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Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Published by Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Analisis Pengaruh Green Marketing terhadap Loyalitas Pelanggan dengan Citra Merek sebagai Variabel Mediasi Farah Meutia
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1467

Abstract

This study aims to analyze the effect of green marketing on customer loyalty, with brand image as a mediating variable. In the context of increasing environmental awareness among consumers, green marketing strategies become an important element in building long-term relationships with customers. This study uses a quantitative approach with a survey method of 200 respondents who are active customers of green products. The data analysis technique uses structural equation modeling (SEM) based on Partial Least Squares (PLS). The results of the study indicate that green marketing has a significant positive effect on brand image, and brand image significantly mediates the effect of green marketing on customer loyalty. This means that companies that consistently implement green marketing strategies can build a strong brand image and ultimately increase consumer loyalty. The practical implications of this study suggest that companies should not only use green elements as a momentary marketing strategy, but integrate them into brand values ​​and operational activities as a whole. This study also encourages companies to improve communication about their environmental commitments through various digital marketing channels. Further studies are recommended to test this model in different industry sectors and consider variables such as consumer trust and corporate ethical values.
Dampak Penggunaan Teknologi Blockchain terhadap Transparansi dan Akuntabilitas dalam Manajemen Rantai Pasok Lina Marlina
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1501

Abstract

Supply chain management is a crucial aspect in improving the efficiency and competitiveness of companies. Blockchain technology has emerged as an innovative solution to improve transparency and accountability in supply chain management. This study aims to examine the impact of blockchain technology implementation on transparency and accountability in supply chain management of manufacturing companies in Indonesia. The research method uses a case study approach with data collection through in-depth interviews, observations, and document analysis in three manufacturing companies that have adopted blockchain technology. The results of the study show that blockchain improves transaction transparency and real-time product tracking, reduces the risk of fraud and recording errors, and accelerates the internal audit process. In addition, this technology also supports increased accountability between stakeholders by providing data that cannot be manipulated. However, implementation challenges include high initial costs and the need for competent human resources. This study recommends special training and collaboration between companies to optimize the benefits of blockchain technology in the supply chain. These findings contribute to the development of more transparent and accountable supply chain management in the digital era.
Pengaruh Implementasi Balanced Scorecard terhadap Kinerja Keuangan dan Non-Keuangan pada Perusahaan Manufaktur Rahman Wijaya
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1502

Abstract

Balanced Scorecard (BSC) is a strategic management tool used to measure organizational performance not only from a financial perspective, but also non-financial such as customers, internal business processes, and learning and growth. This study aims to analyze the effect of Balanced Scorecard implementation on financial and non-financial performance in manufacturing companies in Indonesia. The research method uses a quantitative approach with a survey of 100 managers and staff in various manufacturing companies. Data were analyzed using multiple regression to see the relationship between BSC implementation and organizational performance. The results showed that the implementation of the Balanced Scorecard had a positive and significant effect on financial and non-financial performance. BSC implementation helps companies align strategic objectives with operational activities, thereby increasing efficiency and effectiveness of performance. In addition, BSC encourages an organizational culture that focuses on continuous improvement. This study provides recommendations for manufacturing companies to adopt the Balanced Scorecard as a comprehensive performance measurement tool to achieve long-term competitive advantage.
The Influence of Electronic Word of Mouth and Financial Literacy on Digital Banking Product Purchase Decisions Amilia Paramita Sari; Anisah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1626

Abstract

This research aims to investigate the influence of E-WOM (electronic word of mouth) and financial literacy on the purchasing decisions of digital banking products with a case study on state-owned banks in Indonesia during the period 2022-2024. As many as 100 respondents who are users of digital banking products from state-owned banks (BUMN) were sampled in this study. The method used is multiple regression analysis to test the relationship between independent variables (E-WOM and financial literacy) and the dependent variable (purchase decision). The research results show that both variables, namely E-WOM and financial literacy, have a significant positive influence on the purchase decisions of digital banking products. Moreover, E-WOM and financial literacy mutually reinforce each other in influencing consumer purchase decisions. This research provides practical implications for state-owned banks to leverage positive consumer reviews and enhance customers' financial literacy as a strategy to increase the adoption of digital banking products. These findings also contribute to the understanding of the factors influencing purchasing decisions in the context of digital banking in Indonesia.
Pengaruh Price Earning Ratio (PER) dan Quick Ratio terhadap Harga Saham pada PT Darya-Varia Laboratoria Tbk Satria Pamungkas; M. Rimawan; Oviriyadin
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1652

Abstract

This research examines the effect of Price Earning Ratio (PER) and Quick Ratio (QR) on stock prices of PT Darya-Varia Laboratoria Tbk during the 2014–2023 period. The study employs annual financial statements collected from the company’s official website and the Indonesia Stock Exchange. The analysis applies multiple linear regression along with classical assumption tests, t-tests, F-tests, and the coefficient of determination to measure both partial and simultaneous influences of the independent variables on stock prices. The findings are expected to reveal the extent to which PER and QR contribute to explaining stock price fluctuations and to provide useful insights for investors, corporate management, and other stakeholders in making informed investment decisions.
Pengaruh Lingkungan Kerja dan Komunikasi Interpersonal terhadap Semangat Kerja Pegawai Pada SPBE PT Elnusa Petrofin Bima Indra Jaya; Jaenab; Muhammad Badar
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1655

