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Jurnal Strategik Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Widya Manggalia
ISSN : -     EISSN : 3030833X     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Strategik Manajemen, berdasarkan Nomor SK ISSN 3030833X/II.7.4/SK.ISSN/12/2023 dengan Nomor ISSN 3030-833X (media online) adalah jurnal peer-review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM / P3M) Sekolah Tinggi Ilmu Ekonomi Widya Manggalia pada sejak tahun 2016. Jurnal Strategik Manajemen merupakan jurnal media terpadu untuk komunikasi berkelanjutan terkait temuan-temuan penelitian ilmiah baru yang signifikan pada lingkup bidang penelitian Ekonomi Bisnis; Etika Bisnis; Kewirausahaan; Manajemen Strategis; Manajemen Organisasi; Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Operasional; Manajemen Pemasaran. Jurnal Strategik Manajemen menerbitkan artikel penelitian yang bersifat komprehensif dengan mengundang review dari para ahli terkemuka pada bidangnya. Artikel jurnal ilmiah yang masuk akan diseleksi berdasarkan kajian ilmiah yang tinggi, memberikan pengetahuan baru yang penting, dan sangat menarik bagi masyarakat bidang ekonomi manajemen. Jurnal Strategik Manajemen terbit pertama kali pada tahun 2016 dan terbit rutin dua kali setahun hingga tahun 2023. Hingga saat itu, Jurnal Strategik Manajemen menerima artikel-artikel berkualitas tinggi dalam jumlah banyak. Terbitan pada jurnal dengan frekuensi dua kali dalam setahunnya yaitu pada bulan April dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 67 Documents
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Pengaruh Harga dan Kelengkapan Produk terhadap Keputusan Pembelian pada Brebeshop vape store Di Brebes Rahayu, Sri
Jurnal Strategik Vol 9, No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v9i2.88

Abstract

ABSTRACTThis research is entitled: The Influence of Price and Product Completeness on Purchasing Decisions at the Brebeshop vape store in BrebesThe problem formulation is as follows:1. Do price and product completeness partially influence consumer purchasing decisions at the Brebeshop vape store?2. Do price and product completeness simultaneously influence consumer purchasingdecisions at the Brebeshop vape store?3. Which variable is more dominant in consumer purchasing decisions at the Brebeshop vape store?Based on the analysis of research data carried out by the author, the following data were obtained:1. Partially, the Price variable (X1) has a value of 0.000 which means it is smaller than0.05 and the calculated t value is 7.551 > t table 1, 98472. This shows that the Pricevariable (X1) has a positive and significant effect on Purchasing Decisions (Y) At theBrebeshop Vape Store in Brebes. Then the Product Completeness variable (X2) has asignificance of 0.725 which is greater than 0.05 and t count is 0.353 < t table 1, 98472. This shows that the Product Completeness variable (X2) has no effect and is not significant on Purchasing Decisions (Y ) at the Brebeshop Vape Store in Brebes2. Simultaneously the variables Price (X1) and Product Completeness (X2) influence the Purchase Decision (Y) at the Brebeshop Vape Store in Brebes. This is aimed at a significant value of 0.000<0.05.3. Price variable (X1) is a variable that has a dominant influence of 0.858 on purchasing decisions (Y) at the Brebeshop Vape Store in BrebesKeywords: Price, Product Completeness, Purchase Decision ABSTRAKPenelitian ini mengambil judul: Pengaruh Harga dan Kelengkapan Produk terhadapKeputusan  Pembelian pada Brebeshop vape store Di BrebesPerumusan masalah adalah  sebagai berikut :1.   Apakah harga dan kelengkapan produk berpengaruh secara parsial terhadapkeputusan pembelian konsumen pada Brebeshop vape store?2.   Apakah harga dan kelengkapan produk berpengaruh secara simultan terhadapkeputusan pembelian konsumen pada Brebeshop vape store?3.   Variabel   manakah   yang  lebih   dominan   terhadap   keputusan   pembelian konsumen pada Brebeshop vape store?Berdasarkan analisis data penelitian yang telah dilakukan penulis, maka diperoleh data sebagai berikut :1.Secara parsial variabel Harga (X1) memiliki nilai  0,000  yang berarti lebih kecil dari 0,05 dan nila t hitung 7,551  > t tabel 1, 98472.  Hal ini menujukan variabel Harga (X1)   berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) Pada Brebeshop  Vape Store di Brebes. Kemudian variabel Kelengkapan Produk (X2) memiliki signifikansi 0,725 yang mana lebih besar dari 0,05 dan t hitung 0, 353 <   t tabel 1, 98472. Hal ini menujukan variabel Kelenkapan Produk (X2) tidak berpengaruh dan tidak signifikan terhadap Keputusan Pembelian (Y) Pada Brebeshop Vape Store di  Brebes2.   Secara simultan variabel Harga (X1)  dan  Kelengkapan Produk (X2) berpengaruhterhadap Keputusan Pembelian (Y) Pada Brebeshop Vape Store di Brebes. Hal tersebut di tujukan dengan nilai signifikan 0, 000< 0, 05.3.   Variabel  Harga  (X1)  adalah  variabel  yang  berpengaruh  dominan sebesar   0, 858 terhadap Keputusan Pembelian (Y) Pada Brebeshop Vape Store di BrebesKata Kunci : Harga, Kelengkapan Produk, Keputusan Pembelian
The Influence of Motivation And Supervision On Employees' Work Productivity CV Cemara Alumunium Tegal City Cromain, Hendrikus Putra
Jurnal Strategik Vol 12, No 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i2.94

