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Jurnal Strategik Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Widya Manggalia
ISSN : -     EISSN : 3030833X     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Strategik Manajemen, berdasarkan Nomor SK ISSN 3030833X/II.7.4/SK.ISSN/12/2023 dengan Nomor ISSN 3030-833X (media online) adalah jurnal peer-review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM / P3M) Sekolah Tinggi Ilmu Ekonomi Widya Manggalia pada sejak tahun 2016. Jurnal Strategik Manajemen merupakan jurnal media terpadu untuk komunikasi berkelanjutan terkait temuan-temuan penelitian ilmiah baru yang signifikan pada lingkup bidang penelitian Ekonomi Bisnis; Etika Bisnis; Kewirausahaan; Manajemen Strategis; Manajemen Organisasi; Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Operasional; Manajemen Pemasaran. Jurnal Strategik Manajemen menerbitkan artikel penelitian yang bersifat komprehensif dengan mengundang review dari para ahli terkemuka pada bidangnya. Artikel jurnal ilmiah yang masuk akan diseleksi berdasarkan kajian ilmiah yang tinggi, memberikan pengetahuan baru yang penting, dan sangat menarik bagi masyarakat bidang ekonomi manajemen. Jurnal Strategik Manajemen terbit pertama kali pada tahun 2016 dan terbit rutin dua kali setahun hingga tahun 2023. Hingga saat itu, Jurnal Strategik Manajemen menerima artikel-artikel berkualitas tinggi dalam jumlah banyak. Terbitan pada jurnal dengan frekuensi dua kali dalam setahunnya yaitu pada bulan April dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 65 Documents
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PENGARUH PEMBAYARAN GAJI DAN INSENTIF TERHADAP KINERJA GURU DI SMK WIYATA MANDIRI PAGERBARANG KABUPATEN TEGAL Iskandar Iskandar
Jurnal Strategik Vol 2, No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT This research entitled "The Effect of Salary and Incentives for Teacher's performance at Wiyata Mandiri Vocational School in Tegal Regency Pagerbarang". This research aims to: 1. To find out how good it is to influence the level of study on the performance of teachers at the Wiyata Vocational School in Bandung, North Sumatra, Tegal. 2. To recognize the effect of giving Partial Incentives to teacher performance at Wiyata Vocational School in Bandung, North Sumatra District, Tegal. 3. To find out how the effect of giving Salary and Incentives Simultaneously to the performance of teachers at Wiyata Mandiri Vocational School Pagerbarang, Tegal Regency. 4. To find out the dominant influence on teacher performance at Wiyata Mandiri Vocational School in Tegal Regency Pagerbarang. From the results of the research that has been carried out at the Wiyata Mandiri Vocational School in Tegal regency, the following conclusions can be drawn: 1. Based on the results of the partial hypothesis test (t test), the results of t arithmetic for the Salary variable (X1) are 1,230 with a sig value of 0.092> 0.05, while for the incentive variable (X2) the value of t is 5.570 with a sig value of 0.072> 0.5 of these results, it can be concluded that for the hypothesis one only the Incentive variable (X2) has a significant effect on performance while the Salary variable (X1) does not have a dominant effect on the performance of SMK Teachers Wiyata Mandiri Pagerbarang, Tegal Regency 1. Based on the results of the simultaneous test (f test) obtained the results of F count of 869,721 with a sig value of 0,000 0.988), it can be concluded that salary has a dominant influence on teacher performance at the Wiyata Mandiri Vocational School in Tegal Regency Pagerbarang ..
