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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,598 Documents
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Pengaruh Current Ratio (CR) Dan Debt To Equity Ratio (DER) Terhadap Return On Asset (ROA) Pada PT. Electronic City, Tbk Periode 2015-2024 Dhea Nurhaliza; Widya Intan Sari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9208

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Current Ratio (CR), Debt to equity ratio (DER) terhadap Return on Asset (ROA) Pada PT Electrinic City, Tbk Periode 2015- 2024. Metode penelitian menggunakan metode statistik deskriptif serta menggunakan aplikasi Microsoft Excel 2010 dan SPSS 21 selain itu uji yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Determinasi, dan Uji Hipotesis. Berdasarkan hasil pengujian pada variabel dengan jumlah data sebanyak 10 Tahun. Persamaan Uji Regresi Linier Berganda adalah Y = 35,017 + 0,418X1 – 2,715X2. Pada uji Determinasi diperoleh bahwa pengaruh CR dan DER terhadap ROA adalah sebesar 54,95%. Berdasarkan hasil uji t diperoleh thitung untuk CR  1,154 < ttabel 2,365 dan nilai Sig. 0,287 > 0,05 artinya tidak terdapat pengaruh signifikan secara parsial antara CR terhadap ROA. dan thitung DER sebesar 1,549 < ttabel 2,365 dan nilai Sig. 0,165 > 0,05, yang artinya tidak terdapat pengaruh signifikan secara parsial antara DER terhadap ROA, pada uji simultan variabel CR dan DER tidak berpengaruh secara signifikan pada ROA dengan Fhitung lebih besar dari Ftabel (1,509 < 4,74).
Pengaruh Social Media Marketing Dan Brand Image Terhadap Keputusan Pembelian Jasa Pada Klinik Gigi Amary Bintaro Tangerang Selatan Hasti Anggraeni; Nani Sriyani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9209

Abstract

The purpose of this study is to determine the effect of Social Media Marketing and Brand Image, both partially and simultaneously, on Service Purchase Decisions at Amary Dental Clinic Bintaro, South Tangerang. This study uses a quantitative research method. The population in this study consists of consumers of Amary Dental Clinic Bintaro with a total sample of 99 respondents, and the sampling technique used is slovin. Data collection was carried out using questionnaires. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, simple and multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing with the assistance of SPSS version 25. The results of the study indicate that Social Media Marketing has a positive and significant partial effect on Purchase Decisions, with the regression equation Y = 12.837 + 0.755X₁. The t-test results show a t-value of 12.785 > t-table. Brand Image has a positive and significant partial effect on Purchase Decisions, with the regression equation Y = 0.765 + 0.972X₂. The t-test results show a t-value of 34.808 > t-table. Social Media Marketing and Brand Image simultaneously have a positive and significant effect on Purchase Decisions, with the regression equation Y = 0.761 + 0.103X₁ + 0.886X₂.    
Pengaruh Social Media Marketing Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Kedai Kopi Halaman Belakang Di Cihuni Kabupaten Tangerang Tri Widiastuti; Ivantan Ivantan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9210

Abstract

The purpose of this study is to examine the effect of Social Media Marketing and Store Atmosphere on Purchase Decision at Kedai Kopi Halaman Belakang. This research employs a quantitative descriptive method with an associative approach. The sampling technique used is probability sampling, with the sample size determined using the Rao Purba formula. The data analysis techniques include instrument testing, classical assumption testing, simple and multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing (t-test and F-test). The results show that Social Media Marketing (X1) and Store Atmosphere (X2) have a significant effect on Purchase Decision (Y), as indicated by the multiple linear regression equation Y = 1.143 + 0.302X1 + 0.741X2 + α. The coefficient of determination simultaneously is 90.5%, while the remaining 9.5% is influenced by other variables not examined in this study. Based on the partial hypothesis testing, Social Media Marketing (X1) has a t-value greater than the t-table (19.770 > 1.986) with a significance level of 0.000 < 0.05, indicating that H₀ is rejected and H₁ is accepted. This result demonstrates that Social Media Marketing has a positive and significant effect on Purchase Decision. Furthermore, Store Atmosphere (X2) has a t-value greater than the t-table (27.061 > 1.986) with a significance level of 0.000 < 0.05, indicating that H₀ is rejected and H₂ is accepted, meaning that Store Atmosphere has a positive and significant effect on Purchase Decision. The simultaneous hypothesis testing shows that the F-value is greater than the F-table (444.122 > 3.09) with a significance value of 0.000 < 0.05, indicating that H₀ is rejected and H₃ is accepted. Therefore, it can be concluded that Social Media Marketing and Store Atmosphere simultaneously have a positive and significant effect on Purchase Decision at Kedai Kopi Halaman Belakang    
Pengaruh Earning Per Share (EPS), Price To Book Value (PBV), Dan Debt To Equity Ratio (DER) Terhadap Harga Saham Pada PT Lippo Karawaci Tbk Periode 2015-2024 Latifa Tri Salma; Vidya Amalia Rismanty
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9211

