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AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Published by Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM
ISSN : -     EISSN : 28283813     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam (E-ISSN: 2828 - 3813) is a quarterly journal that is published in February, May, August, and November. AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam seeks Review articles, Case reports and original contributions from all areas of: Islamic Economics and Finance including business and management: Banking, Insurance, Accounting, Business Ethics and Legal Issues, Work Ethics, Islamic Work Ethics, Corporate Social Responsibility, Financial management, Business management, Business policies, strategies, and performance, Business and retail research, Business policy and decision-making, Business security and privacy issues, E-Business, International business issues, Consumer behavior, Customer relationship management, Marketing management and strategies, Relationship management, Management and retail marketing, Public relations and retail communication, Creativity in Internet management and retailing, Innovation and product development. The Journal invites original Research Papers, Review articles, Technical or Case reports and Short communications that are not published or not being considered for publication. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 121 Documents
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ANALISIS STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM DESA TEGALREJO, KABUPATEN PROBOLINGGO Taufikurrahman, Taufikurrahman; Dian Rahmatika, Ajeng; Maulana, M. Reza; Cendrawati, Vinda; Kusuma Wardani, Renata Dian; Ayu Rahmawati, Diya
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 02 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i02.605

Abstract

This research activity focuses on branding and Digital Marketing of MSMEs in Tegalrejo Village, Probolinggo. Tegalrejo Village, located in Probolinggo, is a village that has various types of MSMEs. This study uses a qualitative descriptive method, namely research that aims to provide an overview of the processes and results of MSMEs in Tegalrejo Village in product branding. Data collection techniques were obtained from direct observation and literature study. Digital Marketing for MSMEs serves as a communication link between sellers and consumers. Proper utilization can be used as a marketing medium for MSMEs. Digital Marketing provides more benefits for MSMEs because of the broad market reach they get. Apart from Digital Marketing, there is branding for MSMEs that needs attention. Branding can identify the goods or services of a business so as to differentiate it from its competitors. Logo design becomes a business identity. Logo visualization doesn't have to match the product. But still have to be able to describe the product. The logo design must also be suitable, that is, it can be applied to all needs. This study aims to determine the effect of digital marketing and product branding on MSMEs in Tegalrejo Village. The results of this study indicate that SMEs have made progress in marketing their products
PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION DIMEDIASI PROMOSI PADA PRODUK KOSMETIK MAYBELLINE Hartanti, Puri Gita; Budiarti, Anindhtya
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 02 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i02.611

Abstract

This research aimed to aimed to find out whether Brand Image and Product Quality affected the purchase intention which was mediated by promotion. Moreover, the population was all the customers of Maybelline cosmetic products in Sidoarjo. Furthermore, there were 100 people as respondents. Moreover, the data analysis used path analysis with PLS. The data analysis technique used an inner model, outer model, hypothesis test, and mediate effect test. The result concluded that Brand Image did not affect promotion. However, product quality affected promotion. Additionally, brand image affected purchase intention. Likewise, product quality had affected purchase intention. In contrast, promotion did not affect the purchase intention. In addition, promotion was not able to mediate the relationship between brand image and purchase intention. Similarly, promotion was not able to mediate the relationship between product quality and purchase intention
PENGARUH EKUITAS MEREK DAN INOVASI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI HARGA DI APLIKASI TOKOPEDIA Cahyo Nugroho, Azhar; Budiarti, Anindhtya
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 03 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i03.612

Abstract

This study is entitled brand equity and innovation have an influence on price-mediated purchasing decisions in the Tokopedia application for students of the Indonesian College of Economics (STIESIA) Surabaya class of 2019 morning class. This study aims to determine whether brand equity and innovation have an influence on price-mediated purchasing decisions in the Tokopedia application for students of the Indonesian College of Economics (STIESIA) Surabaya class of 2019 morning class. The type of research used in this study is quantitative. The sampling technique used in this study was the nonprobality sampling method which is a technique for selecting sample members by providing restrictions to respondents who meet the criteria. Data collection used through the distribution of questionnaires with a sample size of 80 respondents. The data analysis technique used in this study is the PLS (Partial Least Square) technique using supporting instruments, namely SmartPLS 3.0 software. The results of this study indicate that brand equity and innovation have a significant effect on purchasing decisions. Brand equity and innovation on purchasing decisions with price as an Intervening Variable have a significant effect
PENGARUH PENGETAHUAN, TRUST DAN KEMUDAHAN PENGGUNAAN E-BANKING TERHADAP MINAT BERTRANSAKSI SECARA ONLINE Sari Hasbullah, Indah; Ramadhan, Abid; Suardi, Ahmad
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 03 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i03.613

