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Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Published by Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Pengaruh Tingkat Pengangguran, Tingkat Pendidikan Dan Laju Pertumbuhan Penduduk Terhadap Tingkat Kemiskinan Penduduk Provinsi Lampung Tahun 2013-2022 Eka Fatimah; Evilia Gunawan; Iqbal Hasyim; Muhammad Kurniawan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.916

Abstract

This research aims to determine and analyze the influence of the unemployment rate, education level and population growth rate on the poverty rate in Lampung Province in 2013-2022. The method used is a quantitative method with a descriptive and verification approach, with the data collection method in this research using time series data for 10 years, namely 2013-2022 from the total of Lampung Province, the data source is secondary data taken from the Agency The Lampung Provincial Statistics Center was analyzed using the classic assumption test, multiple linear regression test, and coefficient of determination using the Eviews application. Based on the results of calculations both partially and simultaneously, the unemployment rate, education level and population growth rate influence the poverty level of the population of Lampung Province in 2013-2022, with a coefficient of determination of 0.740, meaning that 74% of the poverty variable can be influenced by the unemployment rate, education level and population growth rate , while the remaining 26% can be explained by other variables which were not examined by researchers in this study. The suggestion that the government should make is to pay attention to improving the quality of human resources, by providing training to improve the education and skills of the workforce so that they can compete in getting jobs so that they are not trapped in poverty and suppressing the rate of population growth, for example by reviving the transmigration program, equal distribution. employment opportunities, imposing high tariffs on immigrants and so on.
Analisis Pengaruh Teknologi terhadap Pertumbuhan Ekonomi di Kota Medan Tahun 2020-2023 Amri Yahya; Haidir Ali; Muhammad Arif Pohan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.924

Abstract

This study aims to analyze the effect of technological development on economic growth in Medan City in the period 2020-2023. By using multiple linear regression analysis method, this study examines the relationship between independent variables such as technology investment, technology infrastructure, and human resources in technology with the dependent variable which is Gross Regional Domestic Product (GRDP) of Medan City. The results show that technology investment and human resources in technology have a positive and significant influence on the economic growth of Medan City, while technology infrastructure has no significant influence. These findings highlight the importance of increasing investment and human resource development in technology to boost economic growth in Medan City.
Pengaruh Brand Loyalty, Brand Image Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Yogyakarta Liyamilati Hanifah; Heri Prasetyo
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.928

Abstract

The Influence of Brand Loyalty, Brand Image and Price on Wardah Cosmetics Purchasing Decisions among Female Students in the City of Yogyakarta. This research aims to determine the influence of brand loyalty, brand image and price on purchasing decisions for Wardah cosmetics among female students in the city of Yogyakarta. Using descriptive quantitative research methods, determining the sample using the Lemeshow formula with 100 respondents, sampling using purposive sampling technique with the following criteria: 1) Active students in the city of Yogyakarta who use Wardah cosmetics, 2) Have purchased Wardah cosmetics at least once. Data collection techniques using a Questionnaire which then processed the data using IBM SPSS 25. The results of this research are that Brand Loyalty has a t-test calculated value of 6,372, a Brand Image t-test calculated value of 2,297 and a Price t-test calculated value of 5,958. This means that the independent variables Brand Loyalty, Brand Image and Price partially have a positive and significant effect on purchasing decisions. The F-test value is 117,049. This means that the variables Brand Loyalty, Brand Image and Price simultaneously have a positive and significant effect on purchasing decisions.
Strategi Meningkatkan Brand Awareness Melalui Konten Kreatif Dalam Pemasaran Media Sosial Tiktok Brand Tenue De Attire Erwin Permana; Dewi Stalastiana; Rahil Khalisoh; Syamsurizal, Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.931

Abstract

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.
Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline Erwin Permana; Almeyra Azarine Hadityaputri; Firza Intania Azzahra; Syamsurizal , Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.932

Abstract

The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The research results show that Live shopping on the TikTok Shop has proven effective in influencing consumer buying interest in Maybelline products. This success was driven by several factors: 1). Live shopping videos that display products in real time and attractive visualizations. 2). Prices during the duration of live shopping. Maybelline provides several promotions such as Buy 1 Get 1 and discount voucher promos. 3). Time, the Maybelline brand carries out live shopping for 24 hours so that it can always connect and interact with consumers such as product question and answer sessions in the comments column. 4). Maybelline products display single and bundled products at more economical prices when live shopping. The fifth factor is flash sales, the Maybelline brand uses a flash sale marketing strategy to provide big discounts for a limited time. With the live shopping marketing strategy, it also makes it easier for the Maybelline brand to meet consumer buying interest indicators, namely attention, interest, desire and action, that is, buyers can be interested and immediately buy products in live shopping sessions.
Pentingnya Audit Internal dan Implementasi Teknologi untuk Mencegah Fraud di Era Transformasi Digital Azah Tul Muazah; Ade Sumarni; Dien Noviany Rahmatika
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.933

