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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 565 Documents
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Pengaruh Inventory Intensity, Kinerja Keuangan, dan Tingkat Utang terhadap Tax Avoidance Septiyana Hesti Kurnianingsih; Jasmi Indra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to examine the effect of inventory intensity, financial performance, and debt level on tax avoidance in healthcare sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. A quantitative method with an associative approach was applied. The sample was selected using purposive sampling from a population of 37 companies, resulting in 10 companies, with 2 excluded as outliers. Data were analyzed using panel data regression with the assistance of EViews software. The best model was selected using the Chow and Hausman tests. The findings indicate that inventory intensity does not have a significant effect on tax avoidance, while financial performance has a significant negative effect and debt level has a significant positive effect. Simultaneously, the three independent variables significantly affect tax avoidance.
Qana’ah sebagai Faktor Moderasi dalam Perilaku Konsumsi Makanan dan Minuman Kemasan Multi Trip di Kalangan Pelajar adnan, muhammad; Abd. Rasyid R; Keri, Ismail
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

AbstractThe lifestyle shift among students in the digital era has driven a growing trend in the consumption of multi-trip packaged food and beverages. This study highlights the influence of environmental awareness, consumption compliance, and price on this consumption change, while also exploring the moderating role of qana’ah (Islamic contentment). The central focus is on how the Islamic value of qana’ah can help balance students’ consumer behavior to be more environmentally friendly and sustainable. The objective of this research is to examine whether environmental awareness, consumption compliance, and price significantly influence consumption change, and to what extent qana’ah moderates these relationships. This study adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 150 students in Bone Regency and analyzed using Structural Equation Modeling (SEM) with the SmartPLS application. The results show that environmental awareness does not have a significant effect, while consumption compliance and price have a significant effect on the shift toward multi-trip packaging consumption. Moreover, qana’ah does not moderate the effects of environmental awareness and consumption compliance, but significantly moderates the effect of price. The implications of this research suggest that applying the value of qana’ah can be an effective strategy to foster sustainable consumption awareness among students. These findings are valuable for policymakers, educators, and packaging industry stakeholders in developing more ethical and ecological approaches. Keywords: Qana’ah, multi-trip packaging consumption, environmental awareness, consumption compliance, price
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Dengan Electronic Word Of Mouth Sebagai Variabel Mediasi Pada Konsumen Dealer Mitsubishi Dipo Internasional Pahala Otomotif Kota Padang Fajjar Anggidjakti, Dimas; Yofina Mulyati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian dengan electronic word of mouth sebagai variabel mediasi pada konsumen Dealer Mitsubishi Dipo Internasional Pahala Otomotif Kota Padang. Jenis Penelitian adalah metode Penelitian kuantitatif. Populasinya adalah seluruh konsumen yang pernah melakukan pembelian kendaraan atau menggunakan layanan pada Dealer Mitsubishi Dipo Internasional Pahala Otomotif Kota Padang, dengan jumlah sampel 180. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisa data menggunakan SEM-Partial Least Square (PLS). Berdasarkan hasil penelitian diperoleh digital Marketing berpengaruh positif dan signifikan terhadap electronic word of mouth. Electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Digital Marketing berpengaruh positif dan sigmifikan terhadap keputusan pembelian. Digital Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan electronic word of mouth sebagai variabel mediasi, dengan bentuk mediasinya adalah complementary mediation (mediasi komplementer) berbentuk partial mediation (mediasi parsial). Kata Kunci : Digital Marketing, Electronic Word Of Mouth, Keputusan Pembelian Abstract This study aims to determine the effect of digital marketing on purchasing decisions, with electronic word of mouth as a mediating variable, among consumers at the Mitsubishi Dipo Internasional Pahala Otomotif dealership in Padang City. The research method is quantitative. The population was all consumers who had purchased a vehicle or used services at the Mitsubishi Dipo Internasional Pahala Otomotif dealership in Padang City, with a sample size of 180. The sampling technique used purposive sampling. Data analysis used SEM (Partial Least Squares) (PLS). The results showed that digital marketing had a positive and significant effect on electronic word of mouth. Electronic word of mouth had a positive and significant effect on purchasing decisions. Digital marketing had a positive and significant effect on purchasing decisions. Digital marketing had a positive and significant effect on purchasing decisions, with electronic word of mouth as a mediating variable, with the mediation being complementary mediation (partial mediation). Keywords: Digital Marketing, Electronic Word of Mouth, Purchasing Decisions
