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Jurnal Bisnis dan Ekonomi
Published by OGZ Research and Publishing
ISSN : -     EISSN : 30251664     DOI : 10.61597
Core Subject : Economy,
Economics, Econometrics & Finance
Tentang Jurnal Ini Pendahuluan: Dalam periode setahun terakhir, OGZ Research & Publishing telah menerbitkan empat edisi Jurnal Ekonomi dan Bisnis dengan beberapa artikel ilmiah dalam setiap edisinya. Tujuan dari evaluasi ini adalah untuk menilai kualitas, relevansi topik, dan kontribusi Jurnal Bisnis dan Ekonomi dalam menyediakan pengetahuan yang bernilai bagi komunitas akademik dan praktisi bisnis. Metode: Untuk melaksanakan evaluasi ini, dilakukan peninjauan dan analisis terhadap edisi jurnal Bisnis dan Ekonomi yang diterbitkan 4 kali dalam 1 tahun (Januari-April-Juli-Oktober). Aspek-aspek yang dinilai meliputi kualitas penulisan, kebaruan kontribusi, metodologi penelitian yang digunakan, dan relevansi dengan perkembangan terkini dalam bidang bisnis dan ekonomi. Hasil: Jurnal Bisnis dan Ekonomi berhasil mempertahankan kualitas publikasi yang konsisten selama setahun terakhir. Setiap edisi jurnal menampilkan artikel-artikel yang ditulis dengan baik, dengan pendekatan metodologi yang jelas dan argumen yang kuat. Jurnal ini mencakup berbagai topik ekonomi dan bisnis, seperti manajemen, pemasaran, keuangan, ekonomi makro, dan lainnya. Setiap artikel memberikan wawasan baru dan pemikiran kritis yang relevan dengan tantangan dan perubahan dalam dunia ekonomi, bisnis dan manajemen umum. Selain itu, jurnal ini menunjukkan komitmen yang kuat terhadap kualitas editorial dan proses peer review yang ketat. Artikel-artikel yang diterbitkan melalui proses seleksi yang hati-hati dan melibatkan pakar dalam bidang terkait. Hal ini menjamin kualitas dan validitas penelitian yang diterbitkan. Kesimpulan: Secara keseluruhan, Jurnal Bisnis dan Ekonomi telah berhasil mempublikasikan artikel ilmiah berkualitas tinggi dalam bidang bisnis dan ekonomi. Kualitas penulisan yang baik, relevansi topik yang luas, dan kontribusinya terhadap perkembangan pengetahuan di bidang bisnis dan ekonomi menjadikan jurnal ini sebagai sumber informasi yang berharga bagi komunitas akademik dan praktisi bisnis. Dewan Review selalu berusaha untuk menjaga standar kualitas editorial, meningkatkan visibilitas jurnal, dan memperluas jaringan kolaborasi dengan peneliti dan praktisi bisnis. Upaya-upaya ini akan memperkuat pengaruh jurnal ini dalam masyarakat akademik dan industri, serta meningkatkan kontribusi Jurnal Bisnis dan Ekonomi dalam menghadapi tantangan dan perubahan di bidang ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 117 Documents
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Analysis of the Influence of Transformational Leadership Style and Employee Competence on Work Productivity: A Random Forest Machine Learning Approach: Analisis Pengaruh Gaya Kepemimpinan Transformasional dan Kompetensi Karyawan terhadap Produktivitas Kerja: Pendekatan Pembelajaran Mesin Random Forest Supatrem; Danang Aziz Akbarona; Junengsih
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.200

Abstract

Objective : This study investigates the influence of organizational culture and leadership style on employee performance, with work motivation as a mediating variable at PT Indonesia Chemi-Con. A quantitative survey was conducted using structured questionnaires distributed to employees Methodology : Data were analyzed through path analysis to examine direct and indirect relationships among variables. Research results : The results show that organizational culture and leadership style have a significant positive effect on employee performance, both directly and indirectly through work motivation. A strong organizational culture enhances motivation and aligns employee behavior with company objectives, while participative leadership strengthens commitment and role clarity. Work motivation significantly mediates the relationship between culture, leadership, and performance. The study highlights the strategic importance of motivation in improving organizational effectiveness within the manufacturing sector. Future research should broaden variables and sample coverage to increase generalizability.
Faktor yang mempengaruhi Public Satisfaction di Kelurahan Beringin Raya: Factors influencing public satisfaction in Beringin Raya Subdistrict Sari, Yulian; Khaidarmansyah, Khaidarmansyah
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.201

