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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Pengaruh Nilai Tukar Rupiah terhadap Neraca Perdagangan Indonesia Tahun 2021–2025 Siti Uswatun Khasanah
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of the Indonesian Rupiah exchange rate on Indonesia's trade balance during the 2021–2025 period. The research employed a quantitative approach using monthly secondary data consisting of 60 observations of the Rupiah exchange rate (JISDOR) and Indonesia's trade balance. The data were obtained from Bank Indonesia and Statistics Indonesia and analyzed using simple linear regression with IBM SPSS Statistics. The results indicate that the Rupiah exchange rate has a regression coefficient of -0.156 with a significance value of 0.521 (>0.05), indicating that it does not have a significant effect on Indonesia's trade balance. Furthermore, the coefficient of determination (R²) is 0.007, meaning that the exchange rate explains only 0.7% of the variation in the trade balance, while the remaining 99.3% is influenced by other factors outside the research model. Therefore, Indonesia's trade balance is influenced not only by exchange rate fluctuations but also by various other economic factors.
Digitalisasi Keuangan: Pelatihan Pencatatan Laporan Keuangan UMKM dengan Bantuan Aplikasi BukuWarung Harrie Yudha Pahlawan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This Field Work Practice (PKL) activity aimed to assist the MSME partner, Pempek Cek Lisa, in improving financial management efficiency through the implementation of a simple accounting system. In the digital era, various free and user-friendly financial management applications have become available. However, many MSMEs still face challenges in financial reporting due to limited time and a lack of understanding of the importance of financial reporting, leading them to rely on manual bookkeeping. To address this issue, the authors introduced BukuWarung, a digital financial management application, as a practical solution for more efficient financial record-keeping. This activity was conducted with Pempek Cek Lisa, a culinary MSME that plays an important role in the local economy but has limited awareness of the importance of financial reporting and technology adoption. The implementation methods included interviews, educational outreach, and direct mentoring for the business owner. The results showed that the MSME gained a better understanding of the importance of financial management and successfully adopted BukuWarung for financial record-keeping. In conclusion, this project successfully introduced BukuWarung as a tool to enhance financial awareness and improve financial management capabilities.
Perdagangan Internasional dan Pertumbuhan Ekonomi Negara Berkembang: Systematic Literature Review Rissa Kharisma; Siti Nuri Azizah; Niza Mufnah Ultia; Lisa Ayu Maharani
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

International trade plays an important role in supporting economic growth, especially in developing countries. The main issue discussed in this study is the extent to which international trade influences economic growth and the factors that determine its effectiveness in developing countries. This study aims to analyze the relationship between international trade and economic growth through a Systematic Literature Review (SLR) approach. The method used is a literature review by identifying, evaluating, and analyzing previous research articles related to international trade and economic growth in developing countries. The results show that international trade generally has a positive impact on economic growth through increasing exports, expanding market access, encouraging investment, and supporting technological development. However, the benefits of international trade depend on economic policies, competitiveness, and the readiness of each country in managing global economic activities.
Pengaruh Kualitas Layanan Delivery Order Dan Cita Rasa Kopi Terhadap Repeat Order Di Tomoro Coffee Cabang Pamulang Selvi Herliyani; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4820

