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VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Published by Universitas Islam Riau
ISSN : 25021419     EISSN : 26226081     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu Administrasi Bisnis, Ilmu Manajemen Ilmu Ekonomi Akuntansi Pengambilan Keputusan Pemasaran Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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PENGARUH SIKAP, FAKTOR PRIBADI, DAN FAKTOR SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK TATA RIAS WAJAH IMPOR: Survey pada Mahasiswi Jurusan Manajemen Sekolah Tinggi Ilmu Ekonomi Persada Bunda Kiki Joesyiana
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

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Abstract

Penelitian ini di lakukan bertujuan untuk mengetahui dan menjelaskan serta Untuk menganalisis pengaruh sikap, Faktor Pribadi, dan Faktor Sosial secara bersama- sama terhadap keputusan pembelian terhadap produk kosmetik khusus tat arias merk import; Untuk menganalisis pengaruh sikap, Faktor Pribadi, dan Faktor Sosial secara parsial terhadap keputusan pembelian. Penelitian ini menggunakan explanatory research dengan metode survey melalui pendekatan kuantitatif. Populasi dalam penelitian adalah Mahasiswi jurusan Manajemen Sekolah Tinggi Ilmu Ekonomi Persada Bunda sebagai konsumen produk tata rias import. Menggunakan teknik purposive sampling, rumus Machin dan Champbell di aplikasikan untuk menghitung penarikan jumlah sampel, dengan jumlah sampel sebesar 200 orang responden. Metode pengumpulan data menggunakan kuesioner. Analisis data secara deskriptif dan uji Asumsi Klasik. Hasil dari penelitian ini menunjukkan bahwa: terdapat pengaruh yang signifikan secara bersama-sama dari variabel sikap, Faktor Pribadi dan Faktor Sosial terhadap Keputusan Pembelian ; Sikap, Faktor Pribadi, dan Faktor Sosial mempunyai pengaruh signifikan secara parsial terhadap Keputusan Pembelian produk kosmetik khusus tata rias merk import.
ANALISIS FAKTOR KELOMPOK REFERENSI PERILAKU KONSUMEN DALAM SISWA MEMILIH BERSEKOLAH DI SMK IBNU TAIMYAH PEKANBARU Awliya Afwa
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

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Abstract

Penelitian ini dilaksanakan pada sekolah menengah kejuruan Ibnu Taimyah Pekanbaru yang berlokasi dijalan angkatan 66 No 63 Rejosari Pekanbaru. Sekolah menengah Kejuruan Ibnu Taimyah yang dibawah pengelolahan Yayasan Zambrat pada beberapa tahun yang lalu ini mempunyai bebrbagai alternative jurusan-jurusan pelajaran bagi para siswanya, antara lain jurusan sekretaris,akutansi, teknologi informasi, bisnis dan penjualan dan,multimedia dan komunikasi yang akreditaanya A, kecuali multimedia dan komunikasi yang merupakan jurusan baru di SMK Ibnu Taimyah ini, Rumusan masalah dari penelitian ini adalah faktor faktor apa yang mempengaruhi perilaku konsumen dalam memilih sekolah menengah kejuruan Ibnu Taimyah Pekanbaru. Tujuan penelitian ini adalah untuk mengetahui faktor kelompok referensi yang mempenaruhi perilaku konsumen dalam memilih Sekolah Menengah Kejuruan Ibnu Taimyah Pekanbaru untuk melanjutkan pendidikan ditingkat perguruan tinggi. Metode yang digunakan dalam penelitian ini adalah metode deskripsi yang menganalisa data yang diperoleh berdasarkan pengelolahan data primer dan data sekunder dengan priode proposional stratified random sampling untuk kemudian di tabulasikan serta dijelaskan korelasinya dengan teori - teori yang menunjuang pembahasan. Adapun untuk menganalisa data hasil questioner penulis menggunakan skala likert, dimana setiap jawaban yang tersedia diberi bobot nilai, dan untuk mengukur jarak/range untuk kelas penilaian responden dibatasi dengan nilai terkecil dan nilai terbesar. Hasil penelitian dengan menggunakan kuesioner kepada 88 orang responden menjelaskanfaktor referensi perilaku konsumen diatas secara keseluruhan mempengaruhi perilaku siswa dalam memilih bersekolah secara rata - rata keseluruhan sebesar 4,7.
STRATEGI PEMASARAN PRODUK RANGKA ATAP BAJA RINGAN PADA PT. HARI REZEKI KITA SEMUA PEKANBARU Sintia Dewi Pratiwi; Lilis Suriani
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

