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Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Published by Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
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Search results for , issue "Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis" : 21 Documents clear
Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline Erwin Permana; Almeyra Azarine Hadityaputri; Firza Intania Azzahra; Syamsurizal , Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.932

Abstract

The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The research results show that Live shopping on the TikTok Shop has proven effective in influencing consumer buying interest in Maybelline products. This success was driven by several factors: 1). Live shopping videos that display products in real time and attractive visualizations. 2). Prices during the duration of live shopping. Maybelline provides several promotions such as Buy 1 Get 1 and discount voucher promos. 3). Time, the Maybelline brand carries out live shopping for 24 hours so that it can always connect and interact with consumers such as product question and answer sessions in the comments column. 4). Maybelline products display single and bundled products at more economical prices when live shopping. The fifth factor is flash sales, the Maybelline brand uses a flash sale marketing strategy to provide big discounts for a limited time. With the live shopping marketing strategy, it also makes it easier for the Maybelline brand to meet consumer buying interest indicators, namely attention, interest, desire and action, that is, buyers can be interested and immediately buy products in live shopping sessions.
Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol Imam Hasani; Hartin Kurniawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.975

Abstract

This research analyzes marketing and branding strategies in bottled coffee entrepreneurship, with a case study of Hammam Thoriq Majid's Bolo Coffee business. The research objectives are to identify target markets, analyze competitive positions, develop differentiation strategies, evaluate marketing channels, design branding strategies, and provide practical recommendations for Kopi Bolo entrepreneurs. The research method used is qualitative, with data collection through literature study, interviews and observation. The research results show that effective marketing and branding strategies include understanding the target market, utilizing social media, managing relevant content, strong brand identity, measuring campaign effectiveness, and commitment to quality and innovation. Competitor analysis and consumer interest surveys also provide valuable insights for designing strategies relevant to market preferences. This research provides an academic contribution in developing marketing and branding concepts for bottled coffee entrepreneurs, as well as a practical guide for Kopi Bolo and similar businesses in facing dynamic competition.
Pemberian Pinjaman Kredit dalam Perspektif Pemikiran Ekonomi Islam: Studi Kasus di Koperasi PNM mekar kutacane Sophia Kharisah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.990

Abstract

The purpose of this article is to explain the credit system that exists at the moment. The method used is to study the theories of riba and its prohibitions contained in the Quran and Hadith. Through this study, it can be conceptually formulated Islamic economic practices, especially in terms of financing by buying and selling system. The results of the discussion showed that the Basic Rules of credit sales are allowed. Shaykh Ibn Usaimin said: buying and selling on credit is someone selling something (goods) at a certain price and immediately paying it off, this is allowed according to the original law in accordance with the command of Allah QS. Al-Baqarah: 282. In this case, the Medan City Government Civil Servant Cooperative (KPN Pemko Medan) in its work system has not been separated from ribawi elements that are not in accordance with Islamic economic principles.
Pengaruh Rasio Likuiditas dan Rasio Aktivitas Terhadap Profitabilitas Pada PT. Surya Toto Indonesia, Tbk Melly Sukma Dewi Ratu Mutiara; Alwi Alwi; Wulandari Wulandari
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1005

Abstract

This study aims to analyze the influence of liquidity ratio and activity ratio on profitability in PT. Surya Toto Indonesia, Tbk. Liquidity ratio is measured using Current Ratio (CR) and Quick Ratio (QR), while activity ratio is measured using Total Asset Turnover (TATO) and Inventory Turnover (ITO). The research method used is a quantitative method with a multiple linear regression approach. The data used in this study is secondary data obtained from the financial statements of PT. Surya Toto Indonesia, Tbk during the 2018-2022 period. The results show that the liquidity ratio and activity ratio have a significant influence on profitability as measured by Return on Assets (ROA). Current Ratio (CR) and Total Asset Turnover (TATO) have a positive and significant effect on profitability, while Quick Ratio (QR) and Inventory Turnover (ITO) have a negative but insignificant effect. These findings indicate that companies should pay attention to liquidity management and their operational activities to increase profitability.
How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends Silvia A Chairunnisah; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Annisa D Ambarwati; Husni F Ramadhan; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1006

Abstract

Gen Z values experiences over material possessions. They prefer spending on activities that offer memorable experiences, such as attending events, dining out, and travel. This preference for experiences also translates into their shopping behavior, where they seek immersive and engaging retail experiences. Explore the consumer behavior of Gen Z in Bekasi, specifically their hedonic tendencies, and to provide actionable insights for H&M's marketing strategy. By understanding the unique characteristics, preferences, and values of Gen Z in this region, H&M can tailor its offerings and marketing efforts to effectively engage this influential demographic. The method of quantitative approach with the survey results found is 149 respondents with the statistical technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). Understanding the hedonistic influences driving impulsive buying among Gen Z in Bekasi allows H&M to craft targeted strategies that cater to this demographic's desires while promoting sustainability. By balancing trendiness with environmental responsibility, H&M can build lasting brand loyalty and contribute positively to the global fashion landscape. This paper provides a roadmap for H&M to navigate the complex interplay of hedonism and sustainability, ensuring relevance and growth in the competitive market. Strategi yang dapat di lakukan oleh perusahaan adalah mempertahankan sifat tiba-tiba activities dari konsumen gen z seperyi embience store penataan new collection seasoning untuk tetap mempertahankan ketertarikan terhadap koleksi brand H&M. Kemudian pada dimensi Leisure Activities indikator yang memberikan pengaruh paling rendah friends opinion, strategi yang dapat dilakukan oleh perusahaan adalah meng improve pola konsumtif individu menjadji group, denga melakukan penawaran, buy 2 get 1 free atau spend 400k get 50% off. This study significantly contributes to the analysis of the influence of hedonic variables on impulsive buying behavior concerning the H&M brand. By examining the psychological and social factors that drive Gen Z in Bekasi towards impulsive purchases, this research provides valuable insights and ongoing suggestions for H&M's managerial strategies. It emphasizes the importance of balancing the "Buy Now, Think Later" concept with sustainable practices to foster long-term brand loyalty and environmental responsibility.
How does the Cigarette Company Deal with the Rise of Illegal Cigarette Products Husni F Ramadhan; Joseph MJ Renwarin; M Richo Rianto; Djuni Thamrin; Matdio Siahaan; Dwi Entia; Silvia A Chairunnisah; Annisa D Ambarwati; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1009

