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Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Published by Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Pengaruh Influencer Marketing dan Product Knowledge Terhadap Minat Beli Product Skincare Ms Glow di Kota Bima ST Rahmah; Ismunandar Ismunandar; Sri Ernawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1010

Abstract

This study aims to analyze the influence of influencer marketing and product knowledge on the buying interest of Ms Glow skincare products in Bima City. The research method used is a survey with a quantitative approach. Data was collected through a questionnaire distributed to 200 respondents who were potential users of Ms Glow products. Data analysis was carried out using multiple linear regression. The results of the study show that influencer marketing has a significant influence on buying interest, which is characterized by the power of social media in building consumer trust. In addition, product knowledge has also proven to play an important role in increasing buying interest, where consumers who better understand the benefits and uses of the product tend to be more interested in buying. The conclusion of this study is that a marketing strategy through influencers and good product education can increase consumer buying interest in Ms Glow skincare products in Bima City.
Analisis Ketepatan Waktu Pengiriman Terhadap Kepuasan Konsumen pada J&T Express Kota Bima Supriyadin Supriyadin; Amirulmukminin Amirulmukminin; Nurhayati Nurhayati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1017

Abstract

To determine satisfaction when using expedition services, timeliness is the main reason in determining consumer satisfaction when using a service. The aim of this research is to determine the effect of timeliness of delivery on consumer satisfaction at J&T Express Bima City. The type of research is associative. The research instrument uses questionnaire with a Likert scale. The population used in this research is all consumers who have used J&T Express services, the number of which is unknown (Unknown Population). The number of samples used in this research was 96 respondents with a sampling technique, namely purposive sampling. Data collection techniques using observation, questionnaires and literature study. Data analysis techniques by carrying out validity tests, reliability tests, simple linear regression tests, correlation coefficients, determination tests, and t tests. The results of this research show that on time delivery has a significant effect on consumer satisfaction at J&T Express, Bima City.
Pengaruh Program Diskon Terhadap Keputusan Pembelian Konsumen pada Alfamart Cabang Panda Kabupaten Bima Khofifah Indar Parawansyah; Muhajirin Muhajirin; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1020

Abstract

This study aims to analyze the influence of discount programs on consumer purchase decisions at Alfamart Panda Branch, Bima Regency. The research method used is quantitative with data collection through questionnaires distributed to Alfamart consumers. The results of the study show that discount programs have a significant influence on consumer purchase decisions. The discounts offered by Alfamart have managed to attract consumers' attention and increase the intensity of purchases. These findings have practical implications for retail managers in designing effective marketing strategies to increase sales.
Pengaruh Physical Evidence terhadap Keputusan Pembelian Konsumen di Snake Coffee Moch Khatamirul Mukminin; Intisari Haryanti; Amirul Mukminin
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1022

Abstract

Dalam menjalankan sebuah usaha,tentu diperlukan strategi yang tepat untuk dapat menarik perhatian konsumen agar Melakukan keputusan pembelian dan Physical evidence menjadi salah satu strategi itu. Tujuan penelitian ini untuk mengetahui pengaruh Physical evidence terhadap keputusan pembelian secara parsial. Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah melakukan pembelian di Snake Coffee yang tidak di ketahui secara pasti jumlahnya (unknown population) jumlah sampel yang digunakan dalam penelitian ini sebanyak 50 responden dengan teknik pengambilan sampel yaitu purposive sampling. Teknik pengumpulan data dengan observasi, kuesioner, dan study pustaka. Teknik Analisa data dengan melakukan uji validitas, uji reliabilitas, uji regresi linear sederhana, koefisien korelasi, uji determinasi, dan uji t. Hasil penelitian ini menunjukan bahwa Physical evidence berpengaruh secara signifikan terhadap keputusan pembelian konsumen di Snake Coffee.
Pengaruh Kepemilikan Institusional terhadap Nilai Perusahaan dengan Kebijakan Hutang dan Kinerja Keuangan sebagai Variabel Mediasi : (Studi Empiris pada Perusahaan Manfaktur yang Terdaftar di Bursa Efek Indonesia) Yuni Kurniawati; Heru Sulistiyo; Sodikin Manaf
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1024

Abstract

This study aims to determine the effect of Institutional Ownership on Company Value with Debt Policy and Financial Performance as mediating variables. The population in this study were manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2018-2022. The research sample used purposive sampling and produced 32 company samples, with 5 years of observation or 160 samples, after processing 13 were outliers, so that the final sample was 147. The data analysis method used path analysis and data processing using SPSS. This study uses quantitative analysis, including classical assumption tests (normality test, multicollinearity test, autocorrelation test, heteroscedasticity test), path analysis test, model feasibility test (t-test, F-test, coefficient of determination). The results of the t-test show that Institutional Ownership partially has a significant positive effect on Debt Policy. Institutional Ownership has a negative but insignificant effect on Financial Performance. Institutional Ownership has a significant positive effect on Company Value. Debt Policy has a significant positive effect on Firm Value. Financial Performance has a significant positive effect on Firm Value. The results of the analysis using the Sobel test indicate that Debt Policy and Financial Performance do not mediate the effect of Institutional Ownership on Firm Value.
Pengaruh Firm Generated Content dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift pada Thriftshop Elnassupply Muhammad Anas Mu’tashim; Indra Hastuti; Khabib Alia Akhmad
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1032