Pengaruh Harga, Lokasi dan Kualitas Pelayanan Terhadap Minat Beli Konsumen di Pasar Belakang Kodim Brebes Kabupaten Brebes Sri Ratih Handayani; Amsirun amsirun
Jurnal Strategik Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Penelitian ini mengambil judul “Pengaruh Harga, Lokasi dan Kualitas Pelayanan Terhadap Minat Beli Konsumen di Pasar Belakang Kodim Brebes Kabupaten Brebes”.Tujuan yang hendak dicapai dalam penelitian ini adalaha. Untuk mengetahui pengaruh harga terhadap minat beli konsumen di Pasar Belakang Kodim Brebesb. Untuk mengetahui pengaruh lokasi terhadap minat beli konsumen di Pasar Belakang Kodim Brebes.c. Untuk mengetahui pengaruh kualitas pelayanan terhadap minat beli konsumen di Pasar Belakang Kodim Brebesd. Untuk mengetahui pengaruh harga, lokasi dan kualitas pelayanan secara bersama-sama terhadap minat beli konsumen di Pasar Belakang Kodim Brebes.Jenis penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan penelitian survey.Sedangkan metode pengumpulan data yang digunakan adalah kuesioner dan dokumentasi.Metode kuesioner digunakan untuk memperoleh data tentang variabel harga, lokasi, kualitas pelayanan dan minat beli konsumen. Metode dokumentasi dalam penelitian ini digunakan untuk mendapatkan data penunjang penelitian.Hasil pengujian dari ketiga hipotesis yang telah dilakukan yaitu harga, lokasi dan kualitas pelayanan mempunyai pengaruh terhadap minat beli konsumen di Pasar Belakang Kodim Brebes. Melalui hasil perhitungan yang telah di lakukan diperoleh Fhitung sebesar 20,870, sedangkan Ftabel pada tingkat kepercayaan dan derajat kebebasan yang sama sebesar2,70. Dengan demikian Fhitung> Ftabel, atau berdasarkan sigifikansi α = 0,05 > 0,000, maka hipotesis nol ditolak, berarti bahwa pengaruh dari variabel harga(X1), lokasi(X2) dan kualitas pelayanan (X3) secara bersama–sama terhadap minat beli(Y).Kata kunci: Harga, Lokasi, Kualitas PelayananThis study takes the title "The Effect of Price, Location and Service Quality on Consumer Purchase Interest in the Rear Market of the Brebes Regional Military Command, Brebes Regency".The objectives to be achieved in this research are1. To determine the effect of price on consumer purchase interest in the rear market of the Brebes Kodim2. To determine the effect of location on consumer buying interest in the rear market of the Brebes Kodim.3. To determine the effect of service quality on consumer purchase interest in the rear market of the Brebes Kodim4. To determine the effect of price, location and service quality together on consumer buying interest in the Pasar Behind Kodim Brebes.This type of research uses quantitative research methods with a survey research approach. Meanwhile, the data collection methods used were questionnaires and documentation. The questionnaire method was used to obtain data on the variable price, location, service quality and consumer purchase interest. The documentation method in thisstudy is used to obtain research supporting data. The test results of the three hypotheses that have been carried out, namely price, location and service quality have an influence on consumer buying interest in the RearMarket of the Brebes Kodim. Through the results of the calculations that have been done, it is obtained Fcount of 20.870, while Ftable at the same level of confidence and degrees of freedom is 2.70. Thus Fcount> Ftable, or based on the significance of α = 0.05> 0.000, thenthe null hypothesis is rejected, meaning that the influence of the variable price (X1), location (X2) and service quality (X3) together on purchase intention ( Y).Keywords: Price, Location, Quality of Service
ANALISIS KINERJA KEUANGAN PT. PEGADAIAN (PERSERO) CABANG BREBES Agus Sutiyarto
Jurnal Strategik Vol 5, No 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTARCT This study aims to analyze the level of financial health in terms of liquidity ratios, profitability, activity, and solvency at PT. Pegadaian (Persero) Brebes Branch based on BUMN Ministerial Decree Number: Kep-100 / MBU / 2002. Analysis tool by taking procedures for assessing the level of financial health, especially only on the financial aspects, where PT Pegadaian (Persero) is classified as a Non-Infrastructure BUMN company. The results showed that PT Pegadaian (Persero) Brebes Branch was declared classified in very healthy conditions in the current ratio of liquidity ratios from 2012 to 2016, amounting to 210.24%. classified in unhealthy conditions in profitability ratios, the ROE ratio is -3.06%. While the ROI ratio is 1.46%. classified in a fairly healthy condition in the activity ratio, the average value of the TATO ratio is 77.00%. and the CP ratio of 110,894 days or 110 days, classified in unhealthy conditions by the ratio of solvency ratios of the average MS to TA ratio of 98.09%.
