. 89.2% was the coefficient of determination. Other characteristics and conditions that were not investigated had an impact on the remaining 10.8%.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON THE PURCHASE DECISION OF ORNAMENTAL FISH AT MALIGE AQUARIUM STORE IN BAUBAU CITY Hasni; Pardana, Deki; Katjina, Husnah; Daholu, Ahmad; Rusdin; Salsabiyla, Fannisa
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2034

Abstract

This study aims to analyze the effect of product quality and promotion on consumer purchase decisions at Malige Aquarium Store in Baubau City. The research uses a quantitative method with a survey approach involving 97 respondents selected from a population of 3,115 consumers. Data were collected through observation, questionnaires, and documentation, and analyzed using multiple linear regression. The results show that product quality has a significant effect on purchase decisions, indicating that the physical condition and appearance of ornamental fish play an important role in consumer preferences. Promotion also has a significant effect, which means that marketing communication and information delivery can increase consumer interest. The simultaneous test confirms that product quality and promotion together influence purchase decisions. The coefficient of determination shows that 25.3 percent of the variation in purchase decisions is explained by both variables, while the remaining 74.7 percent is influenced by other factors not included in this study. The findings highlight the need for improving fish quality and strengthening promotional strategies to support consumer buying behavior
INTEGRASI COMMUNITY-BASED TOURISM DAN KONSERVASI LINGKUNGAN DALAM PERENCANAAN PARIWISATA BERKELANJUTAN MELALUI PENDEKATANSITUATION, QUESTION, LITERATURE, RECOMMENDATION (SQLR) Pahima, Pahima; Al Azzam, Imaduddin
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2037

Abstract

The development of sustainable tourism faces several significant challenges, including ecological degradation, unequal distribution of economic benefits, and the limited integration of local communities in planning processes. Environmental conservation serves as a fundamental pillar in ensuring the ecological sustainability of tourism destinations, while Community-Based Tourism (CBT) emerges as an approach that emphasizes the active participation of local communities in tourism development. Nevertheless, the implementation of CBT in sustainable tourism planning continues to reveal conceptual and practical gaps, particularly in relation to limited community capacity, unequal access to resources, and weak coordination among stakeholders. This study aims to analyze the integration of CBT and environmental conservation in sustainable tourism planning using the Situation, Question, Literature, and Recommendation (SQLR) approach. Specifically, the study seeks to identify the contextual conditions and implementation issues of conservation-based CBT, formulate research questions that highlight existing conceptual and practical gaps, analyze the literature to examine integration models that have been developed, and provide recommendations for future theoretical and research directions. The findings indicate that the integration of CBT and environmental conservation tends to be successful when local communities are not merely beneficiaries of economic gains but also act as key decision-makers, resource managers, and environmental monitors. Based on the synthesis of these findings, this study proposes a community-led conservation tourism framework (CLCTF) as a conceptual model that positions local communities as the primary drivers of conservation and tourism development. This framework underscores the importance of integrating social, ecological, economic, and institutional dimensions in sustainable tourism planning.
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PT. SELAT BUTON Katjina, Husnah; Jasiyah, Rabiyatul; Suriadi, Suriadi
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2041

Abstract

This study aims to examine the effect of work discipline and work motivation on employee performance at PT Selat Buton. The sample in this study consisted of 38 employees of PT Selat Buton. This research employed a descriptive quantitative method. Data were collected using questionnaires, with responses measured using a Likert scale. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that work discipline has a significant effect on employee performance at PT Selat Buton. The t-test results show that work motivation significantly influences employee performance, with a t-value of 3.149, which is greater than the t-table value of 1.688, and a significance level of 0.003, which is lower than 0.05 (0.003 < 0.05). In addition, the t-test results demonstrate that work discipline significantly affects employee performance, with a t-value of 6.637, which is greater than the t-table value of 1.688, and a significance level of 0.000, which is lower than 0.05 (0.000 < 0.05). Furthermore, the F-test results show that work discipline and work motivation simultaneously have a significant effect on employee performance, with an F-value of 22.147, which is greater than the F-table value of 3.27, and a significance level of 0.000, which is lower than the confidence level of 0.05. Therefore, the hypotheses proposed in this study are accepted.
PENGARUH APLIKASI PEGADAIAN DIGITAL SERVICE (PDS) DAN KEPERCAYAAN NASABAH TERHADAP MINAT NASABAH BARU DALAM MENABUNG EMAS PADA PT PEGADAIAN CABANG PRABUMULIH Malini, Hema; Yunsepa, Yopi; Novisah, Novisah
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2049

Abstract

The purpose of this study is to ascertain how customer trust and the Pegadaian Digital Service (PDS) application affect new customers' interest in saving gold at the PT Pegadaian Prabumulih Branch. A descriptive technique and accidental sampling with a sample of 48 respondents were employed in this investigation. Multiple linear regresion analysis, correlation coefficient analysis, determination coefficient, and the t and f tests were utilized to test the study hypothesis. According to the results of the determination test, there is a very significant asociation between the Pegadaian Digital Service application variable (X1), customer trust (X2), and new customer interest in storing gold at the PT Pegadaian Prabumulih branch (Y). whereas the coefficient of determination (R Square) is 0.764, or 76.4%, and other unstudied factors account for the remaining 23.6%. The data procesing findings showed that the value of F count > F table, or 72.890 > 3.20, indicates that Ha is approved and Ho is refused. This indicates that New Customer Interest in Saving Gold (Y) at PT Pegadaian Prabumulih Branch is significantly influenced by both the Pegadaian Digital Service (PDS) Application (X1) and Customer Trust (X2).
ANALISIS IMPLEMENTASI APLIKASI SISTEM INFORMASI PEMERINTAHAN DAERAH (SIPD) TERHADAP PENGELOLA KEUANGAN PADA KANTOR KECAMATAN MUARA JAYA KABUPATEN OKU Wantutri, Wisterlin; Anwar, Yuniarti; Wiralaga, Harby R.
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2050