Abstract

This study aims to analyze the effect of delivery order service quality and coffee taste on repeat orders at Tomoro Coffee Pamulang Branch. The research employed a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 42 respondents who had previously used Tomoro Coffee's delivery order service. The data were analyzed using descriptive statistics, multiple linear regression, Pearson correlation, and hypothesis testing. The results indicate that delivery order service quality has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.708 and a significance value of 0.000. Coffee taste also has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.840 and a significance value of 0.000. Furthermore, coffee taste demonstrates a stronger influence on repeat orders compared to delivery order service quality. These findings suggest that maintaining consistent coffee taste and improving service quality are essential strategies for increasing customer repeat orders. Therefore, Tomoro Coffee should continuously enhance delivery service performance and product quality to strengthen customer loyalty and encourage sustainable repeat purchasing behavior.
Analisis Yuridis Kepailitan Pt Sri Rejeki Isman Tbk (Sritex) dan Implikasinya Terhadap Stabilitas Perekonomian Nasional Indra Manggala Dwi Darmawan; Mega Dewi Ambarwati
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The bankruptcy ruling against PT Sri Rejeki Isman Tbk (Sritex) by the Commercial Court at the Semarang District Court marked one of the most significant business law cases in the history of Indonesia's textile industry. This study aims to critically analyze the implementation of Law Number 37 of 2004 concerning Bankruptcy and Suspension of Debt Payment Obligations (Bankruptcy and PKPU Law) in relation to the annulment of Sritex's composition agreement, as well as to evaluate its legal and macroeconomic implications for Indonesia's national economic stability. Employing a normative juridical research method through statutory, case, and conceptual approaches, this study examines the complex legal relationships among the debtor, creditors, court-appointed receivers (curators), and thousands of affected employees. The findings reveal that the annulment of the composition agreement, resulting from the debtor's failure to fulfill the provisions of the Suspension of Debt Payment Obligations (PKPU) agreement, automatically triggered bankruptcy by operation of law (van rechtswege), pursuant to Article 291 of Law No. 37 of 2004. Nevertheless, the application of this legal provision generated a significant conflict between the principle of legal certainty for creditors (pacta sunt servanda) and the principle of business continuity (going concern). From a macroeconomic perspective, the bankruptcy created systemic risks for Indonesia's textile industry, exacerbated unemployment, increased the likelihood of non-performing loans (NPLs) within the banking sector, and weakened foreign investor confidence. This study concludes that Indonesia's bankruptcy regulatory framework requires reform through the adoption of an economic analysis of law approach that incorporates the protection of employees and the preservation of macroeconomic stability in bankruptcy proceedings involving systemically important enterprises.
Analisa Peluang dan Tantangan Perdagangan Produk Pertanian Indonesia dengan China (Studi Kasus Ekspor-Impor Komoditas Pertanian Periode 2023-2025) Afrinda Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

International trade in agricultural products between Indonesia and China represents one of the most strategic bilateral trade relationships in the Asian region. This study aims to analyze the opportunities and threats/challenges faced by Indonesia in agricultural commodity trade with China during the 2023–2025 period. The method used is descriptive quantitative analysis with a SWOT approach, utilizing secondary data from the Ministry of Agriculture of the Republic of Indonesia (Pusdatin, April 2025), the Central Statistics Agency (BPS), and various recent scientific literature sources. The results show that Indonesia has significant opportunities to increase exports of key commodities such as palm oil, rubber, cocoa, tropical fruits, and food crops to the continuously growing Chinese market. However, Indonesia also faces threats including an agricultural trade balance deficit, the influx of low-cost Chinese agricultural products, and non-tariff barriers. In March 2025, Indonesia's total agricultural export value reached USD 4.062 billion while import value was USD 1.935 billion (fresh + processed). The plantation sub-sector was the largest export contributor with a value of USD 3.848 billion. This study recommends strengthening the competitiveness of Indonesian agricultural products through downstream processing, product diversification, and utilization of the ASEAN-China Free Trade Agreement (ACFTA) framework.
Analisis Peluang Dan Tantangan Perdagangan Internasional Dekorasi Rotan Indonesia Ke Pasar Jepang Periode 2025-2026 Siti Nur Vaidha
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study analyzes the opportunities and challenges in the international trade of Indonesian rattan decorative handicrafts, focusing on the Japanese market during the 2025–2026 period. Employing a qualitative descriptive analysis method based on real data from the Satu Data Perdagangan (Trade Data One) portal, the research finds that exports of woven handicrafts (HS Code 46) to Japan have demonstrated resilience, showing a positive growth trend of 4.67% amidst global economic dynamics. Japan remains a strategic partner utilizing the IJEPA preferential tariff scheme, with primary shipments routed through the Tanjung Priok and Tanjung Perak ports. Recent data indicates that West Java and Bali remain the leading supply regions, while South Kalimantan has emerged as a province with significant growth, recording a 16.38% increase. Despite the vast opportunities, Indonesian exporters face highly complex technical challenges in 2025–2026, particularly regarding Japan's "Zero Defect" quality standards and compliance with sustainability regulations. The study recommends fostering synergy between the government and artisans to pursue design diversification and strengthen product certification in order to maintain Indonesia's market dominance in the Japanese rattan sector.
Pengaruh Efektivitas Instagram Ads Dan Perceived Value Terhadap Brand Awareness Produk Case Handphone Android Pada Konsumen Generasi Z. Riki Ardiyanto; Muhammad Aqil Rozan; Ahmad Basyir; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4832