PENGARUH KARAKTERISTIK INDIVIDU DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KABUPATEN BREBES Medi Tri Purwanto
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRAK This study is entitled "The Effect of Individual Characteristics and Work Motivation on Employee Performance in the Office of Investment and Integrated Services One Door Brebes Regency". The formulation of the problem in this study are as follows: 1. Is there a significant influence between individual characteristics and work motivation partially on employee performance in the Investment Office and the One Stop Integrated Service at Brebes Regency? 2. Is there a significant influence between individual characteristics and work motivation simultaneously on employee performance in the Office Investment and Integrated Services One Door Brebes Regency? 3. Which is the more dominant influence between individual characteristics and work motivation on the performance of employees of the Office of Investment and Integrated Services at the one door of Brebes Regency? This research aims to: 1. To find out the significant influence between individual characteristics and work motivation partially on employee performance in the Investment Office and the One-Stop Integrated Service in Brebes Regency. 2. To find out the significant influence between individual characteristics and work motivation simultaneously on the performance of employees in the Investment Office and the One Stop Integrated Service Brebes Regency. 3. To find out there is a more dominant influence between individual characteristics and work motivation on the performance of the employees of the Investment Office and the One-stop Integrated Services in Brebes Regency. From the results of the research that has been carried out, the following conclusions can be drawn: 1. The results of the study of the influence of individual characteristic variables (X1) of Thitung - 0.547 0.025, this shows a negative and insignificant influence between individual characteristic variables (X1) with employee performance (Y). And for the results of work motivation variables of Tcount 7,741> Ttable 2,011, this means that Ho is rejected and Ha is accepted with a significance level of 0,000 F table 3.19, and the significance value of 0.000
PENGARUH BUDAYA ORGANISASI DAN KEDISIPLINAN KERJA TERHADAP PELAYANAN KESEHATAN DI PUSKESMAS BULAKAMBA BREBES Medi Tri Purwanto
Jurnal Strategik Vol 4, No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study takes the title "The Effect of Organizational Culture and Work Discipline on Health Services in Bulakamba Brebes Health Center". The aim to be achieved in this study was to determine the effect of organizational culture on health services at Bulakamba Health Center in Brebes Regency, to determine the effect of work discipline on health services in Bulakamba Health Center in Brebes Regency, to determine the influence of organizational culture and work discipline on health services at Bulakamba Health Center Brebes Regency and to find out the most influential variables on health services at Bulakamba Health Center in Brebes Regency. Based on the results of the research that has been done, the authors can explain that based on the results of the t-test using a 95 percent confidence level (α / 2 = 0.05 / 2 = 0.025) and the degree of freedom Nk (76-2) obtained t table of 1.994 and the results of the calculation in SPSS shows X1 = 2.809 which means that t count> t table. This shows that Ho is rejected or organizational culture significantly influences health services at Bulakamba Health Center in Brebes Regency. Whereas in X2 it is obtained 2.513 which means that t count> t table. This shows that Ho is rejected or work discipline has a significant effect on health services at Bulakamba Health Center in Brebes Regency. The results of these calculations can be concluded that partially the organizational culture variables and work discipline variables have a significant influence on health service variables in Bulakamba Health Center Brebes District. To find out the regression coefficients as a whole or together, the F Test is used. The F test is carried out using a 95 percent confidence level (α = 0.05) and df = n - k - 1 obtained Ftable of 3.12. While the calculation results show 284,845. This shows that Fcount> Ftable which means Ho's hypothesis is rejected which means that together the independent variables of organizational culture and work discipline influence the health service variables in Bulakamba Health Center in Brebes Regency.
PENGARUH TABUNGAN DAN DEPOSITO TERHADAP PENYALURAN KREDIT DI BANK BRI UNIT BULAKAMBA CABANG BREBES Ulul Absor
Jurnal Strategik Vol 2, No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstract This study entitled the influence of savings and deposits on lending at the BRI Bulakamba Unit in Brebes Branch. The research method used is collecting data on the amount of savings, deposits, and credit from 2012 to 2016, while the data analysis used is: Multiple regression analysis, coefficient of determination, t test, and test f. From the results of the analysis it can be concluded that: Based on the results of multiple linear regression analysis on Coefficients, the multiple regression model with one Credit dependent variable (Y) with n independent variables the size of Savings (X1) and Deposits (X2) is: Y = - 12,467,949,951,039 + 0,994 (X1) + 0,305 (X2). The constant is -12.467.949,951,039 means that if X1 and X2 value is 0, then profit (Y) value decreases by Rp. 12467949951,039, in the savings constant (X1) of 0.994 Every increase of Rp. 1000 from Savings, Credit will increase by Rp 994, and on the deposit constant (X2) Every increase of Rp. 1000 from a deposit, the credit will increase by Rp. 305. Based on the results of the t test, the Savings magnitude variable (X1) which is 15,898 has a significant effect on Credit because the Savings account is 15,898> of table 4,303, and the variable Deposit (X2) is 1,077, there is no significant effect on credit distribution in the Branch Office BRI Branch Brebes because the tcount of deposits is 1.077
