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Journal Economics Technology and Entrepreneur
Published by Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM
ISSN : -     EISSN : 28283805     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other
JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR e-ISSN: 2828 - 3805 (Online) is a quarterly journal that is published in March, June, September, and Desember. JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR seeks Review articles, Case reports and original contributions from all areas of: Economics, Financial Management, Marketing Management, Human Resource Management, Operational Management. Among them are : Digital start up, Market place, Big data, Artificial intelligence, Business intelligence, Internet Marketing, E-Commerce Business, Database, Digital Business Analysis, Business Mathematics, Digital Business Strategy and Implementation, E-Marketing & E-CRM, Digital Economy, Business Process Modeling, E-business, Digital Knowledge Management, Creativepreneurship and Cryptography), Enterpreneurship (Entrepreneurship is an effort to create value added by combining resources through creative and innovative ways to win the competition. The scope of entrepreneurship includes: agricultural fields business (agriculture, animal husbandry, fisheries, plantations and forestry), mining and energy/extractive fields, industrial business fields, trading business ,and services business).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 187 Documents
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OPTIMALISASI PLATFORM E-COMMERCE GLOBAL UNTUK MENINGKATKAN DAYA SAING UMKM PENGRAJIN ANYAMAN BAMBU DI DESA WATUONDO KAB. KONAWE KEPULAUAN Muh. Ridwan; Handris Handris; Inten Suhartien; Muhamad Farih; Lucia Evianti Patulak; Wa Ode Dien Indalestari
Journal Economics Technology And Entrepreneur Vol 5 No 01 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i01.1805

Abstract

Bamboo weaving SMEs have significant economic and cultural potential but face challenges in expanding access to global markets due to limited digital literacy and technology utilization. This study aims to examine the development of an e-commerce-based digitalization model to enhance SME competitiveness effectively and sustainably. Using a mixed methods approach, this research combines quantitative data from surveys of SME actors and qualitative data from interviews and direct observations. The findings indicate that digital literacy, training support, and infrastructure readiness are key determinants in driving e-commerce adoption. Meanwhile, major challenges include limited access to technology, language barriers, and lack of post-adoption assistance. These findings highlight the importance of a contextual, inclusive, and community-based digitalization approach. This study contributes to the formulation of adaptive digitalization strategies that support the sustainability and growth of SMEs in the global market.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO X.A.H.A.R.A KABUPATEN TASIKMALAYA Neng Hasna Nabilah; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2497

Abstract

This research is based on the phenomenon of declining sales experienced by the X.A.H.A.R.A store in Tasikmalaya Regency. The purpose of this study is to analyze the influence of Social Media Marketing and Brand Image, both individually and in combination, on consumer purchasing decisions at the X.A.H.A.R.A store in Tasikmalaya Regency. The method used is a quantitative approach, with descriptive and verification approaches. This study also involved respondents aged at least 17 years who had gone through the product purchasing process at the store. Primary data collection was conducted through the distribution of online questionnaires to 100 respondents selected using purposive sampling techniques, using the Cochran formula. The data analysis stage was completed with the assistance of SPSS statistical software. The results of the testing in this research confirm that strengthening Social Media Marketing strategies and building a solid Brand Image are crucial aspects for companies in stimulating consumer purchasing decisions.
MODEL KUANTITATIF DAYA SAING UMKM KULINER: PENGARUH INOVASI PRODUK, HARGA, LOKASI PADA RIZKY SNACK Aghnia Ghaida; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2499

Abstract

The increasingly competitive landscape for MSMEs compels business owners to enhance their competitiveness through various strategies, such as product innovation, pricing, and location. This study aims to examine and analyze the impact of product innovation, pricing, and location on the competitive advantage of the MSME "Rizky Snack" in Garut Regency. A quantitative approach was employed, utilizing a survey method in which questionnaires were distributed to Rizky Snack consumers. The data were analyzed using SPSS software and multiple linear regression analysis. The results indicate that product innovation, pricing, and location have a positive and significant effect on the competitiveness of Rizky Snack. Consequently, it can be concluded that enhancing product innovation, implementing competitive pricing strategies, and selecting an optimal location can boost Rizky Snack's competitive advantage in Garut Regency, thereby helping the business maintain its market position and navigate the evolving competitive landscape
PENGARUH LIVE STREAMING, FEAR OF MISSING OUT (FOMO), DAN PAY LATER TERHADAP DISONANSI KOGNITIF PASCA PEMBELIAN MELALUI IMPULSE BUYING SEBAGAI VARIABEL MEDIASI PADA GENERASI Z PENGGUNA SHOPEE Alfina Nisa Ameilia; Ristianawati Dwi Utami
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2538