Abstract

One of the current clothing phenomena that is popular with all groups is wearing used clothes that are still suitable for use or commonly called thrifting. In addition to product quality, the content produced by the company is an important element in encouraging consumers to make purchasing decisions. This study aims to analyze the influence of firm generated content and perception of product quality on purchasing decisions for thrift clothing. The population in this study were consumers of the elnassupply thriftshop. The sample in this study amounted to 64 respondents using purposive sampling techniques with criteria for the last 3 months. The data used in this study were primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM PLS) and using SmartPLS 4.0. The results of this study indicate that firm generated content has a positive and significant effect on purchasing decision, perceptions of product quality have a positive and significant effect on purchasing decisions..
Pengaruh Shopee Paylater dan Promosi Flash Sale terhadap Impulse Buying melalui Kepercayaan sebagai Variabel Intervening: (Studi Kasus pada Pengguna Marketplace Shopee di Mojokerto) Khoirunnisa, Sindy; Setyariningsih, Eny; Utami, Budi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1034

Abstract

Rapid technological developments in the industrial revolution 4.0 era have brought major changes in various areas of life, including internet technology which has had an impact on the business world. One online business that is growing rapidly is the Shopee marketplace. Using features on the Shopee marketplace without being wise causes uncontrolled impulse buying behavior. This research aims to determine the effect of Shopee paylater and flash sale promotions on impulse buying through trust as an intervening variable (case study of Shopee marketplace users in Mojokerto). This research uses a quantitative approach with the population of Shopee marketplace users in Mojokerto. The sample consisted of 300 respondents, with a questionnaire as a data collection tool. The data analysis method uses path analysis with smartPLS 4 software. The research results show that shopee paylater has a positive and significant effect on trust in the shopee marketplace, flash sale promotions have a positive and significant effect on trust in the shopee marketplace, trust has a positive and significant effect on impulse buying in the shopee marketplace , shopee paylater has a positive and significant effect on impulse buying on the shopee marketplace, flash sale promotions have a positive and significant effect on impulse buying on the shopee marketplace, shopee paylater has a positive and significant effect on impulse buying through trust in the shopee marketplace, flash sale promotions have a positive and significant effect against impulse buying through trust in the Shopee marketplace.
Analisis Penerapan Manajemen Risiko dalam Meminimalisir Fraud pada PT. Bank Sumut Syariah Kantor Cabang Pembantu Karya Syofiah Harahap
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1035

Abstract

This research aims to find out how risk management is implemented to minimize fraud at Bank Sumut Syariah Karya sub-branch office. Fraud is a deviant act carried out by parties within the bank or outside the bank with the aim of taking advantage of themselves or a certain group of groups, this is the background to the importance of implementing good and correct risk management to reduce acts of fraud. This research uses a qualitative descriptive approach. The data collection technique was carried out using triangulation (a combination of observation, interviews, documentation). The data in the research is secondary data obtained from various references, including OJK regulations. books, journals and so on. Then analyze it through data reduction, triangulation, and making conclusions. The research results show the form of fraud risk in the financing, operational and compliance processes at PT. Bank Sumut Syariah Karya sub-branch office, namely, guaranteeing collateral that does not belong to prospective customers in the financing process, employee errors in filling in the customer's ATM nominal that occur during the operational process and employees who violate/violate existing rules in the company as one form of risk that arises. occurs at compliance risk. Factors causing fraud at PT. Bank Sumut Syariah sub-branch office works, namely: Governance system, lack of supervision, and employee integrity. Implementation of risk management at PT. Bank Sumut Sayariah Karya sub-branch office has implemented well the standards set by POJK No.65/POJK.03/2016 article 3 concerning the implementation of risk management for sharia commercial banks and sharia business units, through several stages, namely: risk identification, Risk measurement, risk monitoring, and risk control.
Analisis Pengaruh Ketersediaan Produk Harga dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor di Dealer Honda Krida Motor Aswan Aswan; Muhajirin Muhajirin; Nur Khusnul Hamidah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1037

Abstract

The aim of this research is to find out whether there is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer. This type of research includes associative research, which is a method carried out to determine the relationship between two or more variables, namely variables (X) and (Y). The population in this study were all people in the city of Bima who had purchased at the Bima Honda Krida Motor Dealer. According to calculations using the Unknown Population formula, a sample of 96.04 was obtained and rounded to 96 respondents. Data analysis involved validity and reliability, classical assumption test, multiple linear regression, multiple correlation test, multiple determination test, as well as the T test and F test. The results of the research show that there is no partial influence of product availability on the decision to purchase a motorbike at the Krida Motor Dealer. There is a partial influence of price on the decision to purchase a motorbike at the Krida Motor dealer. There is a partial influence of location on the decision to purchase a motorbike at the Krida Motor dealer. There is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan pada Sicepat Ekspres Kota Bima Muhammad Nur; Intisari Haryanti; Ovriyadin Ovriyadin
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1039

Abstract

In the current modern era, the development of the services industry in the logistics sector is increasingly increasing, development of online business and also the increasing number of applications that provide opportunities for people to carry out buying and selling transactions online, so that expedition companies in Indonesia certainly take advantage of the opportunities that exist. The purpose of this research is to determine the influenceof quality, sevice and price on customer satisfaction. The obiect of this research is the customers of Sicepat ekspres Bima city branch. This research uses quantitative methods with anassociative type. The data collection technique in this research uses questionnaires with Accidental Sampling techniques. Observation, Questionnaire, Literature Study, Validity Test, Rehabilitation Test. Classical assumption test, multiplinear regression,multilinear coefficients, determination test, T test and Ftest. The results of this research show that X1 service quality and X2 price have a positive and significant influence simultaneously on Y customer satisfaction. X2 price has a positive but not partially significant influence on Y customer satisfaction, however X2 service quality is positive and significant influence on Y customer satisfaction. Bima City Branch Sicepat Expedition.

Page 17 of 22 | Total Record : 213

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