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP MINAT WISATA DAN IMPLIKASINYA PADA STRATEGI PEMASARAN DI KABUPATEN BREBES Ulul Absor; Sri Rahayu
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study is entitled Analysis of Factors Affecting Consumer Behavior on Tourist Interest and Its Implications on Marketing Strategies in Brebes Regency. The aim to be achieved is to find out whether there is an influence between attitudes and subjective norms on the interests and behavior of consumers in Brebes Regency in enjoying tourism objects in Brebes Regency, to find out whether there is an influence between attitudes or subjective norms on consumer interests and behavior in enjoying attractions in Brebes Regency and to find out how much influence attitudes and subjective norms on consumer interests and behavior in Brebes Regency in enjoying tourist attractions. The research method used is the distribution of questionnaires using accidental sampling method as many as 100 tourists who visit tourist attractions. The results of the study can be explained as follows: T test results using 95 percent confidence level (α / 2 = 0.05 / 2 = 0.025) and degrees of freedom Nk (100-2) obtained a table of 2.2764 and the calculation results showed X1 = 4.274 which means that t count > t table . This shows that Ho is rejected or the attribute significantly influences the behavioral interest of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Spring Tourism Object, Malahayu Reservoir Tourism Object and Randusanga Indah Beach Tourism Object. While  at  X2, 1,386 is  obtained,  which  means  that  t count  < t table. This shows that Ho is accepted or subjective norms significantly do not affect the behavior of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Spring Tourism Object, Malahayu Reservoir Tourism Object and the Randusanga Indah Beach Tourism Object. The results of the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n - k - 1 obtained Ftable of  3.09. While the results of calculations on each tourist attraction show 17,339. This shows that Fcount > F table which interpreted the Ho hypothesis is rejected which means that together the independent variable attributes and subjective norms affect the variable of interest in the behavior of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Springs Tourism Object, Reservoir Tourism Object Malahayu and Randusanga Indah Beach Tourism Objects.Keyword :  Consumer Behavior, Tourist Interest
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, NET PROFIT MARGIN DAN TOTAL ASSETS TURN OVER TERHADAP SISA HASIL USAHA PADA KPRI MARDI RAHAYU RSUD BREBES Sri Rahayu
Jurnal Strategik Vol 3, No 2 (2017)
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ABSTRACT This study aims to determine the effect of the current ratio, debt to equity ratio, net profit margin and total assets turn over to changes in the remaining operating results at KPRI Mardi Rahayu Regional Hospital Brebes partially and simultaneously. From the results of the study it can be concluded: the influence of the current ratio and the debt to equity ratio partially on changes in the remaining business results do not have a significant effect on changes in residual results of operations at KPRI Mardi Rahayu RSUD Brebes, but net profit margin and total assets turn over partially to changes the remaining business results do not have a significant effect on changes in the remaining results of operations at KPRI Mardi Rahayu RSUD Brebes. Simultaneous testing of the current ratio, debt to equity ratio, net profit margin and total assets turn over to changes in the remaining operating results at KPRI Mardi Rahayu RSUD Brebes has a significant influence on changes in the remaining operating results at KPRI Mardi Rahayu General Hospital Brebes, determination coefficient of 98,30%, while the remaining 1,70% is influenced by other variables outside the variables studied. Keywords: Current Ratio, Debt To Equity Ratio, Net Profit Margin, Total Assets Turn Over And Remaining Operating Results
PENGARUH PINJAMAN MODAL DARI BANK BTPN TERHADAP PENDAPATAN UMKM DI DESA PADASUGIH KECAMATAN BREBES KABUPATEN BREBES Lusia Wulandari Soetejo
Jurnal Strategik Vol 8, No 2 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACTPenelitian ini berjudul Pengaruh Pinjaman Modal Dari Bank BTPN terhadap Pendapatan UMKM di Desa Padasugih Kecamatan Brebes Kabupaten Brebes.Tujuan penelitian iniuntuk mengetahui bagaimana pengaruh pinjaman modal dari Bank BTPN terhadap pendapatan UMKM di Desa Padasugih-  Brebes. Alat analisis data yang digunakan adalah analisiss tatistik deskriptif, uji t dan koefesien korelasi.Dengan menggunakan kuesioner yang diberikan kepada 49 pelaku UMKM Desa Padasugih yang menerima pinjaman modal dari Bank BTPN diperoleh hasil bahwa pinjaman modal dari Bank BTPN berpengaruh terhadap pendapatan mereka dan pengaruhnya cukup besar sehingga perlu ditingkatkan lagi kerjasama antara Bank BTPN dengan pelaku UMKM dan kerjasama antar pelaku UMKM.
PENGARUH KUALITAS LAYANAN KESEHATAN IBU DAN ANAK TERHADAP LOYALITAS PASIEN PADA POLI KEBIDANAN RUMAH SAKIT UMUM DAERAH KABUPATEN BREBES Lusia Wulandari Sutejo; Eti Junaeni
Jurnal Strategik Vol 4, No 1 (2018)
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This study aims to determine the effect of the quality of maternal and child health services on loyalty of patients In Poly Kebidanan General Hospital District Brebes. By using 100 respondents (one hundred) patients and with the help of SPSS program to analyze the data obtained partial test results (t test) shows the value of t arithmetic of 12.441 is greater than t table of 1.984 or (12,441> 1,984) which means that the quality health services significantly influence the loyalty of patients in Poly Kebidanan General Hospital District Brebes. While based on Rank Spearman test results obtained r value of 0.785 means the correlation between service quality with loyalty is positive and strong. Keywords: service quality, patient loyalty

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