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Abstract

Basically consumer decisions to buy and consume a particular product is strongly influenced by the quality of existing products in the product, because it is impossible for a consumer to buy a product without knowing the superiority of the product. The quality of products that affect consumers in making decisions is very important because it is useful to put interest and taste. Besides, it is necessary to make some improvements to the quality of products produced such as: improving product quality in terms of brand, ease of getting product, service, responsibility, and product completion time. This is important to expand market share and to keep the company retained its customers. This is what makes researchers interested to see the relationship between product quality and purchasing decisions, because with the existence of Product Quality Analysis done conceptually by industry can influence consumer purchasing decision to a product. Type of research used is descriptive research type. This type of descriptive research is a study done with the main purpose to provide a description or description of a situation objectively. For example, observing consumer purchasing decision on light steel roof truss product of Prima Truss at PT. Hari Rezeki Kita Semua Pekanbaru. The research sample is 1 person Head Production, 1 person leadership, and 30 consumers. types and techniques of data collection used consisted of primary data obtained directly from the respondents by using questionnaire and interview techniques and secondary data collected by means of observation. While the data analysis technique used is by descriptive method. Based on analytical techniques, the researchers assessed and concluded that the Quality Analysis of Light Steel Frame Roof Products was in the category of Good Enough. Recommendation to be considered is the company should further improve the quality of Prima Truss products, especially those that include performance, features, reliability, suitability, service ability, endurance, aesthetics, image and reputation so that consumers can make the right purchasing decision by choosing Roof Lightweight Prima Truss.
PENGARUH PRICE DISCOUNT TERHADAP IMPULSE BUYING Septian Wahyudi
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

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Abstract

In marketing products to be accepted in the target market, Azwa Perfume has several strategies in the form of programs related to price discount among others, Member Disc (10% discount for active members and recorded by Azwa Perfume). Partner Disc (10% discount for other product / service members who have partnership with Azwa Perfume). Member Birthday Disc (35% discount special for members who are birthday). Ladies Day (Addition of 20% perfume every Thursday specifically for women consumers). Azwa Special Kartini (Buy 2 free 1 applies to all products on 21 April) Anniversary Azwa Perfume (50% All Item Discount during Azwa Perfume anniversary celebration every October 1-7). Discount Rp 100.000, - special to customers who use Mandiri Card. 10% discount on Culinary and Shopping Festival. Special Price (Discount) Year-End for some types of perfume (24-31 December 2016). Price discount is a discount if the payment is made more quickly than the credit term. The result of the regression calculation shows that the hypothesis is accepted by indicating that the price discount has an effect on the impulse buying in azwa parfume Pekanbaru.
ANALISIS KINERJA KEUANGAN PADA KOPERASI TIRTA DHARMA PERUSAHAAN DAERAH AIR MINUM KOTA PEKANBARU Risky Saputra; La Ode Syarfan
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