Abstract

ABSTRACTThis research aims to analyze the influence of motivation and supervision on the work productivity of employees at CV Cir Alumunium Tegal City partially and simultaneously. The population in this study were CV employees. Cemara Alumunium Tegal City numbered 36 people with 10 permanent employees and 26 freelancers, with the sampling technique used, namely the saturated sample technique or census, where the entire population was sampled as 36 respondents. The analytical tool used is multiple linear regression with a partial test tool (t test) and a simultaneous test tool (F test). The results of the analysis partially show that there is a positive and significant influence on the motivation variable on employee work productivity. This is shown by t count > t table (2.516 > 2.032) with a sig value. 0.017 (p<0.05), then Ho is rejected and Ha is accepted, and the supervision variable has a positive and significant influence on the employee work productivity variable. This is shown by t count > t table (3.951 > 2.032) with a sig value. 0.000 (p<0.05), then Ho is rejected and Ha is accepted. The results of the subsequent analysis simultaneously show that there is a positive and significant influence of motivation variables and supervision variables together on employee work productivity variables. This is shown by t count > t table (21.556 > 3.284) with a sig value. 0.000 (p<0.05), then Ho is rejected and Ha is accepted. Keywords: Motivation, Supervision, Work Producyivity.
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PRODUK UMKM DI KECAMATAN BREBES Apriyani, Apriyani; Permana, Desy Intan
Jurnal Strategik Vol 11, No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v11i2.95

Abstract

The marketing performance of MSMEs that lags behind other business actors, makes it increasingly difficult for MSMEs to develop their businesses. Market orientation and product innovation are the focus that must be worked on so that marketing performance is higher. The purpose of this study was to determine and analyze the effect of market orientation and product innovation on marketing performance in MSMEs in Brebes District. The variables of this study are market orientation, product innovation, and marketing performance. The population of this study was all MSMEs in Padasugih Village, Brebes District with a total of 131 business actors. The sample in this study was calculated using the Slovin formula with a total of 99 respondents. The method in collecting research data was using a questionnaire by giving it to business actors in Padasugih Village, Brebes District. To analyze the data in this study, namely using the classical assumption test, F test, t test and determination correlation test, but previously the validity and reliability of the data must be tested first. The results of this study indicate that market orientation has a positive and significant effect on marketing performance in Brebes District. Product innovation has a positive and significant effect on marketing performance in Brebes District. Market orientation and product innovation have a positive and significant effect simultaneously on marketing performance in Brebes District. Keywords: market orientation, product innovation, marketing performance
PENGARUH KELENGKAPAN PRODUK DAN LOKASI TERHADAP MINAT BELI MASYARAKAT DI PASAR BULAKAMBA KABUPATEN BREBES Absor, Ulul; Handayani, Sri Ratih; Amirudin, Amirudin '
Jurnal Strategik Vol 12, No 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i2.96

