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Jurnal Bisnis dan Ekonomi
Published by OGZ Research and Publishing
ISSN : -     EISSN : 30251664     DOI : 10.61597
Core Subject : Economy,
Economics, Econometrics & Finance
Tentang Jurnal Ini Pendahuluan: Dalam periode setahun terakhir, OGZ Research & Publishing telah menerbitkan empat edisi Jurnal Ekonomi dan Bisnis dengan beberapa artikel ilmiah dalam setiap edisinya. Tujuan dari evaluasi ini adalah untuk menilai kualitas, relevansi topik, dan kontribusi Jurnal Bisnis dan Ekonomi dalam menyediakan pengetahuan yang bernilai bagi komunitas akademik dan praktisi bisnis. Metode: Untuk melaksanakan evaluasi ini, dilakukan peninjauan dan analisis terhadap edisi jurnal Bisnis dan Ekonomi yang diterbitkan 4 kali dalam 1 tahun (Januari-April-Juli-Oktober). Aspek-aspek yang dinilai meliputi kualitas penulisan, kebaruan kontribusi, metodologi penelitian yang digunakan, dan relevansi dengan perkembangan terkini dalam bidang bisnis dan ekonomi. Hasil: Jurnal Bisnis dan Ekonomi berhasil mempertahankan kualitas publikasi yang konsisten selama setahun terakhir. Setiap edisi jurnal menampilkan artikel-artikel yang ditulis dengan baik, dengan pendekatan metodologi yang jelas dan argumen yang kuat. Jurnal ini mencakup berbagai topik ekonomi dan bisnis, seperti manajemen, pemasaran, keuangan, ekonomi makro, dan lainnya. Setiap artikel memberikan wawasan baru dan pemikiran kritis yang relevan dengan tantangan dan perubahan dalam dunia ekonomi, bisnis dan manajemen umum. Selain itu, jurnal ini menunjukkan komitmen yang kuat terhadap kualitas editorial dan proses peer review yang ketat. Artikel-artikel yang diterbitkan melalui proses seleksi yang hati-hati dan melibatkan pakar dalam bidang terkait. Hal ini menjamin kualitas dan validitas penelitian yang diterbitkan. Kesimpulan: Secara keseluruhan, Jurnal Bisnis dan Ekonomi telah berhasil mempublikasikan artikel ilmiah berkualitas tinggi dalam bidang bisnis dan ekonomi. Kualitas penulisan yang baik, relevansi topik yang luas, dan kontribusinya terhadap perkembangan pengetahuan di bidang bisnis dan ekonomi menjadikan jurnal ini sebagai sumber informasi yang berharga bagi komunitas akademik dan praktisi bisnis. Dewan Review selalu berusaha untuk menjaga standar kualitas editorial, meningkatkan visibilitas jurnal, dan memperluas jaringan kolaborasi dengan peneliti dan praktisi bisnis. Upaya-upaya ini akan memperkuat pengaruh jurnal ini dalam masyarakat akademik dan industri, serta meningkatkan kontribusi Jurnal Bisnis dan Ekonomi dalam menghadapi tantangan dan perubahan di bidang ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 111 Documents
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Divergent Paths, Common Destinies: Comparative Sustainability Transitions in Indonesia and Vietnam : Jalan Berbeda, Takdir Bersama: Transisi Keberlanjutan Komparatif di Indonesia dan Vietnam Riyanto, Rendy; Manurung, Marah Kerma Mardame; Asmara, Muhammad Dini; Endarwan, Hendy; Setyawan, Handy; Etwanto, Gary Putra
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.161

