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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Analisis Sumber Daya Manusia, Desain Pekerjaan, dan Pengukuran Kinerja Karyawan Warung Roso Rafika Amanda Dwi Amalia; Helmalia Fatimatus Zahra; Mila Ardani
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Human resources are one of the key factors in the success of a business, including those in the culinary sector. Effective employee management through task allocation, communication, and performance evaluation can help improve work effectiveness and service quality. This study aims to examine the implementation of human resource management, job design, and employee performance measurement at Warung Roso. The research employed a qualitative method, with data collected through direct interviews and observations. Based on the interview results, task allocation at Warung Roso is carried out according to operational needs, including production, customer service, and business management functions. The implemented job design helps employees understand their roles and responsibilities, enabling operational activities to run more systematically. In addition, employee performance is assessed based on discipline, responsibility, and service capability. Proper human resource management can support increased productivity and maintain the quality of business services.  
Perkembangan Ekspor Furniture Kayu (Meja) Indonesia ke China Tahun 2025 dalam Perspektif Perdagangan Internasional Rika Nurjanah; Daspar Daspar
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Indonesia's wooden furniture industry is one of the export-oriented manufacturing sectors that makes a significant contribution to the country's foreign exchange earnings. In 2025, Indonesia's furniture exports showed positive growth despite the dynamics of global trade. China has become one of the most promising export markets due to the rapid growth of household consumption, urbanization, and the property sector. This study aims to analyze the development of Indonesian wooden furniture exports, particularly wooden tables, to China in 2025 from the perspective of international trade using data obtained from the Central Bureau of Statistics (BPS) and the Indonesian Furniture and Handicraft Industry Association (HIMKI). The results indicate that wooden furniture remains the dominant commodity in Indonesia's furniture exports and has significant potential to expand its market penetration in China. Strengthening product competitiveness, maintaining quality standards, and improving export strategies are expected to further enhance the performance of Indonesia's wooden furniture exports in the international market.
Analisis Ketergantungan Impor Bahan Baku terhadap Kinerja Ekspor Industri Tekstil Indonesia Tahun 2025: Studi Perdagangan dengan Negara Asia Muhammad Rafly
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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This study analyzes the dependence of imported raw materials on Indonesia’s textile export performance in 2025, focusing on trade with Asian countries such as China, India, and Korea Selatan. Using a descriptive quantitative and qualitative approach, the study finds that although exports remain strong, high import dependence reflects Indonesia’s role as an intermediate producer in the global value chain. This creates both opportunities for export growth and vulnerabilities due to external dependency.
Pengaruh Kualitas Layanan terhadap Kepuasan Pengguna DANA Dalam Transaksi E-Commerce Widya Hamzah
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of DANA e-wallet service quality on user satisfaction in e-commerce transactions, with ease of use as a mediating variable and digital literacy as a moderating variable. The study is motivated by the increasing adoption of e-wallet services in Indonesia, which has not been fully accompanied by optimal user satisfaction. A quantitative research approach was employed using a survey method involving 116 active DANA users who had conducted e-commerce transactions within the last three months. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 software. The findings indicate that service quality has a significant effect on user satisfaction, both directly and indirectly through the mediating role of ease of use. Furthermore, digital literacy significantly moderates the relationship between service quality and user satisfaction. These findings highlight the importance of improving service quality, enhancing ease of use, and strengthening digital literacy to improve user experience and satisfaction in digital payment transactions. This study contributes theoretically to the development of technology acceptance models and provides practical implications for e-wallet service providers and e-commerce businesses in Indonesia.
Analisis Perdagangan Karet Indonesia Tahun 2025 Bima Kristiano Nugroho
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis dinamika perdagangan karet Indonesia pada tahun 2025 dengan melihat tren ekspor, harga global, serta faktor domestik yang memengaruhi. Hasil analisis menunjukkan bahwa perdagangan karet Indonesia berada dalam kondisi relatif stabil namun mengalami tekanan, ditandai dengan stagnasi volume ekspor dan berbagai kendala struktural seperti rendahnya produktivitas dan minimnya hilirisasi. Di sisi lain, peluang tetap terbuka melalui peningkatan harga global dan perkembangan industri. Oleh karena itu, diperlukan strategi komprehensif untuk meningkatkan daya saing dan nilai tambah industri karet Indonesia.
Rekrutmen Dan Seleksi Pada Perencanaan Dan Pengembangan Sumber Daya Manusia Nesa Aulia; Adevka Rusada; Angeli Tri Natalia; Nabilah Azzahra; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Human resources (HR) constitute a strategic asset that determines an organization's success in achieving its goals. Consequently, the recruitment and selection process plays a vital role in HR planning and development. This study aims to examine the role of recruitment and selection in enhancing human resource quality through a literature review. The research employs a library research method, gathering relevant scholarly sources such as books, journals, and articles. The findings indicate that effective recruitment attracts candidates who align with organizational needs, while objective selection yields a competent workforce. Sound HR planning, supported by structured recruitment and selection systems, enables organizations to boost productivity, efficiency, and competitiveness. Post-selection HR development—encompassing training, career development, and performance evaluation—is also a crucial factor in maintaining employee quality.