Abstract

The phenomenon of the rise of illegal cigarette products in Bekasi poses a problem for cigarette companies. The reason is that these illegal cigarettes do not use excise tapes or use fake excise tapes that are detrimental to cigarette companies or the government. The trade in illegal cigarette products does not have a circulation permit among the community. This study aims to find the influence of price and product packaging suitability on consumer purchase decisions on illegal cigarette products in East Bekasi. The method used was a quantitative approach with pre-survey results of 20 respondents. With the final survey results, 100 respondents were collected through google form using a data collection technique, namely purposive sampling. The statistical data processing used is Structural Equation Modeling Partial Least Square (SmartPLS). In combating illegal cigarette products, continuous efforts are needed and finding the right innovations in order to break the circulation of illegal cigarettes in the community. Such as strengthening regulations in collaboration with the government and law enforcement agencies. Tightening supervision of cigarette products circulating in the community. Some implications for cigarette companies such as issuing new innovations for the community to increase competitiveness in the market. A marketing campaign that promotes the importance of legality that can affect a cigarette product. A significant contribution to the literature on cigarette companies in this study is to look at business strategies from the perspective of cigarette companies in terms of dealing with the rise of illegal cigarette products. This study provides a new insight into policies that can be used into effective plans to reduce the circulation of illegal cigarettes while maintaining business sustainability.
Pengaruh Influencer Marketing dan Product Knowledge Terhadap Minat Beli Product Skincare Ms Glow di Kota Bima ST Rahmah; Ismunandar Ismunandar; Sri Ernawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1010

Abstract

This study aims to analyze the influence of influencer marketing and product knowledge on the buying interest of Ms Glow skincare products in Bima City. The research method used is a survey with a quantitative approach. Data was collected through a questionnaire distributed to 200 respondents who were potential users of Ms Glow products. Data analysis was carried out using multiple linear regression. The results of the study show that influencer marketing has a significant influence on buying interest, which is characterized by the power of social media in building consumer trust. In addition, product knowledge has also proven to play an important role in increasing buying interest, where consumers who better understand the benefits and uses of the product tend to be more interested in buying. The conclusion of this study is that a marketing strategy through influencers and good product education can increase consumer buying interest in Ms Glow skincare products in Bima City.
Analisis Ketepatan Waktu Pengiriman Terhadap Kepuasan Konsumen pada J&T Express Kota Bima Supriyadin Supriyadin; Amirulmukminin Amirulmukminin; Nurhayati Nurhayati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1017

Abstract

To determine satisfaction when using expedition services, timeliness is the main reason in determining consumer satisfaction when using a service. The aim of this research is to determine the effect of timeliness of delivery on consumer satisfaction at J&T Express Bima City. The type of research is associative. The research instrument uses questionnaire with a Likert scale. The population used in this research is all consumers who have used J&T Express services, the number of which is unknown (Unknown Population). The number of samples used in this research was 96 respondents with a sampling technique, namely purposive sampling. Data collection techniques using observation, questionnaires and literature study. Data analysis techniques by carrying out validity tests, reliability tests, simple linear regression tests, correlation coefficients, determination tests, and t tests. The results of this research show that on time delivery has a significant effect on consumer satisfaction at J&T Express, Bima City.
Pengaruh Program Diskon Terhadap Keputusan Pembelian Konsumen pada Alfamart Cabang Panda Kabupaten Bima Khofifah Indar Parawansyah; Muhajirin Muhajirin; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1020

Abstract

This study aims to analyze the influence of discount programs on consumer purchase decisions at Alfamart Panda Branch, Bima Regency. The research method used is quantitative with data collection through questionnaires distributed to Alfamart consumers. The results of the study show that discount programs have a significant influence on consumer purchase decisions. The discounts offered by Alfamart have managed to attract consumers' attention and increase the intensity of purchases. These findings have practical implications for retail managers in designing effective marketing strategies to increase sales.
Pengaruh Physical Evidence terhadap Keputusan Pembelian Konsumen di Snake Coffee Moch Khatamirul Mukminin; Intisari Haryanti; Amirul Mukminin
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1022

Abstract

Dalam menjalankan sebuah usaha,tentu diperlukan strategi yang tepat untuk dapat menarik perhatian konsumen agar Melakukan keputusan pembelian dan Physical evidence menjadi salah satu strategi itu. Tujuan penelitian ini untuk mengetahui pengaruh Physical evidence terhadap keputusan pembelian secara parsial. Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah melakukan pembelian di Snake Coffee yang tidak di ketahui secara pasti jumlahnya (unknown population) jumlah sampel yang digunakan dalam penelitian ini sebanyak 50 responden dengan teknik pengambilan sampel yaitu purposive sampling. Teknik pengumpulan data dengan observasi, kuesioner, dan study pustaka. Teknik Analisa data dengan melakukan uji validitas, uji reliabilitas, uji regresi linear sederhana, koefisien korelasi, uji determinasi, dan uji t. Hasil penelitian ini menunjukan bahwa Physical evidence berpengaruh secara signifikan terhadap keputusan pembelian konsumen di Snake Coffee.

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