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Jurnal Strategik Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Widya Manggalia
ISSN : -     EISSN : 3030833X     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Strategik Manajemen, berdasarkan Nomor SK ISSN 3030833X/II.7.4/SK.ISSN/12/2023 dengan Nomor ISSN 3030-833X (media online) adalah jurnal peer-review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM / P3M) Sekolah Tinggi Ilmu Ekonomi Widya Manggalia pada sejak tahun 2016. Jurnal Strategik Manajemen merupakan jurnal media terpadu untuk komunikasi berkelanjutan terkait temuan-temuan penelitian ilmiah baru yang signifikan pada lingkup bidang penelitian Ekonomi Bisnis; Etika Bisnis; Kewirausahaan; Manajemen Strategis; Manajemen Organisasi; Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Operasional; Manajemen Pemasaran. Jurnal Strategik Manajemen menerbitkan artikel penelitian yang bersifat komprehensif dengan mengundang review dari para ahli terkemuka pada bidangnya. Artikel jurnal ilmiah yang masuk akan diseleksi berdasarkan kajian ilmiah yang tinggi, memberikan pengetahuan baru yang penting, dan sangat menarik bagi masyarakat bidang ekonomi manajemen. Jurnal Strategik Manajemen terbit pertama kali pada tahun 2016 dan terbit rutin dua kali setahun hingga tahun 2023. Hingga saat itu, Jurnal Strategik Manajemen menerima artikel-artikel berkualitas tinggi dalam jumlah banyak. Terbitan pada jurnal dengan frekuensi dua kali dalam setahunnya yaitu pada bulan April dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 65 Documents
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PENGARUH GAJI DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT. PLAMBO PRATAMA JOYO SANTOSO DI KOTA TEGAL Slamet Nasroni
Jurnal Strategik Vol 1, No 2 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT In the era of increasingly fierce globalization of competition within companies,companies need to pay attention to human resources in order to be able tocompete competitively. This study aims to find out: (1) Does salary affect employee performance, (2)Does the incentive affect employee performance, (3) Do salaries and incentivesjointly affect employee performance. The type of research used in this study uses a quantitative approach that is ex post facto, which is to study the facts that already exist. The process is in the form of describing by interpreting the data that has been processed from 40 employees. The instruments used in this study were questionnaires and analyzed by using multiple regression. Based on the results of multiple regression analysis that the salary variable has a significant positive effect of 17.7%, on the performance of employees at PT. Plambo Pratama Joyo Santoso City of Tegal. If the employee's salary is increased, the effect on employee performance will also increase, the higher the employee's salary, the higher the employee's performance. The results of multiple regression analysis that the incentive variable has a significant positive effect of 46.8% on employee performance at PT. Plambo Pratama Joyo Santoso City of Tegal. Companies must increase incentives to employees so that employee performance can increase. This shows that incentives are highly expected by employees. F Test Results that salary variables and incentive variables together have a significant positive effect of 47.8% on employee performance at PT. Plambo Pratama Joyo Santoso City of Tegal. Companies must increase salaries and incentives to employees so that employee performance can increase. This shows that salaries and incentives are highly expected by employees. Based on the results of the analysis of this study, the authors suggest that companies increase salaries and incentives because they can influence the performance of employees of PT. Plambo Pratama Joyon Santoso. Keywords: Salary, Incentives and Performance
PENGARUH KUALITAS PELAYANAN PASTI PASS DI SPBU 44.522.20 BANGSRI KABUPATEN BREBES (CV. BERKAH) TERHADAP KEPUASAN PELANGGAN Sri Ratih Handayani
Jurnal Strategik Vol 2, No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study entitled The Effect of Service Quality PASTI PASS at Bangsri 44,522.20 Gas Station in Brebes Regency (Blessing CV) Against Customer Satisfaction. The objectives to be achieved in this study are: 1. To find out whether PASTI PASS service quality has a significant effect on customer satisfaction at SPB 44,522.20 Bangsri Brebes Regency. 2. To find out how much influence PASTI PASS service quality has on customer satisfaction at SPB 44,522.20 Bangsri Brebes Regency. The research method used is a case study at the 44,522.20 Bangsri gas station in Brebes Regency, while the data collection method used is survey, interview, library research questionnaire. In testing the hypothesis used a simple regression coefficient analysis tool with t and F. From the analysis results can be concluded: 1. There is a significant influence between PASTI PASS service quality on customer satisfaction. Based on F test statistical analysis by using a confidence level of 95% (α = 0.05) and degree of freedom (df) = (k - 1) and (n - k - 1) obtained by Ftable of 2.71 the results of calculations performed produce Fcount 954,093. Because Fcount is greater than Ftable, the hypothesis Ho is rejected, and the t test. By using a confidence level of 95% (α = 0.05) and the degree of freedom (df) = K and (n - k - 1) obtained t table of 1.6609. From the calculation performed, the value of the service tcount is 30,888, because the tcount is greater than t table (30,88> 1,6609), then the service variable (X) has a significant effect on customer satisfaction. 2. From the results of simple linear regression calculation, Y = 1.012 + 0.982 X means that the value of customer satisfaction will be positive at 1.012 if the service variable (X) is constant. This means that customers still have satisfaction to make purchases without any changes in service quality variables, and if the service variable (X) increases by one unit, it will increase customer satisfaction (Y) by 0.982 units. Keywords: service quality, customer satisfaction