Pengaruh Lokasi, Kualitas Pelayanan, dan Cita Rasa Terhadap Keputusan Pembelian Konsumen Mie gacoan Yumie Amanda; Sahrul Musarof; Ayu Rianti Rosyadi; Aprista Damayanti; Rifkhan Rifkhan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the influence of location, service quality, and taste imagery on consumer purchasing decisions at Mie Gacoan Tangerang Bumi Indah under PT Pesta Pora Abadi. The fierce competition in the culinary sector requires companies to understand crucial factors driving consumer decisions. This research used a quantitative method with a survey approach. Data were gathered by distributing questionnaires to 100 consumers via purposive sampling. Data analysis was performed through validity, reliability, classical assumption, and multiple linear regression tests using SPSS. The descriptive statistics results showed that location (3.86), service quality (3.67), and taste (3.90) were rated well by respondents. Based on the regression analysis, location ( = 0.436, p = 0.005) and taste (  = 0.242, p = 0.050) have a positive and significant partial effect on purchasing decisions, while location and taste simultaneously exert a significant impact. This study provides strategic insights for culinary firms to optimize accessibility, maximize consistent taste preferences, and adjust strategic layouts to boost purchasing decisions.
Pengaruh Content Marketing, Social Media Marketing, dan Electronic Word Of Mouth Terhadap Keputusan Memilih Universitas Pamulang pada Calon Mahasiswa Baru (Studi pada Calon Mahasiswa Baru Universitas Pamulang) Rahmat Firmansyah; Ilham Sanusi; Muhammad Fany Panerus; Arief Saepudin; Danil Fadilah; Rifkhan Rifkhan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the effect of Content Marketing (X1), Social Media Marketing (X2), and Electronic Word of Mouth (X3) on the decision of prospective new students to choose Universitas Pamulang (Y). A quantitative explanatory approach was used with 60 respondents selected through purposive sampling, analyzed using IBM SPSS. All questionnaire items were valid (Pearson correlation 0.670-0.892, above the r-table value of 0.196) and reliable (Cronbach's Alpha 0.723-0.827). The classical assumption tests confirmed that the data were normally distributed, free of multicollinearity, free of heteroscedasticity, and free of autocorrelation. The multiple linear regression equation obtained is Y = 0.771 + 0.174X1 + 0.131X2 + 0.419X3. Partial tests (t-test) show that Content Marketing (t = 1.571, p = 0.122) and Social Media Marketing (t = 1.795, p = 0.078) do not significantly affect college choice decisions, while Electronic Word of Mouth (t = 3.856, p < 0.001) has a positive and significant effect and emerges as the most dominant predictor. Simultaneously (F-test), F = 27.881 (p < 0.001), confirming that the three variables jointly influence the decision. The coefficient of determination R2 = 0.599 (Adjusted R2 = 0.577) indicates that 59.9 percent of the variance in college choice decisions is explained by the three variables, while the remaining 40.1 percent is explained by other factors outside the model.
Analisis Peluang dan Ancaman dalam Perdagangan Komoditas Perkebunan Teh Indonesia Tahun 2025: Studi Kasus Ekspor ke Malaysia Eryka Chairunnisa
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Tea trade is an important part of Indonesia’s plantation sector, contributing to non-oil and gas exports, with Malaysia as one of the main export markets. In 2025, national tea production is estimated at approximately 123,961 tons, with exports still dominated by Asian markets, particularly bulk tea for the beverage industry. This study aims to analyze the opportunities and threats in Indonesia’s tea trade to Malaysia using a descriptive quantitative method based on secondary data. The results show that key opportunities arise from strong demand in Malaysia’s beverage industry, geographical proximity, and ASEAN trade integration. Meanwhile, threats include dependence on low value-added bulk tea exports, production fluctuations, and competition from countries such as Vietnam and Kenya. Therefore, strategies to improve quality, diversify products, and strengthen downstream processing are needed to enhance the competitiveness of Indonesia’s tea exports.
Pengaruh Program Loyalitas Digital Alfagift Terhadap Loyalitas Pelanggan Alfamart (Studi Pada Konsumen Di Store Alfamart) Mohammad Febri; Sasi Yunia Aryanti; Putri Husnaini; Ratna Dewi Setiawati; Rifkhan Rifkhan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the effect of the Alfagift digital loyalty program — through its feature ease of use (X1), service benefits (X2), and reward program (X3) — on customer loyalty (Y) at Alfamart. Sales data from the observed store showed Alfagift’s contribution consistently at 11–15%, well below the corporate target of 25%. A quantitative associative-causality approach was employed with 100 respondents selected through purposive sampling and analyzed using multiple linear regression (IBM SPSS). All 40 questionnaire items were valid (r-hitung 0.688–0.834 > r-tabel 0.195) and highly reliable (Cronbach’s Alpha 0.954–1.000). Classical assumption tests confirmed normality, no multicollinearity, and no heteroscedasticity. The regression equation is Y = −3.481 + 0.309X1 + 0.289X2 + 0.429X3. Partial tests (Uji t) show feature ease of use (t = 1.993, p = 0.049) and reward program (t = 3.088, p = 0.003) significantly affect loyalty, while service benefits (t = 1.610, p = 0.111) do not. Simultaneously (Uji F), F = 33.542 (p = 0.000), confirming H4. The coefficient of determination R² = 0.512 indicates 51.2% of variance in loyalty is explained by the three variables. Reward programs emerged as the most dominant driver of customer loyalty.

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