Abstract

This study aims to examine the effects of live streaming, Fear of Missing Out (FoMO), and pay later on post-purchase cognitive dissonance through impulse buying as a mediating variable among Generation Z Shopee users. Grounded in the Stimulus-Organism-Response (S-O-R) Theory, this quantitative study explains how technological, financial, and psychological stimuli influence impulsive buying behavior and its psychological consequences. Primary data were collected through an online questionnaire distributed via Google Forms to 200 Generation Z respondents in the Special Region of Yogyakarta who actively used Shopee Live and SPayLater. Respondents were selected using purposive sampling, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that live streaming, FoMO, and pay later have positive and significant effects on impulse buying. Furthermore, impulse buying significantly influences post-purchase cognitive dissonance and mediates the relationships between the three independent variables and post-purchase cognitive dissonance.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI DI KANTOR BADAN KEUANGAN DAN ASET DAERAH KABUPATEN OKU Sally Maria Bramana; Tira Herianti
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2580

Abstract

This study examines the influence of transformational leadership and emotional intelligence on employee performance at the Office of the Regional Financial and Asset Agency of OKU Regency. Multiple linear regression analysis produced the equation Y = 2.499 + 0.256X? + 0.644X?, with a correlation coefficient of 0.863 and a coefficient of determination (R²) of 0.745, indicating that 74.5% of employee performance is explained by the two independent variables. The t-test results showed that transformational leadership significantly affected employee performance (t = 2.415 > 2.000), while emotional intelligence also had a significant positive effect (t = 6.512 > 2.000). Furthermore, the simultaneous F-test indicated a significant joint influence of transformational leadership and emotional intelligence on employee performance (F = 87.840 > 3.150). Therefore, all proposed hypotheses were accepted.
PENGARUH WORK-LIFE BALANCE, KONFLIK KERJA DAN STRES KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI RUTAN KELAS IIB BATURAJA M. Bayu Zulian; Yuniarti Anwar; Harby R. Wiralaga
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2581

Abstract

This study aims to examine the influence of work-life balance, work conflict, and work stress on the work productivity of employees at the Class IIB Baturaja State Detention Center. The study employed a quantitative approach using multiple linear regression analysis. The analysis produced the regression equation Y = 4.852 + 0.330X? + 0.424X?, with a correlation coefficient of 0.424, indicating a moderate positive relationship. The coefficient of determination (R² = 0.275) indicates that the three independent variables explain 27.5% of the variation in employee work productivity, while the remaining 72.5% is influenced by other factors outside the scope of this study. Partial hypothesis testing revealed that work-life balance and work stress have a positive and significant effect on work productivity, whereas work conflict does not have a significant effect. Simultaneous hypothesis testing demonstrated that work-life balance, work conflict, and work stress collectively have a significant effect on the work productivity of employees at the Class IIB Baturaja State Detention Center, indicating that the proposed research model is appropriate for explaining the relationships among the variables examined.
PENGARUH KEGIATAN PEMBERDAYAAN KESEJAHTERAAN KELUARGA (PKK) TERHADAP PENINGKATAN EKONOM ANGGOTA PKK DI DESA TANJUNG AGUNG KECAMATAN LENGKITI KABUPATEN OKU Yopi Yunsepa; Hema Malini; Juliya Arenda
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2582

Abstract

This study aims to examine the influence of Family Welfare Empowerment (PKK) activities on improving the economic condition of PKK members in Tanjung Agung Village, Lengkiti District, Ogan Komering Ulu Regency. The study employed a descriptive method with a quantitative approach using simple linear regression analysis. Data were collected through observation, interviews, documentation, and literature review. The analysis produced the regression equation Y = 6.446 + 0.690X, indicating that PKK activities have a positive effect on the economic improvement of its members. The correlation coefficient of 0.733 indicates a strong relationship between the two variables. The coefficient of determination (R² = 0.537) shows that PKK activities contribute 53.7% to the economic improvement of PKK members, while the remaining 46.3% is explained by other factors outside the research model. The t-test results (t = 7.983 > t = 2.004) indicate that PKK activities have a positive and statistically significant effect on improving the economic condition of PKK members.

Page 19 of 19 | Total Record : 187

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