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Abstract

He financial performance of the company is a description of the financial condition of a company that is analyzed with the tools of financial analysis, so it can be known about either the bad financial condition of a company that reflects the performance of work in a certain period. A good financial performance can be judged from the results of an analysis that gets a percentage that conforms to a predetermined standard. The guidelines used in measuring the financial performance of this cooperative use the standards of the Ministerial Decree of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia No. 96 / Kep / M.KUKM / IX / 2004 on Guidelines on Operational Standard Management of Savings and Loans Cooperatives and Savings and Loans Unit. The location of this research is located in Cooperative Tirta Dharma Municipal Water Company Pekanbaru street Jend. Sudirman No 246 Tangkerang Pekanbaru. The method of data analysis used is Descriptive Quantitative Method Percentage, that is by explaining the data that already exist then processed and produce results in the form percentage.Ratio analysis used in measuring Financial Performance at Tirta Dharma Cooperative Municipal Water Company Pekanbaru using Ratio Analysis of Liquidity, Solvability and Profitability. Overall Ratio Analysis performed to produce a good ratio Ratio. Although some are included in the Less Good Criteria.The conclusion that can be obtained from the above analysis and discussion is that the overall ratio analyzed has produced a fairly good ratio and has been in accordance with predefined standards. Things that need to be improved that should cooperative Tirta Dharma do Ratio Analysis in the next year.
ANALISIS PENGARUH GROWTH COMPANY, FIRM SIZE DAN FINANCIAL DISTRESS BERDASARKAN METODE Z-SCORE TERHADAP PENERIMAAN GOING CONCERN OPINION ATAS KEMUNGKINAN TERJADINYA FORCED DELISTING SAHAM PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA PERIODE 2013-2017 Syukur Dermawan Halawa; Sri Wahyuni
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