Abstract

The title of article is the effect of Knowledge, trust and ease of use e-banking in online transactions.  This study aims to specify the effect of Knowledge, trust and ease of use e-banking in online transactions. The data collection method used is the questionnaires distributed direcly to the  costumers of bank Muamalat KC Palopo. The type of data used in this study is primary data. Sampling in this study using accidental sampling technique, amounting to 50 people who are customers of Bank Muamalat KC Palopo. This study uses a quantitative approach (statistics) using multiple linear regression analysis, based on the outcomes of this study indicating that the knowledge variable does not have a posistive effect on the interest in online transactions, the trust variable positively impacts the interest in online transactions, and the variable ease of use e-banking does not positively effect the interest in online transactions. The coefficient of determination shows that knowledge, trust, and ease of use of e-banking affect online transactions by 47.1%, while the rest is influenced by other factors outside this study.
JUAL BELI ONLINE BERBASIS MEDIA SOSIAL DALAM PERSPEKTIF EKONOMI ISLAM Aswawi, Nurafiah
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 03 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i03.763

Abstract

This research is entitled Social Media-Based Online Buying and Selling in the Perspective of Islamic Economics. The purpose of this research is to find out Social Media-Based Online Buying and Selling in the Perspective of Islamic Economics. One of the phenomena of mu'amalah in the economic field is buying and selling transactions using electronic media, technological developments have spurred changes in individual habits, including one of them in terms of buying and selling transactions. The research method focuses on the discussion of the function of money in the perspective of Islamic Economics. This research is a type of library research, namely research conducted using literature or literature from previous studies. The results of the study explain that in the past what was meant by buying and selling transactions had to be done face to face where there was a direct transfer of goods from the seller to the buyer, namely the buyer had to meet the seller in the real market. Currently, it has transitioned to an era where transactions are no longer carried out face-to-face, but through online media. In the viewpoint of fiqh on-line buying and selling is allowed in Islam in accordance with the fiqh principle "Al-ashl fi mu'amalah al -ibahah, illa idza ma dalla al-dalil ala khilafihi, as long as in the process there are no elements that are contrary to Islam such as fraud, uncertainty and usury.
PENGARUH SERVICE RECOVERY DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT. BANK SULTRA CABANG UTAMA KENDARI Dzulfikri Azis Muthalib; Abd. Azis Muthalib; Muh. Irfandy Azis; Muh. Israwan Azis
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.811

Abstract

This study aims to determine and explain the effect of service recovery and customer satisfaction on customer loyalty at PT Bank Sultra Kendari Main Branch. The population in this study were all customers at PT Bank Sultra Kendari Main Branch. The research sample was 100 customers at PT Bank Sultra Kendari Main Branch. This study uses multiple linear regression analysis. The results showed that: (1) Simultaneously there is a positive and significant effect of service recovery variables and satisfaction on customer loyalty. This fact shows that the better the service recovery and satisfaction provided, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch. (2) Service recovery variables have a positive and significant effect on customer loyalty. The better the service recovery provided to customers, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch. (3) Customer satisfaction variables have a positive and significant effect on customer loyalty. The better the satisfaction felt by the customer, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch.
PENGARUH INFLASI DAN KURS TERHADAP HARGA SAHAM DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN PERKEBUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Budiarti, Anindhyta; Friedel Syahl, Aulia
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.812

Abstract

This research aims to determine the effect of Inflation and Exchange Rate on Stock Prices with Profitability as an mediating variable in plantation companies listed on the Indonesia Stock Exchange. The population of this study is all plantation companies on the Indonesia Stock Exchange for the 2018-2022 period with purposive sampling techniques so that a sample of 18 companies was obtained. The analysis used is path analysis through the Smart-PLS program with inner model analysis, hypothesis testing and mediation effect testing. The results of the study show that inflation has no effect on stock prices, inflation has a positive effect on profitability, exchange rates have a negative effect on stock prices, exchange rates do not affect profitability, profitability has a positive effect on stock prices. Meanwhile, profitability-mediated inflation has a positive effect on stock prices and profitability-mediated exchange rates negatively affect share prices in plantation companies listed on the Indonesia Stock Exchange.
PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN JUMLAH NASABAH DALAM PRODUK PEMBIAYAAN BANK SYARIAH Kharisma, Kharisma; Ayu Ciptaningsih, Sri; Cigmawanti Septianingsih, Cindy; Hanifah, Nani
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.817