Analisis Financial Performance Perusahaan Industri Manufaktur Kertas dan Pulp di Indonesia Selama Masa Pandemi Covid-19 Tahun 2019-2023 Gilang Wicaksono, Nicky; Mustika Jati, Intan; Gusniar, Bella; Serenade, Vincensia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Wabah Covid-19 memberikan dampak yang cukup signifikan terhadap industri kertas dan pulp di Indonesia, ditandai dengan adanya penurunan permintaan akibat kebijakan pembatasan sosial, pembelajaran daring, dan berkurangnya aktivitas pendidikan. Di sisi lain, meningkatnya kebutuhan kemasan seiring pertumbuhan e-commerce pada sektor makanan dan minuman yang membuka peluang pasar baru. Penelitian ini bertujuan untuk memperoleh bukti empiris dalam menganalisis kinerja keuangan industri manufaktur kertas dan pulp di Indonesia tahun 2019-2023. Meodologi penlitian yang digunakan adalah deskriptif kuantitatif longitudinal dengan deskriptif komparatif dalam melihat perubahan kinerja perusahaan dari tahun ke tahun. Hasil penelitian ini menunjukkan bahwa pandemi COVID-19 memberikan dampak negatif yang cukup signifikan terhadap kinerja keuangan perusahaan industri manufaktur kertas dan pulp di Indonesia. Hal ini tercermin dari adanya penurunan pendapatan dan laba yang menandakan bahwa melemahnya profitabilitas perusahaan, peningkatan utang dan Debt to Assets Ratio menunjukkan ketergantungan lebih besar pada pembiayaan eksternal, penurunan ROE dan ROA yang mencerminkan rendahnya efektivitas penggunaan modal dan aset, serta penurunan Receivable Turnover yang menandakan bahwa adanya perlambatan penagihan piutang. Penelitian ini memberi bukti empiris mengenai dampak negatif COVID-19 pada kinerja industri kertas dan pulp di Indonesia serta menjadi referensi strategis bagi manajer, investor, dan pembuat kebijakan.
Pengaruh Pendidikan, Kesehatan, Teknologi, Upah Terhadap Tingkat Partisipasi Angkatan Kerja Hanifah Khoirunnisa; Nairobi, Nairobi; Arif Darmawan
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This research investigates the effects of education, health, technology, and wage factors on the Labor Force Participation Rate (LFPR) across provinces in Sumatra Island from 2014 to 2024. The explanatory variables include Expected Years of Schooling (EYS), Life Expectancy (LE), the Information and Communication Technology Development Index (ICTDI), and the Provincial Minimum Wage (PMW). Secondary data sourced from the Central Bureau of Statistics were analyzed using panel data regression, employing the Fixed Effect Model (FEM) via Eviews 12 software.The empirical results indicate that EYS has a positive yet statistically insignificant relationship with LFPR. LE exerts a positive and significant influence, suggesting that improved public health fosters greater participation in the labor market. ICTDI demonstrates a negative and significant effect, implying that technological advancement may substitute labor in certain sectors. PMW shows a positive but insignificant association with LFPR. Collectively, the four variables significantly explain variations in LFPR, with an R-squared value of 82.73%. These findings highlight the importance of enhancing public health, ensuring equitable access to technology, and implementing well-targeted education and wage policies to strengthen labor force participation in Sumatra.
Pengaruh Content Marketing Terhadap Keputusan Berbelanja Online Dengan Customer Engagement Sebagai Variabel Mediasi Pada Pengguna Platform Live Shopping Di Kota Padang Mona Lisa; Yofina Mulayati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the effect of content marketing on online shopping decisions with customer engagement as a mediating variable among users of live shopping platforms in Padang City. The rapid development of digital technology has encouraged the widespread use of live shopping features, which offer real-time interaction between sellers and consumers. As a result, content marketing strategies play a crucial role in attracting attention and influencing consumers' purchasing decisions. This research uses a quantitative method with data collected through questionnaires distributed to 138 respondents who are active users of live shopping platforms in Padang City. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 3.0 software. The results show that content marketing has a positive and significant effect on both customer engagement and online shopping decisions. Furthermore, customer engagement also has a positive and significant impact on online shopping decisions. In addition, customer engagement is proven to mediate the relationship between content marketing and online shopping decisions. These findings indicate that effective and interactive content marketing strategies can enhance consumer engagement and drive purchasing behavior.
