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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): March" : 28 Documents clear
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
SELECTION OF SUPERIOR EMPLOYEES USING THE PROFILE MATCHING APPROACH IN THE SALES DECISION SUPPORT SYSTEM AT AKUL CATERING Rima Tamara Aldisa; Mohammad Aldinugroho Abdullah; Puspa Ayu Sholeha
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Identifying and recruiting superior employees is a good challenge for every organization, including catering businesses where service quality directly influences customer satisfaction and business success. This research aims to develop a Decision Support System (DSS) using the Profile Matching approach to facilitate the selection of superior employees at Akul Catering. The Profile Matching method is used to assess the suitability between the candidate's competency profile and the competency profile required by the position to be filled. This research designs and implements an algorithm to measure the level of such matches, enabling more objective and efficient decision making. Data was collected through observation, interviews and questionnaires to determine the criteria and sub-criteria that are relevant to the positions available at Akul catering. The results of this research show that the developed system can effectively speed up the selection process by filtering out candidates who do not meet the minimum criteria and identifying candidates with the best profile match. It is hoped that this system can be integrated into the recruitment process at Catering Akul well to improve employee quality and overall improve catering performance.
INFORMATION SYSTEM FOR SALES OF HIJABS AT ANAK KULIAHAN SHOPS USING THE RAPID APPLICATION DEVELOPMENT METHOD Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This research aims to design and implement a sales information system for hijabs at Anak Kuliahan Shop using the Rapid Application Development (RAD) method. RAD was chosen for its capabilities in rapid software development, allowing continuous iteration and modification based on user feedback. This study adopted a qualitative and quantitative approach, starting with needs analysis through interviews with shop owners and customer surveys to identify desired features and functions in the system. Next, a system prototype is developed and tested over several cycles, with adjustments made based on evaluations from early users. The research results show that the implementation of a RAD based sales information system at the Anak Kuliahan Store has succeeded in increasing operational efficiency, speeding up the sales transaction process, and providing accurate sales analytics for strategic decision making. This system also increases customer satisfaction through a more convenient shopping experience and personalized service. In addition, the system supports more effective inventory management, enabling Toko Anak Kuliahan to respond quickly to market demand and hijab fashion trends. This research concludes that the RAD method is an effective approach in developing sales information systems for small retail businesses such as Toko Anak Kuliahan. The use of RAD facilitates the development of systems that are responsive to business needs and customer preferences.
FINANCIAL STRATEGIES TO INCREASE BUSINESS SUSTAINABILITY Adi Mursalin; Naiyun Untung Utama; Antoni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

A good business financial strategy is one of the main keys to developing a business to be bigger and more sustainable. A successful business not only depends on quality products or services, but also requires efficient and strategic financial management. When business finances are well managed, companies can allocate funds wisely, avoid excessive debt, increase liquidity, and make sound business decisions. By implementing appropriate financial management strategies, businesses can improve their performance, maintain financial stability, and ensure long-term sustainability. That's why understanding and applying these principles is so important to business success. The method used in this article is a literature review. Literature studies can be obtained from various sources, including journals, books, the internet and libraries. This research discusses the definition of business sustainability, the role of financial strategy in business sustainability, and the success of financial strategy in increasing business sustainability.
CONSIDERING CORPORATE LIQUIDITY MANAGEMENT IN THE CONTEXT OF THE WORLD ECONOMY FAILING Rosid, Abdul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Amid rising global economic uncertainty, corporate liquidity management is emerging as an urgent arena for academic and practical investigation. This study explores how liquidity management systems, as the frontline in mitigating financial pressures, are adjusted by companies to navigate real and potential economic fluctuations. Through the lens of financial analysis and risk management theory, this study can present a comprehensive design that details the adaptive and reactive strategies applied by companies in response to global market dynamics. The research method is literary study. The results of this study show that in the face of uncertainty, companies that manage their liquidity successfully adopt a holistic approach that not only defensively keeps cash sufficient to meet short-term obligations, but also proactively seizes opportunities and risks within the broader risk management framework. This research contributes to existing literature by providing contemporary insights into liquidity management practices, while offering valuable insights to stakeholders in the financial sector on how navigation of liquidity competence can be used as a strategic tool in responding to market instability. Thus, we reinforce the understanding that effective liquidity management is key to corporate sustainability in changing economic conditions.
OPTIMIZING A FINANCIAL STRATEGY FOR A STRONG BUSINESS SUSTAINABILITY Rabiyatul Jasiyah; Suriadi; I Wayan Sujana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