Abstract

This study explores the effect of marketing strategies on increasing the number of customers in Islamic bank financing products. We analyze how marketing strategies, including market segmentation, ethical approach, use of technology, and regulatory compliance, affect the ability of Islamic banks to attract new customers and promote their growth. This research uses the literature review method as the main approach. The literature review method is a way to collect, evaluate, and synthesize information from various literature sources relevant to the research topic. In the context of this research, the literature review method is used to identify and analyze previous studies, theories, and concepts related to the effect of marketing strategies on increasing the number of customers in Islamic bank financing products and data analysis, this research identifies that effective marketing strategies can play an important role in expanding the market share of Islamic banks and influencing their growth. Overall, marketing strategies play a crucial role in the growth of Islamic banks and the increase in the number of customers in financing products. Through a targeted and effective approach, banks can reach a wider target market, make customers aware of the benefits of Islamic financing products, and emphasize important ethical values. An effective marketing strategy not only influences revenue growth from financing products, but also shapes the bank's reputation and strengthens relationships with customers.The results of this study can provide valuable insights for Islamic banks and other stakeholders in the Islamic banking industry.
PENERAPAN PRINSIP-PRINSIP GOOD CORPORATE GOVERNANCE PADA KEMENTERIAN AGAMA KOTA PALEMBANG Surtiningsih, Wati; Sapitri Menghayati, Oki; Azizah, Nur; Amelia Putri, Helen; Tarissyaa, Uut; Rahmawati, Tri Putri; Hafizzallutfi, Hafizzallutfi
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.925

Abstract

This research is entitled Implementation of the Principles of Good Corporate Governance at the Ministry of Religion of Palembang City. The problem in this study is how the Implementation of the Principles of Good Corporate Governance at the Ministry of Religion of Palembang City. The purpose of the study was to determine how the Implementation of the Principles of Good Corporate Governance at the Ministry of Religion of Palembang City. This research method uses qualitative research with a descriptive approach. To understand the central symptom, researchers interviewed research participants or participants by asking general and rather broad questions. The object of research is how the application of the principles of Good Corporate Governance at the Palembang Ministry of Religion Office. The sampling technique is purposive sampling where the researcher determines the sampling itself by determining the sample that is considered to have key information in this research. The subject of this research is the Head of Administration of the Office of the Ministry of Religious Affairs Palembang City. The data collection techniques used are surveys, interviews, and documentation. The results showed that this study analyzed the implementation of the principles of Good Corporate Governance (GCG) at the Palembang City Office of the Ministry of Religious Affairs. Through a comprehensive approach, this research explores the implementation of GCG principles in the context of government institutions, highlighting the strategies, policies and mechanisms implemented by the Ministry of Religious Affairs to improve transparency, accountability and efficiency in resource management. The research provides an in-depth understanding of the challenges, opportunities and impacts of GCG implementation within local government institutions, and provides recommendations for further improvement.
PENGUKURAN KINERJA KEUANGAN PEMERINTAH DAERAH KOTA KENDARI 2015-2021 Muslim, Caesar; Saenong, Zainuddin; Hastuti, Hastuti
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v2i04.930

Abstract

Measuring local government financial performance is very important because it provides a basis for evaluation, effective management and accountability in the management of public financial resources. This research aims: (1) To determine the Regional Tax Effectiveness Ratio for Kendari City; (2) To find out the Kendari City Regional Financial Independence Ratio; (3) To find out the Ratio of Regional Tax Contribution to Kendari City PAD. The results of this research show that: (1) The Financial Performance of the Kendari City Regional Government in realizing the target PAD base that was previously determined using the Effectiveness Ratio is classified as Still Not Effective. (2) Regional financial independence ratio during 2015-2021 which produces an average of 20.87% (capacity is still very low) with an instructive relationship pattern. This means that the dependence of the Kendari City government is still very high regarding sources of aid funds from external parties, both from the central government and from the provincial government. (3) The contribution of Regional Tax to Kendari City's PAD, averaged from 2015-2021, is 47.09% or falls under the Adequate criteria.

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