Abstract

Objective: This study aims to determine the importance of the variables in serving public satisfaction in the Beringin Raya sub-district. Methodology: This study applies a quantitative approach and uses multiple linear regression with SPSS 26 analysis tools. Research Results: Partially, Managerial Support and Quality of Service variables have a significant effect on public satisfaction, while Work Discipline does not. Simultaneous results show that all variables have an effect on public satisfaction. The R-square value in this study is 70%, with the remainder outside of this study.
Analysis Of Digital Marketing Implementation In Increasing Brand Awareness And Sales: A Case Study Of Pertiwi Village: Analisis Implementasi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Penjualan: Studi Kasus Desa Pertiwi Viko Rachmatullah Putra; Sri Mulyani; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.204

Abstract

Abstrak :The rapid development of digital technology has transformed consumer behavior within the tourism industry, necessitating accommodation service providers to adapt to more modern marketing strategies. Pertiwi Village, a provider of resort, villa, and convention services in Cisarua, Bogor, faces challenges in optimizing extensive market potential through digital platforms. This study aims to analyze the implementation of digital marketing conducted by Pertiwi Village and the extent to which this implementation can increase brand awareness and sales. The research methodology employed is descriptive qualitative with a case study approach. Primary data were obtained through in-depth interviews with the owner, management, digital marketing team, and consumers. Secondary data were gathered through direct observation of the company's digital assets (Instagram, TikTok, WhatsApp) and internal documentation related to sales reports and photographs of Pertiwi Village. Data validity was ensured through source and method triangulation.The results indicate that digital marketing implementation at Pertiwi Village focuses on utilizing Instagram and TikTok as primary channels for building brand awareness through visual content. However, challenges remain regarding content consistency, substance, and variety, as well as the synchronization between digital activities and optimal sales conversion. Furthermore, the TikTok platform has not been optimallyutilized by Pertiwi Village. Evaluation of success indicators shows that while there has been a significant increase in reach and engagement, sales growth strategies are still highly dependent on the responsiveness of the reservation team in handling inquiries via WhatsApp. This study provides recommendations including the renewal of created content, updates to digital marketing strategies, more optimal use of TikTok, as well as strengthening the integration of digital reservation systems and optimizing the use of paid advertising to reach more specific market segments.Research Objectives: :1. To identify the implementation of Digital Marketing (such as platforms, content types, and campaigns) that has been carried out by Pertiwi Village.2. To analyze the extent to which the implementation of Digital Marketing is able to increase Brand Awareness.3. To analyze how the implementation of Digital Marketing at Pertiwi Village contributes to the increase in Sales..Method : This study employs a descriptive qualitative research method with a case study approach. Primary data were obtained through interviews and direct observations at Pertiwi Village, while secondary data were sourced from supporting documents, such as photographs and company archives. Results : 1. The Digital Strategy: Building the Foundation Right now, Pertiwi Village is in the early but crucial stages of its digital journey. They’ve successfully tapped into the power of social media—specifically Instagram and TikTok—to act as their visual storefront. By using WhatsApp Business as their main communication hub, they’ve created a direct line to their customers. However, there’s still a big opportunity to level up. Moving beyond social media by building an official website and joining major travel platforms (OTAs) would take their professionalism and accessibility to the next level.2. Brand Awareness: Creating the "Homie" Identity One of the most impressive findings is how well the brand’s identity resonates with the public. Pertiwi Village has managed to carve out a reputation for being a "home away from home." Their digital content doesn't just look good; it’s honest. Because the peaceful vibe people see on their screens matches the actual experience at the villa, they’ve built a strong sense of trust. The high ratings on Google Maps further prove that their brand isn't just a logo—it’s a promise of quality that people actually recognize.3. Sales Performance: From Likes to Bookings When we look at the bottom line, the digital efforts are clearly paying off. We’ve seen a steady climb in bookings from 2023 through 2025, which tells us that their online presence is doing more than just gaining "likes"—it’s driving revenue. The sales process is very human-centric; it starts with a spark of interest on social media and ends with a conversation on WhatsApp. The takeaway here is that while the content catches the eye, it’s the quick and friendly response from the reservation team that ultimately closes the deal.
Color and Motif Adjustment Strategies of Batik Cap in Overcoming Consumer Ambiguity for Batik MSME Sales Improvement in Jakarta: Strategi Penyesuaian Warna dan Motif Batik Cap dalam Mengatasi Ambiguitas Konsumen untuk Peningkatan Penjualan UMKM Batik di Jakarta Ade; Danang Aziz Akbarona; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.205

