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Journal Economics Technology and Entrepreneur
Published by Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM
ISSN : -     EISSN : 28283805     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other
JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR e-ISSN: 2828 - 3805 (Online) is a quarterly journal that is published in March, June, September, and Desember. JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR seeks Review articles, Case reports and original contributions from all areas of: Economics, Financial Management, Marketing Management, Human Resource Management, Operational Management. Among them are : Digital start up, Market place, Big data, Artificial intelligence, Business intelligence, Internet Marketing, E-Commerce Business, Database, Digital Business Analysis, Business Mathematics, Digital Business Strategy and Implementation, E-Marketing & E-CRM, Digital Economy, Business Process Modeling, E-business, Digital Knowledge Management, Creativepreneurship and Cryptography), Enterpreneurship (Entrepreneurship is an effort to create value added by combining resources through creative and innovative ways to win the competition. The scope of entrepreneurship includes: agricultural fields business (agriculture, animal husbandry, fisheries, plantations and forestry), mining and energy/extractive fields, industrial business fields, trading business ,and services business).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 193 Documents
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THE ROLE OF ELECTRONIC WORD OF MOUTH IN MEDIATING THE EFFECT OF DIGITAL MARKETING ON PROPERTY PURCHASE DECISIONS Usman Usman; Hafni Sandi; Handris; Zabir Zainuddin; Wa Ode May Zhara Averina
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2618

Abstract

This study examines the effect of digital marketing on property purchase decisions through the mediating role of electronic word of mouth (e-WOM) among consumers of Margahayu Housing, Kendari. A quantitative explanatory approach was employed using a survey of 172 consumers selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using SEM-PLS with SmartPLS 4. The findings reveal that digital marketing has a positive and significant effect on e-WOM and directly influences purchase decisions. Furthermore, e-WOM significantly affects purchase decisions and partially mediates the relationship between digital marketing and purchase decisions. These findings indicate that effective digital marketing strategies encourage positive online consumer communication, which strengthens consumers' confidence in making property purchase decisions. This study contributes to the digital marketing literature by highlighting the strategic role of e-WOM in the property sector.
THE INFLUENCE OF SELF-EFFICACY, ORGANIZATIONAL CULTURE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE: EVIDENCE FROM BANK SULTRA RAHA BRANCH Weldy Soemargo; La Hatani; Nursaban Rommy; Usman Usman
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2619

Abstract

This study aims to analyze the influence of self-efficacy, organizational culture, and work motivation on employee performance at Bank Sultra Raha Branch, both simultaneously and partially. The study employed a quantitative approach with an explanatory research design. All 46 employees of Bank Sultra Raha Branch were selected as respondents using the census sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression. The findings indicate that self-efficacy, organizational culture, and work motivation simultaneously have a positive and significant effect on employee performance. Partially, each variable also demonstrates a positive and significant influence on performance improvement. These results suggest that strengthening employees’ self-confidence, fostering a supportive organizational culture, and providing continuous work motivation are essential factors in enhancing employee performance. Therefore, organizations should develop these three aspects in an integrated manner to achieve organizational objectives, improve service quality, and strengthen organizational competitiveness in an increasingly dynamic business environment.
INTEGRASI E-COMMERCE DAN SUPPLY CHAIN MANAGEMENT BEBASIS TRACKING DISTRIBUSI BAHAN BAKU PABRIK ROTI AL-JAWWAR Moh. Ramdha Arif Kaluku; Mohamad Syafri Tuloli; Budiyanto Ahaliki; Salahudin Olii
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2635

Abstract

Integrasi e-commerce dengan Supply Chain Management (SCM) menjadi pendekatan penting untuk meningkatkan transpara nsi dan efisiensi proses bisnis, khususnya pada industri makanan. Penelitian ini bertujuan merancang dan mengimplementasikan sistem e-commerce yang terintegrasi dengan SCM berbasis tracking distribusi bahan baku pada Pabrik Roti Al-Jawwar. Sistem dikembangkan menggunakan metode Waterfall dengan teknologi PHP, MySQL, dan framework Bootstrap. Fitur utama meliputi pengelolaan transaksi e-commerce, manajemen pemasok, pencatatan batch bahan baku, serta pelacakan distribusi bahan baku secara terstruktur. Pengujian dilakukan menggunakan metode Black Box Testing untuk memastikan seluruh fungsi sistem berjalan sesuai kebutuhan. Hasil penelitian menunjukkan bahwa semua fitur berfungsi dengan baik dan mampu mengintegrasikan data SCM ke dalam platform e-commerce, sehingga memberikan informasi yang transparan mengenai asal-usul bahan baku. Sistem ini meningkatkan traceability, mendukung efisiensi pengelolaan rantai pasok, serta memperkuat kepercayaan konsumen terhadap produk UMKM.

Page 20 of 20 | Total Record : 193

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