Abstract

This study is entitled "The Effect of Product Completeness and Location on Public Purchase Interest in Bulakamba Market, Brebes Regency". This study took place at Bualakamba Market, Brebes Regency. This study used multiple linear regression analysis tools, t-test, F-test and coefficient of determination.The results of the analysis of this study are that the completeness of products and location have a partial effect on people's purchasing interest in Bulakamba Market, Brebes Regency, this is proven by the t-test using a 95 percent confidence level and degrees of freedom N-k (97-2) obtained a t-table of 1.6615 and the calculation results in SPSS show X1 = 2.417 and X2 = 3.287 which means that t-count> t-table. This shows that Ho is rejected and Ha is accepted or the completeness of products and location has a significant effect on purchasing interest.And simultaneously the variables of product completeness and location have an effect on people's purchasing interest in Bulakamba Market, Brebes Regency, this is proven by the results of the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n - k - 1, namely 97 - 2 - 1 = 94, obtained Ftable of 3.09. While the calculation results show 13.677. This shows that Fcount> Ftable which means the Ho hypothesis is rejected and Ha is accepted which means that together or simultaneously the independent variables of product completeness (X1) and location (X2) have an effect on purchasing interest (Y). Keywords: Product Completeness, Location, Purchase Interest
ANALISIS EFEKTIVITAS DAN EFISIENSI SISA HASIL USAHA (SHU) PADA PRIMKOPPOL RESOR BREBES Absor, Ulul; Rahayu, Sri; Handayani, Sri Ratih; Halida, Soraya Nur
Jurnal Strategik Vol 13, No 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v13i1.97

Abstract

This study takes the title "Analysis of the Effectiveness and Efficiency of the Remaining Operating Result (SHU) at Primkoppol Resort Brebes". Data collection in the study was carried out by collecting recorded financial report data and submitted to cooperative members every year. The financial report data is from 2016 to 2024. While the analysis used in this study is to calculate the realization, effectiveness and efficiency of the Remaining Operating Result (SHU) and to calculate the projection of the Remaining Operating Result (SHU) using the linear trend formula.The results of the research that has been carried out are the target and realization of the acquisition of the Remaining Operating Result (SHU) of Primkoppol Resort Brebes for the period 2016 to 2024 experienced a development rate of 4.76 percent or an average increase of Rp. 411,265,447.42 each year.While the level of effectiveness of the Remaining Operating Result of Primkoppol Resort Brebes for the period 2016 to 2024 has a very good or very effective level of effectiveness. This is because in that period of the year it had an average level of effectiveness of 461.78 percent.The efficiency level of the Remaining Operating Results (SHU) of the Brebes Resort Primkoppol for the period 2016 to 2024 had an average level of 41.43 percent. This can be interpreted that the efficiency level of the Remaining Operating Results (SHU) of the Brebes Resort Primkoppol is good or efficient because it is below 100 percent. Keywords: Effectiveness, Efficiency, Remaining Business Results
ANALISIS PENGARUH TUNJANGAN KINERJA DAN KOMPENSASI TERHADAP MOTIVASI KERJA PEGAWAI Absor, Ulul; ', Amsirun; Rahayu, Sri
Jurnal Strategik Vol 13, No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v13i2.98