Abstract

This study aims to examine the influence of Instagram Ads effectiveness and perceived value on brand awareness of Android phone case products among Generation Z consumers. The research employed a quantitative approach using a survey method. Data were collected from 91 respondents through a structured questionnaire using a four-point Likert scale. The collected data were analyzed using IBM SPSS Statistics, including descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The findings indicate that the research instruments are valid and reliable, and the regression model satisfies the classical assumptions. The results reveal that Instagram Ads effectiveness has a positive and significant effect on brand awareness. Likewise, perceived value also has a positive and significant effect on brand awareness. Simultaneously, Instagram Ads effectiveness and perceived value significantly influence brand awareness among Generation Z consumers. These findings suggest that businesses should optimize the quality of Instagram advertising while enhancing consumers' perceived value to strengthen product brand awareness.
Pengaruh Kepercayaan Konsumen dalam Marketplace dan Kualitas Layanan Digital terhadap Keputusan Pembelian UMKM Fashion Aulia Miftah Az-Zahra
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The growth of digital  s has changed consumer behavior in purchasing fashion products online. This study aims to analyze the influence of consumer trust and digital service quality on purchasing decisions of fashion SMEs in  s through a literature review approach. The findings indicate that consumer trust reduces transaction risks, while digital service quality, including seller responsiveness, accurate product information, and reliable delivery, positively influences purchasing decisions. The study implies that fashion SMEs should improve information transparency and digital service quality to strengthen their competitiveness in marketplace.
Analisis Implementasi Strategi Proses dalam Meningkatkan Kepuasan Pelanggan pada UMKM Bakso Marem Lamongan Innayatul fitriyah; Ymelda Nofianti Kristina; Jazilatul Mutafawiqoh; Tirta Indra Setiawan; M.Aidil Azdim
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Meatballs (bakso) are one of the most popular traditional foods in Indonesia and are widely consumed by people from various social and economic backgrounds. The increasing demand for meatballs has encouraged the growth of many Micro, Small, and Medium Enterprises (MSMEs) engaged in their production and sale. As competition among businesses continues to intensify, MSMEs are required to develop competitive advantages to sustain and expand their operations. One important strategy is the implementation of an effective and efficient production process that can improve productivity while maintaining product quality.Bakso Marem Lamongan is one of the MSMEs operating in the meatball industry. As customer demand continues to grow, the business faces several operational challenges, including relatively long production times and limited workforce capacity. These issues can reduce production efficiency and hinder the company’s ability to meet increasing customer orders.To address these challenges, Bakso Marem has implemented a more structured and systematic work process. Clear work procedures, better task allocation, and improved production area layout management help streamline workflow, reduce unnecessary delays, and ensure consistency in production activities. As a result, production time has become more efficient, product quality remains consistent, and service performance has improved. These improvements have contributed to higher customer satisfaction, increased customer loyalty, and growth in sales, supporting the long-term development and competitiveness of the business.

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