Abstract

The purpose of this study is to examine the effect of Earnings Per Share (EPS), Price to Book Value (PBV), and Debt to Equity Ratio (DER) on stock prices at PT Lippo Karawaci Tbk during the 2014–2025 period. The independent variables used in this study are Earnings Per Share, Price to Book Value, and Debt to Equity Ratio, while the dependent variable is stock price. This study employs a quantitative descriptive approach, with the population consisting of the financial position reports of PT Lippo Karawaci Tbk. Data were collected using the documentation method and literature review. The analytical methods used include descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), t-test, and F-test with a significance level of 0.05, processed using IBM SPSS Statistics version 26. The results of the hypothesis testing show that the calculated F-value is greater than the F-table value (9.173 > 4.76), which is further supported by a p-value < 0.05 (0.012 < 0.05). Therefore, H₀ is rejected and Ha is accepted, indicating that Earnings Per Share, Price to Book Value, and Debt to Equity Ratio simultaneously have a significant effect on stock prices at PT Lippo Karawaci Tbk during the 2015–2024 period.    
Pengaruh Social Media Marketing Dan Brand Image Terhadap Minat Beli Di Booba Beauty Herbal (Distributor SR12) Depok Salma Mutiara Zacky; Ivantan Ivantan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9212

Abstract

This study aims to analyze the effect of Social Media Marketing and Brand Image on Purchase Intention at Booba Beauty Herbal (SR12 Distributor) Depok, both partially and simultaneously. The research employed a quantitative method with the population consisting of consumers of Booba Beauty Herbal (SR12 Distributor) Depok. The sample consisted of 99 respondents, determined using probability sampling with a simple random sampling technique and calculated using the Slovin formula. Data analysis techniques included descriptive analysis, research instrument testing, classical assumption tests, simple and multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, as well as t-test and F-test using SPSS software.The results indicate that Social Media Marketing has a positive and significant partial effect on Purchase Intention, with the regression equation Y = 11.497 + 0.712X₁, a correlation coefficient of 0.715, and a coefficient of determination of 51.1%. Brand Image also has a positive and significant partial effect on Purchase Intention, with the regression equation Y = 7.373 + 0.820X₂, a correlation coefficient of 0.876, and a coefficient of determination of 76.8%. Simultaneously, Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention, as indicated by the regression equation Y = 3.955 + 0.217X₁ + 0.681X₂, a correlation coefficient of 0.891, and a coefficient of determination of 79.3%, while the remaining 20.7% is influenced by other variables not examined in this study.    
Pengaruh Keseimbangan Kehidupan Kerja Dan Beban Kerja Terhadap Kepuasan Kerja Karyawan Di PT Sinar Jaya Group Pada Unit Moda Transportasi Darat Area Bandar Udara Internasional Soekarno-Hatta Anisa Saftari Situmeang; Widia Astuti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9213

Abstract

This study aims to determine the partial and simultaneous influence between the influence of work-life balance and workload on employee job satisfaction at PT Sinar Jaya Group in the Land Transportation Mode Unit of Soekarno-Hatta International Airport Area . The method used in this study is quantitative with a descriptive associative approach and saturated sampling technique with a population and sample of 60 respondents. The value of the correlation coefficient results of work-life balance and workload on employee job satisfaction is at the level of 0.920, so the level of correlation between variables is interpreted as very strong. Simple linear regression of X 1 against Y, can be applied in the value of the regression equation, namely Y = 6.280 + 0.724 X 1. Hypothesis testing obtained the value of X 1 t count > t table or ( 8,410 > 2.001 ) and the value (sig) 0.000 < 0.05 thus shows that there is a positive and significant partial influence between work-life balance on employee job satisfaction at PT Sinar Jaya Group in the Land Transportation Mode Unit of Soekarno-Hatta International Airport Area . Simple linear regression of X 2 against Y can be applied in the regression equation value, namely Y = 3.121 + 0.906 X 2. Hypothesis testing obtained the value of X 2 t count > t table or ( 17,817 > 2.001 ) and a value (sig) of 0.000 < 0.05, thus indicating that there is a positive and significant partial influence between workload and employee job satisfaction at PT Sinar Jaya Group in the Land Transportation Mode Unit of Soekarno-Hatta International Airport Area . The results of this study are work-life balance (X 1 ) and workload (X 2 ) with the regression equation Y = 3.064 + 0.009X 1 + 0.899X 2 which can be interpreted as work-life balance and workload have a positive effect on job satisfaction . Partial or simultaneous hypothesis testing obtained f count > f table ( 156.022 > 3.16 ) and significant < 0.05 (0.000 < 0.05) then Ho3 is rejected and Ha3 is accepted, meaning work-life balance (X 1 ) and workload (X 2 ) have a positive and significant effect on job satisfaction. The results of the analysis of the Determination coefficient tested together have an influence of 0.846 or 84.6% while the remaining 15.4% is influenced by other factors.
PENGARUH WORD OF MOUTH (WOM) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SURYA RATU DECOR PAMULANG TANGERANG SELATAN Delit Syifa Aulia; Ali Mubarok
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9216