Abstract

Objective : This paper presents a policy-oriented comparative analysis of sustainability transitions in Indonesia and Vietnam, focusing on institutional frameworks, governance structures, and policy coherence in the pursuit of sustainable development.   Methods : Drawing on primary policy documents, national development plans, and reports from international organizations such as the World Bank, UNDP, and ASEAN, the study adopts a descriptive qualitative methodology to map the interconnections between economic reform, environmental policy, and social inclusion.   Research results : The study finds that Indonesia’s decentralized governance fosters participation but suffers from fragmentation, while Vietnam’s centralized model ensures policy coherence yet limits transparency. Their sustainability paths are complementary: Indonesia excels in participatory management, Vietnam in coordinated green industrialization. Integrating both approaches can strengthen ASEAN’s regional sustainability and low-carbon resilience.
Analisis Manajemen Strategi Berdasarkan Swot Untuk Peningkatan Daya Saing Dan Kualitas Mutu Pelayanan Rumah Sakit (Studi Kasus Di Rumah Sakit Punten Batu): Strategic Management Analysis Based on SWOT to Improve Competitiveness and Quality of Hospital Services: Case Study at Punten Batu Hospital Septinasari Hasyim, Dewi; Lavenia, Mela
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.162

Abstract

Abstract : Improving the quality of healthcare services is a crucial aspect in strengthening competitiveness in the healthcare sector. To enhance quality and competitiveness, Punten Batu Hospital implemented a SWOT analysis to analyze internal weaknesses and anticipated external challenges, as well as to identify strengths across both internal and external factors.   Objective : The aim of this study is to analyze the internal and external conditions of Punten Batu Hospital as a basis for developing strategies to improve the competitiveness and quality of hospital services.   Methods : This research uses a descriptive approach with qualitative methods. Data processing techniques include a SWOT analysis.   Research results : The results of the study indicate that improving competitiveness and service quality at Punten Batu Hospital can be achieved through the implementation of strategies formulated based on the results of a SWOT analysis. Based on the analysis, Punten Batu Hospital is in a fairly advantageous position because it has strengths and opportunities that can be maximized to develop organizational potential and utilize available opportunities.
Brand Trust On Brand Love In The Automotive Industry : Brand Equity As a Mediating Variable: Kepercayaan Merek dan Kecintaan Merek di Industri Otomotif : Ekuitas Merek sebagai Variabel Mediasi Saputra, Allyya
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.165

Abstract

Abstract: This research examines the relationships among brand trust, brand experience, brand equity, and brand love within Indonesia's automotive industry, based on responses from 374 consumers across five regions of Jakarta. Grounded in the Customer-Based Brand Equity (CBBE) framework and emotional branding theory, Objective: This study analyzes direct and mediating effects of brand trust on brand love, with brand equity as the mediating variable. Methodology : Employing a quantitative, causal, and cross-sectional design under a post-positivist paradigm, data were collected through a validated 4-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The constructs measured include brand trust (credibility, transparency, consistency, reputation), brand experience (sensory, affective, cognitive, behavioral), brand equity (awareness, association, perceived quality), and brand love (attachment, identification, loyalty, advocacy). Research Results: Findings reveal that brand trust significantly and positively influences brand equity and brand love. Moreover, brand equity partially mediates these relationships, demonstrating its crucial role in translating trust perceptions into emotional attachment. The model showed strong reliability and validity (Cronbach's α > 0.80, AVE > 0.50, CR > 0.85). Keywords : Brand Trust, Brand Equity, Brand Love, Automotive Industry, Jakarta, Emotional Branding
Transformational vs Transactional Leadership and Organizational Ambidexterity for Innovation : A Systematic Literature Review: Kepemimpinan Transformasional vs Transaksional dan Ambidexteritas Organisasi untuk Inovasi : Tinjauan Literatur Sistematis Manurung, Gerson; Karsono, Bambang; Widyastuti, Tri
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.171