Pengaruh Harga Jual, Modal Sosial Dan Pengelolaan Keuangan Terhadap Pendapatan UMKM Di Wilayah Kecamatan Sambikerep Surabaya Barat Resita Devi Cahyani; Wiwin Wahyuni
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the influence of pricing strategy, social capital, and financial performance on the income of Micro, Small, and Medium Enterprises (MSMEs) in West Surabaya area. MSMEs play a vital role in the national economy but continue to face various challenges, such as inaccurate pricing, weak social capital, and poor financial record-keeping. This research adopts a quantitative approach using a survey method involving 95 MSME respondents. Data collection was carried out through a closed-ended questionnaire using a Likert scale. The independent variables include pricing strategy, social capital, and financial performance, while MSME income serves as the dependent variable. The data were analyzed using multiple linear regression to determine the partial and simultaneous effects of each variable. The findings of this study are expected to contribute theoretically to the development of MSME literature and provide practical recommendations for business actors and policymakers in enhancing income and sustainability of MSMEs.
Pengaruh Kualitas Produk, Harga Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada Toko Nusantara Collection Padang Elmes Santika; Maivalinda, Maivalinda
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study examines the influence of product quality, price and service quality on consumer purchasing decisions at the Nusantara Collection store. The study was conducted at the Nusantara Collection Store with a sample of 100 respondents. The method used in this study is a quantitative method with a descriptive approach. The data source used by the researcher is a primary data source using a data collection technique in the form of a questionnaire. Hypothesis testing used in this study is by multiple linear analysis with the IBM SPSS 23 Statistics tool. The results of the tests that have been carried out indicate that (1) product quality has a positive and significant effect on purchasing decisions, (2) price has a positive and significant effect on purchasing decisions, (3) service quality has a positive and significant effect on purchasing decisions, (4) product quality, price and service quality periodically have a positive and significant effect on purchasing decisions.
Pengaruh Kepuasan Kerja, Karakteristik Individu Dan Keterlibatan Kerja Karyawan Terhadap Komitmen Organisasi Pada Biro Pengadaan Barang Dan Jasa Sekretariat Daerah Provinsi Sumatera Barat Hanif Gusti Syahputra; Prima Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This research is a quantitative study using a survey method. This research was conducted with the aim of determining Job Satisfaction, Individual Characteristics and Employee Work Involvement on Organizational Commitment at the Bureau of Procurement of Goods and Services of the Regional Secretariat of West Sumatra Province. The population in the study amounted to 60 people. Data were obtained through questionnaires and the results of the analysis will be presented in tabular form. The sampling technique used the census method. The results of the study indicate that the variable of job satisfaction does not significantly influence organizational commitment, the variable of individual characteristics has a positive and significant effect on organizational commitment, the variable of work involvement does not significantly influence organizational commitment, and job satisfaction, individual characteristics and work involvement together have a significant effect on organizational commitment.
Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Pada Produk Skincare The Originote Pada Mahasiswa Jurusan S1 Manajemen Universitas Dharma Andalas Marnia Sarah; Nofri Yendra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to analyze the influence of brand awareness and brand image on purchase decisions of The Originote skincare products among undergraduate management students at Universitas Dharma Andalas. The background of this study is the increasing use of skincare among students and the tight competition among local brands, which require companies to build strong brand awareness and a positive brand image to attract consumers. The research method used is quantitative, with questionnaires distributed to 108 student respondents. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with SPSS. The results show that brand awareness has a positive and significant effect on purchase decisions, brand image also has a positive and significant effect on purchase decisions, and both variables together have a significant influence on purchase decisions of The Originote skincare products.In conclusion, the higher the brand awareness and brand image, the greater the possibility that students will decide to purchase The Originote skincare products.

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