Abstract

Every aspect of life is now easier thanks to technology such as accounting and auditing. Accountants must be able to keep up with trends. Internal audits are used to assess a company's finances. While there are many ways to control conditions that often occur in companies, this study found that internal audits are essential to control these conditions, especially when controlling disruptions with technology. Using a literature review, this study used the results of 31 relevant journals. The results of the study show that the conditions are increasingly diverse. The solution to this problem is that companies must take action by increasing their internal oversight and supporting the advancement of information technology. Internal audits are an important part of maintenance management.
Jihad Ekonomi Dalam Perspektif Hadis: Tinjauan Terhadap Gerakan Boikot Produk Israel Sebagai Dukungan Terhadap Palestina Idris Siregar; Dinar Maliki; Fakhrurrozi Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.938

Abstract

The conflict and occupation that have occurred in Palestine by Israel have been ongoing for over six decades, with oppression, destruction of buildings, and civilian deaths occurring far too frequently. This long-standing conflict and occupation has garnered global attention, as it is highly sensitive due to its direct association with religion. The prolonged conflict has also devastated the Palestinian economy, necessitating donation assistance. The struggle or jihad in support of Palestine from various parts of the world has emerged as a force, with global condemnation of Israel's occupation through boycotts of Israeli products and those supporting Israel. Through qualitative research in the form of literature studies, researchers aim to explore the hadith's perspective on boycotting colonial products. The findings of this research indicate that boycotting products that aid colonization is justified, as it is forbidden to purchase goods used to combat Muslims and strengthen the position of colonizers. This research is expected to provide a foundation for thought and action in engaging in boycotts as a form of solidarity with Palestine.
Peran Pelayanan Akademik dalam Meningkatkan Kepuasan Mahasiswa di STIE IBMT Surabaya Ilham Sulaiman; Iswati Iswati; Emilia Pranata
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.955

Abstract

This research was conducted to find out about "The role of academic services in increasing student satisfaction at STIE IBMT Surabaya". In accordance with the main issue raised, namely the role of academic services in increasing student satisfaction. Among other things, the quality of service, the level of student satisfaction, as well as the characteristics of student expectations for STIE IBMT Surabaya, which is the background for conducting this research, is because there is still a lot of concern regarding STIE IBMT Surabaya students' dissatisfaction with the quality of services provided. The research method used in this research is a qualitative method, there are 6 informants consisting of STIE IBMT students as partners and teaching staff and staff as partners of STIE IBMT Surabaya using primary data sources and secondary data used to collect data using observation, interviews and documentation of the data that has been collected and analyzed. The conclusion of this research is that the academic role of STIE IBMT Surabaya is very much needed and very important to increase students' sense of satisfaction significantly and positively which influences the image of the campus to become the choice of prospective new students. Meanwhile, if academics do not play a role in trying to improve service quality, it will make the campus image negative and affect the popularity of prospective new students interested in STIE IBMT Surabaya in the future.
Pengaruh Free Cash Flow dan Leverage terhadap Kinerja Keuangan dengan Likuiditas sebagai Pemoderasi pada Perusahaan Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022 Mia Agustina Natalia Putri; Sri Yuni; Agus Kubertein; Oktobria Y. Asi; Christina Fransiska; Iwan Christian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.956

Abstract

This research aims to examine the effect of free cash flow and leverage on financial performance with liquidity as a moderating variable in consumer goods industry companies listed on the IDX in 2020-2022. The population in this study are consumer goods industrial companies listed on the IDX in 2020-2022. The sampling method uses purposive sampling with a final sample size of 31 companies. The data analysis technique uses the help of the SPSS application program version 25. The data analysis technique in this research uses descriptive statistics, classical assumption tests, multiple regression analysis, moderated regression analysis and hypothesis testing using the t test and coefficient of determination test. The test results show that free cash flow has a positive and significant effect on financial performance, while leverage has no significant effect on financial performance. Liquidity as a moderator weakens the influence of free cash flow on financial performance, while liquidity can strengthen the influence of leverage on financial performance.
Ethical On Societal Challenges Dalam Aplikasi Bisnis Di Social Media (Sosmed) Imam Sangputra; Nurul Asifah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.958

Abstract

This study aims to identify the importance of ethics in doing business using various social media applications that should be able to provide benefits to MSMEs who do business through social media. In social media, it is easy to do business in it openly and known to the public by showing various forms of business. Ethical businessmen are highly expected by consumers in offering goods/services so that they can satisfy and provide trust in consumers. The existence of events in ethics in social media is the ease of communication, reducing prices according to the form of products, business independence, and empowerment in doing business. The method used is the Library method which uses primary data which is seen from books, journals, and the web about ethical challenges in the good use of social media which can be used as a reference for this writing. With a relatively good discussion in accepting ethical social challenges that must be carried out in doing business in an efficient way in the form of User date Privacy, Manipulation and Misinformation, Spread of Hatred and Discrimination, Impact on Mental Health, Economic Exploitation, Authenticity and Transparency.

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