Abstract

This study aims to determine the effect of Word of Mouth (WOM) and Product Quality on Purchase Decision at PT. Surya Ratu Décor Pamulang, South Tangerang. Data analysis in this study was conducted using SPSS version 25. The research method used is a quantitative method with analytical techniques including validity test, reliability test, classical assumption test, descriptive analysis, simple linear regression analysis, multiple linear regression analysis, correlation coefficient test, coefficient of determination test, t-test, and F-test. The results show that Word of Mouth (WOM) has a positive and significant effect on Purchase Decision at PT. Surya Ratu Décor, as indicated by the t value being greater than the t table (4.992 > 1.997) with a significance value of 0.000 < 0.05. Product Quality also has a positive and significant effect on Purchase Decision, as indicated by the t value being greater than the t table (7.498 > 1.997) with a significance value of 0.000 < 0.05. Simultaneously, Word of Mouth (WOM) and Product Quality have a positive and significant effect on Purchase Decision, as indicated by the F value being greater than the F table (29.108 > 3.14) with a significance value of 0.000 < 0.05. The contribution of Word of Mouth (WOM) and Product Quality to Purchase Decision is 27.7%, while the remaining 72.3% is influenced by other factors outside the variables examined in this study. Keywords: Word of Mouth (WOM), Product Quality, Purchase Decision. Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh Word of Mouth (WOM) dan Kualitas Produk terhadap Keputusan Pembelian pada PT. Surya Ratu Décor Pamulang Tangerang Selatan. Analisis data dalam penelitian ini dilakukan dengan menggunakan aplikasi SPSS versi 25. Metode penelitian yang digunakan adalah metode kuantitatif dengan Teknik analisis yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis deskriptif, uji regresi linier sederhana, uji regresi linier berganda, uji koefisien korelasi, uji koefisien determinasi, uji t, dan uji F.Hasil penelitian menunjukkan bahwa Word of Mouth (WOM) berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian pada PT. Surya Ratu Décor, yang ditunjukkan oleh nilai t hitung lebih besar dari t tabel (4,992 > 1,997) dengan nilai signifikansi 0,000 < 0,05. Kualitas Produk juga berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian, yang ditunjukkan oleh nilai t hitung lebih besar dari t tabel (7,498 > 1,997) dengan nilai signifikansi 0,000 < 0,05. Secara simultan, Word of Mouth (WOM) dan Kualitas Produk berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian, yang ditunjukkan oleh nilai F hitung lebih besar dari F tabel (29,108 > 3,14) dengan nilai signifikansi 0,000 < 0,05. Besarnya kontribusi pengaruh Word of Mouth (WOM) dan Kualitas Produk terhadap Keputusan Pembelian adalah sebesar 27,7%, sedangkan sisanya sebesar 72,3% dipengaruhi oleh faktor lain di luar variabel yang diteliti.  
Pengaruh Lingkungan Kerja Fisik Dan Komunikasi Terhadap Kinerja Karyawan Pada PT Multi Jasa Grup Kota Tangerang Fahreza, Hafidz; Wardani, Windy Gustia
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9226

Abstract

The purpose of this study is to determine the effect of Physical Work Environment and Communication on Employee Performance at PT Multi Jasa Grup, both partially and simultaneously. This study employs a quantitative method with an associative research approach. The results of the T-test show that the Physical Work Environment variable has no significant effect on Employee Performance, with a significance value of 0.361 > 0.05 and a t-count value of 0.922 < t-table 2.006. Meanwhile, the Communication variable has a significant effect on Employee Performance, with a significance value of 0.001 < 0.05 and a t-count value of 5.861 > t-table 2.006. The results of the F-test indicate that simultaneously, the Physical Work Environment and Communication have a positive and significant effect on Employee Performance, with a significance value of 0.001 < 0.05 and an F-count value of 35.490 > F-table 3.18. The Coefficient of Determination test shows an Adjusted R Square value of 0.561 or 56.1%, meaning that the Physical Work Environment and Communication simultaneously contribute 56.1% to Employee Performance, while the remaining 43.9% is influenced by other factors outside the research model. Therefore, it can be concluded that communication plays an essential role in improving employee performance, while the physical work environment does not have a significant impact. Hence, the company needs to strengthen its internal communication system to create effective coordination and support higher employee productivity.

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