There are many important factors that influence the success of a business, one of which is financial strategy. Basically, finance is the basis for company operations which must be managed well through financial management. For the smooth running and sustainability of a business in the long term, a well-thought-out financial strategy is needed. Financial strategy is one of the pillars of a business. Sustainability in a business context refers to a form of accountability in strategic decision making. The strategy formed in business is how the business can develop, be accountable, and generate profits. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses corporate finance theory, sustainability theory, business strategy theory, and the integration between finance and sustainability.
INFORMATION SYSTEM FOR SALES OF CAKES USING THE WATERFALL METHOD IN THE RATIH SHOP Muhammad Naufal Rifqi; Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This research is to design and develop an information system for selling cookies at Ratih shop using the Waterfall method. The Waterfall method was chosen because of its systematic and gradual structure, starting from requirements analysis, system design, implementation, testing, to maintenance, enabling efficient and structured system development. Ratih shop, which operates in the field of selling pastries, faces challenges in managing its sales and product inventory. By implementing a specially designed information system, stores are expected to improve operational efficiency, accuracy of sales and inventory data, as well as increase customer satisfaction through faster and more accurate service. This system integrates various sales functions, from ordering, sales, to stock management, and provides reports that help in making strategic decisions. It is hoped that the results of this research can be used as a reference for similar stores that want to improve their business processes through implementing an effective sales information system.
ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT AND CONSUMER BEHAVIOR Ari Kristiana; Akbar Nuur Purnama Darma Wahana; Grace Christien Sumakul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross-cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
EFFICIENCY ANALYSIS OF PRODUCTION FACTORS UTILIZATION IN RICE FARMING IN SAWAH LUHUR URBAN VILLAGE KASEMEN SUBDISTRICT Johan Setiawan; Achmad Fauzan Azhar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
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Abstract

Rice plants are an important commodity, particularly in Indonesia, but their productivity often fluctuates. These fluctuations can be attributed to the use of production factors by farmers. This study aims to determine the impact and efficiency of the use of production factors (seeds, labor, pesticides, and fertilizers) in rice farming in Sawah Luhur Urban Village. The type of research conducted is quantitative descriptive research through a survey. The location selection was done intentionally or purposively. The chosen research location is Sawah Luhur Urban Village, Kasemen Subdistrict, in the Municipality of Serang, Banten, which is the largest rice producer in Kasemen Subdistrict. The research instrument used was a questionnaire, and the data collection methods used were interviews and observations. The study involved 90 respondents selected through simple random sampling. Data were processed using the Cobb Douglas production function with multiple regression analysis and price efficiency analysis methods. The results of this study indicate that 1) the simultaneous use of seeds, labor, pesticides, and fertilizers significantly affects production output where it is indicated by the F test statistic which has a value greater than th F critical value. Partially, only the use of fertilizers has a significant impact this is indicated by only the fertilizer having a calculated t test statistic greater than the t critical value. 2) The efficiency of using seeds, labor, and pesticides as production factors is inefficient, while the use of fertilizers is not yet efficient.
THE ROLE OF EDUCATION AND TRAINING IN THE DEVELOPMENT OF YOUNG ENTREPRENEURS Albert Yansen; Miranu Triantoro; Purnama Sari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Education and training in the field of entrepreneurship are still considered to play an important role in strengthening the spirit of the young entrepreneur. The important role of education and training for the growth of entrepreneurial spirit. Various literature explains that the possession of entrepreneurial spirit is not merely due to an innate factor so that it automatically inherits in one's self, but can be formed and prepared through educational and training activities, so that one can become a tough entrepreneur. Therefore, to this day, various institutions of formal education have taught entrepreneurial education designed to equip young entrepreneurs so that they can become a successful entrepreneur. The research techniques that will be applied in this study include literature studies and library research, in which researchers use a range of literary sources to gather data for their investigations and employ a qualitative methodology due to the fact that the data generated by these sources takes the form of words or descriptions. The definition of young entrepreneurship, the function of education in fostering youth entrepreneurship, the function of training in fostering youth business development, and the connection between education and training in fostering young enterprise development are all covered in this study.

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