Abstract

This study aims to analyze the effect of work environment and interpersonal communication on employee morale at SPBE PT Elnusa Petrofin Bima. The research method used is a quantitative approach with a causal associative design. The population consists of all 39 employees of SPBE PT Elnusa Petrofin Bima, and the entire population was taken as the sample using a saturated sampling technique. Data were collected through observation, literature study, and questionnaires. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and f-test. The results show that: (1) the work environment does not have a significant effect on employee morale; (2) interpersonal communication has a significant effect on employee morale; and (3) work environment and interpersonal communication simultaneously have a significant effect on employee morale. Thus, interpersonal communication is the dominant factor in improving employee morale at SPBE PT Elnusa Petrofin Bima.
Analisis Perbandingan Kinerja Keuangan pada PT Mayora Indah Tbk dengan PT Garudafood Putra Putri Jaya Tbk Nursinah; Wulandari; Alwi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1661

Abstract

This study aims to analyze and compare the financial performance of PT Mayora Indah Tbk and PT Garudafood Putra Putri Jaya Tbk for the period 2019–2024 based on profitability and solvency ratios. The research employs a quantitative approach with a comparative method. Secondary data were obtained from the annual financial statements of both companies and analyzed using SPSS version 26.0. The examined ratios include Return on Assets (ROA), Return on Equity (ROE), Debt to Asset Ratio (DAR), and Debt to Equity Ratio (DER). The results reveal a significant difference in ROA, where PT Mayora Indah Tbk has a higher average ROA compared to PT Garudafood, indicating better asset management efficiency by Mayora. No significant difference is found in ROE, suggesting that both companies have relatively similar capabilities in utilizing equity to generate profits. However, significant differences are identified in DAR and DER, with PT Garudafood showing a higher reliance on debt financing than PT Mayora. Overall, PT Mayora Indah Tbk demonstrates more stable and efficient financial performance, while PT Garudafood needs to enhance asset management effectiveness and reduce dependency on debt. The findings of this study are expected to provide valuable insights for investors and company management in formulating appropriate financial strategies.
Green Marketing, Tagline, dan Citra Merek sebagai Prediktor Keputusan Pembelian Air Mineral AQUA di Kota Pekanbaru Ilham Cahyo, Dwi; Al Sukri, Saipul
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1631

Abstract

Tujuan Penelitian adalah untuk melihat pengaruh green marketing, tagline dan citra merek terhadap keputusan pembelian aqua di Kota Pekanbaru. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitaif. Populasi dari penelitian ini adalah seluruh masyarakat yang pernah membeli Aqua di Kota Pekanbaru. Metode yang digunakan untuk pengambilan sampling adalah metode purposive sampling. Jumlah sampel dalam penelitian ini adalah 110 responden. analisis data menggunakan uji prasyarat dan uji regresi linier berganda. HAsil penelitian menunjukkan green marketing dan citra merek memiliki pengaruh signifikan terhadap keputusan pembelian, sementara tagline tidak memberikan dampak langsung. Konsumen lebih mempertimbangkan aspek lingkungan dan reputasi merek dibandingkan sekadar daya tarik slogan dalam memilih AQUA sebagai produk air minum dalam kemasan. Strategi green marketing yang diterapkan AQUA berhasil menarik perhatian konsumen melalui kampanye lingkungan dan penggunaan bahan kemasan daur ulang. Selain itu, citra merek yang positif memainkan peran kunci dalam keputusan pembelian karena memberikan rasa aman dan kepercayaan kepada konsumen.
Pengaruh Harga, Citra Merek dan Label Halal terhadap Minat Beli Lipstik Wardah Di Kota Bima Husnul Khatima; Intisari Haryanti; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1633

Abstract

This study aims to determine the effect of price, brand image, and halal labeling on purchasing interest in Wardah lipstick in Bima City. The background of this study stems from the increasing use of lipstick products, which have become a staple in modern society, as well as increasingly fierce competition between brands. Wardah, as a well-known brand, faces challenges in maintaining its brand image, adjusting prices, and maintaining the quality of product features amidst evolving lifestyles. This study used a quantitative approach with an associative method. Data were collected through questionnaires distributed to 80 respondents selected using accidental sampling. The data analysis technique used multiple linear regression processed with SPSS version 25 software. The results showed that partially, price, brand image, and halal labeling significantly influenced purchasing interest in Wardah lipstick in Bima City. Similarly, simultaneously, all three variables significantly influenced purchasing interest. The coefficient of determination (R²) of 14.3% indicates that the variation in purchase intention can be explained by price, brand image, and halal label, while the remaining influence is influenced by other factors outside this research model. The implications of these results indicate the importance of companies focusing on improving features and lifestyle suitability in their marketing strategies.
Pengaruh Customer Experience dan Customer Value terhadap Loyalitas Pelanggan pada Raja Grosir Kota Bima Yusnia Ayusari; Ismunandar; Sri Ernawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1635

Abstract

Competition in the retail sector requires companies to optimize customer experience and customer value to maintain customer loyalty. This research applied a quantitative approach with multiple linear regression to examine the influence of these two variables on customer loyalty at Raja Grosir Kota Bima. The sample consisted of 96 respondents selected through purposive sampling, and data were collected using a Likert-scale questionnaire. The findings reveal that both customer experience and customer value have a positive and significant effect on customer loyalty, both individually and simultaneously. The coefficient of determination (R²) value of 0.741 indicates that these variables explain 74.1% of the variation in customer loyalty, with the remainder influenced by other factors outside the model. These results highlight the importance of an integrated strategy that combines enhancing customer experience with perceived value to foster long-term loyalty in the local retail sector.

Page 21 of 22 | Total Record : 213

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