Abstract

Objective : This study aims to analyze and compare the influence of Transformational Leadership (TL) and Transactional Leadership (TR) on organizational innovation and ambidexterity (exploration and exploitation) in the digital era.   Methods : Using a Systematic Literature Review (SLR) guided by the PRISMA 2020 framework, this research reviewed 42 scholarly articles published between 2015 and 2025 from databases including Scopus, Web of Science, SAGE, and ScienceDirect. Results : The results indicate that transformational leadership supports explorative innovation, while transactional leadership strengthens exploitative innovation. Together, they create organizational ambidexterity that enables sustainable innovation and adaptability in the digital era.
The Influence of Transformational Leadership, Employee Competence and Work Ethic on Employee Performance Mediated by Innovative Work Behavior : Pengaruh Kepemimpinan Transformasional, Kompetensi Pegawai Dan Etos Kerja Terhadap Kinerja Pegawai Yang Dimediasi Oleh Innovative Work Behavior Nuranti, Riskha; Kusiyah, Kusiyah; Irma Istiatik, Dasih
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.172

Abstract

Objective : This study aims to analyze the influence of transformational leadership, employee competence, and work ethic on employee performance, mediated by innovative work behavior, at the Pasar Rebo Subdistrict Office, East Jakarta. Methods : The research employed a survey method using questionnaires distributed to 68 employees selected through total sampling. Data were analyzed using Structural Equation Modeling (SEM) with Smart PLS 4 software. Results : The findings reveal that transformational leadership and work ethic significantly affect innovative work behavior, while employee competence does not. Innovative work behavior, in turn, does not influence employee performance. Furthermore, transformational leadership and employee competence show no direct effect on employee performance, whereas work ethic does. Additionally, innovative work behavior does not mediate the relationship between transformational leadership, competence, or work ethic and employee performance.
Digital Technology as a Strategic Driver of Competitive Advantage Hospital: Evidence from the Mediating Role of Digital Infrastructure : Teknologi Digital sebagai Penggerak Strategis Keunggulan Kompetitif Rumah Sakit: Bukti dari Peran Mediasi Infrastruktur Digital Ediana, Dina; Young, Felina C.; Manaligod, Hector Jhon T.
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.175

Abstract

Abstract: Hospitals in Bukittinggi face challenges in increasing competition and patient expectations. This study shows that hospitals in Bukittinggi are facing challenges in increasing their competitiveness amid high competition and patient expectations, where the development of digital technology and digital infrastructure are key factors in increasing competitive advantage through service efficiency and innovation.   Objective : This study analyzes the impact of digital technology, its use, and digital infrastructure on the competitive advantage of hospitals in Bukittinggi City, West Sumatra. Digital transformation in the healthcare sector is increasingly important in improving operational efficiency, service quality, and the speed of clinical processes. However, initial observations indicate that most hospitals in Bukittinggi still face various obstacles, such as inadequate technological infrastructure, low digital literacy among healthcare workers, unintegrated digital systems, and resistance to change. These conditions result in suboptimal service processes and hinder the achievement of hospital competitive advantage.   Methodology : This study uses a quantitative approach with the Structural Equation Modeling (SEM-PLS) method to test the direct and indirect effects between variables.   Research Results : The results of the hypothesis testing show that digital technology has a significant impact on digital infrastructure. Digital infrastructure has a significant impact on competitive advantage. Digital technology has an indirect effect on the competitive advantages of hospitals through the digital infrastructure path 
Servant Leadership: A Systematic Literature Review of Definitions, Measurement, and Its Effects on Employee Performance and Well-Being (2010–2025): Kepemimpinan Pelayan: Tinjauan Literatur Sistematis tentang Definisi, Pengukuran, dan Pengaruhnya terhadap Kinerja dan Kesejahteraan Karyawan (2010–2025) Rachman, Faizal; Karsono, Bambang; Widyastuti, Tri
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.176