PENGARUH KUALITAS PELAYANANDAN PROMOSI TERHADAP LOYALITAS KONSUMEN PADA INOVA PRINTER CENTER BREBES Lusia Wulandari Soetejo; Zeki Ade Saputra
Jurnal Strategik Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT                This research takes the title Effect of Service Quality and Promotion on Consumer Loyalty at Inova Printer Center Brebes. This study aims to determine: 1. The effect of Service Quality and Promotion partially on Consumer Loyalty at the Inova Printer Center Brebes, 2. The influence of Service Quality and Promotion simultaneously on the Consumer Loyalty at the Inova Printer Center Brebes, 3. Which variable has the dominant influence towards Consumer Loyalty at Inova Printer Center Brebes. While the proposed hypothesis is: 1. Allegedly Quality of Service and Promotion partially affect Consumer Loyalty at Inova Printer Center Brebes, 2. Allegedly Quality of Service and Promotion have a simultaneous effect on Consumer Loyalty at Inova Printer Center Brebes, 3. Allegedly Quality of Service has a dominant influence on Consumer Loyalty at Inova Printer Brebes Center. This research is a quantitative research with survey method. The population in this case are customers who make transactions at Inova Printer Center Brebes. The sampling technique used purposive sampling with a total sample of 100 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is by regression analysis, t test and f test. The results of this study indicate that: 1. The statistical results of the t-test are based on a significant value of 0.023 <0.05 and a value of i????????????g 2.315 >???????????????????????? 1.984 so it can be concluded that 0 is rejected and is accepted, which means that the service quality variable (X1) affects the consumer loyalty variable ( Y). Based on the significant value of 0.122 <0.05 and the value of i????????????g 1.561 <???????????????????????? 1.984, it can be concluded that 0 is accepted and is rejected, which means that the promotion variable (X2) has no effect on the consumer loyalty variable (Y). 2. The resulting significance value is smaller than 0.05 or i????????????g>???????????????????????? = 7.411 > 3.09, so it can be concluded that there is a simultaneous effect of the independent variable of service quality and promotion (X) on the dependent variable of consumer loyalty (Y). 3. The dominant variable on consumer loyalty is service quality. This can be seen from the statistical results of the t test which states that service quality has a positive effect on consumer loyalty, while promotion has no effect on consumer loyalty.
ANALISIS PROSES PENYELESAIAN KLAIM PADA PRODUK ASURANSI JASA RAHARJA DI RUMAH SAKIT BHAKTI ASIH BREBES Amsirun amsirun
Jurnal Strategik Vol 5, No 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT This study took the title "Analysis of the Settlement of Claims on Jasa Raharja Insurance Products at Bhakti Asih Hospital Brebes. The aim to be achieved in this research is to find out the description of Jasa Raharja's insurance claim process at Bhakti Asih Hospital Brebes. The formulation of the problem raised in this study is whether the Jasa Raharja insurance claim settlement process at Bhakti Asih Brebes Hospital runs well and efficiently? While the hypothesis proposed is the incompleteness of the files that cause the process of disbursing late / pending raharja service insurance claims. In addition, because the submission of a claim to Jasa Raharja still uses a manual system. The absence of a computerized system from Jasa Raharja. Based on the results of the research that has been done, the author can take several conclusions as follows: The role of officers is very important in the process of settlement of inpatient and outpatient insurance claims, especially for officers in the Insurance section in terms of data collection and processing claims requirements. Based on the research, the level of completion of claims after the requirements are completed, namely within a period of 1 (one) month ... Obstacles that are the cause of late / pending disbursement, there are 2 factors (1) internal factors that occur because of insufficient accuracy of insurance officers insurance officer. (2) External factors, namely from Jasa Raharja itself, still use the manual system. The absence of an online system. So that the disbursement process requires a long time of approximately 14 (fourteen) days after Jasa Raharja officers receive a complete bill from the Hospital. Based on the conclusions above, the writer can give the following suggestions: Insurance officers should always do an evaluation (recheck) of the results of their work, especially in inputting data that is still using the manual system. It is recommended that the collection of requirements claim be more efficient and not cumulative. It is better for insurance officers to add one more person to two insurance officers to be more thorough in collecting data to improve the quality of service again. In addition, from Jasa Raharja, a computerized system / online system is immediately made that links all of Indonesia so that the disbursement process does not take too long. Keywords: Claim Process, Descriptive Analysis.