Abstract

This study is entitled "Analysis of the Implementation of the Regional Government Information System (SIPD) Application for Financial Management at the Muara Jaya District Office, OKU Regency." The purpose of this study is to determine the implementation or application of the Regional Government Information System Application for Financial Management at the Muara Jaya District Office, OKU Regency, with several indicators such as Budget Planning (Strategic Plan Preparation, Work Plan Preparation, and Budget Preparation), Implementation and Administration (Budget Implementation Document Preparation, Cash Budget Plan Preparation, Payment Request Preparation, Payment Request Preparation, and Expenditure Administration), Accounting and Financial Reporting (Budget Realization Report, Budget Balance Change Report, Operational Report, Equity Change Report, Balance Sheet, Prognosis, Journal Book, and General Ledger). The study concluded that the implementation of the Regional Government Information System (SIPD) at the Muara Jaya District Office, Ogan Komering Ulu Regency, was deemed ineffective and poorly implemented. This was due to the system being relatively new, imperfect, still under development, and the presence of technical constraints. Therefore, SIPD needs to be updated or upgraded to become a better application in the future. The suboptimal implementation of SIPD experienced by the Muara Jaya District Office, Ogan Komering Ulu Regency, occurred in the presentation of Regional Financial Information.
ANALISIS PROFITABILITAS PADA PT JASA RAHARJA PERWAKILAN BATURAJA Aprilia, Irdina; Bramana, Sally Maria
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2051

Abstract

This study is entitled "Profitability Analysis at PT Jasa Raharja Representative Office in Baturaja." Based on the results of the profitability analysis at PT Jasa Raharja Representative Office in Baturaja, the profit margin in 2019 was 38.67%, in 2020 it was 56.43%. From the calculation data for 2019-2020, it can be seen that the profit margin has increased. In 2021, the profit margin calculation was 38.24%, and in 2022 it was 47.89%, while in 2023 it was 25.40%. From the calculation data for 2021-2023, it can be seen that the profit margin has increased and decreased. The calculation of Return on Assets (ROA) of PT Jasa Raharja Representative Office in Baturaja in 2019 was 23.96%, in 2020 it was 41.55%. From 2019-2020, the ROA data calculation has increased. In 2021, the ROA calculation was 23.44%, in 2022 the ROA calculation increased by 30.13%, while in 2023 it decreased by 20.33%. The Return on Equity (ROE) calculation in 2019 was 31.24%, in 2020 it was 53.98%. From the 2019-2020 calculation, the ROE calculation increased, in 2021 it was 29.98%, in 2022 the ROE calculation was 42.37%, while in 2023 the ROE data calculation was 26.09%. Based on data over the past five years, the ROE calculation has experienced increases and decreases.
EMOTIONAL VALUE INFLUENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AND CORPORATE IMAGE MODERATION EFFECTS Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2052

Abstract

This study investigates the roles of emotional value and corporate image as key drivers of customer loyalty in the restaurant sector, while also exploring the mediating and moderating functions of customer satisfaction. Employing a quantitative research design, data were collected through a structured questionnaire using a five-point Likert scale, targeting restaurant customers as respondents. The analytical technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM), which is well-suited for testing complex relationships among latent variables and handling non-normal data distributions. The results indicate that emotional value exerts a strong and positive influence on customer satisfaction, which, in turn, significantly contributes to building customer loyalty. Although corporate image does not directly affect loyalty, it plays an important role in enhancing satisfaction and amplifying its impact on loyalty when acting as a moderating variable. Furthermore, customer satisfaction effectively mediates the relationship between emotional value and loyalty, affirming its central role in shaping consumer behavior. Interestingly, the interaction between corporate image and emotional value did not show a significant effect on satisfaction, suggesting that these constructs operate more independently within this context. Overall, the study highlights the importance of creating emotionally engaging customer experiences and maintaining a strong corporate image to foster satisfaction and long-term loyalty in the competitive restaurant industry landscape
THE MEDIATION ROLE OF MOTIVATION ON THE INFLUENCE OF COMMUNICATION, BUDGET PARTICIPATION, AND COMPENSATION ON MANAGERIAL PERFORMANCE Frederika , Resma; Asniar Ridzal, Nining
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2060

Abstract

This study aims to analyze the effect of communication, budget participation, and compensation on managerial performance through motivation as a mediating variable in Regional Apparatus Organizations (OPD) in South Buton Regency Government. The research method used was a quantitative survey approach. Primary data were obtained by distributing questionnaires to 108 respondents, consisting of OPD employees. Data analysis was conducted using SPSS using validity and reliability tests, multiple linear regression, and mediation tests. The results showed that: (1) communication had no significant effect on managerial performance; (2) budget participation has a positive and significant effect on managerial performance; (3) compensation had a positive and significant effect on managerial performance; (4) motivation was able to mediate the relationship between communication and managerial performance. (5) Motivation also mediates the relationship between budgetary participation and managerial performance; however, (6) motivation does not mediate the relationship between compensation and managerial performance. This finding confirms the important role of participation and a fair compensation system in improving the managerial performance of local government officials