Abstract

Abstract : Servant leadership emphasizes prioritizing followers’ needs, moral values, and the development of individuals within organizations.   Objective: This systematic literature review explores theoretical advancements, measurement instruments, and empirical evidence of servant leadership from 2010 to 2025.   Methods: The analysis covers antecedents, mediating mechanisms, and organizational outcomes, including performance, well-being, and innovation.   Results: The review finds consistent evidence of positive relationships between servant leadership and job satisfaction, trust, and organizational citizenship behavior, mediated by psychological safety and meaningfulness. Practical and theoretical implications are discussed.
Tantangan Strategi Pemasaran E-Commerce Dalam Mengelola Korean Wave, Brand Image, dan Kualitas Pelayanan Terhadap Niat Beli: E-Commerce Marketing Strategy Challenges in Managing the Korean Wave, Brand Image, and Service Quality on Purchase Intention Ratnasari, Desi; Risdiamon, Risdiamon
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.177

Abstract

Abstract : The increasing popularity of Korean culture has shaped new consumer behavior and marketing dynamics in Indonesia’s digital market.   Objective: This study aims to analyze the influence of the Korean Wave, brand image, and service quality on purchase intention in e-commerce platforms.   Methods: Using a quantitative associative approach, data were collected from 105 e-commerce users in West Jakarta through a structured questionnaire. The data were analyzed using multiple linear regression with SPSS 22.   Research Results: The results show that the Korean Wave, brand image, and service quality each have a positive and significant effect on purchase intention, both partially and simultaneously. Among these, the Korean Wave has the most dominant influence in shaping emotional attraction and consumer preferences toward Korean-related products. The study highlights the importance of integrating cultural trends, brand perception, and service excellence in developing sustainable e-commerce marketing strategies.
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Guru: The Influence of Leadership and Work Motivation on Performance Teacher apan, apan
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.180

Abstract

Objective : This study examines the influence of school leadership and work motivation on teacher performance, both individually and simultaneously, to determine the extent to which these organizational and psychological factors explain performance differences in educational institutions. Methods : A quantitative descriptive approach was employed. Data were collected through questionnaires distributed to 37 teachers and analyzed using statistical techniques to assess correlation, predictive relationships, data categorization, and instrument validity. Research Results : The results indicate that school leadership contributes 44.1% to teacher performance, while work motivation contributes 24.1%. When analyzed jointly, both variables explain 68.2% of the variance in teacher performance. These findings demonstrate that teacher performance is not determined by a single factor, but rather by the combined and complementary effects of effective leadership and strong work motivation.
The Impact of Social Media Marketing Activities on Brand Image and Purchase Intention: The Mediating Role of Brand Awareness in the Context of Digital Consumers in Indonesia: Dampak Aktivitas Pemasaran Media Sosial terhadap Citra Merek dan Niat Beli: Peran Mediasi Kesadaran Merek dalam Konteks Konsumen Digital di Indonesia Basori, Mohamat; Nugroho, Arif; Hidayat, Arif
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.186

Abstract

Abstract: The digital marketing landscape in Indonesia has undergone rapid transformation, driven by the massive penetration of social media, particularly among younger generations. This study aims to examine the influence of Social Media Marketing Activities (SMMAs) on brand image and purchase intention, with brand awareness acting as a mediating variable. Employing a quantitative approach, a survey was conducted with 464 respondents in Indonesia who are active social media users and have experience with online purchases. Data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with LISREL software. The results indicate that SMMA has a positive and significant effect on brand awareness (β=0.809, p=0.000), brand image (β=0.603, p=0.000), and purchase intention (β=0.427, p=0.000). Brand awareness also demonstrated a positive influence on brand image (β=0.312, p=0.002) and purchase intention (β=0.463, p=0.000). A key finding reveals that brand awareness fully mediates the effect of SMMA on both brand image and purchase intention. This research contributes theoretically by extending the application of the Theory of Planned Behavior and the Hierarchy of Effects Model within Indonesia's digital economy context. For practical implications, marketers are advised to design SMMAs that are entertaining, trendy, and personalized to build strong brand awareness and image, which ultimately fosters purchase intention. Keywords: Social Media Marketing Activities, Brand Awareness, Brand Image, Purchase Intention, Indonesian Digital Consumers

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