PENGARUH TINGKAT PERPUTARAN PIUTANG TERHADAP LIKUIDITAS KOPERASI SYARIAH BINA HUSADA DINAS KESEHATAN KABUPATEN BREBES Sri Ratih Handayani
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study takes the title "The Influence of Receivable Turnover Rate on Liquidity of Koperasi Syariah Bina Husada Brebes District Health Office". The objectives to be achieved in this study are: 1. To know the level of receivable turnover of Koperasi Syariah Bina Husada Brebes District Health Office. 2. To find out the liquidity level of the Koperasi Syariah Bina Husada in the Brebes District Health Office 3. To determine the effect of the level of accounts receivable turnover on the liquidity of the Koperasi Syariah Bina Husada in the Brebes District Health Office. This type of research is classified as associative research, which is a study that aims to determine the effect of X independent variable and dependent variable Y and how closely the relationship has influence on the Koperasi Syariah Bina Husada in the Brebes District Health Office. While the data collection method used is observation, namely by way of research directly on cooperatives. Documentation is by collecting information that can be obtained through facts stored in the form of letters, diaries, photo archives, results of meetings, journal activities and so on. Interviews are techniques for collecting data by interviewing directly to find out the latest cooperative developments directly. In testing the hypothesis used t test and F test. The results of the study show that at the level of liquidity from the data from 2013 to 2017 using the current ratio has been efficient even though several years have decreased. Regarding accounts receivable turnover from 2013 - 2017 most experienced an increase in receivable turnover. But after testing through simple regression analysis, t test, f test, and coefficient of determination, the results have been carried out about the level of accounts receivable turnover (X) on liquidity (Y), information can be obtained that the receivable turnover variable does not have a significant effect on liquidity . Keywords: Liquidity Ratio, Cash Ratio, Receivable Turnover
ANALISIS KINERJA KEUANGAN PADA KOPERASI WREDATAMA HARUM KABUPATEN BREBES Ulul Absor
Jurnal Strategik Vol 4, No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study took the title of Financial Performance Analysis at the Wredatama Harum Cooperative in Brebes Regency. The formulation of the problem in this study is how the financial performance of the Wredatama Harum Cooperative in Brebes Regency during the period of 2015 to 2017 in terms of liquidity ratios, solvency ratios and profitability ratios. When viewed from the liquidity ratio, in the period of 2015 to 2017 the Wredatama Harum Cooperative can be considered very healthy, this can be seen with the results of the calculation of the current ratio method found that between these years have an average of 62409 percent in each year. Whereas seen from the solvency ratio then: a. Debt to equity ratio (total debt to equity ratio) The total debt to equity ratio from 2015 to 2017 the ratio of debt to equity in the Wredatama Harum Cooperative has an average of 19.30 percent, which is below 70 percent. This means that in terms of the ratio of debt to equity, the cooperative's ability to meet its obligations is very efficient. b. Debt to asset ratio (total debt to asset ratio) The calculation of the debt to assets ratio from 2015 to 2017 solvency ratio when viewed from debt to total assets at the Wredatama Harum Cooperative has an average of 15.54 percent which means below 40 percent which means that the cooperative's ability to its obligations is very efficient . While the profitability ratio : a. Gross profit margin The calculation of gross profit margin from 2015 to 2017 in the Wredatama Harum Cooperative in Brebes Regency has an average of 16.24 percent which means that in the period 2015 to 2017 in terms of the ratio of gross profit margin the cooperative's ability to generate profits is well. b. Net profit margin The calculation of the net profit margin in the Wredatama Harum Cooperative in Brebes Regency has an average of 15.52 percent, which means that in the period 2015 to 2017 in terms of the ratio of the net profit margin the cooperative's ability to generate profits is good. c. Earning power of total investment The calculation of earnings power of total investment in the Wredatama Harum Cooperative in Brebes Regency has an average of 2.80 percent which means that in the period 2015 to 2017 in terms of the ratio of earnings power of total investment the cooperative's ability to generate profits is not good.