Abstract

This study, entitled "The Effect of Performance Allowances and Compensation on Employee Work Motivation," was conducted at State Islamic Senior High School (MAN) 1, Tegal Regency. Multiple linear regression analysis, t-test, F-test, and coefficient of determination were used.The results of the research that has been conducted are that partially performance allowances have an influence on work motivation. This is proven by the results of the t-test using a 95 percent confidence level and degrees of freedom N-k (21-2) obtained a t-table of 1.729 and the results of calculations in SPSS show that the performance allowance variable (X1) = 1.984 which means that t-count > t-table. This shows that Ho is rejected or the performance allowance variable has a significant effect on work motivation, and compensation (X2) = 0.019 which means that t-count < t-table. This shows that Ho is accepted or compensation does not have a significant effect on work motivation.Simultaneously, the performance allowance variable and compensation variable together or simultaneously have an influence on work motivation, this is proven by the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n – k – 1 obtained Ftable of 3.55. While the calculation results show 17.488. This shows that F count > F table which means the Ho hypothesis is rejected which means that together the independent variables performance allowance (X1) and compensation (X2) have an influence on employee work motivation. Keywords: Performance Allowance, Compensation and Work Motivation
PENGARUH ORIENTASI PASAR DAN JARINGAN TERHADAP KINERJA UMKM DI KECAMATAN LARANGAN KABUPATEN BREBES Handayani, Sri Ratih; ', Apriyani; Prasetya, Avin Dwi
Jurnal Strategik Vol 13, No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v13i2.99

Abstract

This study takes the title of the influence of market orientation and network on the performance of MSMEs in Larangan District, Brebes Regency. The formulation of the problem is as follows: 1. How do market orientation and network partially influence the performance of MSMEs in Larangan District, Brebes Regency? 2. How do market orientation and network simultaneously influence the performance of MSMEs in Larangan District, Brebes Regency? 3. Which variable has a dominant influence on the performance of MSMEs in Larangan District, Brebes Regency? The objectives of the study are as follows: 1. To determine the influence of market orientation and network partially on the performance of MSMEs in Larangan District, Brebes Regency? 2. To determine the influence of market orientation and network simultaneously on the performance of MSMEs in Larangan District, Brebes Regency? 3. To determine the variables that have a dominant influence on MSMEs in Larangan District, Brebes Regency? The hypothesis is a temporary assumption or temporary answer to the formulation of the problem whose truth still has to be proven. The following are the hypotheses that: 1. Market Orientation and Network have a partial effect on the performance of MSMEs in Larangan District, Brebes Regency. 2. Market Orientation and Network have a simultaneous effect on the performance of MSMEs in Larangan District, Brebes Regency. 3. The Market Orientation variable has a dominant effect on the performance of MSMEs in Larangan District, Brebes Regency.The research method used is a case study on MSMEs in Larangan District, Brebes Regency, while the data collection methods used are surveys, interviews, questionnaires, and library research. The analysis I used is a validity test, a reliability test, multiple linear regression analysis, a classical assumption test consisting of a Multicollinearity Test, an Autocorrelation Test, a Heteroscedasticity Test, a Normality Test, and a Hypothesis Test, namely the t-test, the f-test, and the coefficient of determination (R2) test.From the analysis results, it can be concluded:1.    The results of the partial regression coefficient test at a confidence level of 73.50% (a = 0.05) and degrees of freedom (2) (73) on the market orientation variable (X1) obtained a calculated t of while the t table was 11.943 so the calculated t> t table thus the null hypothesis is rejected and the alternative hypothesis is accepted, meaning the Market Orientation variable (X1) has a positive influence on the performance of MSMEs (Y) and for the Network variable (X2) obtained a calculated t of 6.684 while the t table was 1.666 so the calculated t> t table thus the null hypothesis is rejected and the alternative hypothesis is accepted, meaning the Network variable (X2) has a positive influence on the performance of MSMEs (Y). Thus the first hypothesis is declared proven.2.    Together, the market orientation variables (X1) and network (X2) have an influence on the performance of MSMEs (Y), this is proven by the F count value of 96.844>F table 3.13. Thus, it can be said that the market orientation variables (X1) and network (X2) simultaneously have a positive influence on the performance of MSMEs (Y). Thus, the second hypothesis is declared proven.3.    The market orientation variable (X1) has an influence on MSME performance (Y), this is indicated by the partial regression coefficient value of the market orientation variable of 0.463 which is greater than the regression coefficient value of the Network variable (X2) of 0.188. Thus, the third hypothesis states that the Market Orientation variable has a dominant influence on employee performance (Y). Thus, the third hypothesis is declared proven. Keyword : market orientation, network, dan performance

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