Abstract

Abstract Objective: This study aims to examine color and motif adjustment strategies of batik cap in reducing consumer ambiguity to increase batik MSME sales in Jakarta.Methodology: A descriptive qualitative approach was employed with thematic analysis of 8 informants consisting of 2 batik cap MSME practitioners, 5 multigenerational consumers (ages 22–29 and 58–65), and 1 Visual Communication Design academic. Data were collected through in-depth interviews, field observation, and documentation studies.Findings: The research revealed three dimensions of consumer ambiguity: (1) perceptual ambiguity (inability to distinguish batik cap from digital printing), (2) referential ambiguity (emptiness of symbolic meaning of traditional motifs among younger generations), and (3) evaluative ambiguity (collapse of cultural hierarchy due to inconsistent product positioning). Successful MSMEs implemented three integrated strategies: generation- and region-based segmented visual design, cultural bridging through the principle of "adaptation not adoption," and quality signaling through production process transparency. These strategies increased purchase conversion by 35–100%, opened new consumer segments aged 20–45, and built long-term trust with repurchase rates up to 38%.
Analisis Faktor yang Mempengaruhi Kinerja Personel DITRESKRIMSUS Polda Lampung: Analysis of Factors Influencing the Performance of Personnel of the Lampung Regional Police's Special Criminal Investigation Directorate Wati, Ida Elvida; Aziz, RZ Abdul
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.211

Abstract

Objective: The purpose of this study is to analyze several factors that may influence the performance of personnel at the Lampung Regional Police's Criminal Investigation Directorate. Methodology: This study employed a multiple linear regression approach using SPSS 26. Research Results: The estimated results indicate that motivation is a variable with a positive and significant influence on personnel performance. The work environment also influences personnel performance, although its significance is at a looser tolerance level of 10%. Workload and competency variables do not significantly influence personnel performance.
Pengaruh Kompetensi, Iklim Organisasi, Dan Kepuasan Kerja Terhadap Prestasi Kerja Melalui Komitmen Organisasi: The Influence of Competence, Organisational Climate and Job Satisfaction on Work Performance via Organisational Commitment Tarihoran, Kristanty Lidya; Krisnandi, Herry
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.223

Abstract

Objective : A study to analyse the influence of competence, organisational climate and job satisfaction on work performance, with organisational commitment as an intervening variable, at the Air Police Directorate of KORPOLAIRUD BAHARKAM POLRI. Methodology : A total of 303 personnel were selected as a sample using non-probability sampling techniques. Data was collected using a questionnaire and analysed using Structural Equation Modelling (SEM). Research Results : The findings of the study indicate that competence and job satisfaction influence work performance, whereas organisational climate does not have a direct influence on job satisfaction. With regard to indirect effects, the results show that commitment and job satisfaction influence work performance via organisational commitment, whereas organisational climate does not influence job satisfaction via organisational commitment.
Dinamika Pertumbuhan Ekonomi Regional Sumatera Utara : Integrasi Infrastruktur Jalan Tol dan Kapasitas Modal Manusia: The Dynamics of Regional Economic Growth in North Sumatra : The Integration of Motorway Infrastructure and Human Capital Choiroel Woestho; Adi Wibowo Noor Fikri; Zian Fachrian
Jurnal Bisnis dan Ekonomi Vol 4 No 3 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i3.224

Abstract

Objective: This study aims to evaluate the impact of policy on regional economic growth using a Difference-in-Differences (DID) approach with a Random-Effects GLS model. Methods: Methods Using panel data from 33 regions. This study analyses the effectiveness of the intervention by controlling for the Human Development Index (HDI), local fiscal capacity, and the share of the manufacturing and trade sectors. The estimation results indicate that the model has strong validity, with a Prob > chi2 value of 0.0000. Research Results: The findings show that economic growth increased by 4.03% after the policy intervention across all observed regions. However, the DID interaction coefficient of 0.0127 indicates that the policy did not produce a statistically significant difference between the treatment and control groups (p = 0.405). In addition, the Human Development Index (HDI) and fiscal capacity showed marginal and insignificant effects, suggesting that regional economic growth remains influenced by broader macroeconomic factors and overall time trends. Therefore, infrastructure policies need to be integrated with the real sector and local economic empowerment to generate stronger short-term impacts.

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