ANALISIS PROSEDUR KLAIM BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KESEHATAN DI RUMAH SAKIT BHAKTI ASIH BREBES Iskandar Iskandar
Jurnal Strategik Vol 1, No 2 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT National health insurance has already implemented by Bhakti Asih (BA) Hospital since January, 1st 2014. Ever since it has been implemented, they had some problems such as claim denied. In 2015 there were 144 cases of claim denied in outpatient service and it increased in 2016 with 185 cases. One of claim denied cause is validity claim document. This research is a qualitative research with case study from three of claim denied documents. This research uses some collection methods such as in-depth interviews, observation and document study. The informants for this research are person in charge of outpatient registration, outpatient registration officer, person in charge of SEP maker, SEP maker, recapitulation officer, person in charge and claim administration officer. The result shows that from validity part of three claim domcuments denied there are still validity. However, from completeness and filling time part there are no any problems found. But there are some problems that cause claim documents denied such as the amount of visiting is more than four times a month and patients that refuse the treatment from their doctor. Based on the system approach, administration services for JKN patient registration, service for making SEP, and recapitulation have not run optimally. It is recommended that the hospital conduct additional claims submission officers, training claim officers, making SOPs about the suitability of filing JKN claims, and adding the number of computer equipment. Keywords: JKN, Claim Denied, Claim File, Hospital, BPJS health.
Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Jilbab Rabbani pada Kalangan Siswa di SMP PGRI Brebes Sri Ratih Handayani; Ulul Absor; Amsirun Amsirun
Jurnal Strategik Vol 11, No 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACTThis research uses quantitative methods. Quantitative method can be interpreted as a research method based on the philosophy of positivism, used to examine certain populations or samples, collecting data using research instruments, analyzing data is quantitative/statistical, with the aim of testing established hypotheses. (Sugiyono, 2018:35-36). Based on the analysis of research data carried out by the author, the following results were obtained:1. Partial hypothesis testing (statistical t test) showed that the brand image variable (X1) and lifestyle variable (X2) partially had a significant positive effect on the purchasing decision variable (Y) Rabbani hijab among students at SMP PGRI Brebes.2. Simultaneous hypothesis testing (F statistical test) showed that the brand image variable (X1) and lifestyle variable (X2) together had a positive and significant effect on the purchase decision variable (Y) Rabbani hijab among students at SMP PGRI Brebes .3. Testing regression analysis of brand image and lifestyle variables onpurchasing decisions Y = 10.346 + 0.472X1 + 0.328X2 + e. From the testresults, it was found that brand image (X1) had a more dominant effect with a regression coefficient of 0.472 on purchasing decisions (Y) for Rabbani headscarves among students at SMP PGRI Brebes.  Keywords: Brand Image, Lifestyle and Purchase Decisions
PENGARUH KELENGKAPAN BARANG DAN HARGA TERHADAP MINAT BELI PADA ALFAMART SADITAN DI KABUPATEN BREBES Solikhin Solikhin
Jurnal Strategik Vol 3, No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT The purpose of this study is: To find out whether the completeness of goods and prices influence the buying interest in Alfamart Saditan in Brebes Regency. From the results of the analysis concluded as follows: The calculation results that the tcount test using a confidence level of 95 percent (α / 2 = 0.05 / 2 = 0.025) and the degree of freedom Nk (100-2) obtained t table of 1.984 and the results of calculations on SPSS shows X1 = 2,620 which means that t count> t table. This shows that Ho is rejected or the completeness of the goods significantly affects the interest in buying at Alfamart Brebes. While at X2 obtained 2,276 which means that t count> t table. This shows that Ho is rejected or the price significantly affects the interest in buying at Alfamart Brebes. The results of these calculations can be concluded that partially the variable completeness of goods and prices have a significant effect on the variables of interest in buying at Alfamart Brebes. From the results of these calculations, it can be made an equation Y = 20,657 + 2,022 X1 + 1,117 X 2. From this equation it can be explained that the constant value is 20,657 which means that if the variable completeness of goods and prices are ignored then buying interest in Alfamart Brebes is 20,657 units. While the variable completeness of goods (X1) obtained a value of 2.022, which means that if the variable completeness of goods is increased by one unit, the interest in buying at Alfamart Brebes will increase by 2,022 units times. In the price variable (X2) the value is 1.117 which means that if the price variable is increased by one unit, the interest in buying at Alamart Brebes will increase by 1.117 units times Keywords: completeness of goods, price and purchase value
PENGEMBANGAN WISATA DALAM RANGKA MENINGKATKAN PENDAPATAN ASLI DAERAH KABUPATEN BREBES Medi Tri Purwanto
Jurnal Strategik Vol 8, No 2 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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AbstrakThe tourism development in Brebes Regency is more inclined to the development  of  natural  tourism  areas  such  as  the  Ranto  canyon  waterfall,  the princess waterfall, Kaliwlingi mangrove forest and the Pany Host waterfall. The development is carried out in an effort to improve the quality of these tourist attractions.  Where,  the  development  carried  out  by  the  local  government  is  to improve the infrastructure in tourist areas, such as repairing good roads. This is done because the tourism is an asset owned by the regency of Brebes Regency.

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