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Abstract

This study is aimed to examine the effect of growth company, firm size and financial distress based on Z-Score method on receipt of going concern opinion. The population of this study is manufature companies listed on the Indonesian Stock Exchange from 2013-2017. The sample of the study is all companies were selected by purposive sampling method. Based on the criteria, 27 companies were chosen as the samples of this study. This study used logistic regression analysis was used to test whether the independent variables affect the dependent variable. Data analysis for hypothesis test was done with Statistical Package for the Social Sciences (SPSS) version 23. The result of this study gives evidence that firm size and financial distress have a significant negative influence on receipt of going concern opinion on manufacturing companies during the period 2013-2017 and by that gives a probability on forced delisting. While growth company does not have a significant influence on receipt of going concern opinion on manufacturing companies during the period 2013-2017 and it means give a non-probability on forced delisting.
ANALYSIS OF MARKETING MIX: Survey on PT Sinarmuda Setia Pertiwi Pekanbaru Takbir Purbosari; Eka Komalasari
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Sinarmuda Setia Pertiwi Pekanbaru is a company engaged in property developers who directly plunge the spaciousness to do the construction up to sell housing products. Along with the development of modern times and high population growth more and more will demand for homes, with so arose similar companies that have the same profession. The problem is that the company is not yet able to achieve the sales target of housing products because there are still many consumers who canceled the purchase of housing, the higher prices offered for housing products so that many consumers to buy other products, as well as suspected prices of high housing products and quality housing Which is offered is not suitable and not worth the price caused the decline in demand for such housing. The type of research used is the type of quantitative research, namely research that emphasizes the analysis of numerical data (numbers) are processed with statistical methods, so that can be obtained the assessment of each variable. Methods of data collection is done by means of questionnaires (questionnaire), interviews, observation, and documentation. And using the census technique for sampling in 19 respondents. The operational variables of this study are Product, Price, Distribution / Place, Promotion. The results of this study of the four indicators are Good Enough. The author's suggestion is to improve the performance of the marketing department, especially in carrying out its function as the spearhead of a company in marketing the products sold by fixing the four variables that are considered less than the maximum.
PENGARUH PROFITABILITAS, LIKUIDITAS DAN DEVIDEN PER SHARE TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ-45 YANG TERDAFTAR DI BURSA EFEK INDONESIA Halimatussakdiah Halimatussakdiah
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Tujuan penelitian ini adalah memperoleh bukti empiris tentang pengaruh informasi akuntansi berupa rasio profitabilitas yang diwakili oleh retrun on asset dan net profit margin sedangkan rasio likuiditas diwakili oleh current rasio dan deviden per share terhadap harga saham pada perusahaan LQ- 45 yang terdaftar di Bursa Efek Indonesia periode 2007-2010. Penelitian ini menggunakan data sekunder dari Bursa Efek Indonesia dengan populasi adalah kelompok perusahaan LQ-45 yang terdaftar di Bursa Efek Indonesia (BEI) sejumlah 45 perusahaan. metode penelitian sampel adalah Pusposive Sampling, sehingga diperoleh sampel sebanyak 25 perusahaan LQ-45 yang terdaftar di Bursa Efek Indonesia selama periode 2007-2010. Selain itu pengujian hipotesis dalam penelitian ini menggunakan regresi linear berganda dengan bantuan software SPSS versi 17, disamping itu juga melakukan pengujian normalitas dan uji asumsi klasik. Hasil penelitian menunjukan bahwa dalam model penelitian yaitu variabel profitabilitas yang diwakili oleh retrun on asset, variabel likuiditas yang diwakili oleh current rasio dan deviden per share yang berpengaruh signifikan terhadap harga saham. sedangkan variabel profitabilitas yang diwakili oleh net profit margin tidak berpengaruh terhadap nilai harga saham.
ANALYSIS OF SERVICE QUALITY IN PIZZA HUT SUDIRMAN PEKANBARU RIAU Maya Rachman; Indra Safri
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Customer satisfaction is the feeling of pleasure or disappointment of someone who emerges after comparing the performance (result) of the product to the expected performance. Customer satisfaction is influenced by the perception of various qualities, both services and products. One of the factors that determine customer satisfaction is customer perceptions of service quality that focus on five dimensions of service quality, ie Physical Evidence, Reliability, Responsiveness, Assurance and Empathy. One of the restaurant organization that has good customer satisfaction is Pizza Hut Sudirman Pekanbaru Riau. This study aims to determine and analyze how influential customer satisfaction for Pizza Hut retorance on the level of satisfaction perceived by customers who buy or consume pizza Hut Sudirman Pekanbaru Riau. The type of research used is the type of descriptive research, namely the description of the reality that exist in the field. Methods of data collection is done by interview, questionnaire questionnaire s(questionnaire), observation, documentation. And use 3 purposive sampling technique that is for sampling at 7 employees, census technique for sampling at 1 Manager 1 assistant Manager 1 Sift Leader and use isedental sampling for sampling on 30 consumers. The results of the 5 indicators are Very Important. The author's suggestion is to improve the quality of customer satisfaction by fixing the five independent variables that are considered less than the maximum
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DALAM MEMILIH BERBELANJA FASHION (PAKAIAN) PADA ONLINE SHOP LAZADA: Survei Pada Mahasiswa Fisipol Universitas Islam Riau Jum'yah Jum'yah; La Ode Syarfan
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Penelitian ini dilatar belakangi semakin berkembangnya bisnis toko online di indonesia sehingga perusahan-perusahaan toko online harus membuat strategi pemasaran untuk mempertahankan dan meraih pangsa pasar yang lebih tinggi. Untuk memberikan kepuasan pelanggan diperlukan adanya usaha-usaha dari perusahaan toko online dengan memberikan harga yang bersaing dan kualitas pelayanan yang terbaik. Tujuan penelitian ini adalah untuk mengetahui faktor yang mempengaruhi kepuasan konsumen dalam berbelanja online shop pada lazada. Dalam penelitian ini data dikumpulkan melalui metode kuesioner terhadap 100 orang responden konsumen online shop lazada dengan metode purposive sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa analisis kuantitatif, yaitu penelitian yang menekankan analisis pada data-data numerical (angka) yang diolah dengan metode statistika, sehingga dapat diperoleh hasil penilaian terhadap setiap variabel. Metode pengumpulan data dilakukan dengan cara daftar pertanyaan (kuisioner), observasi, dokumentasi. Hasil penelitian dari seluruh indikator tersebut adalah Baik

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